• Journal of Digital Contents Society
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• v.10 no.4
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• pp.551-560
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• 2009

Under the recent global business environment and active e-commerce era through digital media, the decision on the exporting companies' brand and web domain development is a very crucial strategic choice. Especially, since web domain development is closely related with company's brand strategy, this study is conducted to research the decisive factors of exporting brand strategy on the basis of the need research results on Korean exporting company's overseas brand and domain development strategy. As presented in statistical results, in case of Korean exporting businesses, the level of OEM brand export was when there was high export competitiveness and the level of OEM brand export was high when there was higher uncertainty about the environment. This supports the hypotheses on the basis of existing research documents. However, the similarities of markets failed to bring out any statistical meaningful influence. As the second result, businesses with high export competitiveness tend to select global brand strategy and businesses with high environment uncertainty tend to choose local brand strategy. However, the similarity of markets failed to show any statistical meaningful influence.

• International Commerce and Information Review
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• v.19 no.1
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• pp.305-324
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• 2017

Industry-University cooperation for pioneering overseas market contributes to improve the quality of manpower and the export performance. However, performance is showing that without exporting experience, exploring overseas market is not promising. Without systematic training and preparation, pioneering overseas market can be a waste of time and budget. I have conducted interviews with 30 participants in Industry-University cooperation for pioneering overseas market. As a result, I have derived a model for each phase of Industry-University cooperation. 8 stages of this model are student selection, cooperation company networking, student education, overseas market research, selection of trade fair, preparation of trade fair, dispatch of trade fair and follow-up management. Opinions of experts have been reflected and compiled to each suggested stage. Specific details can be applied directly to those affiliated who want to start the first or foremost pioneering overseas markets.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.13
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• pp.151-192
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• 2000

This study has been focused on the revisions and characteristics of the 7 non-maritime trade terms(EXW, FCA, CPT, CIP, DAF, DDU and DDP) in Incoterms 2000. Main characteristics are as follows: First, the use of different expressions intended to convey the same meaning has been avoided and the same expressions as appear CISG have been used. Second, the content of preamble in each trade terms has been shortened and definitedly. Third, if the parties are going to use variants of trade terms in Incotrems 2000, the meanings should be made clear by adding explicit wording in the contract of sale. Main revisions of the 7 trade terms are as belows: First, Incoterms 2000 has emphasized that in EXW, the seller delivers when he places the goods at the disposal of the buyer at the seller's premises or another named place(i.e. works, factory, warehouse, etc.) not cleared for export and not loaded on any collecting vehicle. Second, in FCA, delivery is completed; a) If delivery occurs at the seller's premises, the seller is responsible for loading. b) If delivery occurs at any other place, the seller is not responsible for unloading. Third, in CPT and CIP, all costs and charges relating to the goods whilst in transit until their arrival at the agreed place of destination, unloading costs and all duties, taxes and other charges as well as the costs of carrying out customs formalities payable upon import of the goods and for their transit through any country are linked with the content under the contract of carriage. Fourth, Incoterms 2000 has emphasized that in DAF, the seller delivers when the goods are placed at the disposal of the buyer on the arriving means of transport not unloaded, cleared for export, but not cleared for import at the named point and place at the frontier, but before the customs border of the adjoining country. Fifth, Incoterms 2000 has emphasized that in DDU, the seller delivers the goods to the buyer, not cleared for import(in DDP, cleared for import), and not unloaded from any arriving means of transport at the named place of destination. Sixth, if the parties do not intend to deliver the goods across the ship's rail, FCA, CPT and CIP instead of FOB, CFR and CIF should be used.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.46
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• pp.133-158
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• 2010

Independent guarantee is a creation of the need from the both sides, i.e. the applicant (principal debtor) and the beneficiary (creditor). The former used to have to deposit cash in favor of the beneficiary in case of his default, which laid a burden on his liquidity while the latter still wanted to have the equivalent to cash. Independent guarantee satisfied the both parties by freeing the applicant of a deposit and maintaining the beneficiary's right at the same time. The fact that independent guarantee has three payment mechanisms is not widely known to the public. They are (i) payment on first demand, (ii) payment upon submission of third-party documents, (iii) payment upon submission of an arbitral or court decision. From the applicant's point of view, the order in his favor is (iii), followed by (ii) and (i). As there shouldn't be a case where one party is at a disadvantage against the other, useful insight is being sought for the benefit of the applicant. First, the applicant can offer his intention to provide a payment mechanism (ii) or (iii) rather than (i) if he must deliver it. Second, if the beneficiary still wants to have (i) and the applicant is in a position not to reject it, the latter should thoroughly check any provisions that may work against him later. Third, the applicant could use counterbalancing provisions in underlying contract to cope with protective clauses in the guarantees. Forth, the applicant should review the beneficiary's sincerity to prevent unfair calling risks. The applicant may use an ECA(Export Credit Agency) in his country to which he can transfer not only unfair calling risks, but also political risks. On the other hand, a bank needs to keep the following advice in mind. The foremost important thing for the bank not to forget is that it provides a guarantee as a service provider, not as a responsible party for the feasibility of the project, etc. Credit risk of the applicant should require the greatest attention when issuing a guarantee: the bank should look into the possibility that it can procure immediate reimbursement from its customers after payment to the beneficiary. Second, the applicant's ability to complete the project should be reviewed by checking its track records, techniques and reputation, etc. Third, the bank may also use an ECA to cover the beneficiary's unfair calling risks as well as political risks. In the case of Korea, as Korea Export Insurance Corporation(KEIC) can cover all the risks mentioned above, the bank could use its service called 'Export Bond Insurance.' What's better for the bank is that ECA cover can enhance the bank's asset quality by putting it zero on its risk weighted asset.

