• 패션비즈니스
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• 제4권4호
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• pp.135-151
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• 2000

The porpose of this research is helping product developments and establishment men's marketing strategies. This contents are divided into two parts; the dress shirt's wearing condition and the dress shirt's buying condition. The subjects of the research were male that aged 25-50 and their company is resided in Seoul. The conclusion of this research is summarized as below ; 1. Many consumers have wrong term recognition of dress shirt. Most of men know their dress shirt's sizing designation as casual method(ex, $\cdots$95, 100$\cdots$). Therefore it is happened fitness complains. Dress shirt's wearing frequency for a week is 1-2 days or 5days mostly. A number of dress shirt’s wearing period for one is 6-12 months. Dress shirt‘s wearing frequency fand wearing period varies according to their age, unmarried or married situation, scholarship, occupation. So the manufacturer of men's dress shirt grasps the factor's for their character. 2. The conclusion of dress shirt's buying motivation is need better than impulse buying. If company planning season event, the selling will be improved. Most of men buy their dress shirt by themselves. It means a lot of men are interested in their clothes comparing to old days. And men's favorite purchase place is a department store and agent. when they purchasing, the color and size is very important factor. But dress shirt's sizing designation is not yet established. Therefore the dress shirt's sizing designation is needed as possible.

• 복식
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• 제54권6호
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• pp.131-140
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• 2004

The objectives of this study were to investigate the effect of the color of jacket. dress shirt, necktie. and perceiver's gender on image perceptions of male, and to examine how clothing color preferences varies according to perceiver's gender and age. The stimuli of 8 pictures of male and the semantic differential scale were used to evaluate image perception. Subjects were 192 males and females in Seoul. The colors of jacket gave significant influences on perception of potency. elegance, preference, and manliness. The colors of dress shirt gave a significant influence on perception of manliness, the necktie's colors gave influences on elegance and visibility. Perceiver's gender did not give significant influences on the image perception. Visibility had an interaction effect by the colors of jacket and dress shirt. Potency and preference evaluation had interaction effects by the colors of jacket. dress shirt. and necktie. White dress shirt had positive effects on the perception of potency and preference in the case of matching with dark blue jacket and red necktie, and blue shirt had a positive effect on the perception of potency and preference in matching with dark blue jacket and blue necktie. The preference of dark grey suit and black shirt showed significant differences according to gender. Dark blue suit, white shirt, and blue shirt had significant differences according to the age group.

• 패션비즈니스
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• 제10권2호
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• pp.40-59
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• 2006

The purpose of this study was to investigate the shirt market, to find out the shirt trend in 2005 A/W, to analysis shirt style Preference, and to investigate the shirts purchase attitude according to the income, age, and occupation of the 321 respondents, for developing the possibility & strategy of the dress shirts market in men's wear for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics. The results from the study were as follows ; In 2005 A/W, Countessmara, Daks, Dupont, Renoma, and Yesac were commomly distributed in 5 department stores in Daejon and Seoul. There were seen trends that were pursuing a various fabric, colors, details, and high-touch design in shirt. Men workers prefered the Basic and Modern casual style to Soft, Sophisticated, Modern mannish, and Trendy style shirt. The 133(41.4%)respondents estimated that the important viewpoint in purchasing dress shirts was 'Design. The 212(66%) respondents estimated that they prefered the different shirt brand from their suits. And results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6,5%). The 103 (32.1%) respondents estimated that they possessed the three shirts per one suits. The 201(62.6%) respondents estimated that they prefered the department store for purchasing shirt. And, the 114(35.5%) respondents estimated that the first important information source which influenced on purchasing dress shirts was the store display, next was internet(15.9%).

