• Asia Marketing Journal
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• v.13 no.4
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• pp.55-76
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• 2012

Most people prefer to choose zero-cost products they may get without paying any money. The 'zero-cost effect' can be explained with a 'zero-cost model' where consumers attach special values to zero-cost products in a different way from general economic models (Shampanier, Mazar and Ariely 2007). If 2 different products at the regular prices of ￦200 and ￦400 simultaneously offer ￦200 discounts, the prices will be changed to ￦0 and ￦200, respectively. In spite of the same price gap of the two products after the ￦200 discounts, people are much more likely to select the free alternative than the same product at the price of ￦200. Although prior studies have focused on the 'zero-cost effect' in isolation of other factors, this study investigates the moderating effects of a self-regulatory resource and a construal level on the selection of free products. Self-regulatory resources induce people to control or regulate their behavior. However, since self-regulatory resources are limited, they are to be easily depleted when exerted (Muraven, Tice, and Baumeister 1998). Without the resources, consumers tend to become less sensitive to price changes and to spend money more extravagantly (Vohs and Faber 2007). Under this condition, they are also likely to invest less effort on their information processing and to make more intuitive decisions (Pocheptsova, Amir, Dhar, and Baumeister 2009). Therefore, context effects such as price changes and zero cost effects are less likely in the circumstances of resource depletion. In addition, construal levels have profound effects on the ways of information processing (Trope and Liberman 2003, 2010). In a high construal level, people tend to attune their minds to core features and desirability aspects, whereas, in a low construal level, they are more likely to process information based on secondary features and feasibility aspects (Khan, Zhu, and Kalra 2010). A perceived value of a product is more related to desirability whereas a zero cost or a price level is more associated with feasibility. Thus, context effects or reliance on feasibility (for instance, the zero cost effect) will be diminished in a high level construal while those effects may remain in a low level construal. When people make decisions, these 2 factors can influence the magnitude of the 'zero-cost effect'. This study ran two experiments to investigate the effects of self-regulatory resources and construal levels on the selection of a free product. Kisses and Ferrero-Rocher, which were adopted in the prior study (Shampanier et al. 2007) were also used as alternatives in Experiments 1 and 2. We designed Experiment 1 in order to test whether self-regulatory resource depletion will moderate the zero-cost effect. The level of self-regulatory resources was manipulated with two different tasks, a Sudoku task in the depletion condition and a task of drawing diagrams in the non-depletion condition. Upon completion of the manipulation task, subjects were randomly assigned to one of a decision set with a zero-cost option (i.e., Kisses ￦0, and Ferrero-Rocher ￦200) or a set without a zero-cost option (i.e., Kisses ￦200, and Ferrero-Rocher ￦400). A pair of alternatives in the two decision sets have the same price gap of ￦200 between a low-priced Kisses and a high-priced Ferrero-Rocher. Subjects in the no-depletion condition selected Kisses more often (71.88%) over Ferrero-Rocher when Kisses was free than when it was priced at ￦200 (34.88%). However, the zero-cost effect disappeared when people do not have self-regulatory resources. Experiment 2 was conducted to investigate whether constual levels influence the magnitude of the 'zero-cost effect'. To manipulate construal levels, 4 different 'why (in the high construal level condition)' or 'how (in the low construal level condition)' questions about health management were asked. They were presented with 4 boxes connected with downward arrows. In a box at the top, there was one question, 'Why do I maintain good physical health?' or 'How do I maintain good physical health?' Subjects inserted a response to the question of why or how they would maintain good physical health. Similar tasks were repeated for the 2nd, 3rd, and 4th responses. After the manipulation task, subjects were randomly assigned either to a decision set with a zero-cost option, or to a set without it, as in Experiment 1. When a low construal level is primed with 'how', subjects chose free Kisses (60.66%) more often over Ferrero-Rocher than they chose ￦200 Kisses (42.19%) over ￦400 FerreroRocher. On contrast, the zero-cost effect could not be observed any longer when a high construal level is primed with 'why'.

