• 제목/요약/키워드: Eco-friendly attitude

검색결과 81건 처리시간 0.155초

부산 지역 과학 교육 자원 지도를 활용한 체험학습의 환경교육적 효과 (Effects of Outdoor Activities Utilizing Regional Science Education Resource Map (RSM) in Busan)

  • 유선미;김선영
    • 한국환경교육학회지:환경교육
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    • 제24권3호
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    • pp.44-55
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    • 2011
  • This study examined the effects of RSM (Regional Science education resource Map), developed and provided by Busan metropolitan city Office of Education, at high schools in Busan. Two group of students, who were in the same level of achievement as well as other environmental conditions, participated in this study. Twenty nine of students as an experimental group experienced outdoor activities utilizing RSM, while thirty of students as a control group did not participate in any outdoor activities. The results indicated that compared to the control group of students, the experimental group of students represented a significant improvement in students' environmental attitudes, local ecological interest and eco-friendly behavior. The teachers who guided outdoor activities utilizing RSM suggested that RSM needs to be further subdivided by seasons as well as local districts. They also suggested that RSM needs to be linked with a school curriculum.

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식품의 선택 동기가 유기농 식품에 대한 태도 및 구매의도에 미치는 영향에 관한 연구 (The Effect of Food Choice Motive on Attitude and Intention of Purchasing Organic Food)

  • 김동기;김선주;이경희
    • 한국식생활문화학회지
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    • 제26권5호
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    • pp.506-512
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    • 2011
  • Due to an overall increase of income, the general standard of living has improved and people have begun to be interested in being more healthy in their lives. This tendency has affected the food market, especially in relation to organic and eco-friendly food. Thus, the overall market size for those products has grown to give more choices to consumers. To examine the effect of the motive for choosing certain food products on the actual attitude and intent to purchase the products, a survey was given to 330 people living in Seoul, which resulted in 235 usable responses. The content of the questionnaire consisted of 18 questions on food choice motives, 3 questions on the attitude toward organic foods and 3 questions on the intention of purchasing for organic foods. The SPSS 12.0 statistics program was used to analyze of following: frequency analysis, factor analysis, reliability analysis, t-test, one way ANOVA and regression analysis. Five factors of food choice motives were obtained from the analysis: health, convenience, price, familiarity and environmental protection. The regression analysis showed that food choice motive, health and environmental protection factors have a positive relationship with organic food attitudes and organic food attitudes have a positive relationship with the intent to purchase organic food.

한미 여대생의 의류소재 추구혜택과 천연염색 태도가 천연염색 의류의 구매의도에 미치는 영향 비교 (Purchase intention on naturally dyed clothing depending on fabric benefit sought and attitudes - A cross-cultural study between Korea and the United States -)

  • 최종명;김숙현
    • 복식문화연구
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    • 제22권2호
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    • pp.183-197
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    • 2014
  • The purpose of this study is to compare the purchase intention on naturally dyed clothing between Korea and the US. As independent variables that affect the purchase intention, benefits that consumers seek when purchasing naturally dyed clothing, especially for fabric materials, and attitudes towards naturally dyed clothing were selected. A quantitative research method with a survey was employed. 160 data from Korea and 180 data from the US were used for the analysis. The convenience sampling method (i.e., college female students) was used. Descriptive statistics, factor analysis, t-test and regression analysis were employed to test the differences in purchase intention, fabric benefit sought, and the attitudes. The fabric benefit sought selected for this study includes eco-friendliness, uniqueness, aesthetic, comfort and quality. The attitude toward naturally dyed clothing was categorized as an emotional and a cognitive attitude. The results show the significant differences in the fabric benefit sought depending on nationality, major and experiences in natural dyeing. Significant differences were found in of the attitude toward naturally dyed clothing among the nationalities and the experience types in natural dyeing. In addition, there were significant differences in purchase intention toward naturally dyed clothing between Korean and the US participants, and countries show different fabric benefits and attitudes which influenced participants' purchase intention. The results of this study suggest an appropriate fabric planning for environment-friendly fashion products for both countries.

럭셔리 패션브랜드의 친환경 활동에 대한 메시지 측면성이 브랜드 태도에 미치는 영향 연구: 조절초점의 역할을 중심으로 (Study on the Effect of Message Sidedness on Brand Attitudes of Luxury Fashion Brands Regarding Eco-Friendly Activities: The Moderating Role of Regulatory Focus)

  • 정혜연;추호정
    • 한국의류산업학회지
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    • 제26권3호
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    • pp.251-264
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    • 2024
  • This study identified the structural impact relationships, mediated by information reliability and brand authenticity, of different types of environmental messages from the perspective of luxury fashion brands, leading to formation of brand attitudes. Additionally, the study investigated how the impact of message sidedness on the formation of information reliability and brand authenticity varies according to consumers' regulatory focus tendencies. Data were collected through online surveys targeting individuals from Generation MZ, utilizing a professional research firm. A total of 300 respondents (150 for one-sided scenarios and 150 for two-sided scenarios) were selected. The collected data were validated using SPSS and AMOS. The following results were obtained. First, message sidedness influenced information reliability and brand authenticity, both of which demonstrated positive effects on brand attitude as mediating factors. However, message sidedness did not directly affect brand attitude. Second, consumers with both promotion and prevention focus tendencies perceived higher information reliability in two-sided message scenarios, and the perception difference in information reliability based on message sidedness was more pronounced among consumers with a prevention focus. Additionally, consumers with a prevention focus did not show a significant difference in brand authenticity between one- and two-sided message scenarios, while consumers with a promotion focus demonstrated an increase in brand authenticity in two-sided message scenarios compared to one-sided ones.

