• Title/Summary/Keyword: Easy Payment Service

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The secured mobile wallet system using by integrated ID (통합 아이디를 이용한 안전한 모바일 월렛 시스템)

  • Nam, Choon-Sung;Jeon, Min-Kyung;Shin, Dong-Ryeol
    • Journal of Internet Computing and Services
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    • v.16 no.1
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    • pp.9-20
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    • 2015
  • Nowadays, Smart Wallet technology trend that is able to save users' consuming costs and also retain users' redundant behaviors such as Single-tapping, One-way communication, Integrated ID, has been issued in recent Mobile Industrial Fields. As one of Smart Wallet functions, Integrated ID is proposed for users' convenience, handiness, and immediate responses. It is designed for the effective management of users' IDs which are easy to be forgot because of its unusual structures. To be detail, instead of user, Integrated ID system can certificate users identification from various online sites (where user resisted) authorization requests via one-clicking, not putting identification data in each sites. So, this technology would be helpful much to a certain user who has lots ID and its Password in multiple Online shopping companies by establishing integrated ID. However, although Integrated ID has lots advantages to be used, most Mobile Service Companies has hesitated to apply Integrated ID service in their shopping systems because this technology requires them sharing their users' data. They have worried that this service would be not helpful to gain their profits. Furthermore, Users who join in multiple shopping companies and use Integrated ID services also are difficult to decide which company they have to save their points in before payment because this system could not show any financial benefit analysis data to their users. As following facts, via this paper majorly we propose the advanced Integrated ID system which concern shopping point management. Basically, this system has a strong security payment service and secure network services like other mobile Shopping systems. Additionally, this system is able to service (or to support) shopping -point -saving guide for customers' financial benefits and conveniences.

A Comparative Analysis on the Service Quality Between Korean and Western medicine clinic using the IPA Technique (IPA기법을 이용한 한양방 의원 서비스품질의 비교 분석)

  • Lee, Jeong Won;Lee, Hai Woong
    • Journal of Society of Preventive Korean Medicine
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    • v.21 no.3
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    • pp.65-73
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    • 2017
  • Objectives : The purpose of this study is to investigate on the Korean and Western medicine clinic quality to use IPA matrix and to establish a Korean medicine service management strategy. Methods : In order to achieve the research purpose, medical consumers who visited 3 Korean and Western medicine clinics were surveyed. frequency analysis, paired t-test were used for the statistical analysis, and the mean of each variable was used for IPA analysis. Results : The major results of analysis are as follows: It was confirmed that the skill and the kindness of the human resources were important in both the Korean medicine clinic and the Western medicine clinic. And it was confirmed the difference of the satisfaction rate and IPA between the Korean medicine clinic and the Western medicine clinic. Especially Medical devices and equipment, Easy booking, reception, payment procedure were different in IPA analysis. Conclusions : We confirmed the similarities and differences between Korean medicine clinics and Western medicine clinics in terms of importance, satisfaction, and IPA. On the basis of these results, Korean Medicine clinic could arrange a management strategy in consideration of consumers' choice attribute.

Analysis of the Password Leaking in Virtual Keyboard (가상키보드 비밀번호 유출 분석)

  • Yang, Hee-dong;Lee, Man-hee
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.32 no.5
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    • pp.827-835
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    • 2022
  • In order to use online financial services, user authentication technology is necessary. Password check through keyboard typing is the most common technique. However, since it became known that key stokes on the keyboard can be intercepted easily, many Internet banking services and easy payment services have adopted the virtual keyboard. However, contrary to the expectation that the virtual keyboard will be safe, there is a risk that key strokes on the virtual keyboard can be leaked. In this paper, we analyzed the possibility of password leaking on the virtual keyboard and presented a password leaking method using mouse event hooking and screen capture in PC operating system. In addition, we inspected the possibility of password leak attacks on several famous Korea Internet banking websites and simple payment services, and as a result, we verified that the password input method through the virtual keyboard in the PC operating system is not secure.

