Journal of Navigation and Port Research (한국항해항만학회지)

Korean Institute of Navigation and Port Research (한국항해항만학회)
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A Study on the Development of E-Commerce Shipping Platform in China

  • Ying, Lou (Shanghai Maritime University, Korea Maritime and Ocean University) ;
  • Lee, Su-Ho (Korea Maritime and Ocean University Dongsamdong) ;
  • Shou, Jian-Min (Shanghai Maritime University)
  • Received : 2015.12.16
  • Accepted : 2016.04.26
  • Published : 2016.04.30
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Abstract

With the advent of Internet era, e-commerce has become the focus of human's life. It leads a new direction of social development. As the representative of traditional industry, shipping industry is confronted with a series of difficulties, which have to break through the traditional and existing model to make their business for survival. With the increasing pricking up of market competition, shipping industry is now facing development bottle neck, but e-commerce provides a new way to solve the problem. This paper firstly describes the existing forms of the e-commerce shipping platform. Secondly analyzes the data for the situation of shipping industry in China, the data for expected functions of an e-commerce shipping platform and the data for how to choose a specific e-commerce shipping platform. Thirdly analyzes the potential risks of establishing e-commerce shipping platform in China. Based on the above researched, the paper provides a suggested model of the shipping e-commerce shipping platform in China.

Keywords

References

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