• Fashion & Textile Research Journal
• /
• v.16 no.1
• /
• pp.91-100
• /
• 2014

The purpose of this study was to examine the effect of consumer's environmental knowledge, eco-friendly attitude and purchase intention about fashion consumers' eco-friendly products. This study was conducted by a survey of 330 males and females fashion consumers in their 20s-40s who experienced eco-friendly fashion products purchase. Respondents, who had purchased eco-friendly fashion items at least once, were selected using convenience sampling through the online survey from March $20^{th}$ to $30^{th}$ in 2013. The collected materials were analyzed by frequency analysis, factor analysis, t-test and multi-regression using SPSS 19.0 software. Through the result of statistical analysis, it is found that environmental knowledge has three dimensions; natural environmental knowledge, urbanized environmental knowledge, environmental pollution knowledge. Also the effects of environmental knowledge on eco-friendly attitude are significant and eco-friendly attitude has influence on eco-friendly fashion products purchase behavior. Eco-friendly attitude had an effect word of mouth intention. In addition, there are notable differences in environmental knowledge, eco-friendly attitude and purchase intention depending on fashion consumer's age. The results of this study will provide useful information for both eco-friendly customer management and fashion marketing strategies. Therefore, the fashion company is needed to consider personal characteristics, customer needs and present condition of purchasing eco-friendly fashion products.

• Korean Journal of Construction Engineering and Management
• /
• v.9 no.4
• /
• pp.84-91
• /
• 2008

"Eco-friendly construction" is an emerging issue in the building industry. Main purpose of the eco-friendly construction is to sustain the health and environment of building residents and to minimize the harmful effect on their environment. Apartment residents have great concern on eco-product, since many cases are reported that Sick Building Syndrome is caused by toxic substance from building materials. Environmental performance is to meet through using the highest grade eco-friendly materials. However, generally eco-friendly materials are more expensive than normal materials, Therefore, using eco-friendly materials at public housing project is limited to economical aspect. The purpose of this paper is development of eco-friendly material selection model considered cost efficiency. The selection of Eco-friendly finishing materials and their methods are constructed to consider environmental performance level and cost index compositively. Development of eco-friendly material selection method is economic and reasonable one when public housing is constructed.

• Proceedings of the Korean Institute Of Construction Engineering and Management
• /
• 2007.11a
• /
• pp.953-956
• /
• 2007

"Eco-friendly construction"is an emerging issue in the building industry. Main purpose of the eco-friendly construction is to sustain the health and environment of building residents and to minimize the harmful effect on their environment. Apartment residents have great concern on eco-product, since many cases are reported that Sick Building Syndrome is caused by toxic substance from building materials. Environmental performance is to meet through using the highest grade eco-friendly materials. However, generally eco-friendly materials are more expensive than normal materials. Therefore using eco-friendly materials at public housing project is limited to economical aspect. The purpose of this paper is development of eco-friendly material selection model considered cost efficiency. The selection of Eco-friendly finishing materials and their methods are constructed to consider environmental performance level and cost index compositively. Development of eco-friendly material selection method is economic and reasonable one when public housing is constructed.

• Proceedings of the Korean Institute of Building Construction Conference
• /
• 2019.11a
• /
• pp.124-125
• /
• 2019

The use of road cutters in the maintenance of obsolete underground facilities maintains polluting dust, cutting sludge, etc, polluting the air environment, soil, and water, causing civil complaints caused by noise, and consequently interrupting work. Therefore, it is time for eco-friendly pavement cutting technology for fugitive dust and cutting sludge emission management and noise management. This study was based on research by the development of eco-friendly pavement cutting technology in urban areas. In this study, the current state of existing road cutters is investigated and the patented technology analysis of road cutters is conducted to derive the design elements of eco-friendly pavement cutting technology.

• Journal of Distribution Science
• /
• v.12 no.10
• /
• pp.57-65
• /
• 2014

Purpose - This study aims to identify the effect of corporate eco-friendly marketing, which focuses on corporate social responsibility, on the environment, natural preservation and protection, and environmental concern among consumers. Research design, data, and methodology - A total of 92 valid questionnaires were used for analysis. A structured model was established and a 3-step mediated regression test was employed to see how consumers' perception of ethical consumer behavior and price sensitivity are influential in relation to the impact of consumer's perception of eco-friendliness on the using intention in relation to eco-friendly products. Results - Three factors of eco-friendly perception all have a positive impact on ethical consumer behavior, thus lowering their price sensitivity. In particular, it is found that environmental knowledge and environmental concern are important to promote ethical consumer behavior. Conclusion - It is found that, to increase the using intention of eco-friendly products, an enterprise should practice an eco-friendly marketing strategy, deliver eco-friendly related knowledge, and include contents to allow consumers to take an interest in the environment for effective performance of marketing.

• The Korean Journal of Franchise Management
• /
• v.13 no.1
• /
• pp.47-57
• /
• 2022

