• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.24 no.4
• /
• pp.695-703
• /
• 2014

This paper studies the determinants of willingness to pay (WTP) for preventing personal information infringement. Most of previous studies only estimate the value of the WTP and, unlike them, this paper discusses personal information as an information good. Using a double-bounded dichotomous choice model, this paper empirically analyses the personal characteristics that determine the WTP for the protection of personal information. It contributes to the literature by proposing that gender, working status and communication cost are determinants for the WTP for the protection of personal information.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.26 no.3
• /
• pp.90-103
• /
• 1998

The purposes of this study are to estimate the economic value and reasonable entrance fee of the Yeido Park, which is under construction in Seoul, by conduct the face-to-face interview. A total of 645 daults were selected by two stage cluster sampling. The senario was designed to meet the requirements for doubgle-bounded dichotomous choice CVM, and distributed with the photograph to epict and compare the current and suggested conditions. A donation vehicle and entrance fee were utilized to find the possibility of strategic behaviors and protest zero, and to make the data estimatable tfor interval censored survival analysis. Date was calibrated by the survival analysis to eleminate the 'fat-tail problem'. Weibull distribution was assumed as a baseline distrubution. The mean WTP of donation and entrance fee was ￦5,281 and ￦783, respectively. The economic value of this park was determined by aggregating the mean value, giving a total WTP for the population of ￦36,861,645,000. This economic value was composed with the use value and existence value. The calibrationi of the Weibull proportional hazard model showed that nearness to the park, age, intention to isit the park, and educational attainment were significant independent variable to influence an amount of donation.

• Journal of Technology Innovation
• /
• v.15 no.2
• /
• pp.153-176
• /
• 2007

DMB data broadcasting has recently come into the spotlight as a platform for a new business opportunity and an application of various contents. This paper estimates the willingness to pay for the DMB data broadcasting services and explains the demand characteristics for TPEG, BIFS and BWS services, using the Double-bounded dichotomous choice Contingent Valuation Method. Consumers are willing to pay 2,039 Korean won for TPEG service and 1,612 Korean won for BIFS and BWS services per month, which corresponds to the market size 87.6 billion Korean won for TPEG and 195.2 billion Korean won for BWS and BIFS a year respectively. It is also found that the more consumers show usage intentions, have experiences in the similar services, and know of the DMB data broadcasting services, the more they are likely to pay for the DMB data broadcasting services.

• Journal of Korea Technology Innovation Society
• /
• v.3 no.1
• /
• pp.113-126
• /
• 2000

The purpose of this paper is to introduce and test an extension of dichotomous choice contingent valuation(DC-CV) methods of pre-test-market evaluation using the specific case of a cable telev-ision service. Specifically we used a double-bounded DC-CV approach. On the whole respondents accepted the contingent market and were willing to contribute a significant amount on average. This willingness varies according to individual characteristics and concerns about the service. It is concluded that the methods are potentially a useful tool for decision-makers in measuring the po-tential demand for a new cable television service and considering the provision of the service.

• The Journal of Fisheries Business Administration
• /
• v.47 no.4
• /
• pp.45-55
• /
• 2016

The purpose of this study is to estimate the utility value of boat fishing experience marine tourism activity in Jeju Island's Chagwido. The utility value is estimated by single bounded and double-bounded dichotomous choice contingent valuation method. The contingent valuation method is used to estimate economic values for all kinds of coastal ecosystem services. The method involves directly asking people, in a survey, how much they would be willing to pay for specific environmental services. So, the method has great flexibility, allowing valuation of a wider variety of non-market goods and services than is possible with any other non-market valuation technique. This study collects the effective 504 questionnaires from boat fishing experience tourists in Jeju Island's Chagwido. The results show that the average willingness to pay amount(WTP) is estimated to be about 17,000 Korea won by single bounded and double-bounded dichotomous choice contingent valuation method. This indicates that the utility value of boat fishing experience marine tourism activity is estimated to be about 17,000 Korea won in Jeju Island's Chagwido.

• Journal of Korean Society of Transportation
• /
• v.31 no.5
• /
• pp.48-59
• /
• 2013

Normally the benefits concerned in the feasibility study for highway constructions are travel time saving, vehicle operation cost, etc. which can be calculated using the simulation tool(EMME3). However, there must be extra benefits of driving amenity improvement that drivers can perceive through decreasing driving fatigue and improving driving comfortability. In this study, the definition of driving amenity was established and a method of estimation for the benefit of driving amenity improvement was developed. Highway type (urban/rural highway) and highway density was considered to estimate the driving amenity. And Double-bounded Dichotomous Choice among Contingent Valuation Method(CVM) was applied to survey the willingness-to-pay of drivers when highway density decreases. Finally the value of driving amenity was estimated using the results of survey and logit medel. As the existing highway density is high, willingness-to-pay increases in both urban and rural highways. Even though the changing rates of highway density are same, willingness-to-pay is different based on the existing highway density.

