• Industrial Engineering and Management Systems
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• 제14권2호
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• pp.111-121
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• 2015

A correct information of customer returns ratio under e-commerce is not always shared between supply chain (SC) members. Also, it is important issue for SC members to handle the unsold products in a market. This paper discusses the impact of information sharing of customer returns ratio on an optimal sales strategy including resale of customer returns and buyback policy for a SC under e-commerce with a manufacturer and a retailer. A retailer sells a single product and resells the resalable customer returns in the same market. A manufacturer produces the products and buys back the unsold products as to their quality from the retailer. The integrated SC (ISC) determines the optimal product order quantity to maximize the expected profit of the whole SC. The decentralized SC (DSC) makes the optimal decisions for order quantity and the wholesale price of products to maximize the expected profit of each SC member. The effect of information sharing is discussed between SC members under ISC and DSC. The analysis numerically investigates how information sharing of the returns ratio affects the optimal decision and the expected profits under ISC and DSC. Besides, effect of SC coordination to encourage the shift to ISC is discussed.

• Management Science and Financial Engineering
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• 제11권3호
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• pp.61-78
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• 2005

The aim of this paper is to identify the barriers to the B2B e-commerce development in China's pharmaceutical industry and to devise an effective strategy for its future development. Built on a detailed investigation of the market structure and recent development of electronic commerce in China's pharmaceutical industry, this paper proposes that the key issue in the development of effective B2B e-commerce business models is the successful transformation of the inter- organizational information systems into electronic marketplaces. In order to ensure the success of such electronic marketplaces, a government driven approach will be needed. In the process, designing an incentive compatible mechanism of coordinating the interest of all the market players will be the prerequisite.

• 통상정보연구
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• 제7권3호
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• pp.113-133
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• 2005

North Korea has stressed Information Technology in policy fostering science as Kim Jong-il has been interested in IT industry. In view of development of e-business in Northeast Asia, South Korea is to cooperate with North Korea. It is the time to look into the current situation, strategy and issues of IT in North Korea. Although North Korea is forced to select the development of IT Industry as growth engine, the problems in the IT Infrastructure are as follows:lack in communication infrastructure, lack in diversity of software, low level of hardware, limited use of internet. This paper deals with the IT Infrastructure of North Korea and IT and e-Commerce Cooperation, introduction of e-Trade between South and North Korea.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2011년도 추계학술대회
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• pp.619-620
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• 2011

최근 다양한 형태와 함께 온라인 쇼핑들 간의 치열한 경쟁이 심화되고 있다. 이에 따라 온 오프라인에서 차별화된 특징이 경쟁력을 도모할 수 있게 되었으며, 젊은 계층인 연인들을 마케팅 대상으로 하는 커플 이벤트 기획이 필요하게 되었다. 본 연구에서는 커플 및 젊은 구매계층들을 마케팅 대상으로 하며, 매출 향상을 목적으로 기획 및 구현된 사이트 개발을 목표로 하고 있다. 이를 위해서 기존 상업 사이트에 대한 이벤트 기획들에 대한 분석을 기반으로, 커플 생일을 마케팅 전략 및 다양한 기념 이벤트 및 고객들이 사이트를 방문하였을 때 이벤트가 한층 돋보이도록 마케팅 기획과 정보 배치를 중심으로 사이트를 구축하였다. 이를 통해 일부 고객층 대상으로 이벤트 효과 증대를 통한 매출 증대를 도모할 수 있을 것으로 기대된다.

• Journal of Information Technology Applications and Management
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• 제17권3호
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• pp.121-134
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• 2010

Past studies in e-commerce loyalty were mostly focused on the effects of customer satisfaction and trust on loyalty toward online vendors. Few studies investigated the impacts of switching barriers, whilst they are widely proven to affect customer loyalty in offline commerce. Even in a handful of studies that did deal with switching barriers, their treatment of the subject remained at best superficial. This may have to do with the fact that switching costs in e-commerce could be comparatively negligible, as switching to another online vendor often involves one simple mouse click. In this study, we investigated the impact of switching barriers on loyalty under the e-commerce context. Furthermore, the extent of switching barriers which could be affected by those positive factors (most constructs were adopted from IDT) was also examined. The statistical testing results revealed that combined model which includes both the positive factors and the switching barriers explains the loyalty formation process more strongly ($R^2$ = 0.543) than each separated models ($R^2$ = 0.468 for positive factor only model, and $R^2$ = 0.365 for switching barrier only model). While only the two switching barriers such as convenience and emotional were shown to be statistically significant, we found that trust strongly influences customer's emotional barrier, let alone direct impact on loyalty, which thereby influences loyalty. The results offer insights for better understanding switching barriers in e-commerce related applications.

