• Journal of Korea Trade
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• v.27 no.4
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• pp.77-100
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• 2023

Purpose - Using the Model of Goal-Directed Behavior (MGB), this study identifies the critical factors that influence consumer intention to purchase an electric vehicle (EV). This study also provides differentiated policy implications to the Korean and Chinese governments and EV-related companies for the expansion of the EV market in both countries by comparing consumers' perceptions of EV purchase intentions. Design/methodology - Our extended MGB model adds to the standard model consideration of financial incentives, perceived risks, and environmental concerns. An online survey was conducted of Korean and Chinese consumers. Based on the collected responses, all tested hypotheses were verified using PLS-SEM (Partial Least Squares-Structural Equation Modeling). Differences in the path analysis results between Korea and China were compared and verified using Henseler's MGA (multi-group analysis), the parametric test, and the Welch-Satterthwaite test. Findings - The most critical factor that influences the intent to purchase an EV in consumers from both countries is personal desire. PBC and SN were identified as the critical factors that respectively increase personal desire in Korea and China. In addition, in Korea, among the three factors EC, FIP, and PR, environmental concerns were found to have the most significant impact on attitudes and purchase intention. In contrast, in China, economic factors (specifically financial incentives) had greater importance than environmental issues. Originality/value - This study has academic contributions in that it presents a new research model that includes financial incentive policies, environmental concerns, and perceived risk variables based on the MGB to explore consumers' purchase intentions. This study can also make a practical contribution in that it provides some meaningful implications to the governments and EV-related companies of both countries based on the differences in the analysis results of the Korean and Chinese markets.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.65 no.12
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• pp.1949-1957
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• 2016

Rapid Expansion of EVs(Electric Vehicles) is inevitable trends, to comply with eco-friendly energy paradigm according to Paris Agreement and to solve the environment problems such as global warming. In this paper, we analyze the limit point of transformer acceptable capacity as the increase of power demand considering EVs supply in the near future. Through the analysis of transformer utilization, we suggest methods to analyze the spare capacity of transformer for the case of optimal efficiency operation and emergency operation respectively. We have the results of 18.4~29% spare capacity for the charging infrastructure to the rated capacity of transformer by analyzing the existing sample apartments. It is analyzed that the acceptable number of EVs is 0.09~0.14 for optimal efficiency operation and 0.06~0.13 for emergency operation. Therefore, it is analyzed the power demand of EV will exceed the existing transformer spare capacity in 7~8 years as the annual growth rate of EVs is prospected 112.5% considering current annual growth rate of EVs and the government EV supply policy.

• Journal of Korean Society of Transportation
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• v.36 no.2
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• pp.129-140
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• 2018

In this study, we analyzed the electric vehicle (EV) purchasing behavior with market segmentation in Seoul using the binary logit model. For the model estimation, the experimental design of SP survey generated 24 scenarios with purchase price, charging station availability, and driving range of EVs. The results of market segmentation analysis indicated that the owners of subcompact and compact size cars were primarily affected by the purchasing price while those of mid and full size cars were more sensitive to the charging station availability. By housing type, the charging station availability was the most important factor for the residents of apartment while the purchase price was the most important factor to choose the EVs. These results presented that the EV supply strategy of the automobile manufacturer should be diversified according to the marketing target and the expansion of the public charging infrastructure should be the top priority in the government policy.

• Journal of Environmental Impact Assessment
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• v.32 no.5
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• pp.318-337
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• 2023

This study utilizes system dynamics to examine the effects of fine dust reduction policies on PM10 concentration and health. System dynamics has the advantage of modeling the dynamic and circular relationship between PM₁₀ emission sources, reduction policies, PM₁₀ concentration, and health effect. The study created policy scenarios for Korea's representative fine dust reduction policies - industrial PM₁₀ emission control, diesel vehicle regulation, expansion of electric vehicles, and expansion of parks and green areas - and compared the results with the 2030 baseline if the current trend is maintained. The analysis showed that the policy of supporting electric vehicles reduced PM₁₀ concentration by 0.21 ㎍/m³ and reduced the number of people with circulatory diseases by 494, and the effect was evenly distributed across the country. The industrial emissions regulation scenario resulted in the highest PM₁₀ concentration reduction of 0.22 ㎍/m³, but had a lower reduction in the number of people affected (358) than the EV support strategy, which could be attributed to the fact that this policy had a particularly high PM₁₀ reduction effect in industrial areas such as Danyang-gun, Chungcheongbuk-do, and Sahagu, Busan. As a policy implication, this study suggests that it is necessary to apply fine dust policies tailored to the characteristics of local emission sources.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.163-174
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• 2020

The market for electric vehicles is growing due to the public's interest in the environment and the expansion of electric vehicle support projects in terms of government policy. This study surveyed 2,332 people in Jeju, one of the nation's representative areas of electric vehicles, and the higher the perceived value in terms of the total cost of automobile ownership for electric vehicles, the higher the intention to purchase electric vehicles. The higher the level of knowledge and attachment, the higher the intention to purchase electric vehicles. While many previous studies considered economic value mainly as price, the study was conducted to approach economic value in terms of total cost of ownership. Marketing practitioners also look for practical contributions in that they can propose price framing so that customers can judge the economic value of the electric vehicle as a strategic way to increase the intention to purchase the electric vehicle, rather than just the purchase price. can see. In addition, the same research should be conducted in various regions besides Jeju, so that the research results can be generalized.