• 제목/요약/키워드: Domestic journal

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해외명품광고(海外名品廣告)와 국내(國內)패션광고(廣告)의 크리에이티브 전략(戰略)에 관(關)한 연구(硏究) (A Study of Creative Strategy of Luxury and Domestic Fashion Advertisement)

  • 이승희;유선애;이주연
    • 패션비즈니스
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    • 제11권2호
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    • pp.113-128
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    • 2007
  • The purpose of this study was to comparatively analyze advertisements of prestigious products and domestic fashion brands through fashion magazines. Especially, a comparative analysis of creative advertising strategies of prestigious products and fashion brands will be vital in establishing advertising strategies and marketing planning of domestic fashion brands. This study targeted and analyzed all the advertisements of prestigious fashion products and domestic career women's high-end casual brands printed in VOGUE KOREA and ELLE KOREA in 2005 and 2006. Descriptive statistics and x2-test were used. As a result of the analysis, prestigious product advertisements accounted for 197 (57.9%), and domestic fashion 143 (42.1%) out of a total of 764. Except for duplicates, the 340 advertisements analyzed, were selected for this study. Luxury fashion brand advertising accounted for more than domestic fashion brands in the magazines studied. That is luxury fashion brands have greater exposure to consumers. Based on the results drawn in this study for fashion products, various and unique advertising strategies utilizing visual factors that most effectively delivered to consumers are imminently needed as creative strategy measures in domestic fashion advertising.

국내 레깅스 브랜드 현황에 따른 아쿠아 레깅스 생산실태조사 (Aqua leggings production status survey according to the status of domestic leggings brands)

  • 강현영;강현주;김치용
    • 한국멀티미디어학회논문지
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    • 제24권7호
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    • pp.966-978
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    • 2021
  • This thesis provided basic data of the domestic leggings industry. For the purpose of comparative analysis, the sales status and consumer preference status of domestic leggings brands were selected, and the three companies, X*xymix, A*dar, and M*laware, which occupy the top positions by domestic leggings brand rankings Therefore, from 2018 to 2020, the market size of leggings items is identified with reference to the sales status and consumer preference status data, and the status of consumer preference is analyzed. As a result of the survey analysis, X*xymix, A*dar, and M*laware, which rank high in consumer preference, operate a separate men's leggings line from leggings targeting young women who mainly focus on yoga, pilates, and fitness exercises. As the age increased, the demand for leggings expanded to the middle-aged. Therefore, it is believed that the segmentation of leggings is made according to the diversifying types of exercise, and as the age group in demand for leggings is expanded, continuous research on market segmentation for aqua leggings necessary for aqua exercise that can exercise without straining the body.

돌봄/가사노동의 소외와 여성 공간 -도리스 레씽의 「19호실」과 제임스 조이스의 「이블린」 (The Alienation of Caring and Domestic Labor and Woman's Space: Doris Lessing's "To Room Nineteen" and James Joyce's "Evelyne")

  • 유제분
    • 영어영문학
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    • 제54권2호
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    • pp.169-188
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    • 2008
  • Michael Hardt and Antonio Negri find in women's caring/domestic labor a potential for producing affects, relationships, and forms of communication and cooperation in the family and in the community. Caring/domestic labor in their view is biopolitical in that it directly produces social relationship and forms of life. In this way, they contributed in deconstructing the fixed idea that women's caring/domestic labors are confined to the private domain rather than public one. The literary representations of women's caring/ domestic labor, however, have tended to emphasize its repetitive and confining attributes to private domains and the accompanying physical and mental alienation. Doris Lessing's "To Room Nineteen" and James Joyce's "Eveline" are the examples. "To Room Nineteen," an indirect manifestation of Doris Lessing's position as a Communist, criticizes the sexual distinction of domestic labor under Capitalistic ethic and describes the possible extinction of women's subjects who internalize the capitalistic ideology of bourgeois middle class nuclear family. "Eveline," the fourth work of Joyce's Dubliners, is another example to show the negative result of internalization of Catholic orthodox in which women are obligated to care and sacrifice specially through domestic and caring labor.

Herding Behavior: Do Domestic Investors Herd Toward Foreign Investors in Vietnam Stock Market?

