• Title/Summary/Keyword: Economic Well-Being

검색결과 602건 처리시간 0.025초

국제전자상무중적영소표준화화공사표현(国际电子商务中的营销标准化和公司表现) (Marketing Standardization and Firm Performance in International E.Commerce)

  • Fritz, Wolfgang;Dees, Heiko
    • 마케팅과학연구
    • /
    • 제19권3호
    • /
    • pp.37-48
    • /
    • 2009
  • 市场营销的标准化已经成为有关国际市场营销的研究中最为关注的焦点之一. 全球营销这个术语常被定义为以国外市场的共同性为前提的国际标准化的营销战略. 营销标准化仅在传统的实体市场交易场所的背景中被讨论. 自从上个世纪90年代起, 联网上的电子市场交易场所开始兴起, 并成为全球化过程中为全球营销活动标准化开拓新机会的最重要的动力之一. 另一方面, 消费者由于更大程度的接受互联网而可能产生与标准化相比更高水平的定制化和产品的差异化, 这样的观点也很流行. 考虑这个分歧, 在全球电子商务的背景下关注营销标准化的综合的研究不能达到一定高度的这种情况值得注意. 在这个背景下, 本研究提出了两个基本研究问题: (1) 在国际电子商务中公司多大程度标准化了他们的营销? (2) 营销的标准化对公司的表现(或成功)有没有影响? 根据文献回顾提出了下列研究假设: H1: 从事国际电子商务的公司为营销标准化做了更多的准备. H2: 营销标准化在帮助公司在国际电子商务中获得成功的方面发挥积极的作用. H3: 在国际电子商务中, 营销组合标准化在公司获得经济的和非经济的成功方面比营销过程标准化发挥更积极的作用. H4: 国际电子商务公司获得非经济的成功越大, 获得经济的成功也越大. 本研究的数据是通过在2005年2月到4月间进行问卷调查获得的. 本调查包括了德国各种产业中的国际电子商务公司和国外电子商务公司驻德国的所有总部和分公司. 801家公司中的118家回复了问卷. 本研究为结构方程模型, 使用PLS‐Graph3.0版本中的偏最小二乘法. 数据分析结果支持所有的4个研究假设. 结果表明, 从事国际电子商务的公司在商标, 网页设计, 产品定位和产品项目上的标准化很高. 这些公司打算未来在营销组合标准化方面加大努力. 另外, 他们想提高营销过程标准化的水平, 尤其是和信息系统, 企业语言和在线营销控制程序一起. 在本研究中, 营销标准化对企业在国际电子商务中的表现起到了积极全面的影响. 营销组合的标准化在非经济的成功方面比营销过程的标准化发挥更积极的影响. 相反, 营销过程的标准化在经济的成功方面发挥了较积极的作用. 另外, 我们的结果明确的支持了在国际电子商务中非经济的成功和经济的成功是高度相关的这一假设. 实证结果表明, 国际电子商务公司的成功与营销标准化高度相关. 但营销组合和销售过程标准化以不同的方式帮助企业的经济和非经济的成功. 结果表明, 公司在互联网上使营销组合的众多因素标准化. 这种做法在一定程度上违背了 "划分标准化" 的经营理念, 认为营销组合的一些因素应该适应本土化, 其他的应该国际标准化. 而且, 发现表明, 相比一个特定的营销组合元素的标准化, 整体标准化营销为成功带来更积极的总体影响.

  • PDF

여성전문인의 능력발전에 관한 연구 - 전문간호사를 중심으로 - (A Study on the Development of Ability Women Specialist -Focused on the nursing specialist-)

