• 제목/요약/키워드: E-Strategy

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e-teaming산업의 현황과 활성화 방안에 관한 연구

  • 김은정;김종원;이문봉
    • 한국정보시스템학회:학술대회논문집
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    • 한국정보시스템학회 2004년도 춘계학술대회
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    • pp.275-287
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    • 2004
  • The purpose of the present study was to explore the plan to promote the e-Learning industry. The e-Learning is defined as the method of teaming or educational to access information and knowledge through Internet without time and boundary barriers. To promote e-Learning industry, first, establishing national strategy for e-Learning industry. Second, establishing e-Learning center to solve the problem of contents and technology standard. Third, right understanding of e-Leaning.

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e-비즈니스 창업 시 성공전략에 관한 연구 (A Study on the Strategy for Success in the Inauguration of e-Business)

  • 조재완
    • 한국IT서비스학회:학술대회논문집
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    • 한국IT서비스학회 2002년도 창립기념 학술대회
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    • pp.108-117
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    • 2002
  • 최근에 e-business가 각광을 받고 있는데, 그 이유는 전 세계적으로 인터넷 사용자들이 급격히 증가하고 있는 데다 무 점포 아이디어 사업이라는 장점 때문에 e-business 창업을 하려는 사람들이 급격히 늘어나고 있는 추세이다. 하지만 e-business 창업도 다른 사업과 마찬 가기로 철저한 사전 준비가 되어 있지 않으면 실패할 수밖에 없다. 아이디어만 좋다고 해서 무작정 큰돈을 벌 수 있는 것은 아니다. 따라서 본 연구에서는 먼저 e-business란 무엇인가에 대해 알아보고, e-business 창업 시 고려해야 될 사항과 실패원인들도 심도 있게 고찰해 본 후 성공적인 전략들에 대해 제시해보고자 한다.

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전체 e-비즈니스를 통해 조망한 고객관계 관리 (CRM within e-business landscape)

  • 최승억
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 2001년도 춘계 Conference: CRM과 DB응용 기술을 통한 e-Business혁신
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    • pp.1-9
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    • 2001
  • o CRM은 모든 e-business 전략의 초석임 o 고객 중심이 되도록 모든 업무 프로세스를 정리함 o 기업 내/외부의 모든 업무 프로세스를 통합함 o 공급망 및 기업 내부와의 통합이 필수적임 o CRM 실현 기술 및 패키지 관점의 프로젝트가 아니라, 명확한 기업의 목표 및 고객 특성 분석에서 출발해야 함. (중략)

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N-스크린 환경 도래에 따른 디지털 콘텐츠 유료화 전략 : 해외 신문사의 뉴스 콘텐츠 사업 모델을 중심으로 (Strategy for Paid Digital Contents after the Advent of N-screen Era: Focused on News-contents Business Models of Foreign Newspaper Companies)

  • 김대원;우혜진;김성철
    • 한국콘텐츠학회논문지
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    • 제15권9호
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    • pp.509-526
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    • 2015
  • 본 연구에서는 N-스크린 시대의 미국, 영국, 일본의 유력 신문사의 디지털 콘텐츠 유료화 전략을 비교, 분석했다. 분석의 틀로는 디지털 콘텐츠의 유료화 시점, 시장 세분화 여부, 4P 마케팅 믹스 전략이 활용됐다. 해외 주요 신문사들의 디지털 콘텐츠 유료화 전략은 2000년을 전후로 시작된 후, 2000년 초중반 캐즘을 겪었고 2010년 모바일 기기의 확산으로 본격화된 것으로 나타났다. 분석 대상 신문사 대부분은 상품 측면에서 시장을 세분화하는 모습을 보이진 않았다. 4P 전략의 관점에서 상품 전략의 경우, e-paper와 디지털 콘텐츠를 축으로 프리미엄 서비스가 부가되는 방식으로 전개되고 있었다. 가격 전략은 연성 체계와 혼합 체계가 주로 활용됐다. 유통전략은 디지털 콘텐츠에 대한 세분화 여부에 따라 대별됐다. 디지털 콘텐츠의 유통경로는 '디지털'로 묶어 하나의 대상으로 간주하면 단일 요금제, 그렇지 않고 각각의 단말기마다 세분화 한 경우에는 복합 요금제가 선택됐다. 판촉 전략에서는 종이신문과의 번들링 전략이 주로 채택되는 가운데, 시범 이용을 두고 분석 결과가 서구(미국과 영국)와 일본 간 상이하게 나타났다.

국내 섬유, 의류기업의 해외진출에 대한 현황분석 연구 (Current Situation Analysis of the International Marketing among Korean Apparel and Textile Firms)

  • 고은주;서나현
    • 한국의류학회지
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    • 제27권9_10호
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    • pp.1081-1092
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    • 2003
  • The purpose of this study was to identify the current situation of textiles and apparel firms in the overseas markets and to examine the relationship between firms' characteristic(i.e., sales volume) and international marketing strategies. A random sample of 311 textiles and apparel firms were selected. The survey design method was used to test conceptual framework. Adjusted response rate was 33.4%(n=115). Descriptive analysis (i.e., frequency, percent) and $\chi$$^2$-test were used for data analysis. About the current situation of textiles and apparel firms in the overseas markets, the motivation for international market entry was highly found to expand their operation from domestic to international market, and most firms were found to be involved with OEMs(Original Equipment Manufacturers) as an entry mode for international market. China and US market were the most popular market among Korean textiles and apparel firms. Product differentiation strategy, pricing strategy based on manufacturing cost and buyer's offering price, place strategy using foreign buyers and participating a few international exhibition were frequently used among Korean textiles and apparel firms for international marketing. Among textile firms, sales volume was related to product strategies(product development), price strategy(buyer's offer) and place strategy(channel). Among apparel firms, product strategy(product labeling), price strategy(price satisfaction). The findings of this can be used when Korean textiles and apparel firms do strategic planning and evaluate the international marketing strategies. Also information and results of this study may assist policy makers to develop better ideas and strategies for textiles and apparel industry.

