• (The) Korean Journal of Educational Psychology
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• v.31 no.3
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• pp.563-587
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• 2017

The purpose of this study was to understand the ways to enhance academic help-seeking by analyzing the structural relations among individual(achievement goal orientation) and contextural (teacher behaviors and classroom climate) factors known to affect help-seeking, one of the effective self-regulated learning strategies, for upper elementary students. More specifically, it explored the mediational roles of general classroom climate and student achievement goal orientation in the relation between supportive teacher behaviors and student academic help-seeking. A survey was administered to 315 fifth- or sixth-grade students in three elementary schools and the data from the survey was analyzed. Main results are as follows. First, supportive and learning-oriented teacher behaviors with high expectation related to more cohesive and positive classroom climate and more adaptive achievement goal such as mastery goal. Positive classroom climate played an important role in improving student mastery goal, and only mastery goal among different types of achievement goal orientation had a positive prediction of student help-seeking. Second, teacher behaviors significantly predicted student help-seeking through a double mediation of classroom climate and student mastery goal, which showed that classroom contextual factors and student individual factors interacted for help-seeking. These results suggest that the role of teachers as well as the mastery goal of students are important for enhancing students' help-seeking behavior as an adaptive learning strategy.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.467-486
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• 2022

The purpose of this study is to examine the mediating effects of self-acceptance and counselor activity self-efficacy on the relationship between counselor's perfectionism and psychological burnout. For this purpose, 325 data samples were collected from the counselors who are currently working. The results of this study are as follows. Self-oriented perfectionism had a significant positive correlation with other-oriented perfectionism, socially-prescribed perfectionism, and psychological burnout, while it is negatively correlated with counselor activity self-efficacy. Other-oriented perfectionism showed a significant positive correlation with socially-prescribed perfectionism and a negative correlation with self-acceptance and counselor activity self-efficacy. Socially-prescribed perfectionism was in a significant negative correlation with self-acceptance and counselor activity self-efficacy. Self-acceptance showed a significant positive correlation with counselor activity self-efficacy and a negative correlation with psychological burnout. The counselor activity self-efficacy was negatively correlated with psychological burnout. self-acceptance and counselor activity self-efficacy were identified as double mediation variables between counselor's perfectionism and psychological burnout. The results of this study can be used in the education scene to enhance the understanding of the psychological burnout of the counselor and deal with it. Based on these results, the implications and limitations of this study were discussed and suggestions for further research were made.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.632-644
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• 2021

The purpose of this study was to examine the mediating effect of ego-resilience and countertransference management ability in the relationship between counselor's adult attachment and development levels of counselors. For this purpose, 389 counselors who conducted more than 5 times of verbal counseling per case were surveyed for 3 weeks using the online questionnaire function. Data were analyzed using SPSS 21 and AMOS 21, reliability analysis was conducted, and constructed structural equation model(SEM) and to verify validity, fitness, and mediating effects. The results of the analysis are as follows: First, counselor's attachment anxiety and attachment avoidance had indirect effects on the ability to manage countertransference through the medium of ego-resilience(p<.001). Second, counselor's attachment avoidance had an indirect effect on counselor's developmental level through countertransference management ability(p<.05). Third, it was confirmed that counselor's attachment anxiety and attachment avoidance had an effect on counselor's development level through double mediation of ego-resilience and countertransference management ability(p<.001). The significance and limitations of these results and suggestions for follow-up studies were discussed.

• The Korean Journal of Coaching Psychology
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• v.5 no.1
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• pp.85-102
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• 2021

The purpose of this study was to examine the effect of out-of-school adolescents' social stigma on smart-phone addiction through career disorders and depression. In the process that social stigma of adolescents outside of school affects smart-phone addiction, the mediating effect of career barriers and depression was verified. The subjects of this study were 318 subjects who participated in the 5th year survey of out-of-school youth panel by the Korea Youth Policy Institute. For data analysis, the correlations and mediating effects between major variables were verified. As a result of the study, first, all of the major variables were found to have statistically significant correlations. Second, the social stigma of out-of-school adolescents was found to have an effect on smart-phone addiction through career disorders and depression, confirming a double mediation. In addition, in the process in which out-of-school adolescents' social stigma affects smart-phone addiction, it was confirmed that career disorder and depression were respectively mediated, but social stigma did not have a significant effect on smart-phone addiction. Based on these results, prevention of smart-phone addiction among out-of-school adolescents and intervention methods and implications for youth coaching were presented.