• 한국산학기술학회논문지
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• 제10권3호
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• pp.654-659
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• 2009

전자상거래는 도입 초기에는 기술적 측면의 중요성이 대두되었지만 현재는 경영 경제적 이슈가 더욱 중요하게 되었다. 본 연구는 전자상거래의 발전과 함께 중요하게 대두되는 이슈를 연구하였다. 특히 경영적 측면의 중요성에 대해 연구하였고 주요 요인은 경영전략, 마케팅, 구매/물류, 서비스로 구분하였다. 연구 결과 경영전략, 구매/물류 요인의 수준이 낮은 것을 나타났다. 그러나 마케팅 및 서비스 요인의 수준은 높은 것으로 나타났다. AHP분석으로 통한 결과로 경영전략, 구매/물류, 마케팅, 서비스 순으로 중요성이 분석되었다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 추계학술대회
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• pp.527-532
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• 2007

Differentiation strategies have been suggested as the critical sources of competitive advantage in B2C industry where customers can switch internet shopping mall with one click with virtually no transaction cost. Indeed, competition on low pricing cannot be a viable strategy in B2C industry. Moreover, cultivating customer loyalty to attain profitability is still a challenging task for most internet shopping mall. In this study, we provide empirical analysis results on key managerial variables that indicate the difference between the product categories in terms of customer perception on relative value importance. We first identified comprehensive managerial variables and organized them in terms of customer decision stage. Next, with reference to extant literatures on product characteristics based e-commerce strategy, hypotheses are developed to formalize the customer value differences on the key managerial variables. Empirical testing results indicated that there are significant differences on customer perceived value of the key managerial variables between the product groups. The findings provide useful insight for further study on e-commerce differentiation strategy.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2015년도 추계학술대회
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• pp.134-135
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• 2015

전자상거래는 비즈니스 모델의 한 종류로서 그의 발전은 사람들의 일상적인 경제 활동에 대한 영향을 미칠 뿐만 아니라 안경 산업에게 거대한 기회를 가져온다. 이로 인해 안경 산업 어떻게 더 효율적인 전자상거래 구현하는 것을 여구의 가치가 있다. 본 논문에서는 전자상거래 시장 중에 대표적인 안경 사이트를 비교 분석하고 차별화 및 개인화 된 경쟁 전략을 제안하며 나이별 구분하지 않는 개인 맞춤형 서비스 있는 온라인 안경 사이트를 구축한다.

• 유통과학연구
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• 제17권7호
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• pp.15-25
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• 2019

Purpose - e-Commerce is now one of the alternatives in shopping. Ease of Use and convenience aspects are the main supporting reasons that e-commerce is a trend for most people today. This study examines the relationship between the theory of technology to consumer behavior in using e-commerce applications. Research design, data, and methodology - The number of samples in this study was 600 samples from four major e-commerce made in Indonesia. The research method of this study Structural Equation Model (SEM) with AMOS and SPSS applications as analysis tools. Results - The results of this study state that most hypotheses support prior research and grand theory. On the other hand, the components of technology acceptance theory are mostly able to moderate variable consumer behavior in the digital era. Conclusions - The combination of essential elements of technology theory are oriented to the fundamental aspects of human beings as social beings. The most important thing for the development of the e-commerce industry to develop and be sustainable is the obligation to increase consumer confidence. The combination of components of technology theory and CCT can be a comprehensive marketing strategy and innovation to competitive advantage in the future.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2009년도 추계학술대회
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• pp.825-826
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• 2009

IT산업과 통신기술의 발달과 더불어 오늘날 전자상거래 분야는 해를 거듭하며 실로 방대한 규모로 발전해왔다. 전자상거래 기술의 발달은 전혀 새로운 작업환경 및 보다 더 확장된 상거래 환경을 제공하며 현대인의 가치관, Lifestyle의 변화를 불러와, 결과적으로 현대의 젊은 세대 층에 새로운 사회적 Trend를 형성하기에 이르렀다. 본 논문 에서는 전자상거래 마케팅 분야에서 주목받는 소비집단인 신세대 직장인들의 소비 Trend와 사회전반적으로 형성된 개인주의적 성향이 가치관 변형에 끼치는 영향에 대해 조명하고, 사회구성원으로서 결여된 유대의식과 이질적 삶으로 인해 변형된 삶의 가치관 회복을 위한 Therapy Marketing을 제안, 분석한다.