• 유통과학연구
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• 제21권4호
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• pp.91-101
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• 2023

Purpose: Research on the valuation of the e-commerce distribution companies is necessary because the traditional valuation methodology cannot be easily applied. Considering the valuation and initial public offering (IPO) of Coupang, Korea's leading e-commerce company, this study contributes to the literature by examining various valuation methods applicable to corporate valuation in the e-commerce industry and provides their implications. Research design, data and methodology: This case study investigates research, analyst reports, news articles, and magazines to review the valuation methods for companies in the e-commerce industry and analyzes the case of the Coupang IPO. Results: A valuation method that considers growth potential, which is important for companies in the e-commerce industry, is used for IPOs. This led to Coupang's successful IPO on the New York Stock Exchange despite its accumulated losses. However, the continued price decline since listing suggests that Coupang's valuation should have considered more factors. Conclusions: This study provides guidelines for the valuation of companies in the e-commerce industry, which eventually improves the overall industry. Moreover, this study provides directions for improving the valuation methods for e-commerce firms.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2007년도 춘계학술대회
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• pp.297-304
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• 2007

The purpose of this research is to investigate the current state of e-commerce for corporations in the steel industry and to analyze the factors that led failure in active use of e-commerce. Data from 51 companies are col looted. Factors that affect the e-commerce adoption and use of were analyzed. The influence of e-commerce utilization on corporate performance was also examined. It was found that several factors known to influence e-commerce use in the steel industry such as transact ion methods, preferences, and the level of information-orientation, did not actually have a significant impact. Rather items such as the maturity of e-commerce experience and perceptual compatibility between product characteristics and e-commerce turned out to have a significant influence on the utilization levels of e-commerce. The level of e-commerce utilization in system had a significant impact on each of the three performance dimensions : internal performance, external performance and financial performance.

• 한국항해항만학회지
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• 제40권2호
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• pp.73-82
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• 2016

With the advent of Internet era, e-commerce has become the focus of human's life. It leads a new direction of social development. As the representative of traditional industry, shipping industry is confronted with a series of difficulties, which have to break through the traditional and existing model to make their business for survival. With the increasing pricking up of market competition, shipping industry is now facing development bottle neck, but e-commerce provides a new way to solve the problem. This paper firstly describes the existing forms of the e-commerce shipping platform. Secondly analyzes the data for the situation of shipping industry in China, the data for expected functions of an e-commerce shipping platform and the data for how to choose a specific e-commerce shipping platform. Thirdly analyzes the potential risks of establishing e-commerce shipping platform in China. Based on the above researched, the paper provides a suggested model of the shipping e-commerce shipping platform in China.

• 무역상무연구
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• 제56권
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• pp.77-100
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• 2012

China draws lots of attention from many multinational corporations all over the world as one of the biggest market in the world. Due to the huge territory and explosive population, it is considered that China has endless potentiality. Moreover, since China joined the WTO, China opens its market, developing the policies for opening of its market. Based on the enormous purchasing power, China gets another attention in industry of electronic commerce. With the development and expansion of information technologies, China's electronic commerce has rapidly developed. Since the market of electronic commerce in China is in the developing stage, there is still a big market for electronic commerce and also Chinese government has made much effort in order to develop the industry of electronic commerce. However, in spite of these circumstances, the Chinese electronic commerce industry is far behind the developed countries. There could be many reasons for slow development in industry of electronic commerce and the main purpose of this paper is to discuss these reasons. First of all, the current status of electronic commerce industry in China will be analysed, and then, main problems of electronic commerce industry will be discussed in order to find out the reasons why the industry of electronic commerce cannot develop as much as it is anticipated. It is expected that this paper can contribute to understanding electronic commerce industry in China, and it will be helpful for companies which have a plan to extend their businesses in China.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2004년도 춘계학술대회 논문집
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• pp.365-370
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• 2004

At the present, e-commerce takes the place of existing transaction form in structure in the world trade by advancement of Information Technology and diffusion of Internet. There is no exceptions of this tendency even in industry of maritime and logistics. So, global shipping lines and logistics companies try to construct the e-Business network system for increasing their competitiveness in an are of cyber. However, in Korea, most of companies prefer "final handshake" as the traditional way of transaction to "e-commerce", because they bear a distrust in mind about the outflow of transaction information and security of settlement. So, number of companies using e-commerce is very small, and this situation causes the limited factor for activating the transaction structure of it. The rate of using e-commerce in logistics industry is lower than other industries, even more higher effectiveness is expected when they use it. Especially, it is very necessary not only e-commerce but also e-Logistics which can serve information of freight cost on cargo flow, operation cost and schedule, and tracing information of cargo. Increasing the necessity of e-Logistics, this study research the rate rf using e-Logistics focused on maritime and logistics companies, and analyze the transaction form among members of these industries for improving them. In detail, this paper examine the drivers for activating e-Logistics, and present the effective factors for a successful development of these industries.

• Journal of Information Technology Applications and Management
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• 제15권3호
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• pp.27-41
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• 2008

This paper examines the relationship between IT investment and the improvement of efficiency from the perspective of organizational contingency by the type of organizations and their maturity in IT use in terms of their history of e-commerce use. Organizations are divided into private and public in nature, and into experienced and inexperienced in e-commerce. An analysis was performed on data from 286 organizations in tourism industry. Comparison among the four groups showed differences in competitive and operational efficiency.

