• The Korean Journal of Franchise Management
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• v.10 no.3
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• pp.25-35
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• 2019

Purpose - The major objective of this study was to investigate the effect of franchisor's (economic and philanthropic) CSR in inspiring franchisee's loyalty for the franchisor. Another aim of this investigation also was to clarify the mediating role of economic and social satisfaction in the relationship between franchisor's CSR and franchisee's loyalty. Research design, data, and methodology - This study explores the structural relationship between franchisor's CSR and franchisee's loyalty and in these relationships, the mediating role of relationship satisfaction. Data were gathered from employees(above manager) in food-service franchisee companies in Seoul, Korea. The questionnaires were distributed to managers of the franchise stores. A total of 251 questionnaires were collected. Data management and analysis were performed using SPSS 21.O and SmartPLS 3.0. Evaluation of measurement model and structural model was carried out using confirmatory factor analysis and correlation analysis. Result - The results of this study show as follows. First, economic CSR had positive effects on economic satisfaction and social satisfaction. Second, philanthropic CSR had positive effects on social satisfaction. Third, economic satisfaction and social satisfaction had positive effects on franchisee's loyalty to the franchisor. Conclusions - The important implications of this study have as follows. First, this study has found that economic CSR can create a high economic satisfaction and social satisfaction of franchisee. Second, this findings suggest that the philanthropic CSR can improve the social satisfaction of franchisee. Third, this results demonstrate, for the first time, that the economic satisfaction and social satisfaction of franchisees can play a crucial role to improve their loyalty for the franchisor and pursue mutual development by maintaining the stable business relationship with a franchisor. In this investigation there are at least three limitations. First, Because the research sample is limited to the foodservice franchisee in Seoul, it is not possible to be representativeness of the national franchisee. Second, CSR activities are mostly focused on large franchise companies. Therefore, there is a limit to the research approach. Finally, this study examined the effect of economic CSR and philanthropic CSR on the loyalty of franchisors, but in the future study, it is necessary to analyze the relationship between CSR and loyalty of franchise companies by collecting specific quantitative data such as re-contract rate and management performance of franchisees.

• Korea Trade Review
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• v.43 no.2
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• pp.205-227
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• 2018

This study reviews strategic CSR, which recently has become a controversial topic, and examines the implications of strategic CSR activities on corporate performance. For this, three hypotheses were set. First we categorize CSR activities into economic, legal·ethical, philanthropic, and social innovation responsibility, and to verify if these CSR activities have positive influences on the performance of Chinese and Korean companies. Second, we explore the moderating effects of globalization between the CSR activities and corporate performance. In addition, CSR activities were separated into traditional and strategic in order, and to determine whether the strategic activities had a more positive influence on corporate performance than traditional CSR activities. For this, a total of 646 surveys (401 from China and 245 from Korea) were collectd from MBA students in China and Korea, and the results were comparatively analyzed.

• Fashion & Textile Research Journal
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• v.15 no.1
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• pp.73-83
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• 2013

This study explores the ideal corporate social responsibility(CSR) that fashion consumers expect from a fashion firm in the identification of dimensions and levels of consumer expectations as well as examines the impact of CSR expectations on customer-base brand equity. The data of 315 adults were collected through a nationwide online survey. In order to analyze the data, this study employed Confirmatory factor analysis (CFA), paired t-test, structural equation modeling(SEM), and descriptive analysis. This study first identified seven fashion CSR expectations (environmental, ethical, social, internal management, philanthropic, economic, and legal expectations). Internal management and environmental activities were highly expected from fashion firms; however, economic activity was low in expectations. Five models separately tested the relationship between CSR expectations and brand equity (trustworthiness, attachment, performance, social image, and value). Economic, environmental, internal management, social and ethical CSR expectations influenced customer-based brand equity; however, philanthropic and legal expectations did not influence any dimension of customer-based brand equity. This study provides a framework of ideal CSR from a consumer perspective and suggests that fashion marketers should focus on economic, environmental, internal management, social and ethical CSR activities to meet the expect Haitians of fashion consumers and build stronger brand equity.

• International Journal of Internet, Broadcasting and Communication
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• v.11 no.4
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• pp.59-64
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• 2019

The purpose of this research is to examine the relationship between corporate social responsibility (CSR), green supply chain management (GSCM) practices, and business performances. After reviewing the extensive literature, we developed a research model including five constructs: CSR, GSCM practices, environmental, economic and operational performances. We conducted the statistical analyses based on the primary data collected from a survey questionnaire, responded by 93 different company managers in the Republic of Guatemala. Furthermore, we utilized structural equation modeling to analyze the data and to test the hypotheses. The results of the analyses showed that there is a significant influence of CSR on the adoption of GSCM practices. It was also found that GSCM practices have a significant influence on environmental, economic and operational performances. In addition, environmental performance has a significant impact on economic and operational performance. Finally, GSCM has a mediating role on the relationship between CSR and environmental and economic performance, but not with operational performance.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.6
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• pp.159-173
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• 2022

This study examines the impact of CSR and its authenticity on customer loyalty through the brand image in the chain coffee shop industry. Using qualitative and quantitative methods, 601 survey questionnaires were distributed, of which 491 were analyzed. The results show that CSR has a positive impact on brand image and customer loyalty. In addition, authenticity does not moderate the impact of CSR on brand image and loyalty, as it is difficult for customers to verify the authenticity of CSR action programs. This study emphasizes the importance of CSR action programs and authenticity for businesses to sustainably enhance their distinctive brand image and customer loyalty. Therefore, for sustainable development in the future, managers of coffee shop chains need to focus on the following issues. First, the most important thing is the right awareness of businesses regarding CSR and CSR authenticity. Third, businesses should strengthen the transparency of CSR action programs in various media so that consumers can easily verify authenticity, to increase brand image and improve customer loyalty.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.5
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• pp.631-644
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• 2013

