• 제목/요약/키워드: Educational institutions

검색결과 1,014건 처리시간 0.029초

The Marketing Model Applying the Concepts of Educational Psychology in the Private Educational Service Sector

  • KIM, Seong-Gon
    • 유통과학연구
    • /
    • 제18권11호
    • /
    • pp.15-22
    • /
    • 2020
  • Purpose: A marketing strategy for private institutions requires marketers to leverage consumer behaviors and educational psychologies when advertising and promoting product portfolios. Indeed, understanding consumers can make marketers more effective, and the purpose of this research is to tackle private institutions' education marketing by combining marketing theories and learning theories. Research design, data and methodology: The content analysis used in this study will be suitable because there exists numerous prior studies regarding marketing strategy and educational theories. Therefore, the current author could obtain and collect adequate textual facts from much of the literature review. Results: Marketing strategies that are mixed with educational theories increase consumer enrolment due to perceived usefulness, and this implies that an adequate marketing model could help improve sustainability and income as a result of enrollment in private educational institutions. The research also identified that marketing is connected to psychology and that marketers can exploit educational and psychological theories to increase successful enrolment in private educational institutions. Conclusions: Most importantly, the target market for private educational institutions is diverse, and institutions can use direct marketing to appeal to specific audiences. Also, the research implies that diversification strategies can increase enrolment if marketers exploit behavioral learning theories in the marketing process.

교육적인 측면에서의 패션과 지속가능발전 (Fashion and Sustainable Development in the Educational Aspects)

  • 도월희
    • 한국의류산업학회지
    • /
    • 제17권5호
    • /
    • pp.681-690
    • /
    • 2015
  • Sustainability has been a important issue in fashion industry that reflects the modern phase of the time. More education institutions than ever before are beginning to offer specialized courses, certificates and degrees related to sustainability in fashion, and many fashion institutions are working to embed sustainability issues into the educational contents. In this study, I investigate how sustainability is being integrated into the curriculum of leading fashion institutions, corporate management activity across the world and overview the world leading educational programmes related to sustainable fashion, pulling out the unique expertise and areas of specialization for each institution. In conclusion, the sustainable fashion were still not widely promoted domestical fashion institutions compare with other foreign leading fashion institutions. This happens in fashion business as well. Korean fashion institutions have to make educational program and certificates and degrees related to sustainability because the educational program can transform domestic fashion industry to sustainable fashion leading country level.

서비스품질과 감성품질이 브랜드팬십에 미치는 영향 - 영유아 교육기관 학부모를 대상으로 (The Effects of Service Quality and Sensibility Quality on Brand Fanship - For Parents of Early Childhood Education Institutions)

  • 류미현;조동혁
    • 품질경영학회지
    • /
    • 제51권3호
    • /
    • pp.347-362
    • /
    • 2023
  • Purpose: The purpose of this study is to analyze whether service quality and sensibility quality have an effect on securing passionate fans of educational institutions as a management marketing strategy that can maximize parent satisfaction in order to secure a competitive advantage for infant and toddler educational institutions. Methods: In this study, a questionnaire survey was conducted on parents attending educational institutions for infants and toddlers, and hypotheses were verified through frequency analysis, reliability and validity correlation analysis using SPSS 22.0. Results: The results of this study are as follows. First, it was found that service quality has a significant effect on rapport formation. Second, among the sub-factors of emotional quality, stimulation and identity had a significant effect on rapport formation. Third, among the sub-factors of service quality, sensiblity and responsiveness had a significant effect on brand fanship. Fourth, among the sub-factors of sensibility quality, stimulation and identity had a significant effect on brand fanship. Fifth, rapport formation was found to have a significant effect on brand fanship. Conclusion: This study is meaningful as a service and sensibility quality study focused on educational institutions at the present time when research on service quality and sensiblity quality targeting early childhood educational institutions is insufficient. In addition, in terms of management of educational institutions for infants and young children, by paying attention to the formation of a careful and pleasant relationship with the fans of educational institutions, an empirical example of a theoretical research model was shown that strong attachment to educational institutions and positive participation lead to loyal fans.

