• East Asian Economic Review
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• v.18 no.1
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• pp.83-107
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• 2014

This paper studies the effects of economic development and cultural proximity as common determinants of trade in cultural goods in a dynamic preference selection model. For the empirical analysis, this paper utilizes the gravity framework with importer fixed effects and Poisson pseudo-maximum likelihood estimators. This paper applies the model to Korean export of broadcasting contents to Asian countries. The relative economic development of the export country and the market size of the import country are important determinants of cultural trade, the results of which are generally consistent with traditional goods trade. However, the distance variable does not show much significance, reflecting the unique characteristics of trade in cultural goods.

• Journal of the Korea Safety Management & Science
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• v.17 no.3
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• pp.149-162
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• 2015

This study was conducted on young children safety helmet to prevent risk of head injuries from external shock. Young children helmet shall be easy to wear and use comfortably. But the young children helmet market in domestic has imported dependently and widely variations in quality because the euro product of high priced and the east asia product of low priced are selling at the same time. Therefore, this study surveyed children under 13 years of age and Married people and studies their actual state of wearing. Furthermore, this study is going to propese the improving wearing of helmet and the major points of quality of helmet and the problem by comparing and reviewing regulations of domestic and foreign.

• Journal of East Asia Management
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• v.2 no.1
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• pp.1-21
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• 2021

競争が激しいグローバル市場において, 中小企業はどのようにして持続可能な競争優位を獲得するのかという問題を抱えている｡ しかし, 中小企業のグローバル市場における経営課題や戦略の実態についてはわからないことが多い｡ そこで本研究では, 日本の中小企業がグ ローバル市場でどのようにして競争優位を獲得することができるのかについて事例分析を通じて探ることを目的としている｡ 本稿で取り上げるのは, 事務機器 (例：コピー機およびプリンター)で広く使用されているポリイミドトナー定着チューブで世界最高のシェア (40％)を有する I.S.T (Industrial Summit Technology)である｡ I.S.Tがポリイミドトナー定着チューブ製品の開発・販売を通じて, ど のようにしてグローバル市場の競争優位を獲得したのか, その歴史的な展開から明らかにする｡ インタビュー調査からはI.S.Tが競争力のあるグローバルヒドゥンチャンピオン(Global Hidden Champion)になった主要な要因が, コアコンピタンス, 戦略的ネットワーク, リスクマネジメント, 従業員エンゲージメント, 創業者の起業家精神による従業員とのビジョンの 共有といった５つにあることが判明した｡ 企業の将来像を従業員と共有することはグローバルヒドゥンチャンピオンになるための第一歩である｡ しかし, そのためには, 他社と差別化できる企業固有のコアコンピタンスをもたなければならず, それにはグローバル市場における際立った専門性を確立することが求められる｡ 一方で, 持続的な競争力を維持するためには, 外部組織との戦略的ネットワークを通じ, 経営資源の不足といった中小企業の弱点を補完すると同時に, 強みをさらに強化する必要がある｡ このプロセスでは他社に強みを奪われないためのリスクマネジメントが重要となる｡ また, 組織パフォーマンスに対する従業員エンゲージメントの影響の重大性を確認しなければならない｡ 従業員のエンゲージメントを高めるためには, 企業の歴史と個性に合った理想的な組織文化を構築する必要がある｡ そうした組織文化は従業員に自身の創造的な発想を実現するような取り組みを促すことになる｡

• Asia Marketing Journal
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• v.22 no.3
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• pp.51-69
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• 2020

This study empirically examines the link between marketing knowledge management and innovation performance focusing on the moderating role of business environmental volatility. We define marketing knowledge management as the integration of knowledge generation, knowledge dissemination and knowledge storage. Using a unique data set that consists of 439 employees at 156 firms in China, we find that knowledge dissemination and knowledge storage have a positive effect on innovation performance. Also found is the negative moderating effect of business environmental volatility on innovation performance. Our findings suggest that firms should strengthen their marketing knowledge management to improve innovation performance and stay flexible to cope with the ever-changing and often volatile market environments.

