• 한국융합학회논문지
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• 제12권8호
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• pp.207-214
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• 2021

기존의 연구에서 기업의 다각화 정도가 클수록 기업가치가 하락한다는 다각화 할인 현상이 발생한다는 일관된 결과를 제시하고 있다. 그런데도 기업들이 지속해서 다각화를 추진하는 요소로 대리인 이론으로 설명된다. 그리고 대리인 문제를 해소하기 위해서는 효율적인 지배구조를 형성하는 것이 중요하다. 하지만 기존의 연구들은 주로 경영지분율 등을 중심으로 이루어져 왔고 이사회를 구성하는 개인에 대한 고려가 부족하다. 본 연구에서는 이러한 문제점들을 해결하기 위하여 이사들의 겸임 정보를 통하여 이들의 겸임이 이사회의 모니터링 효과에 어떠한 영향을 이를 통해 다각화에 어떠한 영향을 끼치는지 연구하고자 한다. 이를 위하여 2011년부터 2016년까지 6년간 유가증권시장에 기업을 대상으로 연구를 진행하였다. 분석 결과, 경영자와 사내이사 겸임의 경우 양(+)의 영향을 미치기는 하였으나 유의성은 확인할 수 없었다. 사외이사 겸임의 경우 다각화에 유의한 양(+)의 결과를 확인하였다.

• 산업융합연구
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• 제3권1호
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• pp.55-77
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• 2005

Recently the environment which besieges distribution system is changing suddenly. With opening the distribution market together the advanced various nations new multinational discount stores are introduced and the competition from this market is growing in intensity. Like this change is raising the recognition of the enterprises against the strategy importance of the distribution channel. Consequently, from under competing which is deepened from the hazard where the discount point industry exists what, it will not be able to do the customer-oriented management which it sees. To lead a customer satisfaction finally and it is important to put out. As only low price standing sale it will not be able to create a competitive advantage and raising the quality also it is demanded with the diversification of product assortment together. It does a customer loyalty degree further firmly and compared to the long-range strategy is necessary.

• 한국경제지리학회지
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• 제19권4호
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• pp.712-728
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• 2016

본 연구는 충청남도 부여군 수박 농가와 대형마트 간 계약생산을 대상으로, 계약생산의 성립배경과 계약기업의 수직적 조정의 정도 그리고 이와 관련하여 나타나는 토지이용의 특징을 고찰하였다. 사례 계약생산은 생산자 단체 주도의 계약생산으로서, 기업의 역할이 신품종 수박의 품종 지정으로 제한됨에 따라 기업의 수직적 조정의 정도가 낮은 구매계약으로 유형화된다. 따라서 계약농가는 계약에 대한 진입과 탈퇴가 자유롭고, 나아가 복수의 거래처와 계약을 맺는 현상이 일반화되고 있다. 또한 계약농가들은 기존 윤작체계에 계약품종을 결합하는 방식으로 계약생산에 참여하고 있는데, 이 과정에서 역내 계약품종의 확산에 의한 수박 농업의 다각화가 나타나고 있다.

• 한국조리학회지
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• 제7권2호
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• pp.243-266
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• 2001

In order to attain the research objective which it sees with method of research the literature research which investigates an existing system with triangular position of one concept the relationship literature, a statistical data and information back from data analysis it arranged the data which is necessary in foundation, it applied. Travel ep with direct conversation investigation of the person in charge and experience of the researcher it accomplished a research with character during that time. The research result with afterwords provides a same current events point First. It is a diversification of marketing. Secondth. It is an exhibition and exhibition travel goods wool visitor concentrating. Thirdth. It attempts a travel agency merger anger. Fourthth, goods reservation it sleeps and the pro wool of the on-line travel agency against syen it is. Fifth. Advance reservation discount my execution or it is a customer objective card my introduction. Sixth. Must promote an individual travel goods development and an order travel goods development.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.749-759
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• 2021

We investigate the relationship between ownership control disparity and future firm value in high-technology industries, and whether the effect of ownership control disparity on future firm value is differentiated when high-tech industry firms belong to chaebol groups. Using 11,848 firm-year observations of Korean firms listed on the stock market from 2006 to 2019, we employ univariate analysis and Heckman 2 stage analysis to test our hypotheses. We define high-technology industries as ICT industries based on the Korean Standard Industrial Classification. We measure future firm value using average Tobin's q for the next three years and ownership control disparity using the shareholding ratio of affiliated companies. Our univariate test results show that mean of Tobin's q is higher in ICT firms than non-ICT firms and firms largely owned by affiliates. In multivariate test, we find that the ICT firms with higher ownership control disparity are positively associated with future firm value. However, this association is lessened when firms belong to a chaebol group. Based on our findings, we suggest ownership control disparity has an additional positive effect on future firm in high-technology industries. The negative impact of chaebol groups on the association suggests the possibility of diversification discount in business group.