  • 권일주
    • 한국보건간호학회지
    • /
    • 제3권1호
    • /
    • pp.101-119
    • /
    • 1989
  • In the present, since a five-year plan for economic development which was started in the early 60's has been successfully promoted for a quarter century, with consolidation in a department of social welfare in our country the participation. in economic society for women is more required than any other times. As a professional occupation for women is incereaing through a high-standard specialization, I think the upbringing for productive woman expert who has a strong motive of accomplishment as a developed person as well as a technical and skilful capacity which can be contributed to the growth of organization is very important. So in this study, I am evaluating the technical disposition of character of professional nurses working with hospital and also trying to supply the basic data being served to th extension of a skillful ability as a nurse, understanding the important factor related to it. The research method applied here is that we used 527 of formed questionnaires which were distributed to 7 University and General Hospitals, somewhat large in a scale, located in Seoul as an analytical material. It was performed between October 11, 1988 and October 18, 1988. An implement which was invented by Cho Moo-Sung is used after being amended and supplemented, which can measure the disposition of professional character. The formation of questionnaires of the disposition of character is 26 totally, 10 for Open-disposition, 11 for Active-disposition, 5 for wise-disposition, and it was measured. 'Ye', or 'No' through an one-half-standard and the environment of hospital organization is composed 12 questions from one point of 'Very Good' to 5 points of 'Very Bad.' Collected materials were analysed through an electronic calculation into the average value, the standard deflection, percentage, person correlative number, $X^2-test, m$ stepwise multiple regression. Summarizing the result from this research is as follows; 1. The average age of the subjective person of this investigation is 28.6 and the average career as a nurse is 6.0 years. 2. The Open-disposition that technical nurses showed is mostly half and half. 3. The Active-disposition of professional nurses was discovered affirmative largely and what they said in their questionnaires describes that they are very active answering $88.2\%$ for the disposition of self-control, $87.3\%$ for the people who think the training more seriously. 4. It was found out that the wise·disposition of technical nurse showed $90.7\%$ of 'Yes' about a new alternative of inquisitive question and we can see a progressive and profound aspect here. 5. As technical character of nurses, mutual relations between Active-disposition, Active-disposition, and wise­disposition were very profitably revealed as 0.42 in justice relations and also suggested that relations between Open-disposition, Active-disposition, and wise-disposition are 0.27 and 0.20 respectively. 6. What nurses recognize about the environment of hospital organization is reasonably acceptable while they feel very bad about rewards and punishments showing average 3.1 comparing to average 2.2 about time­control each other. Considering the prosperity of Active-disposition upon the result what I mentioned above, th possibility which is contributed to the productive improvement of hospital organization is very great and I think it can be more developed as a professional woman who has a strong motive of accomplishment, in advance.

  • PDF

숲속에 사는 사람, 숲밖에 사는 사람 : 생태인류학적(生態人類學的) 관점(觀點) (People within the Forest, People outside the Forest : A View from Ecological Anthropology)

  • 전경수
    • 한국산림과학회지
    • /
    • 제79권3호
    • /
    • pp.330-342
    • /
    • 1990
  • One might have a retrospect on the relationship between the forest and human being from the viewpoint of ecological perspective. It is no doubt that most of the fossil humans should have lived on the forest and the latter provided foods and shelters for humans from their beginning stages, Since the so-called agricultural revolution, humans have extensively started to exploit the forest which had beer, their cradle. The industrial revolution has created another situation against the forest in terms of the quality of ecosystem. These two revolutions have set up the so-called civilization which seems to have been based on the sacrificial oblation of the forest. The cradle for human being has been kept exterminating for the shake of "economic development and miracle." This might be a synoptic history of relationships between the forest and human beings in a sense. designates the behavioral aspects of human being against the forest and people consider the forest only as exploitable resource in this context, and the latter means that people live on the forest and strive to adapt the order of forest ecosystem. The resourcism has developed a strategy of colonialism to exploit the forest and provided a winner's position for the human beings against the forest, This idea and behavioral perspective seems to have started the backfire against the exploiter who is the owner of the civilization. However, there are different philosophies and ideas to view the relationship between the forest and human beings. People within the forest who are mostly considered as "primitives" still keep their idea of the ontology of the forest. There is a theoretical assumption of the "socionatural system" to look into the ecosystem. The forest could be viewed in the above frame of analysis. There are five variables : environment, resource, technology, organization, and ideology. Ideological aspect of the forest can be explained in the context of belief systems. Forest has a meaning of religion and rituals and people within the forest should admire it in anyway of religious reasons. This aspect of the forest cannot be separated from the environmental aspect of the forest. People within the forest acknowledge and practice the above idea. People outside the forest have lost the idea, however, at the cost of acquiring the civilization. They have expelled themselves from the forest and divided the socionatural system of the forest by way of colonialism. The efforts like agroforestry and social forestry would be strategies for recovering the idea of ontology of the forest as well as the sense of community including the forest and human being. People within the forest will be a prospective model for the future socionatural system of the forest for the people outside the forest. At this point, an ecological anthropologist can work with the forest specialists.

