• 한국식생활문화학회지
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• 제30권5호
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• pp.611-620
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• 2015

This study was conducted on wine consumers to explore their behavioral characteristics concerning their drinking frequency of wine, wine selection factors, and difficulties in selecting wines. Data were collected during February 19th 2014 to April 20th 2014. Respondents were students who were taking classes about wine at a University located in the Gyeonggi-do area. Prior to the analysis, wine consumers were classified based on frequency of consumption: those who consumed wine less than once a month were classified as "Tell me consumers", whereas those who consumed wine once or more a month were classified as "Engage me consumers." The wine selection factors of the two groups were as follows: 'label aspect', 'taste and aroma', 'use purpose', and 'price and recommendation'. Regarding 'label aspect' and 'use purpose', there were significant differences between the two groups. Regarding difficulties in selecting wines, "Tell me consumers" mentioned the following: 'experience', 'price', and 'food pairing'. "Engage me consumers" mentioned the following: 'ability to identify new wines' and 'tastes of others who drink with or oneself'. Classifying domestic wine consumers and their behavioral features of drinking frequency of wine can be used for market segmentation of wine consumers.

• 한국식생활문화학회지
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• 제21권6호
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• pp.614-622
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• 2006

This study is intended to investigate the wine consumers' reason of drinking and purchasing behavior according to their product involvement. Questionnaires were obtained from wine consumers at wine retailer stores. Trained researchers of this particular study conducted survey and finally 230 questionnaires were analyzed using SPSS package program(v.12.0). The subjects were categorized three different groups(high, medium, and low) based on their wine involvement. The further analysis showed that differences in reasons of wine drinking and purchasing behavior according to their involvement levels, and the characteristics of three segments were summarized at the end of the results. Consumers in high involvement drink wine mainly because they wanted to enjoy various wine experiences and have abundant knowledge for wine. Consumers in medium and low involvement would like to drink due to enjoyment of wine drinking. Expenses of purchasing, quantity and frequency of wine purchasing, country of origin, and sources for wine information showed differences among three consumer groups, but differences were not presented in type of wines and purchasing place by consumers' wine involvement.

• 동아시아식생활학회지
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• 제24권2호
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• pp.252-260
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• 2014

This study discussed the consumption and purchase behaviors of wine by hotel F&B employees based on cluster analysis. Consumption behavior was separated into two categories: place and frequency of drinking. Purchase behavior was divided into two as well: place and price of purchasing. In general, consumption behavior was more influenced by drinking place rather than price, with a wine bar being the most preferred place to drink. Further, purchase behavior was more dependent on the price than place, specifically mid-range priced wine. When selecting wine, "taste" was the most important quality considered for both consumption and purchase behaviors, followed by "price". In addition, "vintage" and "country/winery" were also considered important for consumption behavior. There was no further significant difference among selection attributes for wine quality in terms of purchase behavior. Overall satisfaction after wine consumption was 3.73. Frequency of drinking had a greater impact on overall satisfaction than drinking place. Overall satisfaction after wine purchasing was 3.72, and satisfaction level was greater when a wine was purchased at a wine bar rather than a general bar. With respect to country of origin, France, USA, Chile and Argentina wines all showed even variation among selection attributes for wine quality. However, Italian wine displayed a below average score under "vintage" and "bottle design", whereas Spanish wine did so under "brand". Lastly, Australian wine displayed the lowest scores for all selection attributes.

• 한국조리학회지
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• 제15권2호
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• pp.121-135
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• 2009

최근 몇 년 전부터 불기 시작한 웰빙(well-being) 트렌드와 소비자들의 건강에 대한 관심 증폭으로 인하여 소비자의 주류 패턴에도 변화가 일어나기 시작하였다. 특히 적당한 와인이 동맥경화, 심장병, 노화 방지 등 각종 성인병의 예방에 좋다는 연구 결과가 속속 발표되면서 와인의 소비를 가속시키고 있다. 이에 본 연구에서는 와인 구매 및 음용 시 고려하는 선택 속성 중요도를 파악하여 고객 만족과 와인 대중화, 저변화에 기여함을 그 목적으로 하였다. 문헌 연구와 실증 연구를 병행한 본 연구는 와인 소매점에서 구매 경험이 있는 서울지역의 내국인 거주자 및 주간 상주 인구를 대상으로 2008년 12월 1일부터 31일까지 설문조사를 하였다. 설문조사에서 수집된 자료의 분석방법은 SPSS 12.0 통계패키지 프로그램을 활용하여 빈도분석, 요인분석, 신뢰성 검증, 일원배치분산분석, 다중회귀분석으로 인구통계학적 특성과 이용 행태에 따른 와인 소비자의 선택 속성 중요도를 분석하였다. 그 결과는 다음과 같다. 첫째, 음용 횟수, 음용 장소, 정보 원천을 제외한 생산지, 구매처, 구매 비용, 와인 음용 동반자에 따라 와인 구매 및 음용에 유의적 차이를 나타내었다. 둘째, 브랜드 특성, 건강상의 역할 등의 와인 선택 속성 요인은 고객 만족에 긍정적인 영향을 미치는 것으로 나타났다.