• International Commerce and Information Review
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• v.13 no.4
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• pp.435-462
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• 2011

Increased attention has worldwide been given to exporting SMEs pursuing the rapid internationalization from their inception. In spite of the limited resources, exporting SMEs have entered in global markets successfully and then improve their internationalization performance. Nevertheless, there is little empirical research regarding internationalization in exporting SMEs, Using a survey of 317 exporting SMEs, this study designated organizational, entrepreneurial, environmental, and technological characteristics as determinants of internationalization performance as well as investigates empirically the relationships among the determinants of internationalization performance, export Support programs of the government, and internationalization performance. According to the results of the study, firstly, R&D capacity, globalization-orientation, international market environment, and technological characteristics (e.g. technological capacity and imitation) have significant effects on international performances. Finally, it is found that export support programs moderated the relationships between market information management, R&D capacity, management capacity, international market information, and technological capacity, and internationalization performance. Above results indicate that if exporting SMEs would not use export support programs effectively, they could not improve internationalization performance. As well, several implications for researchers and practitioners, limitation of this study and future direction were suggested.

• Journal of Distribution Science
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• v.11 no.4
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• pp.5-11
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• 2013

Purpose - The aim of this work is to study the reorientation that the export industrial sectors in Costa Rica have experienced during the last 20 years. Research design, data, methodology - The study employs the Cluster Analysis with the export data (20 years of cut-off period) from Costa Rica to the U.S-market. To make the predictions, the technique of the time series was used, with official data (from 2001 to 2010) from the U.S. Department of Commerce and the U.S. International Trade Commission. Results - The Cluster Analysis, show how the economic sectors of traditional products exports of Costa Rica have progressively become in exporters of non-traditional products, meanwhile,the time series confirms that this trend will continue, at least during the next five years. Conclusions - The industry of traditional products exports of Costa Rica (dressmaking, vegetables, coffee, mate, species, etc.) will progressively become in exporters of non- traditional products with a high-tech component (i.e., mechanical equipment and devices, electronic devices and medical equipment),as a consequence of the Chinese (Costa Rica's main competitor) economy's presence in the Organization for Economic Co-operation and Development (OCDE). This fact has enabled the potential improvement of Costa Rica's international competitiveness in the U.S. market.

• International Commerce and Information Review
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• v.16 no.1
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• pp.207-226
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• 2014

A trade logistic informatization system under Open Systems Interconnection(OSI) includes a Port Management Information System, a Maritime Information System, and an Export and Import Batch Processing System. These have made a great contribution in the creation of more convenient and efficient management for the logistics industries in our country. However, this management is exposed to the technological problems of networks due to the explosive use in the sending and receiving of e-documents. For our country to grow as a center for port and logistic information, we should make the best use of the control systems using networks and further advance the export and import logistic systems. Therefore, this study aims to propose management systems for a composite network and an invasion detection system for efficient management of an e-trade network under OSI. Methods to rationalize the internal organizations such as coordination of organizations and human resources according to alloted network functions, commissions and arbitrary decisions, and reorganization of relevant regulations are not discussed here. This study looked at trade network under OSI from the aspect of practical business affairs and presented a basis for further interpretation.

