• Journal of Environmental Health Sciences
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• v.27 no.1
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• pp.20-26
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• 2001

personal nitrogen dioxide(NO$_2$) exposures for 31 professional drivers were measured using passive sampler and time activity diary in Asan and Chunan area, and were estimated using time-weighted average model. Mean concentrations of driver’s indoor and outdoor were 24.7$\pm$10.7 ppb and 23.3$\pm$8.3 ppb, respectively with indoor/outdoor of 1.1. Mean personal NO$_2$ exposure was 30.3$\pm$9.7 ppb. Personal NO$_2$ exposures were strongly correlated with indoor car NO$_2$ levels ($R^2$=0.80) rather than residential indoor NO$_2$ level ($R^2$=0.55). and outdoor NO$_2$ level ($R^2$=0.50). The driver’s NO$_2$ exposure using LP-gas with 24.4$\pm$8.0 ppb were statistically different from those using diesel with 36.3$\pm$14.1 ppb(p<0.01). The effect of driver’s smoking for personal NO$_2$ exposure was not found. It was considered that the main NO$_2$in driver is transportation. Since drivers mostly spent their times in indoor and inside car, time-weighted average model could be used to estimated personal NO$_2$ exposure using time activity diary, Though we did not measure all microenvironments, the estimated personal NO$_2$ exposures with 26.9$\pm$10.2 ppb were statistically correlated with measured personal NO $_2$ exposures30.3$\pm$9.7 ppb ($R^2$=0.89). The mean and standard deviation of personal NO$_2$ exposure using Mote-Carlo simulation were 26.6$\pm$7.2 ppb.

• Fashion & Textile Research Journal
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• v.15 no.1
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• pp.103-115
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• 2013

This study identifies how the luxury brand marketing mix affects customer equity drivers and suggests intangible equity management strategies so that companies can make long-term profits through luxury brands based on empirical studies of Korean luxury consumers. The results of the study are as follows: First, this study classified the properties that use 8 key factors (product integrity, heritage, exclusivity, premium image, environment and consumption experience, premium price, luxury communication strategy, and brand signature). Second, it shows that product integrity and luxury communication strategy have a positive effect on all customer equity drivers, that brand signature has a positive effect on value equity and brand equity, and that premium price has a negative effect on relation equity. It is important to provide products and services equipped with high quality and luxurious designs based on excellent craftsmanship in order to establish brand equity and value equity. Brand identity needs to be maintained and unique brand signatures need to be developed based on the long history of luxury brands against a traditional backdrop. A diversified communication strategy improves brand recognition while playing a part in facilitating brand association and brand image. In order to improve relationship equity, actions such as a loyalty program to strengthen brand loyalty, need to be taken as well as measures to maintain and enhance customer trust through a reasonable price strategy.

• Transactions of the Korean Society of Automotive Engineers
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• v.21 no.4
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• pp.62-69
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• 2013

Visual demands associated with in-vehicle display usage and text messaging distract a driver's visual attention from the roadway. To minimize eyes-off-the-road demands, voice interaction systems are widely introduced. Under cognitively distracted condition, however, awareness of the operating environment will be degraded although the driver remains oriented to the roadway. It is also know that the risk of inattentive driving varies with age, thus systematic analysis of driving risks is required for the older drivers. This paper aims to understand the age-related driving performance degradation and visual attention changes under auditory cognitive demand which consists of three graded levels of cognitive complexity. In this study, two groups, aged 25-35 and 60-69, engaged in a delayed auditory recall task, so called N-back task, while driving a simulated highway. Comparisons of younger and older drivers' driving performance including mean speed, speed variability and standard deviation of lane position, and gaze dispersion changes, which consist of x-axis and y-axis of visual attention, were conducted. As a result, it was observed that gaze dispersion decreased with each level of demand, demonstrating that these indices can correctly rank order cognitive workload. Moreover, gaze dispersion change patterns were quite consistent in younger and older age groups. Effects were also observed on driving performance measures, but they were subtle, nonlinear, and did not effectively differentiate the levels of cognitive workload.

• Science of Emotion and Sensibility
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• v.23 no.3
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• pp.3-10
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• 2020

This study is aimed at investigating drivers' reactions to yellow signal dilemma situations as a result of the existing signal system, and developing a new signal system. A driver-centered coping model was developed through bio-signal analysis. The driver's physiological response in the existing signal system was observed, and the signal system was developed by applying intersection road driving conditions using a car graphic simulator. Participants were classified into a control group (existing signal system) and an experimental group for a new yellow signal system (new signal system). Based on the results, the emergence of parasympathetic nerves was higher in the experimental group than in the control group, where a statistically significant difference was observed (p < 0.05). The newly developed signal system appeared to cause tension among drivers; however, the sympathetic to parasympathetic nerve ratio was 6: 4, which could be interpreted as an ideal balance. We conclude that drivers can drive more stably if the coping signal system developed in this study is applied to the traffic system.

