• Management Science and Financial Engineering
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• 제11권3호
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• pp.1-17
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• 2005

Agent technology has been widely applied in today's electronic business, such as mobile agents, multi-agent information systems, etc. In particular, multi-agent systems have been applied as powerful simulation tools to study complex business networks composed of various self-interested trading firms and/or human beings. In this paper, we build an integrated model that consists of a multi-agent B2C market model and a B2B trade network model, and incorporate more reality than much of prior work. Then with this model, we carry out experimental studies on two different strategies that are common in electronic business - 'loyal' strategy (retailers try to build stable cooperation with suppiers to ensure material supply) and 'cost-saving' strategy (retailers try to reduce cost by choosing suppliers with lower wholesale price).

• International Journal of Costume and Fashion
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• 제8권2호
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• pp.65-81
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• 2008

This study examined the efficacy of shopping malls�v isual experience and convenience (i.e., exterior and interior changes) and general promotions (i.e., price and non-price promotions) by investigating their level of accomplishing promotion objectives that include consumers�a wareness, interest, trial endorsement, willingness to purchase, and visits/spending. Results showed that in general, shopping malls�p romotions did not effectively accomplish any of the five promotion objectives. However, some promotion activities are more effective in achieving a specific objective than other promotion activities. Shopping malls should take advantages of the functions of different types of promotions to form a comprehensive promotion strategy.

• 한국항만경제학회지
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• 제18권2호
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• pp.47-64
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• 2002

Global Shipping companies and harbor facilities have tried to construct e-business network to strengthen the competitiveness in this rapidly changing cyber environment. from now on, in a few years, it will be backward enterprises and business that could not adapt this e-business currency, international shipping companies has been together The intta and The GTnexus web site for customer need to fulfill Gradually this currency is going to expand in the world The goal of this research is to study up-to-date internet marketing strategy and global shipping company's present condition of on-line marketing. it will be helpful to make domestic marketing business competitive and to acquire superior position for Domestic shipping company in market.

• Journal of Information Technology Applications and Management
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• 제18권4호
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• pp.55-79
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• 2011

This study attempts to examine the factors affecting the introduction of e-Business systems and also, to assess the effects of various e-Business systems on firm performance. Empirical analysis is carried out with firm data of 2009, which is collected from Firm Activity Survey of Statistics Korea. Firm performance is measured by four indexes; operating income per employee, value added per employee, return on assets, and return on sales. Empirical results indicate that a firm is more likely to introduce any e-Business system as its size and its assets per employee are larger and as its ratio of labor compensations to operating costs is lower. Additionally, a firm with higher skill levels and more fruitful management experiences is more likely to have any e-Business system. In general, it appears that the presence of e-Business, especially enterprise resources planning, has positive effects on the firm performance.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2005년도 춘계학술대회
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• pp.287-308
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• 2005

The purpose of this paper is to review the trend and roadmap of standardization for e-Trade. As a survival strategy in this rapidly changing global competition environment, domestic and global e-Trade network should be harmonized and interconnected, which requires multilateral or regional cooperation to set relevant inter-operable infrastructure. For this, standardization for e-Trade message and communication is critical success factor. Korea has been an early adopter of international e-Trade standards like UN/EDIFACT and ebXML. Based on the overall knowledge and experiences of e-Trade projects, Korea can take initiatives in the creation of global e-Trade through the harmonization and interconnection of other countries.

• 한국컴퓨터정보학회논문지
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• 제22권9호
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• pp.155-161
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• 2017

As the e-marketplace becomes the core of management activities, researches on motivation, transaction type, strategy, satisfaction, risk management, performance evaluation, etc. have been actively studied, but the factors influencing actual utilization have not been fully. Especially, the factors that affect the intention of the users are limited without consideration of internal environment, external environment, e-marketplace characteristics such as operating rules, characteristics of the company to be used. In order to derive the determinants of B2B e-marketplace use, this study was conducted to examine the relationship between internal environment, external environment, e-marketplace characteristics as independent variables, intention of use as dependent variable, participation qualification, The results were as follows. First, the previous study limited the determinants of intention to use to either internal or external, but this study presented an integrated model that considers both factors. Second, the characteristics of companies participating in e-marketplace were identified by using participation qualification and activity scope as control variables.

• Journal of Information Technology Applications and Management
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• 제15권4호
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• pp.189-203
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• 2008

Technology plays an important role in e-Government with people and policies to make e-Government more efficient. And much attention and investment has been given to the technological development, so called informatization, of electronic government (e-Government) in Korea. But the measures of quality and efficiency for the e-Government initiatives have not been verified well. For this reason, a great deal of effort has been devoted to develop the measurement of e-Government system; however, a measurement model to support such effort has not been developed enough yet. In this empirical study, we proposed a comprehensive theoretical model for measuring performance of e-Government initiatives and analyzed such model through 112 collected questionnaires from people in charge of informatization in central government administrations.

• 경영과학
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• 제22권1호
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• pp.149-165
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• 2005

From the growth of internet technology, many e-commerce principles have been Introduced In airline industry. The computer reservation systems(CRS) has been considered as the first real-time business application and the earliest examples of e-commerce. in airlines, the early e-business activity was to build the web site for providing flight Information to customers. Recently, many airlines are expanding the capability of the web site for selling tickets on the web to make use of the cheaper distribution channel. In this paper, we focus on the impacts of airline e-business being implemented in airline distribution channels. Using the conjoint analysis, we suggest a model for estimating the change of market sales for each distribution channel. With the empirical survey, we can find some implications on the e-business strategy and the effective internet marketing tools for airlines.

• Journal of Information Technology Applications and Management
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• 제10권2호
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• pp.1-18
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• 2003

Recently, e-business has very much attention in the management fields because it is expected to fundamentally change the way many business compete. Business that don't understand the changes and that can't change their operating model in time will be at a disadvantage. Information technology infrastructure and its management are key components of e-business The purpose of this study was to investigate the effects of information technology infrastructure and its management to the type of information systems used and the use of e-business. A total of 56 Korean firms responded to the survey instrument. There was indirect effect to the use of e-business from the information technology structure via communication capacity and direct effect from management type. The study also found that firms with less centralized forms of information technology were more frequent users of e-business, Firms that have more freedom in information technology decision making tended to be users of the new technology and take advantage opportunities that exits on the information technology.

• 통상정보연구
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• 제10권3호
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• pp.3-21
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• 2008

This research investigates the strategy for application of E-Trade to SMEs to analyze the economic effect of e-trade. And the influence of the proliferation of e-business and e-trade upon the industrial business conditions, value-chain, and business activities is also analyzed. The subjects of the inquiry are the nationwide petrochemical industries in which small and medium sized companies are in mutual and intimate cooperation. The results show that the business structure of the petrochemical industries are divided into four stages, and, with the introduction of e-business, the value chain is changed by stages. And the change of value-chain explains the transition of the e-business of petrochemical industries including trade business into industrial DB and leads to a variety of the economic effect including the reduction in the trade expense, the change of the production process, and the innovation of trade structure.