Development of Quality Management Indicators for Educational Institutions

  • Jin, Sunmi
    • International Journal of Contents
    • /
    • 제18권3호
    • /
    • pp.34-48
    • /
    • 2022
  • The purpose of this study was to develop indicators for quality management of educational institutions, and to achieve this, literature analysis and expert interviews were conducted. Through literature analysis, the components of TQM were derived focusing on factors to improve the quality of education, engineering education accreditation standards, and a representative education accreditation system, were considered. Additionally, seven areas as well as 32 indicators required for education quality management, were derived by comparing the EFQM excellence model and the MBNQA education model, applied for quality management of companies and institutions. By comparing and synthesizing these results, a draft was developed for the quality management index of educational institution. Next, opinions on correction and supplementation of quality management indicators derived from literature analysis, were collected from five education experts. From the comparisons and integration of these results, eight criteria (leadership, strategy, customers, people, facilities and environment, curriculum management, curriculum improvement, and performance management) and 34 indicators, were proposed for quality management indicators for educational institutions. Curriculum management, people, and performance management criteria were considered more significantly in quality management of educational institutions, and several implications are suggested based on the study results.

학교 용수 원단위 산정 및 용수 사용량 추정 방법에 관한 연구 (Estimation of water unit factor and water demand of educational institutions)

  • 김태영;허동;박희경
    • 상하수도학회지
    • /
    • 제23권4호
    • /
    • pp.481-489
    • /
    • 2009
  • The objective of this research is to provide more reliable and accurate unit factor of water amount by investigating of informations related to various educational institutions such as elementary, middle, high schools and university. In order to estimate the water demand of educational institutions, first of all, the informations such as building area, site area, total school population, and water amount of various educational institutions are investigated to estimate the water unit factor. In this research, we used the total population of students and teachers to estimate the water demand of educational institutions. The results of unit factors of this research are as follows: 1) The elementary school is $0.027983m^3/person{\cdot}day$, 2) middle school: $0.024106m^3/person{\cdot}day$, 3) high school: $0.041415m^3/person{\cdot}day$, 4) specialized high school (science high school and foreign language high school): $0.156938m^3/person{\cdot}day$ and 5) university: $0.033766m^3/person{\cdot}day$. Finally, these water amounts calculated by unit factors were compared with real water amount of educational institutions.

정보보호 담당자를 위한 업무교육 프레임워크 개발 : 교육관련기관 사례 (Development of Information Security Education Framework for Information Security Employees: A Case of Educational Institutions)

  • 이은주;전효정;김태성;김연복
    • 한국콘텐츠학회논문지
    • /
    • 제14권1호
    • /
    • pp.386-399
    • /
    • 2014
  • 교육 분야에서의 정보시스템 활용도가 높아짐에 따라 교육기관 및 관련기관에서의 개인정보유출 등의 보안사고가 빈번하게 발생하고 있지만, 교육기관의 정보보호 업무자의 현황을 파악하고 이를 체계적으로 관리할 수 있는 교육훈련은 미흡한 실정이다. 본 논문에서는 정보보호 교육의 필요성이 대두되고 있는 국내 교육관련기관 종사자의 기관유형, 근무지역, 담당직무별로 요구되는 정보보호 분야 지식 및 기술에 차이가 있는지를 정보보호 업무자 대상의 설문결과에 대한 다차원척도법(MDS) 분석을 통해 검증하고, 이를 토대로 교육관련기관의 정보보호 교육 프레임워크를 설계하여 제시하였다.

평생교육기관 교육서비스품질이 성인학습자의 취업준비행동에 미치는 영향에 관한 연구 (A Study on the Effects of Educational Service Quality of Lifelong Education Institutions on Job Preparation Behavior of Adult Learners)

