• Title/Summary/Keyword: Economic Theory

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Analysis of the Heuristic Theory and the Prospect Theory for Smartphones: Focusing on Framing, Endowment Effect and Regulatory Focus Theory (스마트폰을 대상으로 한 휴리스틱 및 프로스펙트 효과 분석: 프레이밍, 보유효과 및 조절초점 이론을 중심으로)

  • Kim, Soon-Hong
    • Journal of Distribution Science
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    • v.14 no.12
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    • pp.99-105
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    • 2016
  • Purpose - In the present study, it has become the most important necessity in our daily lives that consumers' psychological factors affect the use of smartphones, and it has been analyzed through behavioral economic approaches. In this respect, the present study is intended to apply the heuristic theory and the prospect theory among behavioral economics theories to examine how psychological factors affect consumers' product selection. Research design, data, and methodology - In the present study, using smartphone repurchase as a dependent variable, whether regulatory focus effects have interaction effects on behavioral economic theories and behavioral economic effects such as possession (ownership) effects, framing effects, and brand recollection. As an analysis method, questionnaire surveys conducted with university students in Incheon were examined through Two-Way ANOVAs using the SPSS23 package. Results - The analysis from the results are as follows. Using smartphone repurchase as a dependent variable, the main effects and interaction effects on two variables; satisfaction difference with product functions and positive framing variable were statistically significant. Using repurchase as a dependent variable was statistically significant, there was no interaction effect between the two variables; satisfaction difference with product functions and the difference of brands in possession. Using smartphone repurchase as a dependent variable, interaction effects on two variables; satisfaction difference with product functions and the lengths of product possession periods were not statistically significant. The results from the analyses of interaction effects of brand recollection and brands type were statistically significant in possession using repurchase as a dependent variable. The results from the analyses of the main effect of the brands type were statistically significant in possession using repurchase as a dependent variable. Conclusions - The implication of the present study is that it suggests the factors that became important for customers' smartphone purchase following the change in the meaning of smartphones from practical products in the past to hedonic products. Limitations of the present study are first, the study subjects are limited to students and the number of copies in questionnaires is only approximately 130, which is insufficient, so that the present study is not sufficient as a study for entire smartphone users.

Systematization for Approach Method of Economic Geography in Korea (한국경제지리학 접근방법의 체계화)

  • Han, Ju-Seong
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.4
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    • pp.457-463
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    • 2012
  • This study examines the epistemological approach of the economic geography and the approach in the ontology of geography which has been studied based on the region, and thereby aims at the systematization of economic geography. Since 1956, Korean economic geography study has been conducted under the development of studies in developed countries without discussing the uniqueness of the study or the systematization of the research approaches. As a result, the systematization is built after the economic geography is divided into neoclassical economy, geographical political economy, regional structure of the national economy, and local autonomous entity economy on a axis of epistemology and ontology for the systematization of approaches. We should pursue the intellectual change adding the major economic phenomena theories such as the world-system perspective, the regulation theory, network theory, and the institutionalism etc. into the systematization of the economic geography.

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The Media Influence on Consumers' Energy-Saving Technology Adoption in Korea: An Empirical Study

  • Koo, Chulmo;Chung, Namho
    • Asia pacific journal of information systems
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    • v.26 no.1
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    • pp.189-210
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    • 2016
  • The current study attempts to expand our understanding of the determinants of energy-saving technology (EST) use by focusing on the individual aspects of environmental behaviors. This study integrates the hedonic, normative, and gain goals to explain the causal relationship between users and EST use. By adopting Goal-Framing Theory, this study proposed three individual goal frames in the environmental context: hedonic (perceived pleasurability), normative (social norms), and gain goals (legislative pressure and economic factor). Partial Least Square (PLS) was used to analyze the data from 104 respondents. Eight of the ten hypotheses were strongly supported. We found that social norms, perceived pleasurability, economic factor, and legislative pressure had positive and significant effects on attitude to EST use. Interestingly, we found that media influence did not have a severe effect on perceived pleasurability, and that the economic factor enforces mainly positive attitude to EST. Important theoretical and practical implications of these findings are discussed.