• Economic and Environmental Geology
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• v.26 no.3
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• pp.403-420
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• 1993

The Cretaceous Kyongsang Basin is known to be composed of several tectonic blocks (or subbasins) with each distinct stratigraphic succession. The study area represents a major part of one of these blocks, i. e. the $\check{U}is\check{o}ng$ block. The area is charaterized by a suite of WNW-trending sinistral strike-slip faults as well as a number of ring faults. A total of 292 independently oriented core samples were drilled from 23 sites, covering virtually all the formations of the Cretaceous $Ky\check{o}ngsang$ Supergroup. Alternating field and thermal demagnetization experiments were conducted to reveal the primary magnetization. Due to the homoclinal nature of the strata in the area, it was not possible to make use of the conventional fold test It is, however, believed that the primary remanent components have been obtained from the majority of the formations, considering the similarity of the palaeomagnetic pole positions with those of contemporary strata of other blocks and the existence of antiparallel reversed remanence. It was found neither any significant difference in magnetic declination on each side of the strike-slip faults nor systematic change of magnetic declination with distance from the fault-line. This does not support such a block rotation hypothesis associated with the strike-slip faulting in the area as alleged by some authors. The samples from the outcrops on or near the fault-lines were severely overprinted by the recent magnetic fields regardless of age and lithology. Epithermal Au-Ag-Cu-Pb-Zn mineralizations are known along some fault lines in the area. It is interpreted that these two facts are closely related with fluid circulations along the fracture zones caused by fault activities. In regard to the age of the strata as deduced from the magnetostratigraphic consideration, the $Ch\check{o}mgok$ formation and the lower strata should be older than Barremian or 124 Ma. The age of volcanics of the $Yuch^{\prime}\check{o}n$ Group sampled in this study should be younger than Campanian or 83 Ma.

• Journal of Microbiology and Biotechnology
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• v.14 no.6
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• pp.1217-1226
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• 2004

A psychrotrophic bacterial strain, Pseudomonas fluorescens BM07, synthesized unsaturated fatty acids (UFA) from fructose in response to lowering of growth temperature, and incorporated them into both polyhydroxyalkanoic acid (PHA) and membrane lipid. The blocking of PHA synthesis by adding 5 mM 2-bromooctanoic acid to the growth medium, containing 70 mM fructose, was found to be a useful means to profile the composition of membrane lipid by gas chromatography. As the growth temperature changed from 35 to $50^{\circ}C$, the total content of two UFA, 3-hydroxy-cis-5­dodecenoic acid ($C_{12:1}$) and 3-hydroxy-cis-7-tetradecenoic acid ($C_{14:1}$), in PHA increased from 31 to 44 $mol\%$. The growth at lower temperatures also led to an increase in the level of two major UFA, palmitoleic acid (C16:1 cis9) and cis-vaccenic acid (C18:1 cis11), in membrane lipid. A fraction of these membrane-lipid UFA was converted to their corresponding cyclopropane fatty acids (CFA). The CFA conversion was a function of culture time, exhibiting biphasic increase before and after entering the stationary phase. However, pH changes in growth media had no effect on the CFA conversion, which is contrary to the case of E. coli reported. The cells grown at $30^{\circ}C$ responded to a cold shock (lowering the medium temperature down to $10^{\circ}C$) by increasing the level of C16:1 cis9 and C 18: I cis II up to that of $10^{\circ}C$-grown control cells and concomitantly decreasing the relative level of cis-9,10­methylenehexadecanoic acid (the CFA converted from C16:1 cis9) from 14 to 8 $mol\%$, whereas the 10-grown cells exhibited little change in the lipid composition when exposed to a warmer environment of $30^{\circ}C$ for 12 h. Based on this one- way response, we suggest that this psychrotrophic strain responds more efficiently and sensitively to a cold shock than to a hot shock. It is also suggested that BM07 strain is a good producer of two unsaturated 3-hydroxyacids, $C_{12:1}\;and\;C_{141:1}$.

