• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2022년도 제66차 하계학술대회논문집 30권2호
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• pp.713-715
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• 2022

Video learning through YouTube has emerged as one of the most widely used instructional methods, yet relatively little research has been conducted on YouTube video users' willingness to use or behavior, so it is important to examine how to make and keep users' willingness to continue learning and to improve their retention rate for effective online learning. With reference to perceived value theory and utilizing an ECM perspective, the authors construct a model of YouTube video continuous learning intention and investigate the influence of perceived value and satisfaction on users' willingness to use YouTube videos for continuous learning.

• 무역학회지
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• 제46권4호
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• pp.219-234
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• 2021

Armington elasticity has been a methodology for analyzing how much imports could increase in response to importing price cuts, assuming the possibility of incomplete substitution of domestic and imported products. This study calculates Armington elasticity values in Korean fisheries sector and presents an analysis method for classifying items based on price and preference differences. The model is modified reflecting the characteristics of the fisheries market along with the typical OLS, PAM, and ECM models. The result's implication is that products with a high import growth rate do not necessarily show a high Armington value, but it could be seen that price is not the only factor facilitating fisheries imports increase. Considering the items of which demand increases due to importing price cuts have an indiscriminate demand between domestic and imported products, the results could be interpreted that the Korean fisheries importing market has been easily affected by the changes in import prices. Fisheries grouping by price and preference demonstrates that explanatory variables other than price should be considered when estimating import demand.

• Communications for Statistical Applications and Methods
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• 제18권3호
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• pp.391-401
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• 2011

본 논문에서는 자료 내의 군집 중에 '부(父) 군집'과 모(母) 군집'이라 부르는 두 군집 사이에, 합성된 평균 분산을 가지는 '합성군집' 즉 '자식 군집'이라 부르는 한 군집이 있을 경우에 주목하여, 그들의 관계를 평균과 분산에 관해 모형화하고 각각의 군집을 식별하는 방법을 제공하였다. 관측치는 정규혼합모형을 따른다고 가정하고, EM 알고리즘을 통해 모형 추정을 시도하였다. 추정 과정에 여러 난제가 있었으나, 근사적 방법으로 비교적 잘 극복할수 있었다. 그리고 수치실험을 통해 제안방법은 성공적으로 주어진 세 군집 즉 '군집족(族)'을 식별할수 있음을 보였다.

• 한국인터넷방송통신학회논문지
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• 제23권3호
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• pp.175-184
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• 2023

한류는 국내에서 세계적인 현상으로 발전하고 시공간 제한이 없는 인터넷과 소셜 미디어로 국제화가 된다. 본 연구는 인도네시아에서 소셜미디어를 활용한 한류 홍보에 대한 지속적 사용의도를 알아보고자 하였다. 이에 본 연구에서는 기대확신모형을 적용하여 개인의 혁신적인 성향을 나타내는 자기효능감과 소셜미디어가 보여주는 속성인 지각된 유희성이 소셜미디어에 대한 지각된 유용성과 확신 그리고 만에 이은 이용의도에 미치는 영향을 분석하고자 하였다. 이를 위한 연구방법으로는 구조방정식을 활용하여 모형의 적합도와 연구가설을 검증하였다. 그 결과 지각된 유희성은 지각된 유용성에 긍정적인 영향을 미치는 것으로 나타났고, 자기효능감은 지각된 유용성에 긍정적인 영향을 미치는 것으로 나타났다. 또한 확신은 지각된 유용성과 만족에 모두 긍정적인 영향을 미치는 것으로 나타났다. 지각된 유용성은 만족에 긍정적인 영향을 미치는 것으로 나타났으며, 마지막으로 만족은 지속적 이용의도에 긍정적인 영향을 미치는 것으로 나타났다.