Motives for Consumer Behavioral Engagement on Brand-Related Social Media Content: A Study Based on Organismic Integration Theory and Personality

  • Chi T.K. Nguyen;Jusik Park
    • Asia Marketing Journal
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    • v.25 no.4
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    • pp.173-193
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    • 2024
  • This study adopts organismic integration theory (OIT) to classify and contrast the predominant roles of five motivations (i.e., economic incentives, self-presentation, information acquisition, altruism, and enjoyment) in fostering three levels of behavioral engagement on brand-related social media content. This study further examines the moderating effect of personality (thinkers vs. feelers) on these relationships. The results of PLS-SEM reveal the greater impact of autonomous motivations on content consumption (enjoyment and information acquisition) and content contribution and creation (altruism and information acquisition), compared with controlled motivations (self-presentation and economic incentives). This study also finds that thinkers mostly engage on brand-related content for information acquisition and economic incentives, whereas feelers are mostly driven by enjoyment for content consumption and by altruism for content contribution and creation. This study addresses the inconsistency in prior research findings and provides practical implications to social media marketers.

Employment Instability and Security Funds in U.S. Households

  • Baek, Eun-Woung
    • International Journal of Human Ecology
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    • v.4 no.2
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    • pp.55-75
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    • 2003
  • The purpose of this study was to investigate the effect of employment related factors on household savings for precautionary purposes when controlling for financial security and to compare the results between the two different economic periods. A conceptual framework was developed based on the precautionary saving theory, the family stress theory, and previous empirical studies. As a self-insurance, a measure of security funds were developed and used as the dependent variable. Using data on working households in the 1992 and the 1998 Survey of Consumer Finances (SCF), a MLE estimation was conducted on the pooled data. The 1992 and 1998 data were used to reflect periods of economic recession and expansion, respectively. The results suggested that factors representing resources played the most significant role in determining the amount of security funds. Some of the employment related factors, preferences, financial security, and race were also significantly affected the amount of security funds. The results suggested that stable employment conditions were important for households to accumulate security funds. Households with more human resources and financial resources had a larger amount of security funds than those that had less human and financial resources. From the findings, implications for research, policies, and financial educators had been suggested.

MFSC: Mean-Field-Theory and Spreading-Coefficient Based Degree Distribution Analysis in Social Network

  • Lin, Chongze;Zheng, Yi
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.12 no.8
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    • pp.3630-3656
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    • 2018
  • Degree distribution can provide basic information for structural characteristics and internal relationship in social network. It is a critical procedure for social network topology analysis. In this paper, based on the mean-field theory, we study a special type of social network with exponential distribution of time intervals. First of all, in order to improve the accuracy of analysis, we propose a spreading coefficient algorithm based on intimate relationship, which determines the number of the joined members through the intimacy among members. Then, simulation show that the degree distribution of follows the power-law distribution and has small-world characteristics. Finally, we compare the performance of our algorithm with the existing algorithms, and find that our algorithm improves the accuracy of degree distribution as well as reducing the time complexity significantly, which can complete 29.04% higher precision and 40.94% lower implementation time.

Do Women's Attitudes Matter in Acceptance of Islamic Microfinance? Evidence from Malaysia

  • Md Amirul Islam;Muhammad Salah Uddin;Seethaletchumy Thambiah;Elsadig Musa Ahmed;Md Abdur Rauf
    • East Asian Economic Review
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    • v.27 no.1
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    • pp.61-85
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    • 2023
  • The study aims to investigate the factors pursuing the women entrepreneurs to accept Islamic microfinance (IMF) in urban and rural areas of Malaysia. For this purpose, the study applies the Theory of Planned Behavior (TPB) and Innovation and Diffusion Theory to explain Islamic microfinance adoption. Using the structural equation model (SEM) with primary data collected from 384-woman entrepreneurs in Malaysia, the current study uses a 5-point Likert scale. On the basis of theory and collected data, the seven hypotheses are developed. All hypotheses are validated by both directly and indirectly, as well as through a mediating factor. Among the factors, knowledge about IMF and subjective norms significantly influence the acceptance of IMF. On the other hand, the perceived complexity does not show any substantial relationship to the acceptance of IMF. This outcome will be helpful in supporting policymakers, academics, and future studies and must take into account the supported factors. Therefore, the study contributes to develop an innovative framework, to create self-employment for women entrepreneurs.