• 대한가정학회지
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• 제44권10호
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• pp.79-90
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• 2006

The purpose of this study was to make new suggestions for the production of high value-added, fashion goods by reviewing and synthesizing the design of dress shirts. (Ed-I've combined paragraphs here) For this study, 1491 photographs on the dress shirts were collected for analysis from men's collection$(2001\sim2006)$. Concerning the actual characteristics of men's fashion design, the following conclusions were obtained from the analysis of the dress shirts of men's collection. (Ed-I've combined paragraphs here) First, feminine ornaments such as frill, pin tuck, and embroidery can be seen in men's dress shirts and men's sexuality has changed into a softer men's image. Second, asymmetry balance using detachability are expressed in the collars, sleeves, and plackets of men's dress shirts. Third, in a very novel suggestion, a combination of two items was designed in a dress shirt and variant shirt forms were created. Fourth, formal style is mainly shown in men's shirts and the traditional classic is increasingly becoming emphasized recently

• 한국의류학회지
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• 제40권1호
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• pp.171-187
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• 2016

The study performed a comparison analysis of market brand patterns for slim-fit dress shirts and analyzed the body surface development figure of men in their 40s using 3D body scan data and developed slim-fit dress shirt patterns suitable for middle-aged men. The sizes of slim-fit dress shirt patterns showed a slight difference depending on brand. The overlap map of slim-fit dress shirt patterns for brands demonstrates how difference of one-dimensional sizes reflect on two-dimensional patterns. This map provides useful information for pattern design and allows and easy recognition of pattern size differences. A try-on system evaluation through 3D-Simulation allows a grasp of the fitness of neckline and size tolerance of under the arms in front, the silhouette of side lines, and overall fitness in front that also allows analysis of the front/back balance of a shirt in side, the size tolerance proportion in front/back, and the fitness of the arm-hole line. Thus, we obtained try-on results that were equivalent to wearing actual clothing. According to the drafting size suggested in the developed final pattern, the total width was 'C/2+5.5cm', and the front was set at 1cm bigger in the size difference of the front and back. The width of the front neck and the back neck was set identically at 'C/12', while the width of the front neck was set to 'C/12+1.5cm'. For the armhole depth, we added 'C/4+2cm', and '0.5cm and 1.5cm' for the width of the front and back to anthropometry. The results of the try-on evaluation through 3D-Simulation indicated that the fitness of the final slim-fit dress shirt pattern was superior to available slim-fit dress shirt patterns on the market and evaluated as superior to the types for middle-aged men.

• 한국의류산업학회지
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• 제15권6호
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• pp.950-962
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• 2013

The purpose of this study was to develop the slim-fit dress shirt pattern. Among the published educational patterns, there were four patterns based on similar design and silhouette with slim-fit dress shirts. Then, the drafting method of those patternsBB were compared and analyzed. The subjects for wearing evaluation were three 20 to 39 aged average-sized men. After the wearing evaluation(5 Likert point scale), N pattern had been chosen as the final comparison pattern because it received the highest points. The slim-fit shirt pattern was developed based on the result of wearing evaluation. The foundation design were as following: shirt length (Stature/2-12), back length (Stature/4), armhole depth (Chest/4+1), width (Chest/4+3), Interscye; Back (Chest/6+5), Interscye; Front (Chest/6+4), width of the nape of neck (Neck/6+1=◎), height of the nape of neck (◎/3), of the front neck (◎-0.5), depth of the front neck(◎+1.5). After the wearing evaluation about researched pattern and N pattern, researched patternsBB scale points were bigger than N pattern and there were slight differences. The scale points for N patternsBB movement evaluation showed highest points on all contents. Therefore, the researched pattern is suitable for the original form of slim-fit dress shirt. The new dress shirt pattern reflected the slim-fit trend in the research expected to help educational environment and industrial site.

• 패션비즈니스
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• 제10권1호
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• pp.164-177
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• 2006

The purpose of this study was to analyze the differences in the image perception of dress shirts, the shirts style preference, the men's fashion consciousness, the shirt purchase attitude, and the usage of the information source between the Daks group(44 respondents) and Renoma group(21 respondents), for developing the possibility and strategy of the dress shirt market in men's wear market for the apparel marketers and manufacturers. For this study, the data obtained from 65 respondents were analyzed by descriptive statistics, Pearson's simple correlation, ANOVA. The results from the study were as follows ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted from each stimulus, the shirts styles were named, they were Basic style, Soft style, Sophisticated style, Modern casual style, Mannish style, and Trendy style. There were significant differences in the image perception of Mannish style, the preferences of shirts style, the fashion consciousness, the shirt purchase attitude, and the usage of the information source between the Daks group and Renoma group.

