• 제목/요약/키워드: Elderly Consumer

검색결과 206건 처리시간 0.027초

재정비율을 이용한 노인가계의 재정상태 평가 (An Evaluation of Elderly Households' Financial Status Using Financial Ratios)

  • 유우정;배미경
    • 대한가정학회지
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    • 제45권4호
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    • pp.17-28
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    • 2007
  • The purpose of the study was to provide informations about the financial status of elderly households using financial ratios. The data was obtained from 2000 national households, consisting of 4,824 of elderly households. Descriptive tatistics were used to analyze the financial ratios and eleven different financial ratios. The results of this study were as follows. The financial status of elderly households need to be analyzed in detail according to age group, income level and asset level. In addition, some financial ratios already developed in previous studies may not applicable which necessitates the development of financial ratios specifically for application to elderly households for finanical counselors. The study results suggest the possibility of inequality among elderly households. The following studies need to focus on the limitation of these studies.

고령화 사회 농촌 노인의 노동과 여가의 시간 배분 (Allocation of Time between Work and Leisure of the Rural Elderly in Korea)

  • 이기영;김외숙;이연숙;이승미;홍두승;조흥식;김유경;김소영;정수인;조희금
    • 가족자원경영과 정책
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    • 제10권3호
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    • pp.131-148
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    • 2006
  • The purpose of this study is to examine the allocation of time between work and leisure by the rural elderly in Korea. The data used for this study are collected from fm households during the peak ($17^{th}\;to\;30^{th}$ June) and off-peak ($28^{th}$ November to $10^{th}$ December) farming seasons of 2005 using time diary. The sample for this study consists of 120 elderly over 65 years old living in rural area in eight provinces. The major findings are as follows. (1) The time spent of farm work by rural elderly in much longer than average work hours of elderly in general regardless of farming season. The indicates that the elderly farmers are the sustaining forces of agriculture as the urban industrial sector absorbs the younger labor force rural area. (2) There are significant differences in the work time(including form work, housework, and farm work plus house work) by gender, age, education, marital status, living arrangements. (3) The rural elderly spends less time in leisure compared to the elderly in general even during the off-peak season. (4) Especially during the peak season, time allocation between work and leisure by the rural elderly is heavily skewed, resulting in an inadequate amount of time for reproduction of labor. (5) There is only significant age difference in the amount leisure time regardless of farming season. (6) Male elderly farmers work approximately 30 minutes to 1 hour longer on farm than the females do, but the total work time (farm work plus housework) of female elderly is longer than that of the male elderly. There is no significant gender difference in the amount of leisure time during the peak season, whereas the men have more leisure than the women during the off-peak season. To conclude, the gender differences in time allocation among the rural elderly are minimal. However, the rural elderly of both genders suffers from excessive work hours and heavy workload compared to the urban counterpart.

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노인의 여가생활시간 소비패턴분석 (An Analysis of the Using Pattern of Leisure Time for Elderly)

  • 이윤정;정순희
    • 가족자원경영과 정책
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    • 제8권1호
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    • pp.101-116
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    • 2004
  • This study analyze using pattern of the Korean elderly leisure time to know their leisure lifestyle. In order to do this study, we analysed the time use dairy which were collected by Korean National Statistical Office in 1999 and analysis of data was done through mean of time, percentage of acting people hourly. The result of this study were as follows : 1) The elderly spend leisure time average 6 hours 34 minute in a day and enjoy leisure activities from A.M. 11:00 to P.M. 12:00 and from P.M. 8:00 to P.M:. 10:00 mainly. 2) The elderly spend leisure time for acquaintance, using mass media, sports leisure activity and dilettante life. Especially the elderly associate with more others than their family, use more TV than others and spend time for break and amusement as dilettante life.

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A Preliminary Study of Financial Management Assistance Use by the Elderly in the U.S.

  • Kim Eun-Jin;Geistfeld Loren V.
    • International Journal of Human Ecology
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    • 제6권1호
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    • pp.1-16
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    • 2005
  • Due to increasing life expectancy, Americans live nearly 20 years after retirement. During this period, elderly persons have to stretch finances to manage the level of living without earnings. However, decision making ability decreases with age. One coping strategy for this problem would be seeking help from others. We examine factors affecting elderly persons' assistance use with respect to financial management using the 2000 Health and Retirement Study (N=3,823). It was found that age, education, health status, and ethnicity significantly affect elderly persons' financial management assistance use. The older-olds, those with lower educational attainment and poorer health status were more likely to use financial management assistance. However, Hispanic elderly were less likely to use financial management assistance.

