Journal of the Korean Society of Clothing and Textiles
/
v.28
no.7
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pp.1007-1018
/
2004
Luxury fashion brand business is one of the most successful global businesses in these days. The luxury fashion brands with strong brand power permeates through various regions of the world with high added value and buying power. This study was conducted to determine the dimensions of the luxury fashion brand equity so that the fashion marketers can develop strategies to increase their brand power. ID find out the dimensions of the luxury fashion brand equity, qualitative as well as quantitative research methods were employed. Qualitative research was conducted by interviewing 12 consumers who were loyal to the luxury fashion brands. A total of ten dimensions(uniqueness, sophistication, display, economical and utility value, overall pleasure, satisfaction, reputation, trust respect, social acceptance) were identified as a result of the literature review and the qualitative analysis, and a questionnaire was developed based on them. The questionnaire was administered to 250 subjects and the responses were analyzed by factor analysis to confirm the dimensions empirically. As a result of factor analysis, 7 dimensions of fashion luxury brand equity are 'chic and pleasure', 'trust', 'distinction', 'reputation', 'economical and utility value', 'social acceptance', and 'status'. First, 'reputation', 'economical and utility value' and 'social acceptance' are similar to the result of the literature review and the qualitative analysis. Next, 'Chic and pleasure' included 'overall pleasure','display'and'sophistication'that were identified previously. We knew that People would expect emotional responses such as display through luxury fashion brand. 'Trust' included 'trust' and 'satisfaction' that were identifed previously. 'Distinction' included 'uniqueness' and 'respect' that were identifed previously. Finally, 'status' included 'sophistication' and 'reputation' It seemed that the concept of 'sophistication' was near symbolic rather than descriptive.
The lifespan of a rolling stock is limited to 25 years by the urban railway law. But it can be extended to 40 years by conducting the regular safety test. This gives additional 15 years of lifespan. In Seoul Metro, Many of the rolling stocks were already replaced with new types in 1996 and 2008. New type - VVVF rolling stocks have better safety, maintainability, durability than old types. For this reason, it is desirable to extend the lifespan of new type-rolling stocks. In this paper, we investigated the economical lifespan using LCC (Life Cycle Cost) analysis. This study shows that the economical lifespan comes out 41 years when extra 10% cost has been considered after 25 years of the train service and 46 years when extra 10% cost not considered.
The aim of the study is to combine software reuse with agile methods through reuse in the early stage of agile development. Although agile methods and software reuse have different practices and principles, these methods have common goals, such as reducing development time and costs and improving productivity. Both approaches are expected to serve as viable solutions to the demand for fast development or embracing requirement changes in the rapidly changing environments. In the present paper, we identify economical agile reuse and its type and study a reuse technique for input queue in Kanban board at the early stage of hybrid agile methods. Based on our results, we can integrate software reuse with agile methods by backlog factoring for input queue item in the hybrid Scrum and Kanban method. The proposed technique can be effectively applied to e-class applications and can reuse the input queue items, showing the combination of the two approaches. With this study, we intend to contribute to reuse in the early stage of agile development. In the future, we plan to develop a software tool for economical agile reuse.
In this study, I tried to find out the effect of the daily living factors(social support, economical status, health condition, leisure activity, communication, consumption activity) on the element life satisfaction(self-respect, personal relations, emotional condition, physical health, consume activity) of life for the aged. For the study, I collected 280 samples from people of 60 year-old adults who reside of in Gyeonggi-do. I used factor analysis, reliability analysis, multi-regression, t-test, ANOVA with SPSS 18.0. The results are as follows. First, satisfaction about aged population sociological character level of significance were difference in factors except gender, statistically. Second, daily living factors and element satisfaction between analysis positive relation. Third, Aged of daily living factors effect to element satisfaction, social support and leisure activity effect to self-respect, are social support, health condition, leisure activity effect to personal relations and physical health satisfaction. and communication effect to Emotional condition and economical status, communication and consume activity effect to economical living satisfaction.
This research aims to offer the information required for demand increase on marketing strategy level by investigating Mudeungsan visitors' demographic characteristics and social economical variables. To accomplish this study, the proper analyzing model needs to be applied because a grave error of parameters will be led if regression model appropriate for analyzing the data of a continuous probability variable is applied, in case that dependent variable is a discrete random variable which have a discrete probability distribution. Therefore data analysis was performed with Poisson model. However, as the data was showing an overdispersion, parameter was estimated with the Binomial Poisson model able to cover the problem. As a result, some explanatory variables turned out to be significant such as visitor's age, occupation, preferred season to visit, type of company, five days working, and preferring type of tourism. Author could offer to the national park the information about characteristics of core market revealed and marketing strategy for it, based on those influential variables.
