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An Empirical Analysis on Electronic - Store Success Model  

Yoon Cheol-Ho (광운대학교 경영정보학과)
Kim Sang-Hoon (광운대학교 경영정보학과)
Publication Information
Journal of the Korean Operations Research and Management Science Society / v.29, no.3, 2004 , pp. 23-39 More about this Journal
Abstract
This paper focused on empirically testing the ESM(Electronic-Store Success Model). The model was developed by basing upon the ‘Updated D&M(DeLone and McLean) IS Success Model(2003)’ and reflecting the characteristics of marketing and e-business, and composed of the six dimensions including system quality, information quality, service quality, trust, customer loyalty and financial performance. The research model consisting of five dimensions, excluding financial performance, was proposed and empirically verified by structural equation model with respect to data from 224 customers on 69 Electronic-Stores. The results show that system quality and information quality significantly influence service quality, and that service quality also significantly influence trust and customer loyalty, and that trust has significant influence on customer loyalty.
Keywords
e-Business; SEM(Structural Equation Modeling); ESM(Electronic Store Success Model);
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