  • NGUYEN P., Quynh
    • The Journal of Asian Finance, Economics and Business
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    • 제9권9호
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    • pp.9-24
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    • 2022
  • With a view to attracting foreign investment and growing the economy, the Vietnamese government has hastened financial reforms, including the lifting of limitations on foreign investment, which has resulted in rapidly rising foreign ownership in recent years. To study the relationship between transactions of foreign investors and transactions of domestic investors on two stock exchanges in Vietnam Ho Chi Minh City Stock Exchange (HSX) and Hanoi Stock Exchange (HNX). This study applies a secondary dataset comprising daily market trading information of 912 stocks from 18 industries listed on 2 Vietnam stock exchanges, including HSX and HNX, which includes executed price, executed volume, daily Buy Orders, and Sell Orders categorized into domestic investors' orders and foreign investors orders from 01.04.2010 to 10.04.2018. The regression results show a significantly positive relationship between foreign investors' trading and domestic investors' transaction in all trading activities in both up and down markets. Therefore, these results indicate that domestic investors in Vietnam are concerned with foreign investors' trading as an important sign, and domestic investors tend to follow their counterparties without appropriate fundamental information. From there, there are signs of herding behavior of domestic investors following foreign investors in transactions on the stock market in Vietnam.

Domestic Government Debt and Economic Growth in Indonesia: An empirical analysis

  • Bukit, Alexander Romarino;Anggraeni, Lukytawati
    • 융합경영연구
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    • 제5권1호
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    • pp.27-37
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    • 2017
  • Domestic government debt securities is one of the steps which is taken by the government of Indonesia as a major source of financial budget, covering for the budget deficit, debt payments and interest debt. The purposes of this research are to know the development of budget deficits, government debt and impact of domestic government debt securities against economic growth in Indonesia. Method of analysis used Ordinary Least Squares (OLS) analyzing the impact of the domestic debt against economic growth in Indonesia. This research uses time series data from 1997 to 2014. Total government debt and domestic government debt securities in Indonesia increased during the last five years. The average of domestic government securities was above 50 percent of the total government debt. Estimated results showed domestic government debt securities has a positive and significant effect to economic growth. Official development assistance (ODA) has a negative effect to economic growth. Other variables such as the gross fixed capital formation and receipt of remittance have positive and significant effect, total imports and government expenditure have negative and significant effect against economic growth.

제조업의 국제화가 국내고용에 미치는 영향에 관한 연구 : 일본제조업 사례를 중심으로 (Impact of Internationalization of Manufacturing Industries on the Domestic Labor Market: The Japanese Manufacturing Industry)

  • 요시모토 코지;배일현
    • 유통과학연구
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    • 제13권4호
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    • pp.35-43
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    • 2015
  • Purpose - This study aims to seek various plans to maintain the advancement of the overseas and domestic employment scenario through a case analysis of the Japanese industry, which maintains domestic employment while promoting the overseas advancement of companies despite having a similar industrial structure as Korea. The study further intends to derive insightful implications for Japanese manufacturing companies and government policies. Research design, data, and methodology - We selected four companies from the Japanese manufacturing industry. Being companies that were successful in increasing the domestic employment scenario while advancing in overseas markets. We utilized several secondary data sources including Japanese newspapers and report literature. Results - Previous studies have shown a negative relationship between Foreign Direct Investment (FDI) or offshoring and domestic employment. However, our results showed this relationship with respect to the Japanese manufacturing industry as follows: 1. FDI for developing overseas markets does not decrease domestic production. If Japanese companies change their strategy from exports to overseas production, there will be a consequent decrease in domestic employment of Multinational Enterprises (MNEs). However, the local production that plans the sales expansion of a foreign market does not substitute domestic production. 2. Several case studies illustrate that, as the production of final goods is expanded in foreign countries, there is a corresponding increase in the export of intermediary goods from Japan. In this case, if the production process of Japanese companies is promoted in foreign markets, the amount of exported material and parts from Japan will consequently increase. 3. It is difficult to consider that the establishment of subsidiary companies in foreign countries by manufacturing companies for wholesale, retail, and services decreases domestic employment. This is because the international development of these industries needs expatriates, expatriate training organizations, and research and development (R&D) activities. 4. When there is overseas demand, the growth of local management activities is expected to increase the work of the overseas business department in the head office in Japan, if competitiveness can be secured for better localization and management speed. 5. The conversion of the domestic manufacturing industry into high value-added production is necessary. The relocation of domestic production to foreign markets decreases domestic employment. To prevent this, the upgradation of domestic production bases, including high value-added production, and R&D capability need to be strengthened. Technology-based companies must develop new technology, patents, processes, and so forth, which require extensive human resources for R&D. Conclusions - Domestic medium-sized companies that are capable of consistently supplying high value-added products should be actively encouraged to deploy into and develop overseas markets. Further, this paper considers the necessity of a guidance policy that provides suggestions for overseas deployment, by the initiation of the government, to companies that cannot do so due to the lack of foreign experience or decisions by the CEO, despite having the relevant capability and technologies to supply high value-added products.

