• Korean Journal of Artificial Intelligence
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• v.11 no.2
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• pp.29-38
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• 2023

The purpose of this study is to explore how citizens perceive application of the metaverse platforms for city marketing and investigate factors that affect overall attitude for citizen relationship management in the public sector. In particular, this study investigates the following: i) how factors including perceived city brand value, public service, emotional value, experience, personalization, economic value, social value, and cultural value on overall attitude and ii) how overall attitude affects intention to use of metaverse for the public sector and citizen satisfaction. This study conducted an online survey with the assistance of a well-known research firm. This study applied factor, ANOVA, and regression analysis to test hypotheses. The results found that effects of perceived city brand value, emotional value, information, economic value, social value, and cultural value on overall attitude toward metaverse application for the public sector showed significance. The results provide managerial and policy implications for the public sector on how to apply metaverse to provide public services and enhance engagement with citizens. The results also provide implications which aspects should be considered to enhance citizen relationship management and to build the better city brand value by applying metaverse.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.1009-1016
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• 2021

Productive human resources are important assets for companies in facing the global economic competition. The purpose of this study is to examine the effect of economic attitudes toward employees' job satisfaction as well as understanding the impact of economic attitudes toward employee productive behavior at "Sentra Tenun Ikat" in East Java. The research method applied in this study is quantitative research with an explanatory design, which is intended to gain a better understanding of the relationship between variables. The population in this study amounted to 394 participants from SMEs and joint business groups. Meanwhile, the sample was 197 people and collected using a proportional random sampling technique. The variable measurement was carried out by a questionnaire distributed to respondents, which consisted of thirty-five closed questions. Each question item provides five alternative answers. Furthermore, it is calculated using Structural Equation Modeling (SEM) undergoing the LISREL 8.80 program. The findings indicated that there was a positive influence of economic attitudes on employees' job satisfaction. Indeed, the positive value coefficient indicates that there is an effect that is directly proportional to economic attitudes toward employees' productive behavior through employee performance satisfaction, namely, the better the economic attitude taken, the higher the productive behavior of employees.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.618-630
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• 2013

This study investigates the influence of consumption value on attitude and the repurchase intention of secondhand fashion goods. In addition, this study examines the effect of consumption value on attitudes according to self-confidence in fashion coordination. Questionnaire data from 220 university students who made purchases of secondhand fashion goods were analyzed. The results were as follows. First, there were 5 factor solutions for the consumption value of secondhand fashion goods: rare value, emotional value, functional value, social contribution value, and economic value. Second, rare value, social contribution value and economic value had a positive impact on the attitude toward secondhand fashion goods. Third, attitude had positive impact on the repurchase intention of secondhand fashion goods. Fourth, there was a significant difference in the magnitude of the effect of consumption value on attitude according to self-confidence in fashion coordination. The results of this study provide various guidelines for marketers or retailers who are interested in secondhand fashion goods.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.6
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• pp.885-895
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• 2005

The purpose of this study was to find out the most pursuasive social stratification variables affecting the attitude toward foreign luxury goods and the purchase frequency and examined the difference in the attitude toward foreign luxury goods and the purchase frequency among groups divided by age and social stratification variables. The subjects were 521 married women over 25 years old living in Seoul and Kyong-gi province areas. The data were analyzed by multiple regression, ANOVA, Duncan's multiple range test, frequency and percentage. Social stratification was measured by family's monthly income, educational and occupational levels of married women's and their husbands' for an objective method while economic levels, social status, consumption levels, and cultural levels were used fer a subjective method. The results were as follows; first, the most explainable variables influencing the attitude toward foreign luxury goods and the purchase frequency were age and women's educational levels examined by the objective method of social stratification. Second, according to the subjective method of social stratification, the attitude toward foreign luxury goods and the purchase frequency were affected by age, economic levels, consumption levels, and cultural levels. Consumption levels which showed actual expense per family were the most explainable variable in the purchase frequency.

• Journal of Distribution Science
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• v.18 no.10
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• pp.25-38
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• 2020

Purpose: Traditional markets have served as important locations for social-cultural and economic activities. It is a hub of economic transactions and where people gather and exchange information and goods, while also serving as the center of social activities, including commercial exchanges. Accordingly, this study aimed to contribute to the studies on the perceived value in traditional markets for customers in different aspects. Research design, data, and methodology: To analyze the proposed model, data was collected from 456 respondents and analyzed with SPSS 21.0 and AMOS 21.0. The data was analyzed with structural equation modeling (SEM) using path analysis. Results: According to the results of the analysis, the perceived value comprises utilitarian value, emotional value, economic value, and social value, all of which had a positive impact on attitude. Emotional value and social value had a positive impact on subjective norms, while utilitarian value and economic value did not have an impact on subjective norms. Also, attitudes and subjective norms were found to have a positive impact on behavioral intention. Conclusions: Through this study, the value that the traditional markets need to provide to consumers have been identified. Traditional markets should develop into places that can provide value for their consumers.