• Journal of Venture Innovation
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• v.3 no.2
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• pp.129-145
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• 2020

The purpose of this study was to examine the effects of the job characteristics of the PR practitioner on flourishing and to identify the mediating effect of the meaning of work and job engagement. This study used a survey of 353 PR practitioners from PR firms and the hypothesis was verified by gathering the data of the job characteristics, the meaning of work, the job engagement and the flourishing by conducting hierarchical regression analysis and SPSS Process Macro bootstrapping analysis. The results showed that the job characteristics of the PR practitioner were found to influence the flourishing with the double-mediation effect, the meaning of the work and job engagement. The more PR practitioners regard their work affects their surroundings, the higher the degree of autonomy is, and the more they get feedbacks they engaged more, as they valued their job more thereby experience flourish more. Moreover, when PR practitioners valued their job more, they more engaged in their work and experience flourish. The meaning of work revealed to be the important factor to affect flourish regardless of the job characteristics and the job engagement so that gained the results that PR firms' effort to elevate the meaning of work of PR practitioners has is important. The study findings suggest that PR practitioners' flourishing is manageable in the organization by paying attention to oneself in the aspect of the organization, not leaving in individual areas. Limitaions and implications for future studies were discussed.

• Journal of Venture Innovation
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• v.4 no.3
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• pp.49-67
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• 2021

This study analyzed the effects of hospital service quality, emotional attachment, and perceived value on customer satisfaction. In particular, the purpose of this study was to understand the role of emotional attachment and perceived value in the relationship between hospital service quality and customer satisfaction. For this purpose, the results of structural equation model analysis with the data collected by conducting a survey on customers visiting small and medium-sized hospitals were as follows. First, hospital service quality felt by hospital customers had a significant effect on emotional attachment and customer satisfaction, but had no significant effect on perceived value. Second, the emotional attachment felt by customers who visited the hospital had a significant effect on perceived value and customer satisfaction. Third, emotional attachment felt by customers in the relationship between hospital service quality and customer satisfaction had a significant mediating effect. Through the above results, it was confirmed that the service quality felt by customers visiting the hospital leads to attachment to the doctor's competence and medical technology competency, which leads to an increase in customer satisfaction through this attachment. The implications obtained based on these results are as follows. In order for the service quality felt by the customers who visit the hospital to lead to customer satisfaction, above all, it is important to focus on the emotional attachment they can have and find a strategy to improve the service quality. In other words, it is necessary to establish excellent medical staff and medical technology so that hospital customers can have high confidence in the competence of doctors and medical technology, and establish a public relations strategy that can effectively display these competences. Through these efforts, hospital customers will feel a strong attachment to doctors and medical technology, which will increase their satisfaction with the hospital.

• Journal of Advanced Technology Convergence
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• v.3 no.1
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• pp.21-31
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• 2024

The study confirmed the relationship between attractiveness and suitability in the relationship between the formativeness of creating the artistic form of a virtual influencer who acts as an advertising model, advertising attention, and advertising attitude. To confirm this, the subjects of the study were the MZ generation and X generation, which have a high rate of SNS use. The analysis method used SPSS statistics 27.0 and SPSS process macro version. The research results are as follows. First, it was confirmed that attractiveness and suitability fully mediate the relationship between formativeness and advertising attention. In the path of formativeness and advertising attention, the total effect was found to be higher than the direct effect, and it was confirmed that there was a double parallel mediation effect through attractiveness and suitability in the relationship between the formativeness of virtual influencers and advertising attention. Second, it was confirmed that formativeness affects the mediating variable, attractiveness, but attractiveness does not affect attitude toward advertising. Since formativeness affects suitability and suitability in turn influences attitude toward advertising, it was confirmed that there is a full mediating effect between these variables. According to these results, the parallel mediating effect of attractiveness and formativeness was not confirmed in the relationship between formativeness and attitude towards advertising. The above study is significant in that it presents academic implications and practical implications by examining the dual and parallel mediating effects of attractiveness and suitability in the relationship between formativeness, advertising attention, and advertising attitude variables, which are considered in the production of virtual influencers.