This study investigates the gaps between ideal and actual corporate social responsibility (CSR) by comparing levels of CSR perceptions and examining the relationship differences between CSR perception, perceived quality, and affective trust from a consumer perspective. Data from 315 adult samples were collected through a nationwide online survey. In order to compare ideal and actual CSR, the study employed the approach of latent means analysis (LMA) and multi-group comparisons within the framework of a structural equation modeling (SEM). The result of latent means comparison showed significant differences of perceptions on fashion CSR across ideal and actual contexts. Only actual economic CSR was evaluated higher than in the ideal context and the effect size of inter-management CSR was the largest among seven domains. Multi-group SEM revealed a significant discrepancy between ideal and actual CSR structural models that exhibited relationships of CSR perception, perceived quality, and affective trust. The paths from internal management and ethical CSR to perceived quality and from economic and philanthropy CSR to affective trust were different across ideal and actual contexts. Implying the understanding of consumer CSR perceptions and the mediating role of perceived quality, this study suggests that marketers narrow the gap between ideal and actual CSR.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.78
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• pp.145-174
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• 2018

This study, focused on Official Development Assistance(ODA) as a solution to the global polarization and demonstrated how corporate social responsibility (CSR) plays a role in raising the performance of ODA. First, socio - economic value and profit - created by CSV activities have a significant effect on constructing an economic reciprocal relationship between donor countries and recipient countries. In addition, it has shown that it promotes the simultaneous development of companies and society through the strategic CSR model and consequently contributes to the achievement of ODA. Second, it suggests that the elements of the BOP model have a significant effect on improving the unreasonable wage system and unethical working conditions of developing countries. Furthermore, this suggests that improving the income of the poor can improve the performance of ODA. Third, this study reconstructed 'CSR Pyramid' of Carrol and newly devised CSRD theory. In the case of ODA to developing countries, economic, legal, ethical, and charitable responsibilities are set priorities. In this study, it is suggested that the priority should be flexibly set as economic ${\rightarrow}$ charitable ${\rightarrow}$ ethical ${\rightarrow}$ legal responsibility. This study reexamines the strategic CSR model in the international management field and conducted empirical analysis on CSV, BOP, CSRD model as the constituent elements. In addition, the strategic CSR model that has moved away from the traditional and old-fashioned perspectives still has room for development, and exploratory research to develop the model will continue to contribute to clarifying the concept and scope of CSR.

• International Journal of Industrial Entomology and Biomaterials
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• v.10 no.2
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• pp.107-117
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• 2005

Oral supplementation of minerals mixture of potassium bromide and nickel sulphate on $CSR_2,\;CSR_4\;and\;CSR_2{\times}CSR_4$ crossbreed races with different concentrations (70, 110 and $160\;{\mu}g/ml$) were fed to the fifth instar larvae. Two of the four normal feeds per day was substituted with treated leaves fed to silkworm at fifth instar larvae. The controls were fed with the leaves sprayed with distilled water and normal leaves. The $CSR_4$ race treated larvae showed a significant increase in silkgland weight, cocooning percentage, female cocoon weight, male cocoon weight, male cocoon shell weight, male cocoon shell ratio, filament length, filament weight, denier, fecundity, number of eggs per ovariole and length of the ovariole when compared with those of the corresponding parameters of the carrier control, whereas in $CSR_2\;and\;CSR_2{\times}CSR_4$ crossbreed races showed a significant increase in larva1 weight and other parameters similar to that of $CSR_4$ race. The results suggested that the silkgland showed good response to minerals mixture of potassium bromide and nickel sulphate only in $CSR_4$ race when compared with those of other two races of the silkworm, B. mori.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.185-199
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• 2020

This study examined the effects of insurance company's CSR activities on customer-based brand assets and customers' intention to pay premium prices in order to identify the possibility of CSR activities as an insurance company's differentiated marketing strategies. Throughout collecting 510 surveys, this study has proved that economic and charitable activities had a effect on customer-based brand assets, also economic and environmental activities had a effect on intention to pay premium prices. In addition, the mediating role of the customer-based brand asset between economic and charitable activities and intention to pay premiums was proved. Lastly, it was confirmed that the level of SNS usage moderates the relationship between economic activities and customer-based brand assets. Based on the results, this study provides insurance companies with an effective marketing strategy of the CSR program.

• Journal of Korea Port Economic Association
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• v.35 no.3
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• pp.109-124
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• 2019

Corporate social responsibility (CSR) is gaining significance in various industries and academic research. However, shipping companies have a relatively less interest in CSR. Considering the International Maritime Organisation's (IMO) 2020 model and its focus on sustainability, it is time for shipping companies to consider the active use of CSR initiatives. This study aims to examine the leading factors influencing CSR implementation and job satisfaction. The analysis was conducted using partial least squares and statistical package for social sciences 18.0 to achieve the research objectives. The results showed that the internal and external factors of shipping companies play a positive role in CSR implementation, which was found to play a positive role in enhancing job satisfaction. The implications of this study are to identify factors that drive shipping companies to improve their CSR performance.