• 한국의류학회지
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• 제30권1호
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• pp.1-11
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• 2006

The purpose of this study was to analyze the current CRM situation in Korean apparel industry. Specifically, research purposes were 1) to examine the concepts and benefits of CRM, 2) to examine CRM strategies, 3) to analyze CRM system(i.e., customer relationship management service, customer segmentation criteria, DB management system), and 4) to analyze the potential problems and CRM adoption plan. The subjects for this research were thirty CRM managers in Korean apparel firms classified by the company type(woman's wear, man's wear, casual wear, children's wear, retailer) interviewed from December 2003 to March 1004. The results of this study were as follows: First, the concept of CRM represented the prime customer relationship, continuous consideration, and customer management system. The benefits of CRM reflected re-sales, improvement of profit share, and acquisition of customer's data base. Second, concerning the CRM strategies, most companies focused on persistent customer management through mileage program, membership cards and also implemented product strategies such as demand forecasting, customization based on customer data analysis. We also found that industry preferred to use pricing strategies, for example, segmentation of customer through discrepancies of price in which customers are provided by discount and gift voucher services. Regarding distribution strategy, channel diversification, localized service, and convenient delivery system were used. As promotion strategies, they chose celebrating customers' personal events and promoting cultural events and issuing coupons. Third, regarding CRM system, information service was the most frequently adopted, important and highly beneficial category. Also POS/web-POS, homepage were main sources of information. RFM is the mostly commonly used customer segmentation criteria. Fourth, potential problems in CRM adoption were lack of CRM knowledge and performance measurement of CRM. Future CRM adoption plan included CRM education and development of CRM performance measures.

• 한국의상디자인학회지
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• 제17권4호
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• pp.117-129
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• 2015

This study is to find out the changes and features of male consumers' life style and purchase tendency according to the change of Korean fashion market, and based on which to suggest the design for the 20s men as well as a proper distribution channel for it. Documentary research and investigation were done together for the study. By reviewing documents focused on previous studies and declaring the change of men's fashion shopping tendencies and the following changes and features of their fashion sense and styles a conceptional frame for a design suggestion was presented. Ways to investigate were men's wear collection research, Q-technique. First of all, they tend to boldly reduce unnecessary purchases and do not hesitate to focus on the wanted item, expanding the trend of 'value purchase.' Secondly, men's wear use various design elements with feminine images, while the materials, colors and design expressive techniques that have been exclusively used for women's wear, began to be applied to men's one, turning them into gentle styles with womanhood is stressed. Thirdly, Korean distribution channel is rapidly diversified from departments to new-concept ones such as multi-brand stores. Especially, displaying and selling various optional products, multi-brand stores lead such diversification of fashion distribution channel. Fourthly, features of the drapery types favored by the 20s men are that they like no-chromed dark or blackish colors with fixed structure and partially-applied drapery on the clothes. Fifthly, it turns out that men in their 20s set a premium on design and price while they buy clothes. In addition to that, they buy clothes mainly during discount period and displayed much bigger satisfaction for the purchase on discounted price that those on normal price.

• 한국지역지리학회지
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• 제6권2호
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• pp.21-40
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• 2000

급변하는 소매업 환경 속에서 각 소매업체는 생존을 위한 다양한 전략을 구사하고 있다. 무한 경쟁 시대를 맞이하여, 유럽 및 미국의 대자본이 포화상태에 달한 자국 시장 대신 해외로 시장을 확대하고 있으므로, 한국의 소매업도 이들과의 경쟁은 불가피한 일이다. 이에 본 연구에서는 한국 및 미국 소매업의 발달과점과 입지 변화를 비교 분석하여, 한국 소매업의 바람직한 발전 방향 모색에 기여하고자 한다. 독창적인 마케팅 전략으로 새로운 업태의 세계적 선두 주자로서 계속 성장하고 있는 미국 소매업의 실체 분석은 한국 소매업의 바람직한 전략 구축의 기반이 된다. 최근, 미국의 소매업은 가격 지향의 할인점 시기를 지나서 고급화, 다양화, 대규모 테마파크화가 진행되고 있다. 이와 함께 입지 면에서는 새로운 교외지역이 성장하는 가운데, 기존 업체의 재정비 재개발로 도시 내부지역이 활성화된다. 그리고 입지가 문제시되지 않는 전자 소매업 TV 홈쇼핑도 성장하고 있다. 한편, 시장과 백화점 중심의 정적(靜的)인 구조를 지속해 오던 한국의 소매업은 1980년대 말 이후 다양한 업종이 소개되면서 급변하고 있다. 특히 1990년대 중반이후에는 대형 할인점이 급성장하고 유통구조의 체계화, 서비스 중심의 소매업으로 새로운 도약의 계기를 마련하고 있다. 한국 소매업의 발전을 위해서는 우선 정보통신 및 기술수준을 적극적으로 활용해야 한다. 나아가 전통과 현대/세계의 접목, 중소 업체의 협동화 같은 독창적인 시도, 그리고 유통업계 행정부 학계의 적극적인 지원이 요구된다.