• Asia Marketing Journal
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• v.14 no.1
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• pp.99-130
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• 2012

Service failure and a poor service recovery may lead loyal customers to try to aggressively punish the service firm. We use perceived betrayal and desire for vengeance as the key constructs to understand customer retaliation. Perceived betrayal is defined as a customer's belief that a firm has intentionally violated what is normative in the context of their relationship. And the desire for vengeance is defined as the retaliatory feelings that consumers feel toward a firm, such as the desire to exert harm on the firm. The perceived betrayal and the desire for vengeance are key antecedents of retaliatory behaviors such as vindictive complaining, negative WOM and third-party complaining for publicity. The empirical results suggest that betrayal is a key motivational factor that lead customers to restore fairness by making use of all means, including retaliation. We also find that relationship quality has effect on a customer's response to a failure in service recovery. As the levels of relationship increases, a violation of the proper fairness has a stronger effect on the sense of betrayal experienced by customers. Considerable research has investigated consumer responses to dissatisfaction. But our study examine the response of outraged and highly frustrated consumers. We focus on emotional and behavioral processes that have not been covered by previous dissatisfaction researches and which are unique to outraged consumers caused by extremely dissatisfied purchase experience. It has recently been pointed out by various mass media that the customers not only have positive effects on the company performance but also put the company in crisis. It has often been reported that one customer's dissatisfaction, for example, never ends as it is, and it tends to grow for retaliating upon the company, depending on the level of seriousness of the dissatisfaction. This sometimes leads to a lawsuit against the company. Our study focuses on the customers' emotional and behavioral responses induced by their extreme dissatisfactions. We divided the customer groups into the customers with high relationship quality and the customers with low relationship quality, and the difference between two groups is examined. The objective of this study is to comprehend the causal relationship between the feeling of betrayal caused by the service failure and the retaliatory behavior triggered by the desire of revenge. Our study is divided into three parts. First, a causal relationship between perceived unfairness and the perceived betrayal and desire for revenge. Second, the effect of the perceived betrayal and desire for revenge on the retaliatory behavior is investigated. Finally, the moderating role of relationship quality in the causal relationship between the unfairness in service recovery and the perceived betrayal is analyzed. This study finds the following empirical results. The distributive unfairness, procedural unfairness and interactional unfairness had significant effects on the perceived betrayal. Especially, the perceived distributive unfairness results in the highest perceived betrayal. When the service company does not provide customers proper and sufficient compensation for the failure, they feel the strong sense of betrayal. And in the causal relationship between the perceived betrayal, desire for revenge and retaliatory behavior, the perceived betrayal has significant effects on e desire for revenge. In addition desire for revenge has significant effects on negative word of mouth, retaliatory complaining behavior and publicity of complaints through third group. Therefore the perceived unfairness has effects on retaliatory behavior through the mediation of the perceived betrayal and desire for revenge. Finally the moderating role of relationship quality was examined in the relationship between the unfairness and perceived betrayal. If the customers experienced the perceived unfairness in the process of service recovery, the customers with high relationship quality feel the stronger perceived betrayal than the customers with low relationship quality do. When they experience the double service failure, the customer group with high relationship quality accumulating the sense of trust feel the more perceived betrayal than the customer with low relationship quality who do not have strong trust. The contribution of this study is to find the effect of the service failure on the retaliatory behavior with the moderating roles of relationship quality. The dimensions of unfairness in service recovery is found to have differential effects on the perceived betrayal, desire for revenge. And these differential effect is moderated by the level of relationship quality.