게이미피케이션을 활용한 가정과 수업 설계에 관한 연구: '환경친화적 의류 라이프 사이클' 주제를 중심으로 (A Study on Home Economics Education Lesson Plan Design Using Gamification: Focusing on 'Eco-friendly Clothing Life Cycle' Theme)

  • 장은주;김혜린;이수경;김은조;황신혜;김지슬;김남은
    • 한국가정과교육학회지
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    • 제34권1호
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    • pp.35-57
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    • 2022
  • 이 연구는 게이미피케이션을 적용한 '환경친화적 의류 라이프 사이클' 수업을 개발하고 이를 적용하여 이 수업이 학습자에게 미치는 영향과 만족도를 살펴보고자 하였다. 개발된 수업은 경기도 소재 A 고등학교 2학년 학생 40명에게 2022년 2월 3일 ~ 2022년 2월 10일까지 총 4차시 적용되었으며 생산 - 유통 - 소비 - 폐기의 단계로 게더타운 플랫폼에서 게이미피케이션 요소가 반영된 내용을 학습한 후 미션을 해결하는 형태로 진행되며 미션을 수행하지 못할 경우 계속해서 반복학습을 하도록 설계하였다. 학습자들은 수업 전 사전 설문과 수업 후 사후 설문을 하였고 3명으로 이루어진 한 개의 그룹을 무선표집하여 심층면접을 실시하였다. '환경친화적 의류 라이프 사이클' 주제로 게이미피케이션을 적용한 수업은 학습자들의 몰입도와 자기주도적 학습 태도에는 유의미한 영향을 미치지 않은 것으로 나타났다. 다만, 비몰입도가 높은 학습자의 경우 수업의 몰입도가 높아졌고, 몰입도, 자기주도적 태도가 높을수록 만족도가 높은 것으로 나타났다. 학습자들은 게이미피케이션을 적용한 수업에 대해 '우려'와 '기대'를 나타내었으며 개발된 수업이 '새로운 교수법'을 사용한 수업이기는 하지만 '적절한 사용'이 필요하다고 하였다. 그리고 이 수업은 '학생 중심 수업'과 '자기주도적 학습'이 가능하다고 평가했다. 수업을 실행한 교사는 이 수업이 기존 수업에 비해 학생들의 기대와 흥미를 끄는 데 더 효율적이었고, 메타버스 환경의 수업이 비대면 시대의 새로운 수업으로 인식된다고 하였다. 다만, 실제 현장에 적용했을 때 학습자들이 원활하게 수업을 진행할 수 있도록 구체적인 설계를 해야 하고 수업에서 교사의 역할이 더욱 중요하다고 하였다. 그리고 게임의 요소가 주는 기대감이 수업의 본질을 흐리지 않도록 제대로 설계해야 함을 제안하였다.

패션기업의 사회적 책임 활동에 관한 연구 (A study on corporate social responsibility activities of fashion companies)

  • 정소정;이영주
    • 한국의상디자인학회지
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    • 제20권1호
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    • pp.17-28
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    • 2018
  • This study reviewed corporate social responsibility activities of fashion companies and discussed strategies of social enterprises. The research was conducted on 6 Korean fashion companies with sales over KRW 1 trillion as of the end of the term in 2015. Corporate social responsibility activities of each company were investigated from economic, social and environmental viewpoints. The results of this study were as follows: First, each company promoted win-win growth, co-existence management, transparent management and ethics management through economic activities. They pursued win-win growth and co-existence management, which aimed to respect and grow with their partners. Also, they ensured transparent management and ethics management to show their moral management. Second, each company conducted various social contribution programs as part of their social activities. Through the programs, they made donations, supported welfare and culture, and practiced voluntary work, local activities, training and equal opportunities. Third, as for environmental activities, each company tried to protect nature through various activities such as donation to environmental organizations, environmental cleanup activities, environmental management from production to disposal, reuse, eco-friendly system, environmental volunteering, etc. Articles on fashion companies' social responsibility activities have an influence on boosting their attitude and image towards businesses.

