• 한국정보통신학회논문지
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• 제9권6호
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• pp.1371-1378
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• 2005

수직적 e-Marketplace는 대기업의 자금력과 구매력에 힘입어 많은 발전이 있었지만 수평적 e-Market place는 활성화 되고 있지 못한 형편이다. 특히, 라이프 사이클이 짧은 다품종 소량의 부품을 취급하는 전자부품 e-Marketplace에서는 하나의 입점 업체가 특정부품을 대량으로 보유할 경우, 불용재고가 많아져 입점업체의 경쟁력을 저하시키는 요인이 된다. 따라서, 본 논문에서는 전자부품 e-Marketplace의 경쟁력을 향상시키기 위한 방법으로 기업간 재고 공유방법을 제안하고, 그 방법을 설계한 후 구현하였다. 대부분의 업체는 서로 다른 DBMS를 사용하고 있어 재고 공유를 위해 중간매체가 필요한데 본 논문에서는 시스템 간에 재고 공유 기능을 제공하기 위해 데이터 교류에 표준이 되고 있는 XML을 이용하여 구현하고 구현 예를 통하여 재고공유기능을 보였다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2006년도 추계 종합학술대회 논문집
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• pp.333-336
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• 2006

e-마켓플레이스는 기업과 기업간의 비지니스 거래를 지원하기 위한 B2B e-Business 시스템의 일종이다. e-마켓플레이스가 활성화된다면 기업간의 거래비용을 절감할 수 있을 뿐만 아니라 판매기회 확대를 도모할 수 있어서 관련 산업의 발전을 기대할 수 있다. 이러한 관점에서 관광산업에서도 e-마켓플레이스의 도입과 활성화가 필요하다. 관광 e-마켓플레이스의 참여자는 여행사, 숙박업체, 운송업체 등 관광관련 기업들이 될 수 있지만 관광객들도 관광 e-마켓플레이스에서 다양한 관광상품을 구입하거나 관광콘텐츠를 검색하기를 원할 것이다. 따라서, 관광 e-마켓플레이스는 기존의 B2B e-Business시스템 특성뿐만 아니라 B2C e-Business 시스템 특성을 동시에 갖고 있어야 한다. 본 논문에서는 관광 e-마켓플레이스의 성공에 영향을 미칠 수 있는 요인들을 파악해보고자 한다. 기존의 B2B e-마켓플레이스의 성공요인과 B2C 관광 웹사이트의 성공 요인들을 분석하여 관광 e-마켓플레이스의 성공영향요인을 설정하고 관광업체 들을 대상으로 설문조사를 실시할 것이다. 수집된 데이터를 로지스틱 회귀분석과 의사 결정나무 분석을 통하여 관광 e-마켓플레이스의 성공을 위한 유의한 시사점을 도출할 것이다.

• 한국정보과학회:학술대회논문집
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• 한국정보과학회 2004년도 가을 학술발표논문집 Vol.31 No.2 (2)
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• pp.121-123
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• 2004

의사 결정 지원 시스템에 대한 연구는 오래 전부터 진행되어 왔다. 의사 결정 지원 시스템은 많은 분야에 적용될 수 있고, 적용되는 환경에 따라서 다양한 특징을 가진다. 본 논문에서는 e-marketplace에서 공급자 선정을 위한 의사 결정 지원 시스템 구현을 위한 환경 및 시스템의 특징에 대해서 알아보고, e-marketplace에서의 공급자 선정을 위한 정색 기반 모델을 제시하고, 이를 구현함으로써 의사 결정 지원시스템이 e-marketplace에서 어떻게 구현될 수 있는지를 보인다.

• Asia pacific journal of information systems
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• 제15권4호
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• pp.135-152
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• 2005

As the most widely used media of BtoB e-business, the e-Marketplace can be a way of BtoB e-buisness continuously in the age of c-Commerce with the functional collaborative integration between the e-Marketplace and corporate systems. Moreover, collaborative operations like QR, VMI and so on have shown a great efficiency in the area of BtoB supply chain management. However, some critical considerations are discussed in the selection of trade partners between the e-Marketplace and the SCM. In e-Marketplaces, the intermediation to select partnersusually focuses on the competitive process for lower price. However, in the SCM, the relationship with strategic alliance is more importantly addressed for efficiency. Considering the trend to c-Commerce in Internet commerce, the approach to the collaborative relationship in BtoB commerce has important meanings. In this paper, we proposed and appraised an architecture where the e-Marketplace can be an elelctronic functional method for the relationship based BtoB e-business from the viewpoint of SCM and c-Commerce.