• 한국정보시스템학회지:정보시스템연구
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• 제25권3호
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• pp.61-90
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• 2016

Purpose Recently the usage of Mobile Instant Messenger(MIM) has been increased all over the world. With the development of Mobile Internet, a large amount of mobile application came into being, such as WeChat, the most popular MIM now in China. It has a huge number of registered users, but just only half of them are the "active users". This study intends to examine what factors affect MIM user's continuance intention and actual usage behavior. Design/Methodology/Approach Based on the framework of Perception/Emotion-Behavior and the extended ECM-ISC (Expectation Confirmation Model of IS Continuance), this research introduced some unique variables to a user satisfaction model focusing on perceived/emotional factors in WeChat. In this model, perceived/emotional factors have been divided into enabler factors and inhibitor factors to analyze the effect on continuance intention and actual usage behavior. Also, the moderate effect of the habits was discussed. An online questionnaire survey of 203 WeChat users was conducted and the empirical validation was employed to test the research model. Findings From the empirical results, perceived usefulness, expectation confirmation, and needs for affiliation significantly affected satisfaction. Also, satisfaction influenced continuance intention which led to actual usage behavior. We found that the habit moderates the relationship between satisfaction and continuance intention. The result of this study provides guidance to the developers and operators of WeChat on how to improve enhance users' satisfaction and loyalty.

• 한국정보시스템학회지:정보시스템연구
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• 제26권2호
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• pp.63-83
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• 2017

Purpose: In Korea, market size of social commerce has been increased steadily and highly, but profits of social commerce companies have been decreased because of excessive marketing cost. To overcome this stagnant market environment, new marketing strategy that could attract customers and make customers continue to use social commerce is required instead of cost consuming marketing strategy. The purpose of this study is to investigate the relationship among characteristics of social commerce - that is, economic value and information quality - usefulness, enjoyment, satisfaction and repurchase intention by applying motivation theory to the area of social commerce. Design/Methodology/Approach: Previous researches have been studied by applying Expectation-Confirmation Model (ECM), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Stimulus-Organism-Response (S-O-R) Model, although there are many studies related with customer acceptance model in the field of e-commerce. However, there is not so many studies in applying motivation theory. So this study adopts new approach to examine why customers use social commerce based on motivation theory. Thus, this study adopts economic value and information quality as antecedents, and then customers will perceive extrinsic and intrinsic motivation; usefulness is extrinsic and enjoyment is intrinsic, and adopts satisfaction and repurchase intention as a dependent variable. The data of questionnaire were collected from customers who have experience to buy something in social commerce. 228 questionnaires as data unit of individual level were collected using random sampling. Findings: This study proved empirically that the relationship between antecedents and motivation factors has a positive influence, and motivation factors also have a positive influence on repurchase intention through satisfaction. This study provides the managers an insight that social commerce companies should pay more attention to improve customer satisfaction in order to increase higher performance in repurchase intention of social commerce.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권2호
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• pp.726-741
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• 2022

The purpose of this study is to provide instructive theoretical models for art (music) education institutions especially when unpredictable risks, such as pandemics, occur again. Based on the customer behavior theory of the business-to-business-to-customer (B2B2C) platform, and in combination with the technology acceptance model (TAM) and expectation confirmation model (ECM), this study proposes an online education model from the perspective of art education. The framework is based on the three decision-making processes of the customer, and includes the product owner, content owner, and customer area. This paper highlights the factors that influence customers in making decisions when art education institutions are product owners. Regression analysis was introduced to study the factors influencing the expectation confirmation, and the overall fitting testing and six hypotheses testing of 385 effective samples were performed using the structural equation modeling (SEM). The results show that the course-design and after-service positively influenced the expectation confirmation, and the domain image positively influenced the continuance behavior. Negative emotions skipped the mediator (expectation confirmation) and directly exerted a significant negative impact on customers' willingness to continue system usage (continuance behavior). In addition, expectation confirmation positively influenced continuance behavior. The paths of detailed items comprising course-design, after-service, and negative emotion were also analyzed and discussed. In this path analysis, ordinary art learners did not believe that AI partners can play a very good auxiliary role. The findings contribute to the scope of information systems acting as an art education platform academically, and provide effective and theoretical support for the actual operation of art education institutions.

