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http://dx.doi.org/10.13106/jafeb.2021.vol8.no9.0091

Students' Satisfaction and University Reputation through Service Quality in Private Higher Educational Institutions in Bangladesh  

ALAM, Mohammad Manjur (Department of Computer Science and Engineering, International Islamic University Chittagong (IIUC))
ALAUDDIN, Md. (Department of Marketing, City University of Hong Kong)
SHARIF, Mohd Yasin (Department of English Language and Literature, International Islamic University Chittagong)
DOOTY, Evana Nusrat (Department of Business Administration, International Islamic University Chittagong)
AHSAN, Syed Md. Hasib (Department of Business Administration, International Islamic University Chittagong)
CHOWDHURY, Mustafa Manir (Department of Business Administration, International Islamic University Chittagong)
Publication Information
The Journal of Asian Finance, Economics and Business / v.8, no.9, 2021 , pp. 91-100 More about this Journal
Abstract
Educational institutions play a critical role in national development through the advancement of skilled human resources and intellectual society. The number of higher educational institutions (HEIs) is increasing significantly in Bangladesh. Students have a number of options from which to select their preferred educational institutions. Hence, HEIs should think about the quality of services they provide to students. The objective of this study is to measure students' satisfaction and university reputation through service quality (SQ) in a private higher educational institution (PriHEI) in Bangladesh. Primary data was collected from 270 students of International Islamic University Chittagong (IIUC), Bangladesh, through a simple random sampling technique. In this study, data was analyzed through descriptive statistics, correlation, measurement model using confirmatory factor analyses, and structural equation modeling (SEM). The results showed that transport services have indirect but medical and physical facilities have both direct and indirect significant effects on overall students' satisfaction. Further, the administrative services and research facilities have significant indirect effects on overall students' satisfaction. Finally, the results of structural equation modeling (SEM) confirm that the reputation of the university is directly associated with overall students' satisfaction.
Keywords
Higher Educational Institution; Private Higher Educational Institution; Service Quality; Student Satisfaction; Bangladesh;
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