실버계층소비자의 미디어 사용 실태에 관한 연구 (A Study on Media Use for Elderly Consumer)

  • 김숙응;김세환
    • 산업융합연구
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    • 제3권1호
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    • pp.169-189
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    • 2005
  • Recently, elderly populations are coming out as the first magnitude consumers. The purpose of the study is to present the basic data on the use of television media of elderly people and help developing the consumer market for the elderly people. This study was based on a survey conducted on the use of television media of Korean people over 20 years old with a thorough review of literatures published worldwide. This study revealed that the elderly consumers are more often dependent on television media than younger populations. This results will be applied in establishing a relevant promotion strategy for elderly marketing.

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고령친화 용품의 소비와 관련된 노인 소비자 행태 특성 -대구시를 중심으로- (The Characteristics of Elderly Consumer Behaviors in the Consumption of Aging friendly products)

  • 김영근
    • 한국노년학
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    • 제29권1호
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    • pp.21-35
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    • 2009
  • 본 연구는 노인소비자 특성을 인구사회학적 기준에 따라 실증적으로 분석함으로써 고령친화 산업을 준비하는 기관과 기업체에 유익한 정보를 제공하고자 한다. 이 연구에서는 노인들의 제품 선호도, 제품 선택 기준, 제품 구입자, 선호하는 매체를 연령, 성별, 월 소득수준, 교육수준을 기준으로 설문조사하였다. 1차 조사는 2008년 5월27일부터 6월 5일까지 노인 600명을 대상으로 조사하였다. 1차 조사 후 노인들과 젊은 층과 비교해보기 위해 동년 7월 27일부터 8월 7일까지 400명을 대상으로 2차 조사를 추가로 실시하였다. 1차조사결과 노인소비자들이 제품을 선택하는 기준은 기능적인 면을 가장 많이 고려하였고 제품 구입은 본인이 직접하는 경향이 높았으며 가장 선호하는 매체는 TV였다. 노인소비자들은 건강에 관련된 제품에 높은 관심을 가지고 있었다. 남성노인들은 여성노인들에 비해 레저스포츠 및 여행 상품을 많이 선호하였다. 2차 조사에서는 노인과 비노인을 비교하였는데 제품선호도, 선택 기준에서 연령에 따라 차이가 있었다. 연구 결과를 통하여 노인소비자들의 특성을 분석하면 첫째, 노인소비자들을 위한 제품은 기능적인 면을 갖추어야 한다. 둘째, 노인소비자들은 경제적인 면에서 주도적이고 능동적이며 사회적인 면에서 독립성이 강한 경향이 있다. 셋째, 노인들은 건강관련 제품을 선호하였고 노인소비자에 대한 마케팅 계획에는 성별, 교육수준, 월소득 수준과 같은 배경정보에 대한 사전 조사가 필요하다. 앞으로 노인소비행태에 영향을 주는 다양한 변인에 대한 연구가 지속적이고 심도 있게 이루어지는 것이 필요하고 노인소비자 시장을 겨냥한 중장기적인 계획이 필요하리라 판단한다.

한국노인들이 기대하는 성공적인 노화의 개념, 유형 및 예측요인 (Successful Aging according to Korean Elderly: The Definition, Types, and Predicting Variables)

  • 백지은;최혜경
    • 가정과삶의질연구
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    • 제23권3호
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    • pp.1-16
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    • 2005
  • This study explored the elements, types, and determining factors of successful aging for the Korean elderly. In order to examine the expectations of the Korean elderly, a sample of 377 elderly aged 65 and over living in Seoul and Kyunggi areas was selected and interviewed. The elements of successful aging that the Korean elderly pointed out in the interviews were: 'peaceful and comfortable life', 'self-maintenance,' 'secure social support,' and 'ostentation.' The expected elements of successful aging were further classified into three types of successful aging: 'idealized expectation.' 'self-centered expectation,' 'balanced self-other expectation.' The elderly groups sorted by the types exhibited significant differences in terms of demographic characteristics, self-evaluated economic status, and self-evaluated health status. The variables that affected the expectations were age, level of education, marital status, gender, and self-evaluated health condition. However, further analysis revealed that the factors that affected the expectation for successful aging were different for male and female elderly. The results suggest that the successful aging of Korean elderly should be understood in the context of Korean society and culture. The results could be used to better understand varied and unique life of Korean elderly, as well as in establishing a basis of intervention that meets the specific demands of the Korean elderly.

