Browse > Article
http://dx.doi.org/10.9717/kmms.2021.24.7.966

Aqua leggings production status survey according to the status of domestic leggings brands  

Kang, Hyunyoung (Korean Culture Diversity laboratory)
Kang, Hyunjoo (Korean Culture Diversity laboratory)
Kim, CheeYong (Dept. of Game Engineering, Dong-Eui University)
Publication Information
Journal of Korea Multimedia Society / v.24, no.7, 2021 , pp. 966-978 More about this Journal
Abstract
This thesis provided basic data of the domestic leggings industry. For the purpose of comparative analysis, the sales status and consumer preference status of domestic leggings brands were selected, and the three companies, X*xymix, A*dar, and M*laware, which occupy the top positions by domestic leggings brand rankings Therefore, from 2018 to 2020, the market size of leggings items is identified with reference to the sales status and consumer preference status data, and the status of consumer preference is analyzed. As a result of the survey analysis, X*xymix, A*dar, and M*laware, which rank high in consumer preference, operate a separate men's leggings line from leggings targeting young women who mainly focus on yoga, pilates, and fitness exercises. As the age increased, the demand for leggings expanded to the middle-aged. Therefore, it is believed that the segmentation of leggings is made according to the diversifying types of exercise, and as the age group in demand for leggings is expanded, continuous research on market segmentation for aqua leggings necessary for aqua exercise that can exercise without straining the body.
Keywords
Leggings; Domestic leggings brand; Domestic Leggings sales status; Domestic leggings consumer preference; Domestic legging items;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 A*dar, a 20-30-year-old female stealer, has 80 billion dollars in sales(2019), https://magazine.hankyung.com/business/article/201911197048b (accessed June 3, 2021).
2 Domestic yoga clothes and material competition intensified(2020), http://m.apparelnews.co.kr/news/news_view/?cate=CAT115&idx=185506 (accessed May 29, 2021).
3 A*dar Corporation Information-Person(2021), https://m.saramin.co.kr (accessed June 2, 2021).
4 A.R. Jo, Developing Outdoor Wear Design for the New Senior Generation, Master's Thesis of Ewha Womans University, 2014.
5 Leggings Changed Women's Daily Routines. Lee Soo-yeon, CEO of X*xymix(2021), http://www.bizhankook.com/bk/article/21856 (accessed June 3, 2021).
6 M.K. Hwang, M.W. Kwon, and C.Y. Kim, "A Study on the Emotional Cognitive Characteristics ofFormative Elements - Focusing on Color and Form," Journal of Korea Multimedia Society, Vol. 24, No. 3, pp. 460-467, 2021.   DOI
7 H.C. Lee, C.Y. Jin, and S.Y. Shin, "Study of Marketing Activation Strategy of Leggings Fashion Product in Women's Clothing Market," Journal of the Korea Institute Information and Communication Engineering, Vol. 18, No. 2, pp. 345-350, 2014.   DOI
8 D.A. Lee, Development of an Athleisure Bike Sports Wear Design for Appropriate City Sports Activities, Ph. D. Thesis of Chung-Ang University, 2016.
9 Athleisure is no longer a blue ocean(2020), https://fpost.co.kr/board/bbs/board.php?bo_table= special&wr_id=626 (accessed June 28, 2021).
10 X*xymix(2021), https://www.X*xymix.com/ (accessed June 16, 2021).
11 After Clara's white leggings, the tights that got rid of the embarrassing Y-zone evolved (2021), https://n.news.naver.com/article/025/0003111792? (accessed June 23, 2021).
12 M.S. Kim, The Development of aquarobic Wear by Somato-Types for Mid-Aged Women and Wear Trial Test, Ph. D. Thesis of Yeungnam University, 2020.
13 X*xymix, which is number one in industries, has online branding strategies that attract people(2021), https://ditoday.com/%ec%97%85%ea%b3%84-1%ec%9c%84-%ec%a0%9d%ec%8b%9c%eb%af%b9%ec%8a%a4-%ec%82%ac% eb%9e%8c-%ec%9e%a1%eb%8a%94-%ec% 98%a8%eb%9d%bc%ec%9d%b8-%eb%b8%8c%eb%9e%9c%eb%94%a9-%ec%a0%84%eb%9e%b5/ (accessed June 3, 2021).
14 Y.J. Hwang, An analysis of the expression of leggings design in Hyundai Fashion, Master's Thesis of Kyungpook National University, 2012.
15 Y.J. Hwang and J.H. Choi, "A Study on Formative Characteristics of the Leggings Design in Contemporary Fashion," Fashion & Textile Research Journal, Vol. 16, No. 1, pp. 1-12, 2014.   DOI
16 J.H. Lee, Korean Middle-Aged Women's Exercise and Sportswear, Master's Thesis of Seoul National University, 2020.
17 Indoor sportswear leggings, you know what you're talking about(2020). https://m.blog.daum.net (accessed May 29, 2021).
18 [Brand Explorer] #2. M*laware(2020), https://brunch.co.kr/@wonder030/2 (accessed June 5, 2021).
19 Sales of X*xymix, the No. 1 leggings market, and A*dar, the No. 2 leggings market(2021), https://applefish03.tistory.com/entry/%EC%A0%9D%EC%8B%9C%EB%AF%B9%EC%8A%A4-1%EC%9C%84-%EC%95%88%EB%8B%A4%EB%A5%B4-2%EC%9C%84-%EB%A7%A4%EC%B6%9C (accessed June 2, 2021).
20 A*dar(2021), https://A*dar.co.kr/ (accessed June 16, 2021).
21 Leggings Brand Rank TOP5(2021), https://sonmastem.com/leggings-top5/ (accessed June 3, 2021).
22 Sales volume in the domestic leggings market(2020), https://www.google.com/url?sa=t&source=web&rct=j&url=https://applefish03.tistory.com/entry/%25EA%25B5%25AD%25EB%2582%25B4-%25EB%25A0%2588%25EA%25B9%2585%25EC%258A%25A4-%25EC%258B%259C%25EC%259E%25A5-%25EB%25A7%25A4%25EC%25B6%259C-%25EA%25B7%259C%25EB%25AA%25A8&ved=2ahUKEwjOhYqTvYLyAhXDMN4KHYiwA0sQFjACegQIBRAF&usg=AOvVaw2z8yni8rfLBiRezJvXepAI (accessed June 2, 2021).
23 X*xymix, CELUV's Favorite Leggings, number one ranking(2021), https://www.google.com/url?sa=t&source=web&rct=j&url=https://m.news.nate.com/view/20210202n22511&ved=2ahUKEwiL9MPO9IHyAhXTBd4KHfANBIsQFjACegQIChAC&usg=AOvVaw3D1b5qe1efWiUlW84D2jEr (accessed June 4, 2021).
24 Only leggings were sold last year. Sales of leggings KRW 762 billion(2021), https://fpost.co.kr/board/bbs/board (accessed June 28, 2021).