• International Journal of Highway Engineering
• /
• v.15 no.4
• /
• pp.155-165
• /
• 2013

PURPOSES : Benefits for improvement of travel time reliability obtained from construction of new highways should be considered as a major factor in the feasibility study for highway constructions. The purpose of this study is to develop a method of estimation for the value of travel time reliability. METHODS : Highway type (urban/rural highway) and traffic flow type(interrupted/uninterrupted) was considered to estimate he value of travel time reliability. And Double-bounded Dichotomous Choice among Contingent Valuation Method(CVM) was applied to survey the willingness-to-pay of drivers when travel time reliability is improved. Finally the value of travel time reliability was estimated using the results of survey and logit model. The value of travel time reliability was estimated considering travel objectives, time constraint travel and non-time constraint travel. RESULTS: The value of travel time reliability of business trip is higher than that of non-business trip. The value of travel time reliability of time constraint travel is higher than that of non-time constraint travel. The value of travel time reliability in urban area is higher than that in rural area. CONCLUSIONS: It was concluded that the proposed method in this study is more realistic and proper to estimate the value of travel time reliability because it reflects the situations of time constraint travel and non-time constraint travel.

• Korean Journal of Agricultural Science
• /
• v.48 no.2
• /
• pp.219-230
• /
• 2021

In Korea, the industry and marketing of livestock has grown because of increases in consumers' income and changes in food consumption trends. Livestock production and consumption increased tenfold from 1970 to 2018, and this rise will continue. However, the quality of marketing information for Korean livestock has remained low. The Korea Institute for Animal Products Quality Evaluation (KAPE) operates programs that provide marketing information on livestock, but the social benefits of these programs have not been objectively evaluated. The purpose of this study was to estimate the social benefit of the programs offering marketing information on Korean livestock. Survey and analysis using an economic model (double-bounded dichotomous choice contingent valuation model), revealed a few findings. First, the users of the marketing information programs offered by KAPE recognized the value of these programs and demonstrated their willingness to pay for this marketing information. Second, the social values of the programs offering marketing information on livestock were estimated as 1.1 billion won (marketing information on main livestock) or 5.3 billion won (price information on poultry), and these social values were 2 or 6 times greater than the cost to operate the programs for offering information. Finally, the program that provides marketing information on domestic livestock provides sufficient social benefits, so KAPE should expand these programs.

• Design Convergence Study
• /
• v.16 no.3
• /
• pp.17-37
• /
• 2017

The purpose of this study is to evaluate the value of the center of age-friendly goods to confirm the public value of the center. 152 elderly participants, either who have utilized the center themselves or who have experienced the center indirectly through the image have participated in the study. The experience of age-friendly product center was evaluated by the contingent valuation method, which is widely used in the public services. A double-bounded dichotomous choice (DB-DC) log-logistic model and a log-normal model were conducted. As the result of the estimation, the truncated mean of the log-logistic model was 3,401 Korean won, with the mean of 4,937 won. In addition, the truncated mean of the log-normal model was 3,433 won, with the mean of 4,144 won. Elderly who have not experienced the center placed a higher value on the center, compared to the experienced elderly. The results imply the necessity to enlarge the opportunity for future suppliers to experience the center for age-friendly products, in order to improve their objective understandings. In addition, the necessity of expanding exhibition products and applying age-friendly designs is proposed, to offer various attractive experiences to elderly.

• Journal of Korean Society of Transportation
• /
• v.26 no.5
• /
• pp.205-216
• /
• 2008

As the aged and physically disabled people are expected to increase in the next several years, traffic demand especially for the 'mobility handicapped people' will be stronger. According to this trend, our society needs the improvement of social overhead capital for the aged and the disabled. First of all, Barrier-free of public transport facilities is urgent case. The purpose of this study is to estimate value of the Barrier-free facilities at subway stations by using Contingent Valuation Method(CVM) with Double Bounded Dichotomous Choice Question and to analyze the factor which affects the WTP(Willingness To Pay) of subway users by using Survival Analysis. As a result of this study, 'Elevators' and 'Escalators' are higher than 'Handicapped Gate Machines' and 'Ramps for Wheelchair' in the aspect of the average willingness to pay. Therefore the government is recommended to install the Barrier-free facilities for going up and down such as 'Elevators' and 'Escalators', and then supply others for just using subway, and passing such as 'Handicapped Gate Machines' and 'Ramps for Wheelchair'. Also, the average willingness to pay of 'mobility handicapped people' is higher than that of 'normal people'. It indicates that 'mobility handicapped people' value each Barrier-free facility high compared to 'normal people'.