용철(熔鐵)에서의 가탄(加炭)에 관(關)한 연구(硏究)(1);가탄(加炭)에 미치는 탄소재(炭素材)의 결정화열처리(結晶化熱處理)의 영향 (Study on Carbon Pick-up in molten iron (I);Effect of Crystallization heat treatment of Carbon-bearing materials on Carbon Pick-up in molten iron)

  • 조원일;이종남
    • 한국주조공학회지
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    • 제3권3호
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    • pp.159-166
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    • 1983
  • In order to develope domestic carburizers, the experiment was carried out by applying crystallization heat treatment to domestic anthracites and also to foreign products to compare with domestic anthracites.The present work was mainly concerned with the effect of their degree of crystallization of carbon-bearing materials on carbon pick-up in molten iron.Those effects were evaluated by the measurement of density, chemical composition, specific electric resistivity, and X-ray intensity of carbon-bearing materials. Experimental results thus obtained were summurized as follows. 1. The degree of crystallization of domestic anthracites and foreign products was increased with increasing heat treatment temperature. 2. The more degree of crystallization, the shorter the dissolving time of domestic anthracites in molten iron was obtained, while that of foreign products was remained constant. 3. As the degree of crystallization of domestic anthracites and foreign products was increased, the carbon content as well as carbon recovery in molten iron was increased.

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국내 복고주의 패션의 조형성에 관한 연구 - 1990년대를 중심으로 - (A Study on the Formative Feature Characteristics of Domestic Retrospective Fashion - focusing on 1990s -)

  • 최해주;안은경
    • 복식
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    • 제53권2호
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    • pp.137-151
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    • 2003
  • Fashion photographs from leading monthly fashion magazines in 1990s were analyzed. The types and the formative feature characteristics and the aesthetic values of domestic retrospective fashion were studied. The major conclusions of the study are as follows 1. The types of domestic retro fashion were historicism, ethnic, ecology. Retro fashion was expressed through applying and reappearing silhouette, detail. fabric and image of the costumes of the past. 2. Renaissance. Baroque, Rococo styles and the costumes and styles of 1960s and 1970s were mainly applied in domestic fashion. 3. Orientalism was emphasized and Korean traditional styles and Chinese costumes were expressed mainly in domestic fashion. Fashion trends recurrent and intimate to the nature were expressed in patterns, fabrics, dyeing and silhouettes of nature. 4. The formative feature characteristics of domestic retro fashion were recurrence, purity. tradition and decoration. As retro fashion applies costumes of the past newly, it supplies unlimited possibilities to the present fashion which seeks versatility.

주가의 전반적 하락기 국내외 증시 변동간의 연관관계 분석 (An Analysis of the Interrelationships between the Domestic and Foreign Stock Market Variations over the Depressed Market Period)

  • 김태호;유경아;김진희
    • 한국경영과학회지
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    • 제28권1호
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    • pp.11-23
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    • 2003
  • This study Investigates the short and long-run dynamic relationships between the domestic and U.S. stock markets for the period of declining stock prices. It Is well known that the domestic stock market variations are largely caused by the U.S. stock market movements. Multivariate causal tty test Is utilized to examine the lead-lag relationships among four stock prices of KOSPI and KOSDAQ In the domestic part and DOWJONES and NASDAQ In the U.S. part. When the stock prices tend to decrease In the long run, It Is found that both KOSPI and KOSDAQ have closer relations with NASDAQ than DOWJONES. When both of domestic stock markets are severely fluctuate, bidirectional causal relationships appear to exist between NASDAQ and each of KOSPI and KOSDAQ. On the other hand. when the domestic stock markets are relatively stable, unidirectional causality Is found to exist between NASDAQ and each of KOSPI and KOSDAQ. which is explicitly validated by the analysis of variance decomposition.

청소년기 자녀의 가정폭력 노출과 심리사회적 부적응 -중학생 자녀의 아내학대 목격과 자녀학대 피해를 중심으로- (Adolescent Children's Domestic Violence Exposure & Psycho-social Maladjustment - Focusing on Middle School Student Children's Wife Abuse Witnessing and Child Abuse Victim -)

  • 김정란
    • 가정과삶의질연구
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    • 제21권5호
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    • pp.171-180
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    • 2003
  • The purpose of this study is to examine how adolescent children's exposure experience of domestic violence influences their psycho-social maladjustment. The SPSS 10.0 for Windows was used to analyze data obtained through 589 adolescents who attend middle school in Gwangju area. Major findings are as follows: 1. Domestic violence exposure in adolescent children was considerably serious; 84.4% child abuse by parents, 66.0% witness of father-to-mother abuse. 2. Child abuse and wife abuse had close relation in occurrence and severity. 3. Internalizing problems, externalizing problems, and social competence of adolescents were different by the victim of child abuse, the witness of wife abuse, and the style of domestic violence exposure. 4. Domestic violence exposure had a positive impact on the adolescent children's psycho-social maladjustment.