• Journal of East Asia Management
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• v.2 no.1
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• pp.49-62
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• 2021

Multinational enterprises have adopted the form of business to successfully operate globally, and the overseas project has brought huge cultural exchange and penetration. The cultural liberalization also has improved the manufactured goods production and effect the consumers' purchase intentions. In this paper we focused on the influence factors that effected the cultural output, by investigating the actual consume market, using Structure Equation model(SEM model) to test the relationships among cultural preferences and purchase intentions of foreign products. Also, we evaluated the consumers' ethnocentrism's influences on cultural identity with other nations' cultural background. Lastly, we concluded that cultural identity has influences and complicate individual thoughts and purchase actions, it provides significance of impact of nation's soft power and whole economic development, and ethnocentrism has no significant influences on consuming foreign manufacture goods.

• East Asian Journal of Business Economics (EAJBE)
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• v.6 no.3
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• pp.1-15
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• 2018

Purpose - This study investigates the effect of MNEs' characteristics on the use of foreign currency denominated debt in the context of Korean firms. This study examines the relationship between MNEs and the use of foreign debt focusing on the accessibility to the capital market in addition to the motive of hedging against foreign exchange exposure. Research design and methodology - Probit estimation is employed for estimating significant factors in determination of the use of foreign debt by firms. The dependent variable is a dummy variable to indicate whether a firm uses foreign debt or not at the end of 2004. Independent variables include foreign subsidiaries ratio, export to sale, R&D expenditure to sale, and credit rating. Results - The results show that the interaction between the level of internationalization represented by intra-regional diversification and the strategic characteristics embedded in the region of entry affects the use of foreign debt. In case of a high level of diversification within the developing region with a strong pursuit of asset exploitation, MNEs are more likely to use foreign debt, whereas a high level of diversification within the developed region with a strong pursuit of asset seeking, MNEs are less likely to use foreign debt. Conclusions - The differences between MNEs in terms of intra-regional diversification, strategic orientation, and the accessibility to capital markets as well as the hedging motive affect the use of foreign debt.

• East Asian Journal of Business Economics (EAJBE)
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• v.2 no.4
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• pp.56-64
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• 2014

Today, travelers are provided large amount information which includes Web sites and tourist magazines about introduction of tourist spot. Many approaches have been proposed to analyze the large amount of available information with the aim of discovering the most popular Points of Tourist Interest and routes. However, it is not easy for users to process the information in a short time. Therefore travelers prefer to receive pertinent information easier and have that information presented in a clear and concise manner. Whether you are looking for banks by company, foreign exchange services, free wireless hotspots, touristic attractions, campsites, supermarkets, restaurants, cinemas, The aim of POI Tourism Services is to enable tourists to find spots that only the locals know, giving the tourists opportunity to the tourists to explore new areas of the place like never before. This paper proposes find the scope for a personalized service for tourist "Special Interest Tourism" recommendation for tourists who travel within India & for the benefit of Foreign Nationals who visit the country. The major focus of the study is to understand the demand for such a service being integrated into the conventional tour package. The major findings made during the course of the show that the market for "Special Interest Tourism" based services stands at approximately 63%. Travel today is mainly for the people from the middle income group having a fixed budget while traveling and would like economic travel solutions that fit their budget. This accounts for a major part of the market for the service. Most tourist prefer to go on week end getaways or trips that last more than a week, this means that a specialized trip plan based on the travelers interests is feasible with these type of travelers. Maximum demand for "Special Interest Tourism" based services would be during the festive seasons.

• Journal of Korean Medicine Rehabilitation
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• v.28 no.1
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• pp.133-144
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• 2018

Objectives Since the health insurance coverage for traditional Korean medicine is very low, some physicians and researcher have suggested that government's institutional support is needed for korean medicine field. Therefore We examine the use of traditional medicine and western medicine in Taiwan, which operates a similar health insurance system to Korea. Methods We selected several studies from Pubmed and NHIRD, that could be used to numerically evaluate the use of traditional medicine. We reviewed the current status of medical use in Taiwan and compare it with that of Korea. Results Through a total of 87 studies, We found that 26.59%~31% of Taiwanese use Traditional medical institutions more than once a year, and the use of traditional medicine has been increasing since 2000. In adults than children, in women than men, the use rate of traditional medicine was high. Especially, herbal medicine was the most common intervention, accounting for 70% of traditional medical care. Conclusions The core of low insurance coverage for traditional Korean medicine is in lack of coverage for herbal medicine. Taiwan's case shows that the unmet demand for traditional Korean medicine of the Korean population can exist widely.