• Bulletin of the Korean Space Science Society
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• 2003.10a
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• pp.62-62
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• 2003

과학위성 1호에는 위성의 임무를 수행하기 위하여 광학계, 구조부, 및 전자부 등 여러가지 부품들이 실장되는데, 그 중 전자부의 가장 중요한 부품 중의 하나인 인쇄회로기판(Printed Circuit Board, PCB)의 우주환경에서의 특성 대해서 논의하고자 한다. Solder Resistor(Solder Mask)의 화학성분이 위성체가 작동하는 우주환경에서 위성체 임무수행 시 발생할 수 있는 out-gassing으로 인해 위성체가 본연의 임무 실패라는 결과를 초래할 수 있다 NASA 및 ESA의 Out-gassing에 관한 규정과 TRW에 의한 KOMSAT에 사용된 재료의 진공상태의 Outgassing에 관한 내용에 의하면, 재료의 진공상태와 Out-gassing은 America Society for Testing and Materials에서 제시한 ASTM E959 기준에 따라 제작된다. 일반적으로 우주 환경에서 광학계나 전자부의 원활한 동작을 위해서는 인쇄 회로 기판의 총 질량손실(Total Mass Loss, TML)은 1.00%을 넘지 말아야 하며, 휘발성 응축 질량 (Collected Volatile Condensable Mass, CVCM)은 0.1% 미만이어야 한다. Total Mass Loss(TML) 방법은 대기중에서 측정한 질량과 진공 조건에서 변화되는 질량을 측정함으로써 진공조건에서의 탈기체 특성을 측정하는 방법이다. 본 연구에서는 Solder Resistor(Solder Mask)의 탈기체 측정을 위한 진공챔버의 측정방법 및 진공 형성 과정을 기술하고 실제 과학위성1호에 장착될 시료를 예로 들어 인쇄회로기판에 입힌 Solder Resistor(Solder Mask)가 우주환경인 진공상태에서 위성체 부품의 작동 시 발생할 수 있는 탈기체되는 정도를 질량의 변화분으로 측정하여 위성체가 우주 환경에서 본연의 임무를 안전하게 수행할 있는지를 검증하였다.부분이다.다.향을 해석하고 시뮬레이션 하였다.Device Controller)는 ECU로부터 명령어를 받아서 arm 및 safe 상태에 대한 텔리 메트리 데이터를 제공한다 그리고, SAR(Solar Array Regulator)는 ECU로부터 Bypass Relay 및 ARM Relay에 관한 명령어를 받아 수행되며 그에 따른 텔리 메트리 데이터를 제공한다. 마지막으로 EPS 소프트웨어를 검증하는 EPS Software Verification을 수행하였다 전력계 소프트웨어의 설계의 검증 부분은 현재 설계 제작된 전력계 .소프트웨어의 동작 특성 이 위성 의 전체 운용개념과 연계하여 전력계 소프트웨어가 전력계 및 위성체의 요구조건을 만족시키는지를 확인하는데 있다. 전력계 운용 소프트웨어는 배터리의 충ㆍ방전을 효율적으로 관리해 3년의 임무 기간동안 위성체에 전력을 공급할 수 있도록 설계되어 있다this hot-core has a mass of 10sR1 which i:s about an order of magnitude larger those obtained by previous studies.previous studies.업순서들의 상관관계를 고려하여 보다 개선된 해를 구하기 위한 연구가 요구된다. 또한, 준비작업비용을 발생시키는 작업장의 작업순서결정에 대해서도 연구를 행하여, 보완작업비용과 준비비용을 고려한 GMMAL 작업순서문제를 해결하기 위한 연구가 수행되어야 할 것이다.로 이루어 져야 할 것이다.태를 보다 효율적으로 증진시킬 수 있는 대안이 마련되어져야 한다고 사료된다.$\ulcorner$순응$\lrcorner$의 범위를 벗어나지 않는다. 그렇기 때문에도 $\ulcorner$순응$\lrcorner$과 $\ulcorner$표현$\lrcorner$의 성격과 형태를 외형상으로