• 대한안전경영과학회지
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• 제5권4호
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• pp.229-243
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• 2003

This paper suggests the process of performance measurement system development for B2B e-Marketplace using BSC (Balanced Scorecard). As the first step, main features and factors affecting performance of e-Business company and especially of B2B e-Marketplaces were derived based on the literatures. For the 2nd step, the nonnative performance measurement model for B2B e-Marketplace was suggested. Especially, the research range that the model covers is restricted to the neutral and systematic sourcing B2B e-Marketplace. And, the performance measurement model was based on BSC, for the BSC is very powerful and sound tool among all the available performance measurement systems. Also, the model was based on the AHP (Analytic Hierarchy Process) to make the model more structured, and to draw weights of performance measures from experts

• 통상정보연구
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• 제9권1호
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• pp.3-21
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• 2007

The explosive growth of e-marketplace transactions requires an appropriate trust measuring framework to protect involving transacting entities such as buyers and sellers. As a strategic competitive edge, e-marketplace service providers have been adopting various system features that make sure no one transacting entity takes a major risk in online transactions involved. In this paper, an improved trust measuring method using fuzzy theory for an e-marketplace is proposed. The proposed methodology incorporates fuzzy set and calculation concepts to help build trust matrices and models, which are used to measure the level of risk involved in a specific e-marketplace transaction concerned. The proposed framework can be utilized to optimize the transaction costs by recommending a differentiated transaction process according to the risk level involved in each online transaction.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2001년도 International Conference CALS/EC KOREA
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• pp.259-276
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• 2001

The B2B e-Marketplace connected a number of suppliers and buyers offers the opportunity to form more flexible supply chain and requires to transform the business process of purchasing transactions between suppliers and buyers to new environment. So, firms in e-Marketplace will become increasingly aware of need to improve and extend their existing processes. In order to provide the reference model for these firms, we have developed a standardized model of business process for retail industry that incorporates several important features of purchasing process in e-Marketplace. The paper describes these features and discusses the use of the model in retail industry.

• Journal of Information Technology Applications and Management
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• 제9권4호
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• pp.179-204
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• 2002

The purpose of this study is to empirically Investigate the critical success factors affecting the participation of B2B e-marketplace from a perspective of buyers and sellers. The research model presented in this study suggests that the success of B2B e-marketplace depends on the degree of participation of buyers and sellers. It is hypothesized that the participation of buyers and sellers is related with several contextual factors. The contextual factors included: (a) industry and market factor; (b) Internal environment factor; (c) product factor; (d) Inter-organizational factor; and (e) B2B e-marketplace system and strategy factor. An analysis of data from 31 buyer firms and 31 seller firms reveals that those five factors have a significant effect on the participation and success of B2B e-marketplace. The implications of the study are discussed and further research directions are proposed.

• Asia pacific journal of information systems
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• 제13권3호
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• pp.173-193
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• 2003

As the interest in the business-to-business(B2B) electronic commerce is increasing, some companies are participating in the B2B eMarketplaces(electronic marketplaces). The eMarketplace has an effect on the method of B2B transactions or the purchasing performance. The academy and the industry are focused on the cause and the result of this effect. The purpose of this research is to analyze the effects of the relational exchange with eMarketplace on the purchasing performance, considering the supply externality and system integration as intervening variables. This study investigates the second-order effect of eMarketplace in which the degree of improvements in two aspects of purchasing activity(price reduction, purchasing efficiency) depends on the degree of the relational exchange with eMarketplace, namely, the governance of eMarketplace. Our hypotheses on this second order effect were supported. We found that the higher the relational governance, the lower in price reduction, and the better in purchasing efficiency. In more details, the high relational governance lowers the supply externality, and in turn deteriorates the improvement in price reduction. Meanwhile, the high relational governance accelerates the information system integration, and brings the better purchasing efficiency. Our findings suggest that organizations can improve their purchasing activities better if they choose the appropriate eMarketplace governance.

• 지식경영연구
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• 제3권1호
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• pp.41-60
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• 2002

This paper defines measurement index items and weight of the index for the purpose of developing a performance measurement index that balancedly measures performance of B2B electronic commerce. The deductive research is used for the development of measurement index items and Analytic Hierarchy Process(AHP) method for the development of weight of the index. This paper has four performance measurement perspectives-finance, partners, business process and human resources, which based the existing researches of balanced performance measurement. This researchers developed eleven second level criteria and twenty-six indexes under four perspectives through the deductive method and expert interviews, weighted on the perspectives, criteria and indexes in accordance with the forms of e-marketplace-vertical and horizontal. As a result, the most important indexes are the maintenance of partners and the efficiency of operation process in the vertical e-marketplace. In the horizontal e-marketplace, the collection of partners, development and prediction processes are more important than other indexes.