• Title/Summary/Keyword: Diversification Strategy

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A Study on Global Marketing Strategy for Improving the Ship-Parts Exports (조선기자재 수출확대를 위한 글로벌 마케팅 전략에 관한 연구)

  • Hwang, Sun-Woo;Shin, Dong-Ho;Kim, Hwan-Seong
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2019.05a
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    • pp.127-128
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    • 2019
  • After the financial crisis in 2008, Korean ship-parts manufacturing companies faced the survival of companies due to the difficulty in securing the volume of orders by sharp dropping in orders from big-three Korean shipbuilders. In ship-parts industry, product diversification and overseas market entry are important targets. Based on the expert Delphi survey and SWOT analysis, this study analyzes the key factors of overseas advancement by the growth stage of ship-parts companies and suggests a systematic and efficient overseas marketing strategy. Also, we propose a systematic and efficient advancement into overseas market by suggesting the traditional offline marketing strategy of exporting materials, marketing and marketing, and suggesting the need to build an integrated online and offline platform.

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Effects of firm strategies on customer acquisition of Software as a Service (SaaS) providers: A mediating and moderating role of SaaS technology maturity (SaaS 기업의 차별화 및 가격전략이 고객획득성과에 미치는 영향: SaaS 기술성숙도 수준의 매개효과 및 조절효과를 중심으로)

  • Chae, SeongWook;Park, Sungbum
    • Journal of Intelligence and Information Systems
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    • v.20 no.3
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    • pp.151-171
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    • 2014
  • Firms today have sought management effectiveness and efficiency utilizing information technologies (IT). Numerous firms are outsourcing specific information systems functions to cope with their short of information resources or IT experts, or to reduce their capital cost. Recently, Software-as-a-Service (SaaS) as a new type of information system has become one of the powerful outsourcing alternatives. SaaS is software deployed as a hosted and accessed over the internet. It is regarded as the idea of on-demand, pay-per-use, and utility computing and is now being applied to support the core competencies of clients in areas ranging from the individual productivity area to the vertical industry and e-commerce area. In this study, therefore, we seek to quantify the value that SaaS has on business performance by examining the relationships among firm strategies, SaaS technology maturity, and business performance of SaaS providers. We begin by drawing from prior literature on SaaS, technology maturity and firm strategy. SaaS technology maturity is classified into three different phases such as application service providing (ASP), Web-native application, and Web-service application. Firm strategies are manipulated by the low-cost strategy and differentiation strategy. Finally, we considered customer acquisition as a business performance. In this sense, specific objectives of this study are as follows. First, we examine the relationships between customer acquisition performance and both low-cost strategy and differentiation strategy of SaaS providers. Secondly, we investigate the mediating and moderating effects of SaaS technology maturity on those relationships. For this purpose, study collects data from the SaaS providers, and their line of applications registered in the database in CNK (Commerce net Korea) in Korea using a questionnaire method by the professional research institution. The unit of analysis in this study is the SBUs (strategic business unit) in the software provider. A total of 199 SBUs is used for analyzing and testing our hypotheses. With regards to the measurement of firm strategy, we take three measurement items for differentiation strategy such as the application uniqueness (referring an application aims to differentiate within just one or a small number of target industry), supply channel diversification (regarding whether SaaS vendor had diversified supply chain) as well as the number of specialized expertise and take two items for low cost strategy like subscription fee and initial set-up fee. We employ a hierarchical regression analysis technique for testing moderation effects of SaaS technology maturity and follow the Baron and Kenny's procedure for determining if firm strategies affect customer acquisition through technology maturity. Empirical results revealed that, firstly, when differentiation strategy is applied to attain business performance like customer acquisition, the effects of the strategy is moderated by the technology maturity level of SaaS providers. In other words, securing higher level of SaaS technology maturity is essential for higher business performance. For instance, given that firms implement application uniqueness or a distribution channel diversification as a differentiation strategy, they can acquire more customers when their level of SaaS technology maturity is higher rather than lower. Secondly, results indicate that pursuing differentiation strategy or low cost strategy effectively works for SaaS providers' obtaining customer, which means that continuously differentiating their service from others or making their service fee (subscription fee or initial set-up fee) lower are helpful for their business success in terms of acquiring their customers. Lastly, results show that the level of SaaS technology maturity mediates the relationships between low cost strategy and customer acquisition. That is, based on our research design, customers usually perceive the real value of the low subscription fee or initial set-up fee only through the SaaS service provide by vender and, in turn, this will affect their decision making whether subscribe or not.

A Study on the Diversification Trend of Apartment Interior Space Planning (아파트 실내공간의 차별화 경향에 관한 연구)

  • 오혜경;신지원
    • Korean Institute of Interior Design Journal
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    • no.15
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    • pp.31-38
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    • 1998
  • The purpose of this study was to analyze the tendency of the current diversified apartment planning. This study was examined by 13 newspapers from January 1th 1995 to 30th 1997. The major findings in this study were summarized as follows: 1. The strategy of major apartment construction co. was diversified into space planning interior image facilities and utilities and outdoor space design. 2. The trend of space planning was diversified into apartment for 3 generation apartment with its own inside gardeen apartment with kitchen facing south multi-story apartment, apartment with round shape room irregular shaped apartment 3. The trend of interior image was diversified into Korean style natural style casual elegantstyle modern style and classical style.