• 한국의류산업학회지
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• 제20권5호
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• pp.556-568
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• 2018

In this study, we surveyed the current status and sizing system of the custom dress shirts sold through online shopping, compared with the sizing system of the ready-made dress shirts. We tried to collect the information needed to make the well fitted dress shirts for middle-aged men from this study. The 17 online custom dress shirt brands were selected and the sales type, sales price, design options and size options of each brand were analyzed. The sizing systems of online custom dress shirt brands were compared with the sizing system of the 10 ready made dress shirt brands. The result showed that online custom dress shirts brands offered a variety of design options and size options to meet the consumers' individuality, taste and demand for good fit. In the ready-made brands, all 10 brands were using the same size notation system. In the same size designation, the difference in product size among the ready-made brands showed a tendency to be smaller than the online custom brands. The online custom brands had the different size notation system among brands. The size notation, the number of size designation and the size interval were different for each brand. Also, in the online custom brands, the product size among brands differed from each other in the same size designation. Therefore, the standardized size information and sizing system for middle-aged men that could be used as criteria when making the product size and pattern design in online custom brands were needed.

• 한국의류학회지
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• 제32권2호
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• pp.294-306
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• 2008

The purpose of this study is a men's dress shirt pattern by somatotype for mass customization system that is rising to the surface as a new production system. Subjects were 65 men aged from 25 to 44 for making research pattern and 9 men for wearing test. The dress shirt went through the secondary wearing test and sensory evaluation to verify the propriety of the research pattern. The results were as follows: For making research dress shirts pattern used the body parts size that were height, the circumference of the neck, the chest circumference, the length between biacromion, the arms length, and the waist circumference. The waist back length, the waist to hip length and the pattern length of were set by the calculation formula based on the height. The ease of 16cm for the chest circumference and A type had the ease of 10cm for the waist circumference, Y type had the ease of 8cm and B type had 12cm. Through the wearing test, the research pattern showed significant difference from the comparative patterns so additional two items of the length between biacromion and waist circumference were added to the items used in the comparative patterns through which satisfactory results were obtained. In the secondary wearing test for the dress shirt, all the items, except for the front centerline, were evaluated excellent. As a result of evaluating by the figure type, the normal type was evaluated best in all the items.

• 복식
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• 제50권5호
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• pp.53-64
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• 2000

The purpose of this study was to investigate the historical changes of western men's underclothes in the first half of the 20C and analyze functions and features of men's underclothes. This study was to utilize many literatures in the analysis of historical changes of western men's underclothes. In the 1900's, the attached collar was giving place to the detachable, and the coloured shirt for day wear was becoming accepted. The correct wear fur various occasions was given. Double collar was the favourite for day wear. The dress-shirt protector worn over the dress-shirt front. Men preferred to vest and pants in one as a combined garment. In the 1910's, underclothes were permitting freer movement, but what was still more significant was the glowing inclination to reduce the layers which covered the body. The new conception of decency which was beginning to appear continued to characterize underclothing the symbols of social rank, expect for formal occasion, were declining. For day the white shirt was being displaced by the soft-fronted shirt. In the 1927-1930's, Underclothes were reduced in number, extent and thickness. Underclothing had lost two of its original function : it no longer preserved the warmth of the body, nor did it disguise its essential shape. Both sexes discarded the use of white underwear, In the 1930's, men saw an increasing preference for the coloured shirt. Combinations became increasingly popular and the singlet were displacing the under-vest in the 1930's. All undergarments were very commonly in natural colours. In the 1940's, for evening dress. shirt was plain linen front and square cuffs. Short trunks reached to mid-thigh, had a front waist yoke with three button fastening. Underclothes were pursued ease and activity.