THE FIT BETWEEN NEW PRODUCT STRATEGY AND VALUE CHAIN STRATEGY : A SYSTEM DYNAMICS PERSPECTIVE

  • Heungshik Oh;Kim, Bowon
    • 한국시뮬레이션학회:학술대회논문집
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    • 한국시뮬레이션학회 2001년도 The Seoul International Simulation Conference
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    • pp.37-43
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    • 2001
  • New product development has been a key element fur organizational evolution. The bulk of research about new product strategy has focused solely on new product development function itself. This paper investigates cross-functional elements in new product development. More specifically, we suggest that there must exist a fit between new product strategy and value chain strategy. It means that, in order to support new product development activity, there must exist a relevant value chain strategy. We consider three types of integration - internal integration, customer integration, and supplier integration - as strategic elements of value chain strategy. For the case of new product strategy, we consider market newness and product technology unfamiliarity as strategic elements. We also consider two types of learning characteristic, i.e., \\\"fast-adaptive learning\\\" and \\\"slow-adaptive leaning\\\" as control factor. Learning characteristic represents firms organizational capability related with organizational learning. For example, fur fast-adaptive learning case, the effect of integration appears early in time. System dynamics simulation is employed to verify our research framework. The results exhibit that there must exist cross-functional relationships between value chain strategy and new product strategy in order to shorten total development time.al development time.

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나노물질의 측정전략의 주요 쟁점 (Consideration of Nano-Measurement Strategy)

  • 윤충식
    • 한국환경보건학회지
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    • 제37권1호
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    • pp.73-79
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    • 2011
  • The growing interest in nanotechnology has resulted in increasing concern and a number of published environmental and workplace measurements for assessing occupational exposure to engineered nanomaterials. However, the amount of previous exposure data remains limited. Furthermore the data available was collected with extensive variation in terms of exposure measurement strategy, which limits the ability to pool the data in the future. In response, this paper reviewed several pertinent issues related to exposure measurement strategy to suggest a harmonized measurement strategy which would make exposure data more useful in the future, e.g. correlation between exposure metrics, relationship between activity and exposure, task-based or shift-based assessment, background concentration, limitation of personal exposure monitoring and other determinants of exposure/modeling. An improved sampling strategy for nanomaterial exposure assessment should be considered in order to maximize the use of the data from various real time monitoring instruments.

냉방부하 변동을 고려한 빙축열시스템의 경제적 운전방식 (Control strategy for economic operation of an ice-storage system considering cooling load variation)

  • 정성훈;이대영;강병하;김우승
    • 설비공학논문집
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    • 제12권2호
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    • pp.140-149
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    • 2000
  • A comparative analysis was peformed on the operation cost at partial loads between ice storage systems with the two conventional control strategies, i.e., storage priority and chiller priority. The storage priority control is shown to be more economic for small cooling loads, while the chiller priority control is superior when the cooling load is as large as the design value. Based on this finding, a new control strategy is devised for an ice-storage system to minimize the operation cost at any cooling load. The new control strategy is found to be comparable to the chiller priority for large cooling loads, while it is more economic for small loads compared to the conventional control strategies. The practicality of the new control strategy is also confirmed through a performance test applying the new control strategy to an existing ice-storage system.

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Biologically Inspired Sensing Strategy using Spatial Gradients

  • Lee, Sooyong
    • 센서학회지
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    • 제29권3호
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    • pp.141-148
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    • 2020
  • To find food, homes, and mates, some animals have adapted special sensing capabilities. Rather than using a passive method, they discharge a signal and then extract the necessary information from the response. More importantly, they use the slope of the detected signal to find the destination of an object. In this paper, similar strategy is mathematically formulated. A perturbation and correlation-based gradient estimation method is developed and used as a sensing strategy. This method allows us to adaptively sense an object in a given environment effectively. The proposed strategy is based on the use of gradient values; rather than instantaneous measurements. Considering the gradient value, the sampling frequency is planned adaptively, i.e., sparse sampling is performed in slowly varying regions, while dense sampling is conducted in rapidly changing regions. Using a temperature sensor, the proposed strategy is verified and its effectiveness is demonstrated.

An Electronic Strategy in Innovative Learning Situations and the Design of a Digital Application for Individual Learning to Combat Deviant Intellectual Currents in Light of the Saudi Vision 2030

  • Aisha Bleyhesh, Al-Amri;Khaloud, Zainaddin;Abdulrahman Ahmed, Zahid;Jehan, Sulaimani
    • International Journal of Computer Science & Network Security
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    • 제22권12호
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    • pp.217-228
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    • 2022
  • The study aimed to build an electronic strategy in innovative learning situations for the role of education in combating intellectual currents. A total of 525 Saudi university faculty members and general education teachers were surveyed using two electronic questionnaires. Arithmetic averages and standard deviations, One-way ANOVA, Scheffé's test, Pearson's correlation coefficient, and Cronbach's alpha stability coefficient were used as statistical methods. The study statistically identifies the differences between the study sample at the level of significance (0.05). and the design of a digital application for individual learning to combat deviant intellectual currents to activate them in light of Saudi Vision 2030 by combining the theoretical academic material and turning it into a learning e-game called (crosswords). The game is equipped with hyper media that supports education with entertainment to direct ideas towards the promotion of identity, the development of values towards moderation and the consolidation of intellectual security. Additionally, the learning e-game represents awareness messages in three short films to activate the role of curricula and intellectual awareness centers to apply realistically, innovatively, and effectively.