• 한국콘텐츠학회논문지
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• 제5권6호
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• pp.273-282
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• 2005

본 논문의 목적은 일본자동차산업의 부품조달 B2B 전자상거래가 어떻게 구축되어 운용되고 있으며, 일본자동차산업의 부품조달 구매활동에 어떠한 영향을 가져왔는지를 자동차메이커의 사례를 중심으로 고찰하는 것이다. 일본자동차산업의 부품조달 B2B전자상거래의 특징은 초기의 상업용 VAN을 이용한 폐쇄형시스템에서 점차적으로 JNX와 같은 개방형 정보시스템으로 진전되어 왔으며, 기업의 특성에 따라 이전의 상업용 VAN이 JNX와 혼용되고 있음을 파악할 수가 있었다. 향후 일본 자동차산업의 부품조달 B2B 전자상거래는 자동차메이커의 모기업들을 중심으로 인터넷을 이용한 부품조달이 더 활발하게 거래될 것이다. 일본자동차산업의 부품조달 B2B 전자상거래의 개선방안으로서 본 논문은 e-마켓플레이스의 활성화, IT와 비즈니스프로세스의 개혁, 소규모 부품조달업체로의 B2B 전자상거래의 확대 등을 제시하였다.

• 무역상무연구
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• 제40권
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• pp.147-167
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• 2008

This paper investigates changing business transaction under the e-commerce environment and their implications on freight transport industry with some case studies. It shows that an efficient and reliable delivery system is essential for e-commerce as business industries are faced with the stricter and more diversified demands of customer. In addition, many aspects of business practices such as small batch, customized production and just-in-time distribution in the e-commerce environment, in turn, bring about a number of changes in the volume and service patterns of freight transport. E-commerce requires longer transport distances and often higher delivery frequencies. It also entails to a certain extent a modal shift towards truck and air freight transport modes. On the one hand, the logistical requirements of e-commerce goods may stimulate greater complexity in existing supply chain management, causing higher costs. However it is true that the increased visibility of goods through more efficient information flow allows more efficient and effective transport management in the logistics system.

• 경영정보학연구
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• 제13권1호
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• pp.75-96
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• 2011

본 연구는 e-Commerce 산업의 미래 트랜드를 예측하기 위해 Coolhunting을 실시하였다. Coolhunting은 사회네트워크 분석을 통해 트렌드세터를 발견하고 이들의 집단지성을 통해 미래 트랜드인 Cool Trends를 읽어내는 방법이다. Coolhunting은 사회네트워크분석을 통해 실시되는데 본 연구에서는 사회 네트워크 분석 Tool 중 NodeXL을 활용하였다. e-Commerce 산업의 Cool Trends를 발견하기 위해 e-Commerce 기업, 상품, 고객서비스 유형, 고객응대직원, 고객간의 산업네트워크 연구모형을 설계하였다. 연구모형을 통해 e-Commerce 산업의 흐름을 분석하고, 네트워크 영향력을 나타내는 사이중앙값과 페이지랭크값 분석을 통해 트렌드세터들의 특성을 파악하였다. 본 연구의 결과 e-Commerce 산업 네트워크는 혼돈형태에서 현재 집단지성형태의 네트워크로 변화되고 있었다. 네트워크 영향력에 대한 분석결과 e-Commerce 시장의 Cool Trends가 VIP, 우수, 관리등급의 여성고객(트렌드세터)들을 중심으로 집단지성을 통한 상거래인 소셜커머스 시장이 활성화 될 것이고, 소셜커머스에서는 소비자들에게 시맨틱한 소비를 촉진시키고, 상품군 중 화장품/미용기구/향수 상품군에서 고객 들의 구매력이 집중될 것이라는 것을 발견하였다. 본 연구결과를 통해 e-Commerce 기업이 취해야 할 전략적 방향성을 제언하였고, 국내 e-Commerce 기업들에게 있어서 지속적 성장이 이루어지고, 고객들에게 있어서는 양질의 서비스가 제공되기를 바란다.

• 동굴
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• 제61호
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• pp.65-82
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• 2000

The remarkable development of information technology today is significantly increasing the desire for related services as it allows one to process and transmit information fast and accurately as well as in an efficient way. Particularly, the spread of the Internet even changes our life pattern, not to mention allowing us to provide or share information. One of the most typical example is electronic commerce. The e-commerce industry, which is build upon informations super high way, is growing rapidly, backed on the development of communications technology and the combination of various media. Companies are active In embracing and utilizing the cutting-edge information technology, whereas the tourism industry in general is still at a rudimentary stage. Therefore, it is expected that the industry will harness e-commerce in many aspects. Tourism, in its characteristic, has a variety of sectors, and cross-sector cooperation is essential. Therefore, the industry can provide better services by connecting or integrating network systems and taking advantage of e-commerce, while it is of no less importance to have informal ion system for promoting products. This thesis will look into and the basic concept and role of e-commerce as well as the existing tourism information system. It will also study ways to make good use of e-commerce by adopting it into the tourism information system.