• Title/Summary/Keyword: E-Strategy

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An empirical study on the factors affecting the participation of B2B e-marketplace: from a perspective of buyers and sellers. (B2B e-marketplace의 참여도에 영향을 미치는 요인에 관한 연구 - 구매자와 공급자의 측면에서-*)

  • 김상수;강영구
    • Journal of Information Technology Applications and Management
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    • v.9 no.4
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    • pp.179-204
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    • 2002
  • The purpose of this study is to empirically Investigate the critical success factors affecting the participation of B2B e-marketplace from a perspective of buyers and sellers. The research model presented in this study suggests that the success of B2B e-marketplace depends on the degree of participation of buyers and sellers. It is hypothesized that the participation of buyers and sellers is related with several contextual factors. The contextual factors included: (a) industry and market factor; (b) Internal environment factor; (c) product factor; (d) Inter-organizational factor; and (e) B2B e-marketplace system and strategy factor. An analysis of data from 31 buyer firms and 31 seller firms reveals that those five factors have a significant effect on the participation and success of B2B e-marketplace. The implications of the study are discussed and further research directions are proposed.

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Research on The Development Strategy of Chinese Cross-Border E-Commerce SMEs under the Background of COVID-19

  • Shulei BI
    • Journal of Distribution Science
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    • v.21 no.10
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    • pp.1-9
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    • 2023
  • Purpose: This study analyses the current development of cross-border e-commerce in China, outlines the challenges faced by Chinese cross-border e-commerce SMEs, and finally summarises the development strategies of Chinese cross-border e-commerce SMEs in the post-covid-19 era, which will provide opinion references for the development of Chinese cross-border e-commerce SMEs. Research design, data and methodology: The methodology used in this study is to analyse the current situation of cross-border e-commerce development in China in the context of covid-19 through literature; and to summarise the challenges encountered by Chinese cross-border e-commerce SMEs through semi-structured interviews. Results: The article summarises the current status of China's cross-border e-commerce development in the context of covid-19 in terms of cross-border e-commerce trade volume, cross-border e-commerce enterprise and user scale, cross-border e-commerce logistics, cross-border e-commerce global co-operation, government policy, and cross-border e-commerce product distribution, outlining challenges encountered by China's cross-border e-commerce SMEs in terms of logistic pricing, operating capital chain, product service support, and trade protection The paper Finally, it is pointed out that Chinese cross-border e-commerce SMEs must adopt new strategies to adapt to the new development in the context of covid-19. Conclusions: Specific development strategies are provided for Chinese cross-border e-commerce enterprises and reference suggestions are provided for the post-covid-19 era.

The Study on the trend of international standards and the domestic plan to cope with e-navigation (e-navigation 국제 표준화 현황 및 국내 대응방안 고찰)

  • Shim, Woo-Seong;Park, Jong-Won;Lim, Yong-Kon
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.5
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    • pp.1057-1063
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    • 2010
  • Development of e-navigation strategy which was proposed by seven member states coordinated by United Kingdom in MSC committee of IMO has been conducted for user needs definition, gap analysis cooperating with NAV, COMSAR and STW sub-committee. After prominent progress of development was done in Correspondence group, MSC 85 has approved the result of the group and conducted the development of e-navigation implementation plan to be finished in 2012. It is necessary to prepare the strategy and plan of our country identifying and perceiving the core objects and basic concept of e-navigation developed in the international community. This paper presents the progress of e-navigation development work until this stage and gives some recommendations for the domestic plan to cope with e-navigation.

