• Title/Summary/Keyword: Effective Communication

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Optimizing Distribution Channels: How Digital Marketing Communication Enhances Trust and Loyalty in Indonesian Banking

  • Muhammad Diast REYHANRAFIF;La MANI;Astika Prima NITULAR;Hendra CRISWANTO;Irmawan RAHYADI
    • Journal of Distribution Science
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    • v.22 no.8
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    • pp.1-15
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    • 2024
  • Purpose: This study explored how Indonesian banks utilize digital marketing communication strategies to optimize their distribution channels, leading to enhanced customer trust and brand loyalty. It examined specific methods such as sponsorships, social media, institutional partnerships, and mobile banking application features as key components of this digital distribution strategy. Research Design, Data, and Methodology: This study employed mixed methods design to assess digital distribution impacts. It involved 385 Jakarta bank customers. The sample size was determined using the Lemeshow formula. Results: The findings indicate that effective digital distribution strategies, including sponsorships, social media engagement, and user-friendly mobile banking applications, significantly enhance customer trust and loyalty. However, overly complex features may negatively impact loyalty. Conclusion: Thisstudy demonstrates a clear connection between the strategic use of digital marketing channels, such as sponsorships, social media, institutional partnerships, and mobile banking features, and the development of customer trust and loyalty. The results provide valuable insights to Indonesian banks in designing digital distribution strategies that prioritize building trust and fostering integrated customer interactions. Tailored digital marketing approachesthat optimize distribution can significantly enhance both trust and loyalty among Indonesian bank customers.

Vertical Coupling of Polymeric Double-Layered Waveguides Using a Stepped MMI Coupler

  • Lee, Jong-Moo;Ahn, Joon-Tae;Cho, Doo-Hee;Ju, Jung-Jin;Lee, Myung-Hyun;Kim, Kyong-Hon
    • ETRI Journal
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    • v.25 no.2
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    • pp.81-88
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    • 2003
  • We designed a multimode interference (MMI) coupler to use in vertical coupling of double layered polymeric waveguides and analyzed the coupling characteristics by comparing our experimental and simulation results. We found that our proposed new structure, a stepped MMI coupler, is effective in vertical coupling between waveguide layers with a short length of MMI and has a high tolerance for the variation in the structure of an MMI coupler that can be induced as errors in the fabrication process.

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The Oriental and Western Medical Study of Communication Disorder with Post-Stroke (중풍언어장애에 대한 동서의학적 고찰)

  • Hong, Soun-Sung;Hong, Seo-Young;Oh, Min-Seok
    • Journal of Haehwa Medicine
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    • v.16 no.1
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    • pp.181-189
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    • 2007
  • Objectives : The purpose of this study is to search for more effective methods of diagnosis and treatment of Communication Disorder with Post-Stroke. Methods : Literature review on Communication Disorder with Post-Stroke in view of oriental and western medicine. Conclusions : Communication Disorder with Post-Stroke is relative with aphasia in western medicine, Sul-um(舌瘖) oriental medicine Aphasia, apraxia of speech, and dysarthria come after strock Each of them has its own mechanism. Yomchon(CV23), Amun(GV15), Chuldol(CV22), Tongni(HT5), Pungnyung(ST40), Pungbu(GV16), Chigu(TE6), Yongchon(KI1), Hapkok(L14), Peakoe(GV20), Kokchi(LI11), Puryu(KI7), Shinsu(BL23), Kumjin-okaek, and Chohea(KI6) was used on Communication Disorder with Post-Stroke treatment.

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The Influence of Physical Activity on Communication and Adaptation to School Life (신체활동 놀이가 의사소통 및 학교생활적응에 미치는 영향)

  • LEE, Hee-Yeong;HYOUN, Moon-Hak
    • Journal of Fisheries and Marine Sciences Education
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    • v.17 no.1
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    • pp.26-34
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    • 2005
  • The purpose of this study was to investigate the influence of physical activity on communication and adaptation to school life of elementary school students. Seventy-two students (male 37; female 35) from two classes participated in the experiment. One class served as an experimental group and the other as a control group. The program consists of 16 sessions. Participants completed the Communication Scale and School Adjustment Scale. The collected data were analyzed by using t-test and covariance analysis. The results of the analysis showed that there were statistically significant differences between elementary school students who participated in physical activity and ones who did not in terms of communication and school life adaptation. Based upon these results, it is concluded that physical activity is effective for communication and school life adaptation of elementary school students.

Nurses' Experience of Health Communication with Doctors in the Clinical Fields (임상실무에서 간호사가 겪은 의사와의 의사소통 경험)

  • Park, Kwang Ok
    • Journal of Korean Academy of Nursing Administration
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    • v.21 no.1
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    • pp.53-63
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    • 2015
  • Purpose: The purpose of this study was to describe nurses' experience of health communication with doctors in the clinical fields. Methods: Eight experienced clinical nurses working in various units of general hospitals participated. Data were collected through in-depth individual interviews and analyzed using the Colaizzi' method. Results: Five themes of nurses' experience of communication were identified: exploring the speaker seriously, becoming aware of emotions and controlling them, developing relationships after lining up for battle, having superficial and withered relationships with doctors, having few resources to promote communications with doctors. Conclusion: The results of the study indicate that humanistic and warm interpersonal relationships and genuine sharing of information are necessary to ensure effective communication. Thus, practice guidelines should be re-evaluated and developed to meet the proposed standards; safety-net programs and education for health communication should also be established. Nurse managers should create a high-touch work environment.