• Elastomers and Composites
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• v.37 no.3
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• pp.159-169
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• 2002

The improvement of flame retardancy of the foams based on NBR/GTR compounds was conducted by formulating various materials i.e. NBR, GTR, inorganic and phosphorus containing flame retardants, foaming agent, cross-linking agent and activator. The foaming properties, morphology, smoke density and flame retardancy of the specimens were investigated using SEM, LOI tester, smoke density control system and cone calorimeter. The phosphorus containing flame retardant reduces heat release rate, increases the limiting oxygen index and a char formation. The inorganic flame retardant increases the limiting oxygen index and reduces heat release rate with an increased CO yield by char formation, and smoke suppressing effect. The formed char seemed to intercept the oxygen transport and heat transfer into the core area. When the composition ratios of the compounds of NBR/GTR were $100{\sim}80/0{\sim}20 wt.%$, and the ratios of the rubbers/flame retardants were $1/1.55{\sim}3.60 wt.%$, we could developed foams with low heat release rate, high limiting oxygen index($28.0{\sim}39.3$), closed or semi-closed cell of uniformity and reasonable expandability($225{\sim}250 %$).

• Informatization Policy
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• v.22 no.4
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• pp.22-44
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• 2015

With the growing interest being reflected in the FinTech industry, much attention has been paid to mobile easy payment services as well. In the era of mobile commerce, the core advantage of using mobile easy payment services(simplifying complex payment procedures and thus facilitating user convenience and reducing the chance of giving up payment) are being more emphasized. Mobile easy payment service market not only includes mobile easy payment service providers but also users, non-users, affiliates, banks, and credit card companies as main stakeholders. Exploring those stakeholders is thus important to thoroughly understand such market. However, extant literature on mobile easy payment services mostly focuses on examining adoption intention of users or non-users. This study, an exploratory research based on interviews, thus aims to extract driving as well as inhibiting factors of mobile easy payment service use from six different perspectives (i.e., social platform, bank, credit card company, affiliate, user, and non-user) and analyze a sequence of cause and effect for each factor. For this, the causal loop diagram was developed to deduce key issues and propose an alternative. Theoretical and practical implications of this study will also be discussed.

• Journal of Korean Academy of Nursing
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• v.26 no.1
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• pp.194-222
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• 1996

Various accidents and injuries are currently occurring in Korea at increasingly high rates. Good quality emergency care service is urgently needed to cope with these various forms of accidents and injuries. In order to develop a sound emergency care system, there need to be a plan to educate and train professionals specifically in emergency care. One solution for the on going problem would be to educate and train emergency clinical nurse specialists. This study on a strategy for curriculum development for emergency clinical nurse specialist was based on the following five content areas, developed from literature related to the curriculum of emergency nursing and emergency care situation : 1. Nurses working in the emergency rooms of three university hospitals were analyzed for six days to identify categories of nursing activities. 2. Two hundreds and eleven nurses working in the emergency rooms of 12 university hospitals were surveyed to identify needs for educational content that should be included in a curriculum for the clinical nurse specialist. 3. Examination of the environment in which emergency management was provided. 4. Identification of characteristics of patients in the emergency room. 5. The role of emergency clinical nurse specialist was identified through literature, recent data, and research materials. The following curriculum was formulated using the above mentioned process. 1. The philosophy of education for emergency clinical nurse specialist was established through a realistic philosophical framework. In this frame, client, environment, health, nursing, and learning have been defined. 2. The purpose of education is framed on individual development, social structure, nursing process and responsibility along with the role and function of the emergency clinical nurse specialist. 3. The central theme was based on human, environment, health and nursing. 4. The elements of structure in the curriculum content were divided to include two major threads, I, e., vertical and horizontal : The vertical thread to consist of the client, life cycle, education, research, leadership and consultation, and the horizontal thread to consist of level of nursing (prevention to rehabilitation), and health to illness based on the health care system developed by Betty Neuman system model. 5. Behavioral objectives for education were structured according to the emergency clinical nurse specialist role and function as a master degree prepared in various emergency settings. 6. The content of the curriculum consisted of three core courses(9 credits), five major courses(15 credits), six elective courses(12 credits) and six prerequisite courses (12 credits). Thus 48 credits are required. Recommendations : 1. To promote tile quality of the emergency care system, the number of emergency professionals, has to be expanded. Further the role and function of the emergency clinical nurse specialist needs to be specified in both the medical law and the Nursing Practice Act. 2. In order to upgrade the qualification of emergency clinical nurse specialists, the course should be given as part of the graduate Program. 3. Certification should be issued through the Korean Nurses Association.