• East Asian Journal of Business Economics (EAJBE)
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• v.1 no.2
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• pp.29-41
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• 2013

Purpose: Today, travelers are provided large amount information which includes Web sites and tourist magazines about introduction of tourist spot. Many approaches have been proposed to analyze the large amount of available information with the aim of discovering the most popular Points of Tourist Interest and routes. However, it is not easy for users to process the information in a short time. Therefore travelers prefer to receive pertinent information easier and have that information presented in a clear and concise manner. Research Design, Data and Methodology: Whether you are looking for banks by company, foreign exchange services, free wireless hotspots, touristic attractions, campsites, supermarkets, restaurants, cinemas, The aim of POI Tourism Services is to enable tourists to find spots that only the locals know, giving the tourists opportunity to the tourists to explore new areas of the place like never before. This paper proposes find the scope for a personalized service for tourist "Special Interest Tourism" recommendation for tourists who travel within India & for the benefit of Foreign Nationals who visit the country. Results: The major focus of the study is to understand the demand for such a service being integrated into the conventional tour package. The major findings made during the course of the show that the market for "Special Interest Tourism" based services stands at approximately 63%. Travel today is mainly for the people from the middle income group having a fixed budget while traveling and would like economic travel solutions that fit their budget. Conclusion: This accounts for a major part of the market for the service. Most tourist prefer to go on week end getaways or trips that last more than a week, this means that a specialized trip plan based on the travelers interests is feasible with these type of travelers. Maximum demand for "Special Interest Tourism" based services would be during the festive seasons.

• Asia Marketing Journal
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• v.14 no.4
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• pp.95-116
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• 2013

AMOREPACIFIC has rapidly grown to become a successful global brand by persistently seeking and achieving success in foreign markets. In 2011, AMOREPACIFIC was ranked as one of the global top 20 cosmetics companies. What makes AMOREPACIFIC's global success noteworthy is that AMOREPACIFIC challenged the France and the US market, where competition level is the toughest. Lolita Lempicka, AMOREPACIFIC's perfume brand, was chosen as one of the top seven most popular brands in the women's perfume market in France. In addition, Amorepacific, AMOREPACIFIC's namesake skincare brand, is currently recognized as a top prestige brand in the USA. Their success played a significant role as a bridgehead for AMOREPACIFIC in becoming a global cosmetics company. The main object of this case study is to analyze how AMOREPACIFIC became a global cosmetic company through building key brands such as Lolita Lempicka and Amorepafic, among others. Therefore, this study reviewed AMOREPACIFIC's unconventional approach in launching Lolita Lempicka in France, and Amorepacific in the US by focusing on how they foresaw the future opportunities and employed innovative marketing strategies. Specifically, we focused on Amorepacific's marketing strategy under the critical period when AMOREPACIFIC achieved great success in France with Lolita Lempicka (between 1997 and 2004) and in US with the brand, Amorepacific (2003-2008). The case of AMOREPACIFIC's success in the global markets can give valuable lessons to companies that want to extend their businesses to foreign countries and ultimately become global. One such lesson is the importance of building a successful pioneer brand in a powerful bridgehead market. While domestic competitors first entered into less competitive markets such as those in South-East Asia, AMOREPACIFIC challenged the toughest markets such as the French and US markets where the incumbent companies waged the most intensive and severe battles against Lolita Lempick and Amorepacific. Through the success in France and US market, however, AMOREPACIFIC built a powerful base for its successful global expansion. Another valuable lesson is the importance of foresight in uncovering great opportunities hidden behind the trends without losing focus on the brand's core character and values. Lolita Lempicka and Amorepacific showed excellence in foresight competition, which led them to succeed against the intense competition from Goliath companies. If Lolita Lempicka and Amorepacific had just followed the popular market trend at the time, they would have never succeeded.