Building Customer Loyalty In Digital Transaction Using QR Code: Quick Response Code Indonesian Standard (QRIS)

  • CHOHAN, Fulshah;ARAS, Muhamad;INDRA, Ricardo;WICAKSONO, Andhika;WINARDI, Freddy
    • Journal of Distribution Science
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    • v.20 no.1
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    • pp.1-11
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    • 2022
  • Purpose: Increasing advancements in the technology industry are forcing people to become more accustomed to digital financial transaction activities. The need for fast and secure payment mechanisms has birthing new idea to digital financial transaction services. Along with increasing access to technology in digital payments, new service is developed in the form of digital wallets as the successor for electronic money. Research design, data and methodology: This research aims to find out whether using QR code as digital payment tool can build customer loyalty in consumers, especially to measure the factors of satisfaction, trust and commitment of customers to do payments with QR Codes. The QR code in this study is refer to the Quick Response Code Indonesian Standard (QRIS) which was officially implemented by Bank Indonesia starting on January 1, 2020 as a means of payment for digital transactions nationally. The research method uses a quantitative approach by way of surveying questionnaires using Likert scale of 100 samples. Results: The hypothesis analysis proved that the variables of satisfaction, trust and commitment together have positive and significant influences on customer loyalty. Conclusion: This research found that there are high interest in Millennials to do transaction using QRIS because it is deemed to be more easy, quick and safe. If a customer achieves a level of loyalty in the usage of digital transaction using QRIS then cashless society lifestyle can be considered successful and can be used in the future.

Effects of Consumer Propensity and Brand Attitude on Brand Extension Assessment: Focused on Easy Mobile Payment Services (소비자 성향과 브랜드 태도가 브랜드확장평가에 미치는 영향: 모바일 간편결제 서비스를 중심으로)

  • Lee, Seung Sin;Lin, Hai Bo;Kim, Kyoung Young;Yu, Jiang Chuan;Lee, Young Hee
    • Human Ecology Research
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    • v.55 no.4
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    • pp.399-417
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    • 2017
  • The recent globalization of the consumer market has highlighted the importance of a brand; subsequently, brand extension is strategically used to launch of various products and services. Especially, various and new services based on information and communication technology for the convenience of consumers have been provided continuously. This study examined consumer's evaluation for brand extension centered on the brand extension as a mobile payment service through consumer propensity and familiarity as well as attitude toward a brand. The research is as follows. First, it shows that self-efficacy and implicit theories among consumer characteristics positively influence familiarity and attitude toward a brand. Second, it shows that the planned consumption tendency among consumption characteristics of a consumer positively affect familiarity toward a brand. Third, it is confirmed that the brand extension on parents brand affects the attitude towards brand extension, and the attitude towards brand extension is connected to a willingness to recommend through the purchase intention. This study empirically confirms the importance of consumer propensity, the consumer's perception, and evaluation towards the brand extension of the company as well as the continuous efforts and required company activities to build and form a positive attitude and familiarity of consumers for the brand. This study can be used as basic data for the strategy development of brand extensions in service companies.

Research on Consumer's Food Purchasing Intentions through Internet Shopping Mall (인터넷 쇼핑몰 이용 소비자의 식품 구매 의도 분석)

  • Kim, Sung-Hee;Joo, Na-Mi
    • Journal of the Korean Society of Food Culture
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    • v.22 no.6
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    • pp.705-712
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    • 2007
  • In spite of the fact that the food group(Food, Drinks and Health foods & Agricultural and Marine products) occupies little position in total sales of Internet shopping mall, the food group's sales in cyber shopping mall in 2006 have increased 678.1% over 5 years. In addition to the fact that the food consumption pattern has changed from quality-oriented to convenience, health and safety-oriented, the need to decrease the opportunity cost created by housework is rising in the context of increase of women's work participation rate. The wind of change like these will become the foundation on which cyber food industry will be developed. The factors having an effect on consumer purchasing intentions when one buy foods through internet shopping malls are researched in this thesis. For the investigation, women of 697 were surveyed by a questionnaire, and the data were analyzed by the SPSS for WINDOW(Version 12.0). The result is as follows: Factors having an effect on food purchasing intentions are Convenience(Timesaving, Troublesomeness), Customer service(Responsiveness, Reliability, Empathy, Tangibility), Perceived Customer Risk(Economic, Social, Performance risk) and Shopping experience(Easy to find out, Easy process for payment) in order.