Purpose The purpose of this paper is to observe the relative priorities of importances among the modified versions of Block chain system, being based on AHP decision support model which should be also proposed in this paper. Design/methodology/approach Four versions modified from the beginning of Block chain were divided into Public& Permissionless, Private&Permissionless, Public&Permissioned and Private&Permissioned types. Five criteria for evaluating the four versions whether the version were suitable for Medical information system were introduced from five factors of Technologies Accept Model, which were Security, Availability, Variety, Reliability and Economical efficiency. We designed Decision support model based on AHP which would select the best alternative version suitable for introducing the Block chain technology into the medical information systems. We established the objective of the AHP model into finding the best choice among the four modified versions. First low layer of the model contains the five factors which consisted of Security, Availability, Variety, Reliability and Economical efficiency. Second low layer of the model contains the four modified versions which consisted Public&Permissionless, Private&Permissionless, Public&Permissioned and Private& Permissioned types. The structural questionnaire based on the AHP decision support model was designed and used to survey experts of medical areas. The collected data by the question investigation was analyzed by AHP analysis technique. Findings The importance priority of Security was highest among five factors of Technologies Accept Mode in the first layer. The importance priority of Private&Permissioned type was highest among four modified versions of Block chain technologies in second low layer. The second importance priority was Private&Permissionless type. The strong point of Private&Permissioned type is to be able to protect personal information and have faster processing speeds. The advantage of Private& Permissionless type is to be also able to protect personal information as well as from forging and altering transaction data. We recognized that it should be necessary to develop new Block chain technologies that would enable to have faster processing speeds as well as from forging and altering transaction data.
Electronic Medical Record(EMR) is medical record that has been saved electronically onto a computer. The standardization activities for EMR is actively underway as it may not only improve the overall quality of the medical services but as the value of medical big data (medical & IT convergence area) is being considered very important. One of the most important issues is ensuring the necessary and effectiveness of EMR standardization to the stakeholder. Researchers did an empirical study to find out how the doctors perceived the EMR standardization from both technical and economical perspective. The results of the empirical analyses showed that system quality and an economical value had a positive effect on perceived usefulness and intention to adopt EMR standardization, yet interoperability have only affected the perceived usefulness. Additionally, the economical value seemed to be the most important variable in forming a consensus in the need of EMR standardization.
Consumer education which changes human value and attitude to attain practice is necessary to solve the problem of environmental, social, and economical sustainability resulted from material and present-oriented consumption and decrease the effect of consumption on the sustainabilities. However, since the present consumer education is biased toward a traditional viewpoint of economical consumption, management of allowances, and rational purchase and its teaching method still stays on memorizing, cramming and one sided lecture, consumer education containing a key value of sustainable development have not been carried out successfully, Specifically, the consumer education in an elementary school treats mainly just on environmental conservation and economical knowledge even though quite much time is arranged in every school year. So, complement of contents such as understanding of relation between natural resources and consumption and the role and responsibility of a consumer is required to emphasis the sustainable development. In this work, a student-oriented educational drama programme for consumer education is developed with respect to an familiar theme of resources such as water, wood, food, and electricity. Educational drama is an efficient teaching method for consumer education of an elementary school student since it makes students experience virtual situation and produce an interest and active participation. How to execute consumer education in an elementary school textbook was analyzed and an educational drama programme was developed and applied, and finally, the programme was qualitatively improved. The paper survey on five teachers practicing the present programme reveals that is it can be affirmatively evaluated since it is familiar to students and leads to their interests and participation. Consequently, it can be confirmed that the present programme can be effective to perform consumer education for sustainable development.
The purpose of this study is to analyze how the contents of education for sustainable development are reflected in the middle school environment curriculum revised in 2007, and to propose how to integrate content for improving sustainable development education. For this, I analyzed the 2007 Revised Environment Curriculum for Middle Schools by using social network analysis which is the useful methodology to understand the relations of contents. Social Network analysis is a useful tool to excavate the forms of structure or relationship and to explain the characteristics of the system that arise through relationships or to explain the units composing the system. When sustainable development education was examined from 3 points of view, it included environmental sustainability, economical sustainability, and social sustainability. I used the 2007 Revised Environment Curriculum for Middle Schools and manual of curriculum for analysis. The results are 1) The biodiversity conservation and energy efficiency have taken most important positions. 2) In case of economical sustainability pillar, sustainable production had been emphasized. 3) In the case of the social sustainability pillar, health improvement are considered significant. 4) The efforts of trying to approach sustainable development education as an integrated curriculum is week. Integrated themes based on the results were developed. Five main themes were the energy and climate change, water resource and environmental pollution, sustainable village and sustainable food production, sustainable city and sustainable production, sustainable tourism and biodiversity. I hope these could function as theme of integrated-content. Based on the results of study, I propose joint researches on scope of sustainable development for environmental education.
The purpose of this study is to examine the variables which influence old widows' life satisfaction. The subjects were 318 old widows over sixty years old in Kwangju. The data were taken by questionaires and analyzed by frequency distribution, percentile, AHOVA, scheffes test and multiple regression. The major findings of this study were as follows: 1) The majority of old widows were low educated and 36.2% were poor in health. Their living aspect that they live together with their married child was 74.2%. Degree of participation in social activities was very low. 42% were satisfied or very satisfied with their pocket money. 76.4% had religions. 25.5% had no old friend. Solidarity with their children was generally good. In their economical status, 8.4% of living together with married children were low while 35.3% of living separately were. 60% thought that they were important person at home. 35.5% answered that they were satisfied with their living condition and 6% were very satisfied. 2) The variables which affect the old widows' life satisfaction were age(p<0.05), state of health(p<0.001), degree of pocket money(p<0.01), economical status(p<0.05), roles at home(p<0.01), solidarity among their relatives(p<0.001), solidarity with their children(p<0.001), status in home(p<0.001) participation in social activities(p<0.05) and existence of old friend(p<0.01). 3) The significant orders which affect the old widow's life satisfaction were satus in home first of all (β=0.26, p<0.001), objective solidarity with their children(β=0.21, p<0.001), subjuctive solidarity with their children(β=0.19, p<0.01), state of health (β=0.15, p<0.01) and economical status who living with married child (β=0.15, p<0.01).
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