• 무역학회지
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• 제46권6호
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• pp.73-92
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• 2021

Small and medium-sized enterprises (SMEs) account for a large proportion of the total number of enterprises in many countries. The development of SMEs has contributed to job creation and economic benefits. Every government has formulated active diversification strategies to promote the export market of SMEs, but the performance of export capabilities remains insufficient. The primary purpose of this study is to examine the effectiveness of export credit insurance in promoting SME export performance in Canada. Using data from 2008-2017, the augmented Dickey-Fuller (ADF) model to test the stationarity of the concerned variables and the error correction model (ECM) and autoregressive distributed lag (ARDL) cointegration test to empirically investigate the cointegration relationship between the research targets. The results represent the positive and critical impact of export relative price and domestic demand pressure on Canada's export performance, and the negative impact of the export volume index at a significant level. Regrettably, the impact of export credit insurance on the export performance of Canadian SMEs is considered exaggerated overall. In view of this result, it is necessary for the Canadian government to enact policies based on the current market status. And enhance confidence among SMEs to begin exports and diversify their markets rather than focusing only on the domestic or US market, especially given the impact of COVID-19. From the case of Canada, Korean government can attempt to learn from them to conduct more efficient strategies for SMEs.

• 수산경영론집
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• 제40권3호
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• pp.169-187
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• 2009

This study analyzes the long and short term effect of exchange rate on the import of Korea's fisheries focussed on main fisheries imported from China. The estimation models consist of the following contents. The first model consists of one dependent variable-import quantity of fisheries imported from China(${IMQ_t}^{CHO}$) and three independent variables-${RP_t}^{CHO}$, $EXC_t$ and $GDP_t$. The second one-one dependent variable-import quantity of fisheries imported from China(${JMQ_t}^{NAG})$ and three independent variables-${RP_t}^{NAG}$, $EX_t$ and $GDP_t$. the third one-one dependent variable-import quantity of fisheries imported from China(${IMQ_t}^{AH}$) and three independent variables-${RP_t}^{AH}$, $EX_t$ and $GDP_t$. the forth one-one dependent variable-import quantity of fisheries imported from China(${IMQ_t}^{KO}$) and three independent variables-${RP_t}^{KO)$, $EX_t$ and $GDP_t$. the last one is made up of one dependent variable-import quantity of fisheries imported from China(${IMQ_t}^{GAL}$) and three independent variables-, ${RP_t}^{GAL}$, $EX_t$ and $GDP_t$. and. The estimation results show that exchange rate of the independent variables are statistically significant in only the first model. The figure is elastic. Especially, the effect of exchange rate in first model is grater than that of the. However, the effect of exchange rate, one of independent variables in the ECM, is not statistically significant.

• 국제지역연구
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• 제16권1호
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• pp.3-27
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• 2012

본 연구는 패널 공적분 검정 그리고 비교적 최근에 개발된 패널 단위근 검정을 이용하여 지역 주택가격과 지역총생산 간의 장기관계를 분석하였다. 횡단면 의존성(cross-section dependence)이 확인된 경우, 이를 고려한 Pesaran의 CIPS 패널 단위근 검정을 이용하였다. 기존 패널 단위근 검정의 결과와 다르게 CIPS 검정은 변수들이 불안정성을 갖는 것으로 나타났다. 또한 패널 벡터오차수정모형(VECM)을 이용하여 변수들 간의 인과관계를 확인하였으며, 고정효과모형(Fixed effect)과 패널 자기회귀시차(ARDL)모형을 이용하여 계수들의 장기관계를 구체적으로 추정하였다. 먼저 변수들 간에 공적분관계가 형성되며 장 단기 인과관계가 성립하는 것으로 나타났다. 또한 VECM 모형의 오차수정항은 통계적으로 유의한 것으로 나타나 변수들 간의 장기 공적분 관계를 뒷받침하고 있다. 모형의 추정 결과, 장기적으로 주택가격의 상승은 지역총생산을 증가시키며 반대의 관계도 성립함을 알 수 있다. 이 결과에 의해 우리나라 지역 주택시장에서 부의 효과(wealth effect)가 존재하고 있는 것으로 나타났다. 이러한 결과들과 함께 오차수정항으로부터, 주택 가격과 경제 변수들은 단기적으로는 일시적인 균형상태로부터 이탈될 수 있지만, 장기적으로는 이들 변수는 균형관계에 있다는 것을 의미한다.