The Evolution of Innovation Theory: From Schumpeter to Transition Theory (기술혁신이론의 진화: 슘페터에서 전환이론까지)

  • Sunyang Chung;Jiyoon Chung
    • Journal of Technology Innovation
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    • v.31 no.3
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    • pp.75-110
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    • 2023
  • This paper aims at discussing the evolution of innovation theory from the beginning of the last century to present. Innovation theory has begun by Joseph Schumpeter in the beginning of the last century and his theory had not attained much attention compared to the mainstream economic theory. In the 1960s, some neo-classical economists analyzed the effect of technological change on economic growth and emphasized the role of demand in innovation process. However, in the beginning of the 1970s, Schumpeter's innovation theory, which emphasized the role of innovation and entrepreneurship in economic and social development, attained enormous attention by many liberal economists. They were called neo-Schumpeterians as they followed the theories and ideas of Schumpeter. In the middle of the 1980s, neo-Schumpeterians identified the concept of national innovation system(NIS), which is the total mobilization system of innovation resources for generating, appropriating and diffusing technological innovations. Soon this theory diffused very quickly at regional and sectoral level. As a result, there have been very active empirical studies on innovation systems in the world. Since the beginning of the 2000s the transition study have been actively carried out mainly in European countries. This study emphasizes the transition of existing innovation systems into more sustainable ones. In Korea we need to activate transition study, because there have been only few studies in this new theory.

The Effects of Creative Climate on the Regional Economic Growth and the Total Factor Productivity of Korean Finns -A Panel Study of Electric and Electronic Finns of the Industrial Complex- (창의성 여건이 지역경제 성장과 기업 생산성에 미치는 영향 연구 - 한국산업공단내 전기.전자기업을 중심으로 -)

  • Gheem, In-Choll;Han, Jae-Myung
    • International Commerce and Information Review
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    • v.12 no.4
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    • pp.67-109
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    • 2010
  • The theory of creative class has shown that the creative people are the key factor of success in regional economic growth. The creative people strengthen the economic competitiveness which is crucial to attract, cultivate and mobilize the resources of that region. In order to examine the theory of creative class for regional economic growth and firm productivity in Korea, this study uses the panel data of 492 Korean firms of the industrial complex producing electic and electronic manufactured goods. They are grouped into 10 industrial complexes among 16 metropolitan areas. Our findings demonstrate that creative class and 3Ts are related to the ratio of creative population density and the regional economic growth. Specifically the creative core class is of more significance to the regional economic growth than the creative professional class or the creative artist class. In our findings the panel analysis of random effects model shows that the talent index of 3Ts as well as the regional climates arc related to the individual firm's total factor productivity. This also reflects a conglomeration of the other regional climates statistically. On the other hand, the research and development expenditure of individual firms shows positive influence for each second consecutive year for the total factor productivity. Sales volume also contributes to the total factor productivity. In conclusion, we recommend that it is important to upgrade the level of creative climates by attracting the creative minds and R&D investment of the enterprises for regional economic growth and firm's total factor productivity.

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An Empirical Study on the Effect of Local Festivals on Economic Growth (지역 축제의 경제성장 효과에 관한 실증분석)

  • Kim, Youngduk
    • Journal of the Korean Data Analysis Society
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    • v.20 no.6
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    • pp.2981-2991
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    • 2018
  • The purpose of this paper is to examine the effect of local festivals on regional economic growth through empirical analysis of festival - economic growth relation. Theoretically, the theory of creative city is at the center of the discussion as to how festivals can influence economic growth. We used the regional convergence equation and used pooled OLS, fixed effect model, and GMM estimation method to analyze the effect of festivals on regional economic growth. According to this empirical analysis, the effect of festival variables such as the number of festivals and the festival period on economic growth has not been affected. This suggests that the effects of festivals on productivity and efficiency have not existed. This implies that the creative city theory that local festivals influence regional economic growth does not work well.