• Korean Journal of Adult Nursing
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• v.26 no.3
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• pp.320-329
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• 2014

Purpose: The purpose of this study was to analyze the effect of sexual attitude among the elderly to their sexual life while exploring the moderating effect of general characteristics in the relationship between sexual attitude and sexual life. Methods: A descriptive research design was used. The subjects were 322 married elderly from four silver centers in Seoul and Gangwon-do. Aging Sexuality Attitude Scale developed by White (1982) was used to examine sexual life status and general characteristics of the subjects (gender, age, academic background, religion, economic status, and residential type). For data analysis, ${\chi}^2$-test, t-test, and ANOVA were conducted. Since the dependent variable of sexual life is a binary variable, hierarchical logistic regression was implemented. Results: There were 180 people (55.9%) who had a sexual life. Depending on gender (${\chi}^2$=35.03, p<.001), academic background (${\chi}^2$=29.45, p<.001), and economic status (${\chi}^2$=7.36, p=.025), the subjects showed significant difference in terms of sexual life. Regarding sexual attitude, the subjects showed significant difference depending on gender (t=-5.47, p<.001), age (t=-2.31, p=.021), academic background (t=5.16, p<.001), economic status (F=3.17, p=.043), and sexual life status (t=4.99, p<.001). Conclusion: It is important to devise the sex education program in consideration of gender, age, and academic background that showed moderating effects.

• Journal of the Korean Home Economics Association
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• v.9 no.2
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• pp.1-16
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• 1971

The purpose of this research is to clarify the effect on personality of the child which may be infuenced by occupation and rearing attitude of the mother. Conclusion I. Mother with occupation does not give good effect on personality of the child, that is general Activity, Stability and Sociality. Conclusion II. Child attitude of mother effects greatly on personality of the child ; i.e. (a) good relationship between husband and wife makes good effects on the personality of the child ; and (b) rejecting attitude renders effects on the Stability of the child ; and (c) dominating attitude gives effects on Reflectiveness and Sociability of the child ; i.e. (d) overprotective attitude gives effect on Stability and Dominance of the child. Conclusion III. Whereas attitude of mother with occupation is dominaning, attitude of the mother without occupation is rejective. This difference in attitude gives effect on Reflectiveness, Dominance, Impulsiveness and Sociability of the child. Conclusion IV. Economic status of the famuly renders great effects on personality of the child, and this status effects Reflectiveness, Impulsiveness and Sociability.

• Korean Journal of Human Ecology
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• v.11 no.2
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• pp.107-121
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• 2002

The purpose of His research was to investigate the effect of grandchildren's solidarity with their grandparents on their caring attitude for the elderly. The participants were 311 college students in Chollabuk-Do province. Such statistical methods as factor analysis, ANOVA, Duncan's multiple range test, t-Test, pearson's correlation analysis, and multiple regression analysis were performed for this research. The results showed that the solidarity with grandparents was significantly different according to the college grade, birth order, mother's and grandparents' educational levels, economic status of grandparent, relationship with parents, and grandparents' ages. It was also found that there were significant differences in the levels of grandchildren's caring attitude for the elderly according to the college grade, occupational status of mother, relationship with parent, parents' educational levels, and family atmosphere. Finally, multiple regression analysis results indicated that grandchildren's caring attitude for the elderly was significantly influenced by grandchildren's affectional and contact solidarity with grandparents, relationship with parent, and grandparents' economic status.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.1
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• pp.65-76
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• 2014

The purpose of this study is to examine the influence of conspicuous consumption on wearing attitude of jeans and analyze the difference of purchasing behavior in jeans by gender. Questionnaires were administered to 386 college students living in Deagu and Busan province. Frequency, factor analysis, reliability analysis, regression analysis, t-test, and $X^2$-test were used for data analysis. Conspicuous consumption were categorized into 5 factors such as famous brand preference, brand conspicuous, fashion pursuit, symbol of social position, and imported goods pursuit. Wearing attitude of jeans was categorized into fashion information leadership, fashion innovation, and pursuit of economic. The result of this study showed brand conspicuous, fashion pursuit, symbol of social position, and imported goods pursuit had significant effect of fashion information leadership and brand conspicuous, fashion pursuit, and imported goods pursuit had significant effect of fashion innovation. Brand conspicuous, and symbol of social position had significant effect of pursuit of economic. The indicates that men showed high brand conspicuous of conspicuous consumption and fashion innovation of wearing attitude of jeans. Gender of college students showed significant differences in purchasing place, purchasing price.

• Journal of Distribution Science
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• v.11 no.11
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• pp.49-55
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• 2013

Purpose - This study examined the effects of susceptibility to global consumer culture (SGCC) on the brand attitude of consumers of the global SPA brand in South Korea. Research Design, Data, and Methodology -Questionnaires were used, and the sample that was extracted by the convenience sampling method comprised 703 males and females, aged 20-36. The data were analyzed with SPSS 16.0 and Amos 5.0 for frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation modeling analysis. Results - First, conformity to consumption trends was found to have a significant effect on all four variables of SPA brand attitude (brand favorability, uniqueness, ethicality, and economic utility). Second, quality perception was found to have a significant effect on brand favorability, uniqueness, ethicality, and economic utility. Third, social prestige was found to have a positive effect on uniqueness. Conclusions - The results show that consumers' susceptibility to global culture is a significant factor in their attitude to the global SPA brand. Therefore, it would be more effective if the global SPA brand develops recognition among consumers that its products play a role in sharing new trends and global lifestyles.