  • PDF

Current situation and future trends for beef production in the United States of America - A review

  • Drouillard, James S.
    • Asian-Australasian Journal of Animal Sciences
    • /
    • 제31권7호
    • /
    • pp.1007-1016
    • /
    • 2018
  • USA beef production is characterized by a diversity of climates, environmental conditions, animal phenotypes, management systems, and a multiplicity of nutritional inputs. The USA beef herd consists of more than 80 breeds of cattle and crosses thereof, and the industry is divided into distinct, but ofttimes overlapping sectors, including seedstock production, cow-calf production, stocker/backgrounding, and feedlot. Exception for male dairy calves, production is predominantly pastoral-based, with young stock spending relatively brief portions of their life in feedlots. The beef industry is very technology driven, utilizing reproductive management strategies, genetic improvement technologies, exogenous growth promoting compounds, vaccines, antibiotics, and feed processing strategies, focusing on improvements in efficiency and cost of production. Young steers and heifers are grain-based diets fed for an average of 5 months, mostly in feedlots of 1,000 head capacity or more, and typically are slaughtered at 15 to 28 months of age to produce tender, well-marbled beef. Per capita beef consumption is nearly 26 kg annually, over half of which is consumed in the form of ground products. Beef exports, which are increasingly important, consist primarily of high value cuts and variety meats, depending on destination. In recent years, adverse climatic conditions (i.e., draught), a shrinking agricultural workforce, emergence of food-borne pathogens, concerns over development of antimicrobial resistance, animal welfare/well-being, environmental impact, consumer perceptions of healthfulness of beef, consumer perceptions of food animal production practices, and alternative uses of traditional feed grains have become increasingly important with respect to their impact on both beef production and demand for beef products. Similarly, changing consumer demographics and globalization of beef markets have dictated changes in the types of products demanded by consumers of USA beef, both domestically and abroad. The industry is highly adaptive, however, and responds quickly to evolving economic signals.

결혼이민여성의 직업교육훈련 및 취업관련 시행계획의 비판적 검토 (Critical reviews of job training and employment support trial plans for immigrant women by marriage)

  • 성향숙
    • 한국산학기술학회논문지
    • /
    • 제14권12호
    • /
    • pp.6186-6195
    • /
    • 2013
  • 본 연구의 목적은 현재 우리나라 결혼이민여성의 직업교육훈련과 취업지원에 관한 시행계획을 분석하여 분석결과를 도출함으로서 차기에 수립될 관련 계획과 시행계획의 수립과정과 내용에 반영되어야할 방향성을 제시하고자 하였다. 이를 위하여 건강가정기본계획, 다문화가족정책기본계획, 경력단절 여성 등의 경제활동촉진 기본계획에 제시된 직업교육훈련 시행계획을 분석대상으로 하였다. 분석방법은 닐 길버트와 폴테릴의 정책분석 방법론을 사용하였고, 분석결과는 첫째, 내일배움카드 취업성공패키지 특화과정의 미성숙 둘째, 인적자원개발시스템의 미흡 셋째, 정부 부처간 거버넌스의 미흡을 밝히고 이러한 결과를 토대로 제언을 하였다.

IT롤 활용한 녹색성장 전략에 관한 연구 (A study about Strategy of Green Growth base on IT)

