Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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Survey on the Brand of Online Custom Dress Shirts and Analysis of the Sizing System

온라인 맞춤 드레스셔츠 업체 현황조사 및 치수체계 분석

  • An, Dong-joo (Department of Clothing & Textiles, Paichai University) ;
  • Lee, Jeong-yim (Department of Clothing & Textiles, Paichai University)
  • 안동주 (배재대학교 의류패션학과) ;
  • 이정임 (배재대학교 의류패션학과)
  • Received : 2018.07.27
  • Accepted : 2018.09.14
  • Published : 2018.10.31
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Abstract

In this study, we surveyed the current status and sizing system of the custom dress shirts sold through online shopping, compared with the sizing system of the ready-made dress shirts. We tried to collect the information needed to make the well fitted dress shirts for middle-aged men from this study. The 17 online custom dress shirt brands were selected and the sales type, sales price, design options and size options of each brand were analyzed. The sizing systems of online custom dress shirt brands were compared with the sizing system of the 10 ready made dress shirt brands. The result showed that online custom dress shirts brands offered a variety of design options and size options to meet the consumers' individuality, taste and demand for good fit. In the ready-made brands, all 10 brands were using the same size notation system. In the same size designation, the difference in product size among the ready-made brands showed a tendency to be smaller than the online custom brands. The online custom brands had the different size notation system among brands. The size notation, the number of size designation and the size interval were different for each brand. Also, in the online custom brands, the product size among brands differed from each other in the same size designation. Therefore, the standardized size information and sizing system for middle-aged men that could be used as criteria when making the product size and pattern design in online custom brands were needed.

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References

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