Purpose: Recently, it is common to see cases where an amount similar to the cost of a meal is spent on dessert, or an amount greater than the cost of a meal is spent on dessert. The generation MZ is showing a tendency of 'value consumption' by consuming values and beliefs in consideration of the recent impact on society and the environment. Therefore, this study aims to analyze the effect of dessert cafe quality and eco-friendly behavior on customer trust and loyalty targeting the generation MZ who have visited desert cafés. This study examined the mediating role of customer trust in the relationships between desert café quality, eco-friendly behavior and customer loyalty, and also the moderating effect of and eco-friendly behavior on customer trust and customer loyalty. Research design, data, and methodology: To achieve purposes of this study, 229 data were collected from respondents who visited desert café and analyzed using measurement model (reliability test and correlation analysis), Fornell-Larcker Criterion and Heterotrait-Monotrait Ratio (HTMT) assessment, and structural equation model (PLS-SEM) with SPSS 22.0 and SmartPLS 3.3.7. Results: The research results are as follows. First, desert cafes' quality positively influenced customer trust but did not customer loyalty. Second, desert cafes' eco-friendly behavior positively influenced customer trust and customer loyalty. Fourth, the interaction term of dessert cafe quality and eco-friendly behavior did not influence customer trust and customer loyalty. Conclusions: This study emphasized the necessity of service quality and eco-friendly behavior of dessert cafes by examining the relationship between the quality of dessert cafes and eco-friendly behaviors, customer trust and loyalty. It also found the importance of the role of trust in securing loyal customers. In order to secure and retain loyal customers, the owners of dessert cafes should make effortsto improve the quality of the cafes' products and services so that customers can feel a sense of trust, and actively publicize that they are practicing eco-friendly management. As a result of this study, it is intended to provide practical implications for the management of dessert cafes by understand ing the effects of product and service quality and eco-friendly behaviors of companies to bakery industry workers and start-ups.

• Journal of Korean Home Economics Education Association
• /
• v.27 no.4
• /
• pp.141-154
• /
• 2015

The world has been demanding a green growing world in order to solve serious environmental pollution and resource depletion. This study aims to identify life style factors that drive eco-friendly clothing practices and efficacy in middle school students. Data was collected from 215 middle school students in Daegu, using a self-administered questionnaire in December 2013. Statistical analyses to determine frequency, average, ANOVA, factor analysis, reliability analysis, and regression analysis were performed using SPSS 21 program. The results of factor analysis indicated that eco-friendly clothing practices were classified into purchasing and management, reuse, washing, and recycle, and eco-friendly clothing practices efficacy was sub-grouped into practice confidence, purchasing and management efficacy, and washing and sharing efficacy, and life style consisted of fashion pursuit, environment pursuit, planned purchasing, and economy. Eco-friendly clothing practices and efficacy were significant differences in sex and grade (p<0.05). Eco-friendly clothing practices were significantly affected by the factors of environment pursuit, planned purchasing, economy of life style, and the factors of practice confidence, purchasing and management efficacy, and washing and sharing efficacy of eco-friendly clothing practices efficacy (p<0.05). The planned purchasing factor of life style significantly affected all the factors of eco-friendly clothing practices efficacy. This study suggests that eco-friendly clothing practices education program could account for the life style factors such as fashion pursuit, environment pursuit, planned purchasing, and economy with gender and grade to be effective for middle school students.

• Culinary science and hospitality research
• /
• v.23 no.7
• /
• pp.50-62
• /
• 2017

The purpose of this study was to analyze the relationships among variables focusing on what kinds of characteristics of eco-friendly consumption value affect dietary attitude, nutrient intake behavior, health behavior and quality of life, and establish a relationship model. The subjects of this study were 238 eco-friendly consumers. SPSS 23.0 and LISREL 8.50 were adopted to examine measurement model by using analysis method. The results were as followings; First, eco-friendly consumption value has a positive impact on dietary attitude and health behavior. Second, dietary attitude affects nutrient intake behavior positively. Third, the impact of nutrient intake behavior on health behavior is significant. From the results of this investigation, it was found that eco-friendly consumption value affects dietary attitude, health behavior and that the health behavior was positively influential on quality of life. It was also verified that eco-friendly consumption value affects dietary attitude, nutrient intake behavior, and health behavior. Moreover, it was also confirmed that the higher eco-friendly consumption value is, the higher dietary attitude, trust, health behavior and quality of life will be, thereby improving the good healthy life provided.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.7
• /
• pp.4349-4356
• /
• 2015

This study examine operating system for eco-friendly container terminal and shows the usefulness of the Importance-performance analysis grid in evaluating container terminal operating technology. Importance-performance analysis enables management to evaluate and identify the major strengths and weaknesses of eco-friendly container terminal operating technology's key success factors. This study identified a list of 20 items from the eco-friendly container terminal literature reviews, and each item was rated using a 5-point Likert scale. Responses were obtained from 250 questionnaires. The importance-performance grid shows that 13 items fall into the "Keep up the good work" quadrant, 2 items fall into the "Concentrate here" quadrant, 2 items fall into the "Low priority" quadrant, and 3 items fall into the "Possible overkill" quadrant. The findings suggest that an eco-friendly container terminal operating technology is necessary to enhance eco-friendly operating system. The results are useful in identifying areas for strategic focus to help container terminal managers develop eco-friendly container terminal operating technology strategies.

• Asia-Pacific Journal of Business
• /
• v.11 no.4
• /
• pp.65-81
• /
• 2020

Purpose - This research aims to investigate how consumers' eco-friendly product choice ratio changes as the benefits of eco-friendly products are framed as (1) non-monetary benefits, (2) monetary gain integrated with the loss or (3) monetary gain segregated from the loss. Design/methodology/approach - A mixed-design, scenario-based choice experiment was conducted. A series of chi-square tests and residual analyses were conducted to analyze the data. Findings - When the monetary gain was larger or slightly smaller than the loss, the participants' eco-friendly product choice ratio was higher when the monetary gain was integrated with the loss than those in the other two conditions. When the monetary gain was significantly smaller than the loss, the participants' eco-friendly product choice ratio was lower when the monetary gain was integrated with the loss than those in the other conditions. The ratio did not differ between the latter two conditions. Research implications or Originality - This research shows that marketers should frame the benefits of eco-friendly products and their costs in different manners depending on the relative magnitudes of them. This research also complements the existing literature by comparing the effectiveness of non-monetary framing of eco-friendly product benefits with that of monetary framing following hedonic editing hypothesis.