예비초등교사들의 자연환경 인식 (The Natural Environmental Perceptions of Pre-service Elementary School Teachers)

  • 오강호;김해경;고영구
    • 한국환경교육학회지:환경교육
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    • 제21권1호
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    • pp.45-56
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    • 2008
  • This study is to consider the fundamental perceptions of pre-service elementary school teachers to natural environments. The recognition items of questionnaire for those environments include ones of water, atmospheric, soil, biologic and oceanic environments constituting of the earth system. From the results of the study, they affirmatively recognized biologic environment, but they showed highly negative recognitions to others. In other side, it is considered that their recognitions to natural environments were probably transferred by the things which involve press media, curricula and real lives. On the basis of the study results, systematic teaching-learning for natural environments is essential because the encouragement of eco-friendly attitude, one of main goal for environmental education, is budded from basic understandings to natural environments. Affirmatively environmental worldviews for elementary school students are important for reasons why teacher's quality and practice will is fundamental, and then teacher could change the views of the students for environmental education. So, preparing balanced attitudes, right concepts and connection to applicable knowledges for natural environments, pre-service elementary school teachers in environmental education must be pointed to organized education between human and natural environment.

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In Search of Demanded Green Marketing Practices to Encourage Customer's Eco-friendly Purchasing Intention

  • KANG, Eungoo;HWANG, Hee-Joong
    • 동아시아경상학회지
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    • 제10권3호
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    • pp.93-104
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    • 2022
  • Purpose - The green marketing practice improves consumers' environmental knowledge, consequently bolstering their environmental purchase intention. It also improves consumers' green brand knowledge, positively influences their attitude toward green brands. This research examines the role of green brand image between green marketing practice and consumers' green purchasing intention Research design, Data, and methodology - This research has conducted the 'Qualitative Content Analysis' in the current literature dataset. It is crucial to create the procedures and processes that is used to acquire the data needed to structure or solve problems. Finally, total 35 prior studies included for the analysis. Result - Based on prior studies, the current authors figured out that the green brand image plays an essential role in promoting companies' efforts in green marketing practices and green purchase intentions through its mediating ability by fostering trust, green perceived value, green brand loyalty, and social responsibility as a significant determiner of green practices Conclusion - This research concludes that green brand positioning helps companies secure a special place in a consumers' mind by facilitating the design of the desired green brand awareness image and strengthening consumers' desire to purchase a specific green product/service. Green brand positioning centers on the way marketing communications of green brand features green brand knowledge.

제주도를 방문한 대안관광객의 차별적 여행특성 규명 (Identification of Alternative Tourists' Distinctive Characteristics by Comparing with Mass Tourists in Jeju Island)

  • 강미희;박찬우;이영주;김성일
    • 한국산림과학회지
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    • 제95권6호
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    • pp.759-767
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    • 2006
  • 이 연구는 제주도를 찾는 관광객을 대안관광객과 대중관광객으로 구분하고, 친환경여행에 대한 태도와 생태관광 관련 인식, 그리고 기타 여행특성을 이용하여 대안관광객의 차별적 특성을 규명하고자 하였다. 또한 생태관광도입이 추진되고 있는 제주시험림에 대한 제주관광객의 인지도와 시험림 방문의도를 조사하여 제주시험림이 대안관광의 한 대상지로 이용될 수 있을지의 가능성을 평가하고자 하였다. 연구결과 대안관광객은 대중관광객에 비해 보다 자연과 문화 지향적인 태도를 가지고 있으며, 생태관광 인지도와 참여의도가 높고, 제주시험림으로의 생태관광 참여의도 또한 높은 것으로 나타났다. 또한 대안관광객은 보다 능동적이며, 자연친화적인 활동 참여율 역시 상대적으로 높으며, 스스로를 문화 및 자연 지향적인 관광객으로 평가하였다. 대안관광객의 차별적 특성을 이해하고 이를 다양한 형태의 대안관광 개발 및 관리 계획에 반영하여 제주 대안관광시장의 지속가능성을 꾀할 수 있을 것으로 기대한다.

개인 통행성향을 고려한 공유 전동킥보드 이용의향 분석: 서울시를 중심으로 (Analyzing Intention to Use Shared E-scooters Considering Individual Travel Attitudes : The Case of Seoul Metropolitan Areas)

  • 이윤희;구자헌;추상호
    • 한국ITS학회 논문지
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    • 제21권1호
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    • pp.1-16
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    • 2022
  • 최근 환경에 대한 관심이 커지면서 전동킥보드는 도시 내 친환경 교통수단으로써 주목받고 있다. 이에 따라 실질적 이용행태 및 이용목적에 대한 다양한 연구가 실시되고 있으나, 개인의 통행성향을 반영한 이용의향에 대한 연구는 미비한 실정이다. 따라서, 본 연구에서는 서울시 통근자를 대상으로 실시한 설문조사를 활용하여 요인분석을 통해 응답자의 통행성향을 분석하고, 공유 전동킥보드 이용의향에 대한 이항 로지스틱 회귀모형을 구축하여 개인의 통행행태가 어떻게 영향을 미치는지 규명하였다. 모형추정 결과, 공유 전동킥보드 이용의향에 영향을 미치는 요인으로, 연령, 주수단(승용차), 버스정류장 접근시간, 통행성향 변수(통행 비효용, 직접 운전, 인터넷/스마트폰 친화, 추가 지불 의사)가 통계적으로 유의한 것으로 분석되었다. 본 연구의 결과는 향후 공유 전동킥보드의 효율적인 운영과 이용 활성화를 위한 통행행태적 측면의 기초자료로 활용될 수 있을 것으로 기대된다.