• Journal of Korean Society of Transportation
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• v.25 no.6
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• pp.111-120
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• 2007

More accurate vehicle trajectory data are now readily available through Differential Global Positioning Systems (DGPS). A variety of research opportunities emerge with utilization of such high resolution traffic data. A novel approach of this study is to explore drivers' responsive behavior to variable message signs (VMS) by using individual vehicle trajectories extracted from in-vehicle DGPS data. Responsive characteristics of drivers traveling on urban freeways, which can be represented by speeds and acceleration rates, under the provision of real-time traffic information through VMS are statistically investigated. In addition to conducting an ANOVA test, probability density functions of acceleration rates were estimated. The findings of this study can be used to understand the impact of drivers' workload when providing VMS messages on traffic flow patterns. Furthermore, results can be important fundamentals to assist in conducting more realistic traffic simulations.

• Journal of Korean Society of Transportation
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• v.26 no.1
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• pp.155-164
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• 2008

Variable Message Signs (VMS) is one of the major components for Intelligent Transport Systems (ITS) services that provides real-time traffic and incident information to drivers. The objective of this research was to develop a method determining the optimal location of VMS considering safety and driving characteristics of various drivers. A driving simulator was utilized to evaluate how drivers can safely exit to off-ramp depending on various VMS locations while information relating route diversion was provided. The binary logistic regression and factor analysis were applied in developing a probability model that predicts the success of safe off-ramp exiting. Based on the developed probability model, a method to estimate the spacing between VMS and off-ramp is suggested. It is expected that the products of this study would be utilized as a tool in determining VMS locations for ITS planners and designers.

• Journal of the Ergonomics Society of Korea
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• v.29 no.5
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• pp.783-788
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• 2010

This study was to examine to the CNS(Central Nervous System) responses of elderly drivers at the green, yellow, and red signal types. To examine this result, the older adults over age 65 who has more than 5 years of driving experience participated this experiment. In addition, we used audio-visual film clips as the stimulus than driving simulator, because the CNS reponses are sensitive to movement such as steering wheel. While subjects were watching one car's driving among green, yellow, or red signal types at the intersection, we measured their EEG(electroencephalogram) using monopolar electrodes from Fz, Cz and Pz sites. As a result, relative sizes of beta waves were changed due to the signal type conditions, and pre- and post-time of entering the intersection at the measured sites, separately. It suggests that the elderly drivers' CNS responses were different by the signal types.

• Journal of the Korea Convergence Society
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• v.2 no.4
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• pp.15-19
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• 2011

The transportation and logistics industries, the constructions of a green transport methods for logistics systems are presented. They aims the greenhouse gas emissions 37% savings compared to BAU(Business As Usual) for a green growth of national strategy by 2020. An eco-driving training for truck drivers is a typical way. However there are few studies such as the integrated data collection automatically and the diagnostic Assessments and monitoring methods of logistics network status to show the effects of the eco-driving. To solve this problem, this paper provides previous research on logistics network diagnostics assessments and monitoring service and eco-driving. Then this paper shows developments of the logistics network diagnostic assessments and monitoring service business flow to promote eco-driving behaviors for truck drivers based on a smart phone application. Also, it shows an efficiency through an application results in field test.

• Journal of the Korean Society for Precision Engineering
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• v.29 no.10
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• pp.1149-1156
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• 2012

In this study, we proposed the most efficient driving posture based on the analysis of quantitative muscular strength and fatigue degree according to posture. Since driving include complicated actions required by a variety of ability and cause by extremes concentration or strain, drivers tend to feel tired easily. However, drivers can't recognize the fatigue degree by themselves. Moreover, the method for measuring the quantitative fatigue degree exactly is quite difficult to be secured. 9 professional bus drivers were participated. We analyzed the quantitative legs' muscular strength when operating each pedal. And then we also analyzed the muscular strength and muscular fatigue degree according to driving pattern during bus driving. Therefore, we suggested the most efficient driving posture.

• International Journal of Highway Engineering
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• v.13 no.4
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• pp.151-158
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• 2011

Tunnel sections on the expressway are different from rest of sections on the expressway in terms of velocity, the number of passing cars, and vehicle density which, in particular, affect drivers' behavior before and after drivers pass through the tunnel. However, literature review reveals that former studies are too focused on quantitative indicator to consider qualitative aspects. Thus, this study tried to find out qualitative factors affecting speed reduction in tunnel sections based on questionnaire surveys and its analysis in tunnel sections selected by taking consideration of diverse conditions. Analysis showed that factors concerning tunnel configuration (lane width, shoulder width, and tunnel length) related to very long tunnels increasingly popular recently had some effects on reduced speed inside of tunnels. It appeared that visual environment such as visibility of tunnel entrance had an impact in speed reduction and vehicle speed tended to change according to lighting illumination level inside of tunnels. It is expected that continual investment would be made in technological development related to expressway tunnel design and service improvement based on this study.