• Title/Summary/Keyword: Elderly Consumer

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An Evaluation of Elderly Households' Financial Status Using Financial Ratios (재정비율을 이용한 노인가계의 재정상태 평가)

  • You, Woo-Jeong;Bae, Mi-Kyeong
    • Journal of the Korean Home Economics Association
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    • v.45 no.4
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    • pp.17-28
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    • 2007
  • The purpose of the study was to provide informations about the financial status of elderly households using financial ratios. The data was obtained from 2000 national households, consisting of 4,824 of elderly households. Descriptive tatistics were used to analyze the financial ratios and eleven different financial ratios. The results of this study were as follows. The financial status of elderly households need to be analyzed in detail according to age group, income level and asset level. In addition, some financial ratios already developed in previous studies may not applicable which necessitates the development of financial ratios specifically for application to elderly households for finanical counselors. The study results suggest the possibility of inequality among elderly households. The following studies need to focus on the limitation of these studies.

Allocation of Time between Work and Leisure of the Rural Elderly in Korea (고령화 사회 농촌 노인의 노동과 여가의 시간 배분)

  • Lee, Ki-Young;Kim, Oi-Sook;Lee, Yon-Suk;Lee, Seung-Mi;Hong, Doo-Seung;Cho, Heung-Sik;Kim, Yu-Kyung;Kim, So-Young;Jeong, Soo-In;Cho, Hee-Keum
    • Journal of Family Resource Management and Policy Review
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    • v.10 no.3
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    • pp.131-148
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    • 2006
  • The purpose of this study is to examine the allocation of time between work and leisure by the rural elderly in Korea. The data used for this study are collected from fm households during the peak ($17^{th}\;to\;30^{th}$ June) and off-peak ($28^{th}$ November to $10^{th}$ December) farming seasons of 2005 using time diary. The sample for this study consists of 120 elderly over 65 years old living in rural area in eight provinces. The major findings are as follows. (1) The time spent of farm work by rural elderly in much longer than average work hours of elderly in general regardless of farming season. The indicates that the elderly farmers are the sustaining forces of agriculture as the urban industrial sector absorbs the younger labor force rural area. (2) There are significant differences in the work time(including form work, housework, and farm work plus house work) by gender, age, education, marital status, living arrangements. (3) The rural elderly spends less time in leisure compared to the elderly in general even during the off-peak season. (4) Especially during the peak season, time allocation between work and leisure by the rural elderly is heavily skewed, resulting in an inadequate amount of time for reproduction of labor. (5) There is only significant age difference in the amount leisure time regardless of farming season. (6) Male elderly farmers work approximately 30 minutes to 1 hour longer on farm than the females do, but the total work time (farm work plus housework) of female elderly is longer than that of the male elderly. There is no significant gender difference in the amount of leisure time during the peak season, whereas the men have more leisure than the women during the off-peak season. To conclude, the gender differences in time allocation among the rural elderly are minimal. However, the rural elderly of both genders suffers from excessive work hours and heavy workload compared to the urban counterpart.

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An Analysis of the Using Pattern of Leisure Time for Elderly (노인의 여가생활시간 소비패턴분석)

  • Lee Yoon-Jung;Joung Soon-Hee
    • Journal of Family Resource Management and Policy Review
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    • v.8 no.1
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    • pp.101-116
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    • 2004
  • This study analyze using pattern of the Korean elderly leisure time to know their leisure lifestyle. In order to do this study, we analysed the time use dairy which were collected by Korean National Statistical Office in 1999 and analysis of data was done through mean of time, percentage of acting people hourly. The result of this study were as follows : 1) The elderly spend leisure time average 6 hours 34 minute in a day and enjoy leisure activities from A.M. 11:00 to P.M. 12:00 and from P.M. 8:00 to P.M:. 10:00 mainly. 2) The elderly spend leisure time for acquaintance, using mass media, sports leisure activity and dilettante life. Especially the elderly associate with more others than their family, use more TV than others and spend time for break and amusement as dilettante life.

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A Preliminary Study of Financial Management Assistance Use by the Elderly in the U.S.

  • Kim Eun-Jin;Geistfeld Loren V.
    • International Journal of Human Ecology
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    • v.6 no.1
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    • pp.1-16
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    • 2005
  • Due to increasing life expectancy, Americans live nearly 20 years after retirement. During this period, elderly persons have to stretch finances to manage the level of living without earnings. However, decision making ability decreases with age. One coping strategy for this problem would be seeking help from others. We examine factors affecting elderly persons' assistance use with respect to financial management using the 2000 Health and Retirement Study (N=3,823). It was found that age, education, health status, and ethnicity significantly affect elderly persons' financial management assistance use. The older-olds, those with lower educational attainment and poorer health status were more likely to use financial management assistance. However, Hispanic elderly were less likely to use financial management assistance.

A Study on Media Use for Elderly Consumer (실버계층소비자의 미디어 사용 실태에 관한 연구)

  • Kim, Sook-Eung;Kim, Se-Hwan
    • Journal of Industrial Convergence
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    • v.3 no.1
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    • pp.169-189
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    • 2005
  • Recently, elderly populations are coming out as the first magnitude consumers. The purpose of the study is to present the basic data on the use of television media of elderly people and help developing the consumer market for the elderly people. This study was based on a survey conducted on the use of television media of Korean people over 20 years old with a thorough review of literatures published worldwide. This study revealed that the elderly consumers are more often dependent on television media than younger populations. This results will be applied in establishing a relevant promotion strategy for elderly marketing.