  • 길민재;박종우
    • 품질경영학회지
    • /
    • 제51권1호
    • /
    • pp.79-96
    • /
    • 2023
  • Purpose: The purpose of this study is to examine the effects of the educational service quality of lifelong education institutions on the job preparation behavior of adult learners, and to suggest important factors that enhance the job preparation behavior of adult learners and ways to contribute to the improvement of educational service quality. Methods: In this study, 260 adult learners using lifelong educational institutions located in Seoul and Gyeonggi-do were statistically analyzed with SPSS 22.0 as a study sample. Results: First, lecturer expertise, educational environment, educational programs, and administrative services of instructors, which are sub-factors of educational service quality, were all adopted as positive (+) influences on educational satisfaction. Second, the lecturer expertise and educational programs were adopted due to the positive (+) effect on job search efficacy, but the educational environment and administrative services were rejected. Third, educational satisfaction was adopted as a positive (+) effect on job search efficacy. Fourth, educational satisfaction was adopted as a positive (+) effect on job preparation behavior. Fifth, job search efficacy was adopted as a positive effect on job preparation behavior. Conclusion: Based on the research results, it suggests that educational satisfaction and job search efficacy are important variables for adult learners using lifelong education institutions, and provides basic data on variables necessary to increase their job effectiveness in a rapidly changing job environment.

The Use of Electronic Educational Resources in Training Future Specialists in Higher Education Institutions

  • Olha Karaman;Olha Duke;Volodymyr Shkavro;Olena Polinok;Nataliia Didenko
    • International Journal of Computer Science & Network Security
    • /
    • 제24권4호
    • /
    • pp.135-140
    • /
    • 2024
  • The main purpose of the study is to determine the key aspects of the use of electronic educational resources in the training of future specialists in higher education institutions. The importance of using electronic educational resources in the preparation of university students is proven. The relevance of the chosen topic is due to the high rise of globalization in the process of training future specialists in higher education institutions. The theoretical and methodological basis of the article is the fundamental and modern provisions of the theory, the work of scientists and specialists in the management of electronic educational resources in the field of education. Based on the results of the analysis, the main characterizing aspects of the use of electronic educational resources in the training of future specialists in higher education institutions were identified. Further research needs to analyze new, experimental electronic means in the system of student training.

교사-어머니의 의사소통과 어머니의 유아교육기관 만족도 및 양육스트레스 (Teacher-Mother Communication : Its Effect on Satisfaction with Early Childhood Educational Institutions and on Parenting Stress)

  • 이미자;문혁준
    • 아동학회지
    • /
    • 제29권1호
    • /
    • pp.1-14
    • /
    • 2008
  • This study reviewed communication between mothers and teachers of early childhood educational institutions and the effect of communication on mothers' satisfaction with the institution and on parenting stress. Results showed that (1) the most discussed topic pertained to children's friendships at the educational institutions. (2) Attitudes during communication were comparatively favorable. (3) Increased communication of mothers with the teachers showed increased satisfaction with the early childhood educational institution. (4) Mothers with positive understanding of communication and understanding of teachers showed higher satisfaction rate towards the early childhood educational institution. (5) Mothers showing higher satisfaction towards early childhood educational institution and positive attitudes during communication with teachers exhibited less parenting stress.

  • PDF

Students' Satisfaction and University Reputation through Service Quality in Private Higher Educational Institutions in Bangladesh

  • ALAM, Mohammad Manjur;ALAUDDIN, Md.;SHARIF, Mohd Yasin;DOOTY, Evana Nusrat;AHSAN, Syed Md. Hasib;CHOWDHURY, Mustafa Manir
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제8권9호
    • /
    • pp.91-100
    • /
    • 2021
  • Educational institutions play a critical role in national development through the advancement of skilled human resources and intellectual society. The number of higher educational institutions (HEIs) is increasing significantly in Bangladesh. Students have a number of options from which to select their preferred educational institutions. Hence, HEIs should think about the quality of services they provide to students. The objective of this study is to measure students' satisfaction and university reputation through service quality (SQ) in a private higher educational institution (PriHEI) in Bangladesh. Primary data was collected from 270 students of International Islamic University Chittagong (IIUC), Bangladesh, through a simple random sampling technique. In this study, data was analyzed through descriptive statistics, correlation, measurement model using confirmatory factor analyses, and structural equation modeling (SEM). The results showed that transport services have indirect but medical and physical facilities have both direct and indirect significant effects on overall students' satisfaction. Further, the administrative services and research facilities have significant indirect effects on overall students' satisfaction. Finally, the results of structural equation modeling (SEM) confirm that the reputation of the university is directly associated with overall students' satisfaction.