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Multi-objective optimal design of laminate composite shells and stiffened shells

  • Lakshmi, K.;Rama Mohan Rao, A.
    • Structural Engineering and Mechanics
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    • v.43 no.6
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    • pp.771-794
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    • 2012
  • This paper presents a multi-objective evolutionary algorithm for combinatorial optimisation and applied for design optimisation of fiber reinforced composite structures. The proposed algorithm closely follows the implementation of Pareto Archive Evolutionary strategy (PAES) proposed in the literature. The modifications suggested include a customized neighbourhood search algorithm in place of mutation operator to improve intensification mechanism and a cross over operator to improve diversification mechanism. Further, an external archive is maintained to collect the historical Pareto optimal solutions. The design constraints are handled in this paper by treating them as additional objectives. Numerical studies have been carried out by solving a hybrid fiber reinforced laminate composite cylindrical shell, stiffened composite cylindrical shell and pressure vessel with varied number of design objectives. The studies presented in this paper clearly indicate that well spread Pareto optimal solutions can be obtained employing the proposed algorithm.

Management Strategies of Libraries in Ubiquitous Era (유비쿼터스 시대의 도서관 경영전략)

  • Choi, Sang-Ki
    • Journal of Korean Library and Information Science Society
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    • v.38 no.2
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    • pp.431-458
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    • 2007
  • The purpose of this study is to propose the management strategies of libraries through exploring the library environment in ubiquitous era. After the internal and external environment of Korean libraries was investigated by papers related with this study, the comprehensive management strategies of libraries were prepared. Five management strategies for library development in ubiquitous era were proposed. They were the strategies of library hybridization, collecting contents, user service diversification, changing library organization and preparing culture of learning organization, and collecting library fund.

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A Short Term Hydro-Thermal Scheduling using Tabu Search (Tabu 탐색법을 이용한 수화력 계통의 단기 운용 계획)

  • Kim, Sung-Ki;Kim, Hyung-Su;Mun, Kyeong-Jun;Hwang, Gi-Hyun;Park, J.H.
    • Proceedings of the KIEE Conference
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    • 2000.07a
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    • pp.331-333
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    • 2000
  • This paper propose the method combined Priority and Tabu search (TS) for short term hydro-thermal scheduling. We satisfy various conditions using TS, Restarting method is used as diversification strategy of TS to prevent a local convergence. Also, we use Lagrangian method to solve economic dispatch problems.

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A Study on the New Developmental Ststegies for Promotion of Rural Economy (농촌지역 산업진흥을 위한 새로운 발전전략의 모색)

  • 이동필
    • Journal of Korean Society of Rural Planning
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    • v.1 no.1
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    • pp.111-124
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    • 1995
  • This paper discuss on the strategies for rural economic development Maul purposes of this paper are as follow: First, to review importance of economic promotion in the integrated rural developmental scheme, Second, to identify structural problems of rural economy, and Third, to suggest promotional strategies for the development of rural economy. Economic vitalization is the very important strategy to support daily life of rural population. Since rural economy heavily depends on agricultural sector which has relatively low productivities, diversification of rural economy through introduction of 2nd and 3rd industrial sector is one of the most urgent tasks in rural Korea. Integrated, localized, and planning oriented approaches with reformation of incentive system for the development of rural economy are strongly recommended as new strategies.

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Unit Commitment Using Parallel Tabu Search (병렬 타부 탐색법을 이용한 발전기 기동정지계획)

  • Kim, H.S.;Mun, K.J.;Cho, D.H.;Hwang, G.H.;Park, J.H.
    • Proceedings of the KIEE Conference
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    • 2001.05a
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    • pp.84-88
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    • 2001
  • This paper proposes a method of solving a unit commitment problem using parallel tabu search (PTS). The TS is efficient optimization method using meta-heuristic. In this paper, to reduce the computation time for evaluating the neighborhoods, an evaluating method only on changed part and a path relinking method as diversification strategy are proposed. To show the usefulness of the proposed method, we simulated for 10 units system and 110 units system. Numerical results show improvements in the generation costs and the computation time compared with conventional methods. Numerical results show improvements in the generation cost and the computation time compared to previously obtained results.

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Prospect and Directions for Chungnam's Regional Agriculture Post Uruguay Round Agreements (UR이후 충남농업(忠南農業)의 전망(展望)과 대응방안(對應方案))

  • Kwon, Young Dae
    • Korean Journal of Agricultural Science
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    • v.21 no.2
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    • pp.168-181
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    • 1994
  • This paper reviews the development of Uruguay Round of GATT talks and forecasts its effect on regional agriculture particularly concerning Chungnarn provincial agriculture. Since agriculture is composed of main industry for Chungnam economy, as imports of cheap agricultural products increase, domestic price of farm products will rapidly decrease so that it might discourage domestic production and have severe adverse consequences in regional farm economy. To cope with agricultural trade liberalization, directions which regional agriculture should pursue are suggested as follows; 1) to establish the integrated rural development strategy so as to improve living conditions in rural area equivalent to urban area, 2) to adjust the agricultural institute system facing diversification of farming type, 3) to encourage commercialized farmers in order to maintain adequate farm income, 4) to increase R&D investment on comparatively advanced technology compared with other regions, 5) to foster farmers' organization and to rear young farmers to protect family farms.

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The Study on the Establishment of the Agricultural Landscape Conservation Policy for the Green Tourism (녹색농업관광 활성화를 위한 경관농업 육성방안에 관한 연구 - 일본의 사례를 중심으로 -)

  • Chung, Cheol-Mo;Park, Mi-Ho
    • Journal of Korean Society of Rural Planning
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    • v.10 no.1 s.22
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    • pp.57-64
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    • 2004
  • This study focus on the revitalization of green tourism by the agricultural landscape conservation policy. Today, agricultural landuse for food production is restricted by agricultural products import. In this context, agricultural land use policy should be paradigm shift to the consumers needs which accelerates the green tourism in the rural areas. This research screen the agricultural landscape conservation policy of Japan' system and construct the new policy implementation for agricultural landscape conservation in Korea. For this purpose, agricultural landscape guideline and support system should be established in line with the revitalization of green tourism and agricultural income diversification in the rural areas.