노인들의 인식을 통한 한국적인 성공적 노화의 개념 (The Perception of Successful Aging among Korean Elderly)

  • 최혜경;백지은;서선영
    • 가정과삶의질연구
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    • 제23권2호
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    • pp.1-10
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    • 2005
  • This study was conducted to examine how Korean elderly perceive elements of successful aging, and to explore the meanings of a successful life in the contexts of the life experiences of the Korean elderly. From life-contextual perspectives, this study explored differences in perception on successful aging by gender and by class (economic status). Forty elderly persons aged 65 and over participated in this study. The data on the perceptions of successful aging in their own life contexts were collected through in-depth interviews. The major result of this study indicates that there are differences in the key theme of successful aging by class (economic status), because cultural and economic contexts influenced the elderly persons' perception of successful aging. This study will help researchers, educators, and practitioners to understand successful aging experience as well as establish the concept of successful aging among Koreans.

아동과 노인 간의 관계 향상을 위한 세대통합프로그랭에 관한 연구 - 세대간 상호작용활동을 중심으로 - (A Study on Intergenerational Program for Relationships Improvement between Children and the Elderly - on the Intergenerational Activities -)

  • 박경란;전예화;김회년;오찬옥
    • 한국생활과학회지
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    • 제13권1호
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    • pp.17-27
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    • 2004
  • The purpose of this study was to examine whether the intergenerational program affected the children's perceptions on the elderly and aging. This study also investigated how the children evaluated the program. The study methods was one group pretest-posttest design. The subjects were 30 elementary school children from 1st to 3rd grade. The intergenerational program was composed of 6 activities: recreation activity for rapport, making a kite, gardening, learning old customs, education of traditional manner, and making rice-cakes. It was executed for two weeks. Data for children's perceptions on the elderly and aging were collected by the interview using questionnaire at pretest-posttest. The results of the qualitative data analysis showed that the children's perception on the elderly and aging changed more positively after the program. There were significant differences between pre- and post-test on the children's perceptions of aging and intellectual aspects of the elderly. Most of the children evaluated the program very positively.

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노인소비자의 심리적 특성이 건강기능식품 구매의도에 미치는 영향 (The Effect of Psychological Characteristics of Elderly Consumer on Health Functional Food Purchase Intention)

  • 김은주
    • 디지털융복합연구
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    • 제14권2호
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    • pp.73-81
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    • 2016
  • 현재의 노인소비자들은 빠른 경제 성장으로 경제능력이 향상되었으며 의학의 발달로 예전 보다 오래 살게 되었다. 따라서 노인소비자들은 실무적인 측면에서 기업들에게 주요한 고객이 되었다. 하지만 그들을 이해하고 소비를 유도하려면 먼저 학계에서 실증적인 연구가 이루어져야 한다. 따라서 본 논문에서는 노인소비자의 심리적 특성과 건강기능식품 구매의도와의 관계를 실증적으로 분석하고자 한다. 연구과정에서 파악된 주요내용은 다음과 같다. 첫째, 노인소비자의 심리적 특성 모두 건강기능식품 구매의도에 통계적으로 매우 유의했다. '편리트렌드형', '노인인지형'은 양(+)의 방향으로 건강기능식품 구매의도에 영향을 많이 미쳤다. 둘째, '편리트렌드형'과 '노인인지형'은 '혁신성취형'보다 좀 더 건강기능식품 구매의도에 좀 더 영향을 미치는 것으로 나타났다. 셋째, '혁신성취형'은 건강기능식품 구매의도에 통계적으로 매우 유의하게 음(-)의 방향으로 유의하였다.