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The Characteristics of Elderly Consumer Behaviors in the Consumption of Aging friendly products (고령친화 용품의 소비와 관련된 노인 소비자 행태 특성 -대구시를 중심으로-)

  • Kim, Young-geun
    • 한국노년학
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    • v.29 no.1
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    • pp.21-35
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    • 2009
  • The aim of this study is to make clear the characteristics of elderly comsumer behaviors and to provide information for the organ and company preparing aging friendly industry. This information is actual data which analyzed elderly consumer behaviors according to sociology of Population criterion. The first survey was conducted to 600 elderly about the degree of products preference, the criterion of products selection, actual purchaser, the preferring medium. To compare elderly consumer behaviors to young consumer behaviors, the second survey was conducted to 400 elderly and young persons. The results are in following. First, the crucial factors of elderly consumers making select products is the function of products. Second, when planning marketing for elderly consumers, company needs to investigate factors affecting elderly consumers behaviors, for instance the educational level, a monthly income level, age, sex, and so on. Third, elderly consumers were the most interested in health products. Specially, male elderly consumers in leisure sports and tour products. Fourth, elderly consumers is active for economic respect and independent for social respect.

Successful Aging according to Korean Elderly: The Definition, Types, and Predicting Variables (한국노인들이 기대하는 성공적인 노화의 개념, 유형 및 예측요인)

  • Paik Jee-Eun;Choi Hye-Kyoung
    • Journal of Families and Better Life
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    • v.23 no.3 s.75
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    • pp.1-16
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    • 2005
  • This study explored the elements, types, and determining factors of successful aging for the Korean elderly. In order to examine the expectations of the Korean elderly, a sample of 377 elderly aged 65 and over living in Seoul and Kyunggi areas was selected and interviewed. The elements of successful aging that the Korean elderly pointed out in the interviews were: 'peaceful and comfortable life', 'self-maintenance,' 'secure social support,' and 'ostentation.' The expected elements of successful aging were further classified into three types of successful aging: 'idealized expectation.' 'self-centered expectation,' 'balanced self-other expectation.' The elderly groups sorted by the types exhibited significant differences in terms of demographic characteristics, self-evaluated economic status, and self-evaluated health status. The variables that affected the expectations were age, level of education, marital status, gender, and self-evaluated health condition. However, further analysis revealed that the factors that affected the expectation for successful aging were different for male and female elderly. The results suggest that the successful aging of Korean elderly should be understood in the context of Korean society and culture. The results could be used to better understand varied and unique life of Korean elderly, as well as in establishing a basis of intervention that meets the specific demands of the Korean elderly.

The Perception of Successful Aging among Korean Elderly (노인들의 인식을 통한 한국적인 성공적 노화의 개념)

  • Choi, Hye-Kyoung;Paik, Jee-Eun;Seo, Sun-Young
    • Journal of Families and Better Life
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    • v.23 no.2 s.74
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    • pp.1-10
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    • 2005
  • This study was conducted to examine how Korean elderly perceive elements of successful aging, and to explore the meanings of a successful life in the contexts of the life experiences of the Korean elderly. From life-contextual perspectives, this study explored differences in perception on successful aging by gender and by class (economic status). Forty elderly persons aged 65 and over participated in this study. The data on the perceptions of successful aging in their own life contexts were collected through in-depth interviews. The major result of this study indicates that there are differences in the key theme of successful aging by class (economic status), because cultural and economic contexts influenced the elderly persons' perception of successful aging. This study will help researchers, educators, and practitioners to understand successful aging experience as well as establish the concept of successful aging among Koreans.

A Study on Intergenerational Program for Relationships Improvement between Children and the Elderly - on the Intergenerational Activities - (아동과 노인 간의 관계 향상을 위한 세대통합프로그랭에 관한 연구 - 세대간 상호작용활동을 중심으로 -)

  • Park, Kyung-Rhan;Jun, Ye-Hwa;Kim, Hee-Nyun;Oh, Chan-Ohk
    • Korean Journal of Human Ecology
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    • v.13 no.1
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    • pp.17-27
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    • 2004
  • The purpose of this study was to examine whether the intergenerational program affected the children's perceptions on the elderly and aging. This study also investigated how the children evaluated the program. The study methods was one group pretest-posttest design. The subjects were 30 elementary school children from 1st to 3rd grade. The intergenerational program was composed of 6 activities: recreation activity for rapport, making a kite, gardening, learning old customs, education of traditional manner, and making rice-cakes. It was executed for two weeks. Data for children's perceptions on the elderly and aging were collected by the interview using questionnaire at pretest-posttest. The results of the qualitative data analysis showed that the children's perception on the elderly and aging changed more positively after the program. There were significant differences between pre- and post-test on the children's perceptions of aging and intellectual aspects of the elderly. Most of the children evaluated the program very positively.

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The Effect of Psychological Characteristics of Elderly Consumer on Health Functional Food Purchase Intention (노인소비자의 심리적 특성이 건강기능식품 구매의도에 미치는 영향)

  • Kim, Eun-Joo
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.73-81
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    • 2016
  • Elderly consumers of these days have economic power because of economic growth and live longer because of medical science development. Therefore, they have become very important customers to companies. However, if companies want to understand elderly consumers and induce them to spend money, empirical studies should have done first of all. So, this study examines the relationship between psychological characteristics of elderly consumers and purchase intention of health functional food. The results are: First, three psychological characteristics of elderly consumer are statistically significant to purchase intention of health functional food. 'Innovation-Achievement' and 'Elderly-Awareness' are positively significant to purchase intention of health functional food. Second, 'Trend-Convenience' and 'Elderly-Awareness' are more statistically significant to purchase intention of health functional food. Third, 'Trend-Convenience' is negatively significant to purchase intention of health functional food.