The Effect of Self-regulated Learning Strategy and Presence on Academic Achievement in Web-based e-learning (웹기반 이러닝에서 자기조절학습전략과 실재감이 학업성취도에 미치는 영향)

  • Park, Ji-Hye;Lee, Young-Sun
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.215-227
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    • 2018
  • Research on ways to improve e-learning effectiveness has been actively conducted due to the increased numbers of web-based e-learning learners. Of many variables related to e-learning effectiveness, self-regulated learning strategy and presence have been reported as major factors that influences academic achievement in e-learning settings. The purpose of this study was to investigate the effect of self-regulated learning strategy and presence on academic achievement in web-based e-learning. In addition, this study tried to provide useful basic data for successful support and design of e-learning by verifying the mediating effect of these variables. As a result, it was verified that teaching presence and social presence have mediating effects in the relationship between self-regulated learning strategy and perceived achievement in web-based e-learning. Moreover, subjective perception of student's academic achievement played a mediating role between learners' perceived presence and academic achievement. Through this study, it is verified that it is necessary to search for ways to improve the level of learners' teaching presence and social presence in web-based e-learning design in order to eventually improve academic achievement.

Innovation Strategy for Manufacturing in Korea based on Collaboration (기업간 상생협력 기반 한국형 제조혁신 전략)

  • Lee, Seok-Woo;Ryu, Kwang-Yeol;Nam, Sung-Ho;Hong, Won-Pyo;Choi, Hon-Zong
    • Proceedings of the KSME Conference
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    • 2007.05a
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    • pp.1328-1333
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    • 2007
  • Unpredictable customer demands make manufacturers to make quality products with cheaper price and shorter delivery. To survive in the global market, the manufacturing industry needs to equip with advanced technologies including IT. Under this situation, "collaboration"is the best solution for manufacturers to survive and to grow their company instead of competition. With this strategy, we have conducted a project(e-Manufacturing). The companies participate to the project attained the amazing results by utilizing collaboration systems such as delivery shortened and increase in sale/profit. Since the strategy of the project is assessed to be very useful to increase competition power of manufacturers, the project will be enlarged to cover wider application domains with a new project name called "i-Manufacturing". In this paper, therefore, we introduce the specific output from the e-Manufacturing project and the specific strategies/plans of i-Manufacturing project.

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A Study on the e-Business Marketing Strategy of Digital Age (디지털 시대의 효율적인 e비지니스 마케팅 전략에 관한 연구)

  • 조원길
    • The Journal of Information Technology
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    • v.3 no.4
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    • pp.89-105
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    • 2000
  • Electronic commerce includes the tasks that support the buying and selling of goods and services, and interactions among those tasks. Electronic commerce enables companies to close stores, reduce inventory requirements, and distribute products over the internet. Electronic commerce can simplify communication and change relationships The expanding global e-marketplace has triggered an evolution with powerful implications. The introduction of interactive media and the online environment has made real-time, customized one-to-one advertising, marketing and commerce possible. I-marketing is the most rapidly growing channel being explored today. Users of this expanding medium include a range of service providers, publishers, marketers of music, s/w, other products that cross an increasing number of industry lines. Thus, the opportunities for e-business marketing strategy, and new businesses based on interactivity and sophisticated database technology are vast. This study explores the e-business marketing strategy of digital age. Strategic e-marketing can harness the power of today's technology to propel a company of any size farther into the worldwide market than ay any other time in history, increasing potential profits and productivity.

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The Influences of Siblings and Emotional Intelligence on Social Competence : Conflict Solving Strategies as Mediators (사회적 유능성에 형제유무와 정서지능이 미치는 영향 : 갈등해결전략의 매개효과 검증)

  • Kim, Yun-Hee;Kang, Min-Ju
    • Korean Journal of Child Studies
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    • v.31 no.3
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    • pp.199-214
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    • 2010
  • This study examined the effects of siblings, emotional intelligence (E.I.), and conflict solving strategies (integrating-compromising strategy/ dominating strategy) on children's social competence. The subjects were 421 6th graders (231 boys, 190 girls) in Seoul. The children filled out questionnaires on their siblings, E.I., and conflict solving strategies. Their teachers were asked to rate the children's social competence. Mediational analyses were conducted using structural equation modeling. Both integrating-compromising strategies and dominating strategies mediated the relationship between E.I. and social competence. Children with higher E.I. reported that they used more integrating-compromising strategies, which in turn was related to higher social competence. Those who scored low on E.I. reported that they used more dominating strategies, which in turn was related to lower social competence. Although the effects of siblings did not have any direct effects on social competence, it was found to be related to the type of conflict solving strategies most frequently used. Compared to the children with siblings, the children without siblings used more dominating strategies, which in turn contributed to lower social competence.