Relationship between Equity and e-Satisfaction

  • Kim, Kyung-Hoon;Kim, Dong-Yul
    • Journal of Global Scholars of Marketing Science
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    • v.7
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    • pp.167-179
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    • 2001
  • In Internet age, traditional transaction concepts are being examined in new perspectives. Electronic commerce, as a new transaction paradigm, is being paid attention to reexamine traditional marketing theories. In this study, equity is adapted to electronic commerce. We add Navigational Equity to existing equity concept: Payment and Service (Huppertz et al 1978). The research model of this study consisted of three major constructs such as equity, normative comparison of equity and consumer satisfaction in electronic commerce. Additionally, the environments of Internet navigation, which include system quality, easy for use, social pressure, playful aspects, and security check, etc. were analyzed. The propositions were drawn from the research model of this study. These propositions will be used to generate hypotheses constructing simultaneous equation model. More empirical study of future is expected.

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Authentication Algorithm using Random Graphic Code (무작위적인 그래픽 코드를 이용한 인증 알고리즘)

  • Jeong, Pil-Seong;Cho, Yang-Hyun
    • Journal of the Korea Convergence Society
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    • v.10 no.12
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    • pp.63-69
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    • 2019
  • Using a smartphone allows quick and easy authentication and payment. However, smartphone security threats are evolving into a variety of new hacking technologies, and are changing to attacks specific to the mobile environment. Therefore, there is a demand for an authentication method suitable for a mobile environment. In order to solve security weaknesses in knowledge-based authentication, many companies provide two-step authentication services such as OTP(One Time Password) to provide authentication services such as finance, games, and login. Although OTP service is easy to use, it is easy to duplicate random number table and has a disadvantage that can be reused because it is used as valid value within time limit. In this paper, we propose a mechanism that enables users to quickly and easily authenticate with high security using the authentication method that recognizes special characters through smartphone's dedicated application.

A Study on User Satisfactions and Repurchase Intention in Internet Shopping Malls (인터넷 쇼핑몰의 이용만족과 재구매의도에 관한 연구)

  • 류학수;황대용;이종환;강경하
    • The Korean Journal of Community Living Science
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    • v.15 no.3
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    • pp.3-14
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    • 2004
  • This study examined how product characteristics and system characteristics have affected user's economic, psychological and operating satisfaction and intention of repurchase in Internet shopping malls. The results of the study were as follows: First, it showed that product characteristics and user satisfaction have significant differences; the ability to recognize economic and psychological user satisfaction differs according to the characteristics of the product. It also showed that the degree of psychological and operating user satisfaction varies according to the convenience of order and payment as well as the convenience of the system and customer service. Second, it was found that economic, psychological and operational user satisfaction had an effect on customer's intention to repurchase. This study, focusing on particular variants of on-line shopping, found that characteristics of product and system had a great impact on user satisfaction and intention to repurchase. For the firms who run internet shopping malls, therefore more attention should be directed to the convenience of products and system problems in their services since it is so easy for customers to move to another shopping site with a simple click. The result of such an investigation may lead customers to repurchase by increasing their satisfaction with the shopping services.

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Research on WINC expansion numbers to improve the accessibility of mobile web service (모바일 웹 서비스 접근성 향상을 위한 WINC 확장 번호에 대한 연구)

  • Sim, Keun-Ho;Ko, He-Eae;Kim, Jong-Keun;Zhao, Meihua;Lim, Young-Hwan
    • Journal of Digital Contents Society
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    • v.12 no.1
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    • pp.23-32
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    • 2011
  • For the past few years, unlike wireless widespread United States and Japan, expensive cost and platform of the mobile web carrier underground and self-centered made achievement of domestic mobile web market sluggish. Nowadays, more and more people pay attention to the mobile web service because of the increased quality of wireless internet, development of mobile device and variety of the flat-rate payment system. However, another big problem is that mobile web is too hard to use. Also, the poor content of mobile web service is an extremely serious problem. In this paper, we put forward a new method for easy to access mobile web service which is use WINC expansion numbers and users can use these numbers to shit their own website. Along with the benefits of purchase WINC number general users are able to make website and control their website at less time and energy.