  • 김명호
    • 산학경영연구
    • /
    • 제22권2호
    • /
    • pp.1-34
    • /
    • 2009
  • 녹색성장정책은 환경(Green)과 성장(Growth)의 양립구조에서 벗어나 환경 그 자체를 새로운 성장동력으로 인식하고 환경과 성장의 선순환구조로 경제성장 패러다임을 전환시키는 것이다. 그러나 녹색성장정책은 국가에 따라 다소 상이하게 추진되므로 이러한 정책들을 살펴보고, 실제 일반인과 기업에서 이것을 어떻게 수용하는지 실증분석을 통하여, 우리나라 녹색성장전략을 제시하는데 그 목적이 있다. 실증분석 결과, 나타난 주요 시사점을 요약하면 다음과 같다. 첫째, 녹색성장정책은 단순한 환경문제를 해결하기 위한 정책이 아닌 범국가적인 전략 추진이 필요하다. 둘째, 녹색성장정책의 핵심부문으로서 에너지정책을 규정하고 단기적으로 성과가 가능한 에너지 사용의 효율화를 적극 추진하여야 한다. 셋째, 녹색성장정책에 IT활용을 적극적으로 추진하여 보다 장기적인 성과에 초점을 둔 전략 개발이 필요하다. 넷째, 우리나라의 실행계획의 수립은 녹색성장정책 추진에 따른 효율성과 직접적인 관련이 있으므로 매우 신중한 접근이 요구된다. 다섯째, 녹색성장정책을 사회변혁정책으로 다루어 범국민적인 여론 형성을 마련하여야 한다.

  • PDF

현대 패션에 나타난 Eroticism 에 관한 연구-초현실주의와 팝 아트의 Eroticism을 중심으로

  • 이효진
    • 복식
    • /
    • 제23권
    • /
    • pp.111-130
    • /
    • 1994
  • The purpose of this study was to illuminate eroticism represented din modern fashion. Art based on sex is very important like all of the other cultural values. But we feel that erotic art, neglected, suppressed , and persecuted for centuries, has an important contribution to make to the understanding of art, the social history of mankind, and human happiness and progress. It is our deep personal conviction that erotic art serves important social and therapeutic functions. Erotic art expresses the demand for sexual freedom-a freedom vital to individual happiness and mental well-being, And sexual freedom, in turn, cannot exist without a high degree of political and economic freedom as well. In that sense , erotic art came a truly revolutionaly message ; it demands no less than extension of freedom , not only in the sexual are, but in every sphere of social life. What is eroticism \ulcorner Eroticism must be distinguished from a mere animal reproduction . Eroticism is deeply rooted in the cultural tradition of myth, religion , customes and art. It also has a close relationship with psychological activities of our life. Eroticism is a kind of psychological revolution in the development of human civilization. Eroticism is related to different kinds of art, which express internal spirit of human especially Surrealism. Surrealism is above all a movement of the conquest and deepening of the unconscious. The exploitation of Freud's discoveries opended a new, practically unlimited path for artistic studies to Surrealism . Especially all theory of mental psychoanalysis a affected artists greatly in western art, Freud was appraised highly on his achievements by art critics in art history on his achievements by art critics in art history. As far as erotic subject matter was concerned, Surrealism provided a means of presentig it. Pop Art is not actually a movement , born at a specific time and place, nor is it an easy concept to define. The term first appeared in Great Britain during the fifties, when it referred, particularly in the decorative arts, to an inclination to go back and imitate the stereotyped images of the mass media : film, advertising , cartoons, and other popular consumer products. The eroticism expressed in Pop Art calls the modern's attentions to their devastated minds, taking advantage of the commercialized sex. Fashion has developed constantly reflecting the spiritual aspiration and social and cultural phenomona of man , and artistic steam. Eroticism in fashion is the style which expresses the internal meanings of sexuality through the texture, color, pattern , silhouette etc.

  • PDF

간이 영양상태 평가법에 의한 급식서비스 이용 노인의 영양 위험도와 관련 요인 (Nutritional Risk and its Related Factors Evaluated by the Mini Nutritional Assessment for the Elderly who are Meal Service Participants)