The Effect of E-commerce Platform Seller Signals on Revenue: Focusing on the Moderating Effect of Keyword Specificity (e-커머스 플랫폼 판매자 신호가 수익에 미치는 영향: 키워드 구체성의 조절 효과를 중심으로)

  • Jungwon Lee;Jaehyun You
    • Information Systems Review
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    • v.25 no.2
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    • pp.103-123
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    • 2023
  • One of the valid perspectives in the e-commerce platform literature is the seller signaling strategy in the information asymmetry situation. In this study, a research model was constructed based on signaling theory and shopping goal theory to systematically explore the effects of a seller's signaling strategy on consumer decision-making. Specifically, the study examined whether the signaling effects (i.e., reputation, electronic word-of-mouth, price) provided by the seller differed based on consumers' shopping goals. For the empirical analysis, the Gaussian Copula method was employed, utilizing 26,246 data collected from Amazon, a leading e-commerce platform. The analysis revealed that the signals provided by the seller positively impacted sales, and this effect was moderated by consumers' shopping goals. Drawing on shopping goal theory, this study contributes to signaling theory and e-commerce literature by discovering differences in the effectiveness of a seller's signaling strategy based on the keywords input by consumers.

A study on effect of e-CRM elements, Customer satisfaction and brand loyalty in the e-shopping mall (e-CRM 구성요인이 e-쇼핑몰 고객만족 및 브랜드 충성도에 미치는 영향에 관한 연구)

  • Kim, Mi-Ji;Kim, Kang
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.1
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    • pp.211-218
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    • 2011
  • Customer relationship management (CRM) comprises a set of processes and nabbing systems supporting a business strategy to build long term, profitable relationships with specific customers. Customer data and information technology(IT) tools form the foundation upon which any successful CRM strategy is built. Recently, the Internet rectifying this life, IT technology and the rapid development taking place over the Internet, customer relationship management, e-CRM has emerged. The purpose of this research is to investigate the important elements of e-CRM which in fluence the customer satisfaction and the brand loyalty in e-shopping mall. And this study is to investigate the relationship between customer satisfaction and repurchase intention and word of mouth intention.

A Study of E-commerce-based Capabilities of Small Firms with Cloud Computing Techniques

  • Zhou, Xuesong;Kim, Kyung-Tae
    • Journal of Information Technology Applications and Management
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    • v.27 no.4
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    • pp.21-36
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    • 2020
  • E-commerce represents the acquisition and sale, or the transmission of funds or data through an electronic platform. E-commerce is a paradigm shift that influences marketers and customers to improve current market processes. The significant challenges in e-commerce are the accuracy and performance factors during a business transaction, which has been substantially enhanced using Cloud Computing Techniques (CCT). The growth of e-commerce management has been increased due to massive internet penetration, and particularly small and emerging companies are increasingly using this alternative as a differentiated business model. E-commerce has significant environmental impacts and highly utilized in today's market scenario. Further, the replacement has not been thoroughly explored. Current research has been carried out to describe the e-commerce scenario to analyze market trends. This study further discusses the essential variables to the performance of market models for e-commerce. For example, e-procurement of products/services, electronic supply chain management, e-distribution and selling support (supplier connections, e-fulfilment) and online e-auctions (transactional) can represent important e-commerce capabilities, which can contribute to marketing strategy implementation effectiveness, resulting in higher export performance.