• Journal of Korea Trade
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• v.26 no.4
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• pp.1-22
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• 2022

Purpose - This paper empirically investigates the effect of a rise in the global value chain (GVC) on the industry-level efficiency of resource allocation (based on plant-level inefficiency measures) in Korea, with a focus on various channels through which a rise in the GVC can increase competition among firms and thus induce resources to be allocated more efficiently across firms. Design/methodology - We empirically investigate the relationship between the industry-specific importance of GVC and the industry-level allocative inefficiency that is measured as the dispersion of the plant-level marginal revenue of capital (MRK) as in Hsieh and Klenow's (2009) influential model. We compute MRK dispersion for industries sorted by various characteristics that are closely related to firm/industry sensitivity to the GVC. In other words, we compute the average industry-level MRK dispersion for industries sorted by industry-specific importance of GVC and compute the difference between the two groups of industries (higher vs. lower than the median GVC); we also calculate the difference between industries sorted by industry-specific export (import) intensity. This is our difference-in-difference estimate of the MRK dispersion associated with the GVC for the export (import)-intensive industry versus the non-export (non-import)-intensive industry. This difference-in-difference estimate of the MRK dispersion conditional vs. unconditional on firm-level productivity is then calculated further (triple-difference estimate). Findings - A rise in GVC is associated with a decrease in the MRK dispersion in the export-intensive industry compared to the non-export-intensive industry. The same is true for industries that rely heavily on imports versus those that do not (i.e., import intensive vs. non-intensive). Furthermore, the reduction in the MRK dispersion in the export-intensive industry associated with an increase in the GVC is disproportionately greater for high-productivity firms. In contrast, the negative relationship between GVC and MRK dispersion in the import-intensive industry is disproportionately smaller for high-productivity firms. Originality/value - Existing studies focus on the relationship between GVC and aggregate output, exports, and imports at the country level. We investigate detailed firm/industry-level mechanisms that determine the relationship between GVC, trade, and productivity. Using the plant-level data in South Korea, we investigate how GVC is related to the cross-firm MRK dispersion, an important measure of allocative inefficiency, based on Hsieh and Klenow's (2009) influential economic theory. This is the first study to provide plant-level evidence of how GVC affects MRK dispersion. Furthermore, we examine how the relationship between GVC and MRK-dispersion varies across export intensity, import intensity, and firm-level productivity, providing insight into how GVC can affect firms' exposure to competition in the global market differently depending on market conditions and thus generate trade-related productivity gains.

• International Commerce and Information Review
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• v.15 no.1
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• pp.333-356
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• 2013

The main purpose of this article is to find out the determinants of usage and performance of the uTradeHub system in Korean SMEs. To achieve the purpose of the study, the research model and the hypotheses were developed based on the previous research on uTradeHub and e-Trade. And to test the research hypotheses, empirical survey was conducted to Korean SMEs which were using uTradeHub services. The results of the empirical analyses are as follows. First, among the external factors, intra-industry competition and transaction intensity were significant determinants of uTradeHub usage level. Secondly, among the internal factors, only CEO's support was found to be a significant determinant. Thirdly, among the IT related factors, IT infrastructure and IT training were positively related to uTradeHub usage level. Finally, the uTradeHub usage level was found to have positive effect both on financial and non-financial export performance of the Korean SMEs.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.18
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• pp.159-188
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• 2002

International joint ventures are usually formed and managed by domestic companies and foreign investors for the common objectives. They offer an opportunity for each partner to benefit significantly from the comparative advantages of the other. Local partners bring knowledge of the domestic market; familiarity with government bureaucracies and regulations; understanding of local labor markets; and existing manufacturing facilities. Foreign partners can offer advanced process and product technologies, management know-how, and access to export markets. In Korea, joint ventures have been encouraged to usher in foreign investors with foreign currency capital badly needed during the IMF financial crisis. In the meantime, Korean laws and regulations with respect to joint ventures have been largely overhauled to promote foreign direct investment (FDI) both inbound and outbound. They include four types of FDI, i.e., acquisition of foreign stocks, provision of long-term loans, participation in joint operations like resources development, and establishment of foreign offices. From the legal point of view, the formal joint venture agreement must be an offspring of a series of tough negotiations between domestic and foreign partners. They usually stress the long-term relationship with the good will and dedication to each other, and restrict the free transfer of stocks. Both partners are earnestly interested in the ownership and management of the joint venture. So they keep a close eye on the articles of incorporation, changes of business environment, conflict resolution methods, transparency of accounting and other financial matters. When a multinational corporation (MNC) is involved in the joint venture, conflicts over management strategies, marketing and other issues take place more often than not between the MNC and local partners. We have to pay attention to joint ventures, particularly, in China and North Korea. As witnessed in other transition economies, China is eagerly bringing in foreign direct investments for the development of nation's economy. China encourages foreign investors to establish ordinary joint ventures, contractual joint ventures, solely invested foreign capital companies and jointly operated development companies with local partners. In North Korea, however, joint ventures have a different meaning like contractual joint ventures in China, in which North Korean partners have an initiative in the management. Rather, jointly operated companies or simply processing-for-wage companies are recommended in view of the unpredictable legal infrastructure in North Korea.