• 한국조리학회지
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• 제19권5호
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• pp.225-233
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• 2013

본 연구는 와인 구매자의 요리 맛에 따른 선택 속성을 분석하고자 서울에서 와인을 판매하는 5곳을 표본조사로 하였다. 설문지는 180부가 최종 사용 되었다. 통계패키지 프로그램을 이용하여 빈도분석, t-test, ANOVA을 실시하여 그 결과는 다음과 같다. 와인구매자의 성별에 따라서 맛에 대한 검증결과는 전체조화의 맛, 요리의 맛, 4미의 맛 요인이 유의하게 나타났다. 와인구매자의 학력에 따라서 맛의 검증결과는 전체조화의 맛, 요리의 맛, 조리방법에 따른 맛에서 유의한 것으로 나타났다. 와인구매자의 소득에 따라서 맛의 검증결과 전체조화의 맛, 4미의 맛 조리방법에 따른 맛에서 유의한 차이가 있는 것으로 나타났다. 와인구매자의 식음빈도에 따라서 맛에 대한 검증 결과는 전체조화의 맛, 4미의 맛, 조리방법에 따른 맛에서 유의한 차이가 있는 것으로 나타났다.

• 한국식생활문화학회지
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• 제21권1호
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• pp.31-41
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• 2006

The purpose of this study was to examine the use of different sorts of Korean traditional liquor among male and female adults in Seoul and Gyeonggi province, their awareness of them and their preference in an effort to discuss what problems Korean traditional liquors were faced with and how they could gain popularity among people in general. First, It is investigated of drinking frequency by gender, 51.3 percent of the male adults drunk once or twice a week, and 33.2 percent of the female adults drunk once or twice a month. Thus, the men drunk more often than the women. By age, the adults who were in their 20s and 30s were far different from those who were in their 50s above in drinking frequency. Second, regarding what kind of liquor they enjoyed, the men enjoyed Soju the most, followed by beer and traditional liquors. The women enjoyed beer the most, followed by Soju and wine. The favorite liquor of the men was Soju, followed by beer and traditional liquor, and the women most liked for beer, followed by wine and Soju. The female adults preferred low-proof liquor more than the male adults. Third, concerning their awareness of traditional liquor, Andong-soju was most widely viewed as traditional liquor, which were followed by Munbaeju, Gyeongju-gyodongbeopju, Gyeongju-beopju, Gukhwaju, Ssal- makgeolri, and Geumsan-insamju. Overall, they were rarely aware what traditional liquor was. Fourth, as to purchase experience, the men and the older people had more experience to buy traditional drinks than the women and the younger ones. Fifth, as for anju (dishes for traditional drinks), they believed that panfried food and Kimchi should be served with coarse liquor. Panfried and streamed dishes were considered to be good complements to Takju (rice wine) and Cheongju (clear strained rice wine), and pot stew and soup were looked upon as good complements to distilled liquor. The above-mentioned findings illustrated that in order to step up the development of the traditional liquor industry, perpetual research efforts should be put into adding new tastes to unique traditional liquor drinks. And it's required to commercialize those drinks, and multiple P.R. and marketing strategies should be prepared to promote their sales.

• Journal of Preventive Medicine and Public Health
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• 제21권2호
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• pp.329-339
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• 1988

간기능에 대한 음주와 흡연의 영향을 보기 위해서 1986년 12월 25일부터 1987년 4월 30일까지 약 4개월에 걸쳐 대구의료원을 찾은 채용신체검사 수검자들 중에서 AST 및 ALT 활성도검사, 간염 항원 항체검사, 간디스토마 피내반응검사를 실시한 900명의 검사성적과 설문지를 분석하여 AST 및 ALT 이상자율을 비교검토 하였다. AST 및 ALT 이상자율을 유해인자 수별로 보면 간기능 유해요인수의 증가에 따라 이상자율이 높았다. 특히 HBs-Ag, 음주 및 흡연의 상호복합작용에 있어서 AST 및 ALT 이상자율이 높았다. 단일 음주군, 흡연군에 대한 연령에 따른 AST 및 ALT 이상자율은 유의한 상관성이 없었고, 30대에서 다소 이상자율이 높게 나타났다. 단일 음주군의 AST 및 ALT 이상자율은 음주기간이 길 수록, 음주량이 많을 수록, 음주빈도가 잦을 수록 증가하는 경향을 보였다. 다만, 막걸리와 소량의 맥주 음주자에게서는 이상자가 없었다. 단일 흡연군의 전이효소 활성치 이상자율도 흡연기간이 길 수록, 일일 흡연량이 많을 수록 증가하는 경향이었다. 음주 및 흡연군에 대한 AST 및 ALT의 이상자율은 변량상관행렬에서 음주와 흡연기간이 길수록, 흡연량 및 나이가 많을수록 높았으며, 다중회귀분석결과는 음주기간, 음주량 및 음주빈도와는 유의한 상관성을 보였으나, 흡연량, 흡연기간과는 유의한 상관성이 없었다. AST 및 ALT의 이상율에 대한 이들 선택된 변수들은 13.0%의 설명력을 가지고 있다.