• Geophysics and Geophysical Exploration
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• v.17 no.1
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• pp.28-33
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• 2014

We investigate the spatial distribution of highly conductive layer using the one-dimensional inversions of the new magnetotelluric (MT) measurements obtained at the mid-mountain (400 ~ 900 m in elevation) western area of Jeju Island and the previous MT data over Jeju Island, Korea. The conductive layer indicates the sedimentary layer comprised of Seoguipo Fomation and U Formation. There is a definite positive correlation between the top of conductive layer and the earth surface in elevation. On the contrary, the bottom of conductive layer has a negative correlation with the surface elevation. In other words, the conductive layer has a shape of convex lens, which is thickest in the central part. The basement beneath the conductive layer could be concave in the central part of Jeju Island. A kriging considering the correlation between the layer boundary and the surface elevation provides a reliable geoelectric structure model of Jeju Island. However, further studies, i.e. three-dimensional modeling and interpretation integrated with other geophysical or logging data, are required to reveal the possible presence of three-dimensional conductive body near the subsurface vent of Mt. Halla and the causes of the bias in the depths of layer estimated from MT and core log data.

• Journal of the Korean GEO-environmental Society
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• v.9 no.1
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• pp.47-54
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• 2008

In this study, the effect of water content condition was investigated on the Mohr-Coulomb shear strength parameters which are commonly used as the input data in the soil slope analysis. For the purpose, a series of direct shear test was conducted in different water content conditions on the two types of weathered soils and a dam core material, obtained from the domestic slope construction sites and the dam construction site, respectively. The comparisons between the values of the Mohr-Coulomb ${\phi}_{peak}$ and $c_{peak}$, estimated from the relationships between the normal stress and the peak shear stress for the samples in the four different water content conditions (i.e., dry side, optimum, wet side, and saturated), showed that overall, the values of $c_{peak}$ decreased gradually while those of ${\phi}_{peak}$ did not vary much with increasing the water content. A rough estimate for the varying ratio of the values of ${\phi}_{peak}$ and $c_{peak}$ indicated that the values of $c_{peak}$ decreased by every 25% of the $c_{peak}$ values in dry side, while those of ${\phi}_{peak}$ were constant, as the water content condition changed from dry, optimum, and wet to saturated, respectively.

• Convergence Security Journal
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• v.6 no.3
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• pp.1-12
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• 2006

Malicious codes have been widely documented and detected in information security breach occurrences of Microsoft Windows platform. Legacy information security systems are particularly vulnerable to breaches, due to Window kernel-based malicious codes, that penetrate existing protection and remain undetected. To date there has not been enough quality study into and information sharing about Windows kernel and inner code mechanisms, and this is the core reason for the success of these codes into entering systems and remaining undetected. This paper focus on classification and formalization of type target and mechanism of various Windows kernel-based attacks, and will present suggestions for effective response methodologies in the categories of, "Kernel memory protection", "Process & driver protection" and "File system & registry protection". An effective Windows kernel protection system will be presented through the collection and analysis of Windows kernel and inside mechanisms, and through suggestions for the implementation methodologies of unreleased and new Windows kernel protection skill. Results presented in this paper will explain that the suggested system be highly effective and has more accurate for intrusion detection ratios, then the current legacy security systems (i.e., virus vaccines and Windows IPS, etc) intrusion detection ratios. So, It is expected that the suggested system provides a good solution to prevent IT infrastructure from complicated and intelligent Windows kernel attacks.