  • 한경희;최미숙;박정숙
    • Journal of Nutrition and Health
    • /
    • 제37권8호
    • /
    • pp.675-687
    • /
    • 2004
  • This study is designed to assess the prevalence at risk of malnutrition according to the Mini Nutritional Assessment (MNA) and evaluate the factors influencing on the nutritional risk of the elderly. Three hundred and nine elderly (110 men and 199 women: mean age =74.1) who participated in meal service in the Chung-buk province were investigated. Mean MNA total score was 21.9 and women had significantly lower MNA scores than men (respectively, 21.5 and 22.8). In the mean time mean MNA-SF (Short Form) score was 10.7, respectively 10.6 for the women and 11.0 for the men, with the difference being statistically significant. The MNA classified 33% of the elderly as well-nourished, 61.7% as at risk of malnutrition and 5.3% as overt malnourished. However, MNA-SF categorized the examinees 40.2% as good and 59.8% at nutritional risk. Those who identified as malnourished elderly had significantly lower mean BMI, mid-arm and calf circumference, poorer functional abilities (ADL, IADL) , lower MAR and food habits scores, and higher number of nutrient $\leq$ 75% of RDA than those with at risk of malnutrition and well nourished. Also socioeconomic status such as educational level, self-rated economic status, poverty level, and marital status significantly influenced nutritional status. Similar effect was observed in self-rated nutritional status and health status, dental status, appetite change according to MNA score. Stepwise multiple regression analysis indicated that weight loss was the most predictive item in the total MNA and MNA-SF score. It was found that items such as mobility, living status (home vs institution) , mode of feeding, and pressure sores were inappropriate for assessment of the elderly who are able to participate meal service program. Also, some modifications of items in MNA are needed in order to apply to Korean elderly. Even though the MNA seems to be an useful tool to screen those old people at risk of malnourished, a lot of work is still to be done with this assessment tool to secure its reliability.

한의학적인 생명관의 특징과 건강의 정의 (Concepts of Life and Health Definition in Traditional Korean Medicine)

  • 이선동;박해모
    • 대한예방한의학회지
    • /
    • 제10권1호
    • /
    • pp.33-51
    • /
    • 2006
  • With the reduction of contagious diseases throughout the world and prolonged life expectancy has lead into increase of habitual related diseases. Industrial development and better economic situation made people more concerned about their health. As primary illnesses are subdued in the past years, health care system and the public value prevention and well-being more than the treatment itself. Based on this trend, this study focused on the view of life from the perspective of Oriental medicine as it's peculiarities, regimen methods, and the definition of healthy life are evaluated. Following results were obtained: - View of life in Oriental medicine focused on two basic principles of interrelationship between the organs internally, inter-dependency with the natural environment and social surrounding externally as recognition and respect between the medium were valued. - Sustaining and maintaining good health in Oriental medicine are closely related to prenatally healthy pregnancy and fetation, as well as prenatal training. Postnatal maintenance includes accommodation to seasonal changes, adequate food intake, mind control, various regimen methods and avoidance of wrong doings. - Defining health includes body's internal condition and external influences, principles of essence, qi, spirit, and yin and yang, harmony and balance, and individuality. - To conclude, good health in Oriental medicine is defined as 'external adaptation to society and natural environment, and internal balancing of individual difference with accumulation of essence, nurturing and circulating qi, and every material around the body in harmony and balance."

  • PDF

개인 사용자의 SaaS 사용의도에 영향을 미치는 요인에 관한 실증적 연구 (An Empirical Study on Factors Affecting an Individual User's Behavioral Intention to Use SaaS)

  • 홍일유;이승민;조휘형
    • 정보화정책
    • /
    • 제25권3호
    • /
    • pp.75-94
    • /
    • 2018
  • 최근 클라우드 서비스업체들이 제공하는 SaaS(Software as a Service)는 소프트웨어 유통 패러다임의 혁신을 가능케할 수단으로서 많은 관심을 모으고 있다. 반면, 높은 관심에도 불구하고, 아직 SaaS를 적극적으로 활용하는 이용자들은 많지 않다. 본 연구는 SaaS 사용의도에 영향을 미치는 선행요인들을 규명 및 분석하는데 그 목적이 있다. 본 연구에서는 기술수용모델을 기반으로 하여 SaaS 사용의도를 예측하기 위한 연구모델을 제시하였다. 본 연구를 위해 소프트웨어 실사용자들을 대상으로 설문조사를 실시하였으며, 수집된 실증데이터는 SPSS와 AMOS를 이용하여 그 신뢰성 및 타당성을 분석하였으며 측정모델 및 가설의 검증을 실시하였다. 실증분석 결과, SaaS의 기능성, 상호운용성 및 경제적 효익은 사용의도에 긍정적 영향을 미치는 반면, 시스템 품질은 사용의도에 유의한 영향을 미치지 않는 것으로 나타났다. 본 연구결과에 대한 시사점 및 한계점을 논의하였으며, 향후 연구의 방향도 제시하였다.