• 한국환경보건학회지
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• 제46권1호
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• pp.65-77
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• 2020

Objectives: This study investigated the average number of drinkers in Korea, the number of high-risk drinkers, the average amount of alcohol consumed by high-risk drinkers, and the types of alcohol consumed according to the characteristics of the group of dependent drinkers. Methods: The results were obtained by analyzing the following data: The Global Status Report on Alcohol and Health; Country Profile 2014; WHO Country Profile 2014; Korea National Health and Nutrition Examination Survey 2014, Korean Statistical Information Service; National Tax Statistics-Liquor Tax; Gallup Drinking Frequency Survey 2015 Results: This study found that a large proportion of drinkers in Korea are already high-risk drinkers, and even among drinkers, alcohol consumption was highly biased. It was reported that 49.8% of men in the problem, abuse, and dependence groups accounted for 92.4% of total alcohol consumption among the male population. Notably, the 9.6% of men making up the dependent group consumed more than 30% of the alcohol ingested among males. Women had significant variations within groups that were considered high-risk and exhibited a large share of alcohol consumption in the problem (10.0% of the female population), abuse (1.8% of the female population), and dependence (1.5% of the female population) groups, constituting 72.8% of total alcohol consumption. The average amount of alcohol consumed by drinkers in Korea seems to have exceeded the level of intake by high-risk groups. Alcohol-dependent groups consumed 900.7 mL of soju, 405.2 mL of table wine, and 2,043.8 mL of beer, which is very similar to the consumption average of 2,031 mL of beer and 895.2 mL of soju in the drinking group. Conclusion: It has been shown that men's dependence on alcohol is serious, and it is possible to infer that alcohol consumption in some vulnerable groups is very high. As the average alcohol intake among alcohol-dependent groups and ordinary drinkers is very similar, it is highly likely that the drinker is an alcohol-dependent consumer in Korea.

• 한국생활과학회지
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• 제21권4호
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• pp.805-817
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• 2012

This study was conducted to investigate the preference and consumption status of non-alcohol and alcohol beverages of Korean and Chinese university students in the Jeonbuk area. Self-administered questionnaires were collected from 241 Korean and 198 Chinese students. Statistical data analysis was completed using SPSS v. 12.0. 'Water' was the most commonly consumed non-alcohol beverages by all Korean and Chinese students. The intake frequency of 'carbonated drink' (p<.001), 'fruits/vegetable juice' (p<.05), and 'vinegar drink' (p<.01) of Chinese male students was significantly higher than the Korean male students. The intake frequency of 'ionic drink' (p<.001; p<.01) of Korean male and female students was significantly higher than the Chinese male and female students. The intake frequency of 'fruits/vegetable juice' (p<.001), 'milk' (p<.01), and 'soymilk' (p<.05) of Chinese female students was higher than the Korean female students. For the choosing the non-alcohol beverages, the Chinese female students were more health-oriented than the Korean female students (p<.01). 'Beer' was the most commonly consumed alcohol beverages by the Korean male and female and Chinese male students whereas 'Wine' was the most commonly consumed alcohol beverages by the Chinese female students. The intake frequency of 'Soju' of Korean male (p<.001) and female (p<.001) students was higher than the Chinese male and female students. The intake frequency of 'Wine' of Chinese male (p<.05) and female (p<.001) students higher than the Korean male and female students. Compared with the Chinese female students, the Korean female students more funds have to spend, in order to buy alcohol beverages (p<.01). More 81% of the Korean male and 80% of the female students reported drinking alcohol in 'beer house' whereas 78% of the Chinese male and 65% of female students drunken the alcohol in the 'beer house' or at 'home' (p<.01; p<.001). In conclusion, a practically and foreigner-friendly alcohol policies of university should be devised to reduce the alcohol consumption of students and related problems.