Magnetic Resonant Coupling Based Wireless Power Transfer System with In-Band Communication

  • Kim, Sun-Hee;Lim, Yong-Seok;Lee, Seung-Jun
    • JSTS:Journal of Semiconductor Technology and Science
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    • v.13 no.6
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    • pp.562-568
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    • 2013
  • This paper presents a design of a wireless power transfer system based on magnetic resonant coupling technology with in-band wireless communication. To increase the transmission distance and compensate for the change in the effective capacitance due to the varying distance, the proposed system used a loop antenna with a selectable capacitor array. Because the increased transmission distance enables multiple charging, we added a communication protocol operated at the same frequency band to manage a network and control power circuits. In order to achieve the efficient bandwidth in both power transfer mode and communication mode, the S-parameters of the loop antennas are adjusted by switching a series resistor. Our test results showed that the loop antenna achieved a high Q factor in power transfer mode and enough passband in communication mode.

Compressed Sensing-Based Multi-Layer Data Communication in Smart Grid Systems

  • Islam, Md. Tahidul;Koo, Insoo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.7 no.9
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    • pp.2213-2231
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    • 2013
  • Compressed sensing is a novel technology used in the field of wireless communication and sensor networks for channel estimation, signal detection, data gathering, network monitoring, and other applications. It plays a significant role in highly secure, real-time, well organized, and cost-effective data communication in smart-grid (SG) systems, which consist of multi-tier network standards that make it challenging to synchronize in power management communication. In this paper, we present a multi-layer communication model for SG systems and propose compressed-sensing based data transmission at every layer of the SG system to improve data transmission performance. Our approach is to utilize the compressed-sensing procedure at every layer in a controlled manner. Simulation results demonstrate that the proposed monitoring devices need less transmission power than conventional systems. Additionally, secure, reliable, and real-time data transmission is possible with the compressed-sensing technique.

Non-native/Non-native Interactions: Meaning Negotiation by EFL College Students

  • Suh, Jae-Suk
    • English Language & Literature Teaching
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    • v.16 no.3
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    • pp.119-139
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    • 2010
  • The purpose of this paper was to examine various aspects of meaning negotiation process in online chatting. Korean college students were asked to engage in chatting on the Internet over the course of a semester-long period, and chatting transcripts were analyzed in terms of sources of communication breakdown, signals to indicate communication breakdown, strategies to overcome communication breakdown, and ways of closing meaning negotiation. According to the findings of the study, lack of background knowledge and incoherent string of sentences in text were two major barriers creating communication problems. Subjects were able to use signals to indicate their communication difficulties, and overcome them by using different strategies. In doing so, however, they were found to suffer a narrow range of signals and strategies, which showed their limited communicative ability in the management of interaction, and indicated a clear, strong need for an extension of discourse and strategic competences of Korean students for more effective and smoother transition of message in everyday interaction.

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A Reconfigurable Digital Signal Processing Architecture for the Evolvable Hardware System (진화 하드웨어 시스템을 위한 재구성 가능한 디지털 신호처리 구조)

  • Lee, Han-Ho;Choi, Chang-Seok;Lee, Yong-Min;Choi, Jin-Tack;Lee, Chong-Ho;Chung, Duk-Jin
    • Proceedings of the IEEK Conference
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    • 2006.06a
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    • pp.663-664
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    • 2006
  • This paper presents a reconfigurable digital signal processing(rDSP) architecture that is effective for implementing adaptive digital signal processing in the applications of smart health care system. This rDSP architecture employs an evolution capability of FIR filters using genetic algorithm. Parallel genetic algorithm based rDSP architecture evolves FIR filters to explore optimal configuration of filter combination, associated parameters, and structure of feature space adaptively to noisy environments for an adaptive signal processing. The proposed DSP architecture is implemented using Xilinx Virtex4 FPGA device and SMIC 0.18um CMOS Technology.

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MobPrice: Dynamic Data Pricing for Mobile Communication

  • Padhariya, Nilesh;Raichura, Kshama
    • Journal of information and communication convergence engineering
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    • v.13 no.2
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    • pp.86-96
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    • 2015
  • In mobile communication, mobile services [MSs] (e.g., phone calls, short/multimedia messages, and Internet data) incur a cost to both mobile users (MUs) and mobile service providers (MSPs). The proposed model MobPrice consists of dynamic data pricing schemes for mobile communication in order to achieve optimal usage of MSs at minimal prices. MobPrice inspires MUs to subscribe MSs with flexibility of data sharing and intra-peer exchanges, thereby reducing overall cost. The main contributions of MobPrice are three-fold. First, it proposes a novel k-level data-pricing (kDP) scheme for MSs. Second, it extends the kDP scheme with the notion of service-sharing-based pricing schemes to a collaborative peer-to-peer data-pricing (pDP) scheme and a cluster-based data-pricing (cDP) scheme to incorporate the notion of 'cluster' (made up of two or more MUs) in mobile communication. Third, our performance study shows that the proposed schemes are indeed effective in maximizing MS subscriptions and minimizing MS's price/user.