• Title/Summary/Keyword: Distribution strategies

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Influences of omni-channel shopping motivations on consumer acceptance of omni-channel strategies through fashion product purchasing processes (옴니채널 쇼핑동기가 패션제품 구매의사결정단계별 소비자의 옴니채널 전략 소구에 미치는 영향 연구)

  • Kim, Aekyung;Lee, Eun-Jung
    • The Research Journal of the Costume Culture
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    • v.26 no.1
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    • pp.109-124
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    • 2018
  • As fashion and distribution companies have increasingly turned to implementing marketing activities that use omni-channel strategies, it is imperative to explore consumer-oriented evaluations of omni-channel shopping for fashion products. Through contributing to the growing research flow of consumer behavior within omni-channel contexts, the current study explores consumer motivations for omni-channel fashion shopping and their impacts on the decision-making stages of fashion products. The authors first performed in-depth interviews with six Korean consumers and confirmed the four types of consumer motivation for omni-channel shopping, and how decision-making processes react to fashion companies' omni- channel marketing strategies. These findings were used to set survey items for the main study. Based on the results and findings of previous literature, an online survey was conducted with 300 participants who had actual experience with omni-channel shopping for fashion products. The statistic results from the survey revealed the following: First, the in-depth interviews allowed the authors to confirm four factors of omni-channel shopping motivation (ubiquity, efficiency, convenience, and impulsiveness). Second, the survey showed the authors that among the four factors of omni-channel shopping orientation, impulsiveness had the greatest effect on consumer behaviors at the preand on-purchase stages, while the ubiquity factor had the greatest effect at the post-purchase stage. As such, the study empirically tested the omni-channel-specific factors of shopping orientation and motivation. In addition, it showed the effect of omni-channel marketing on various stages of the decision- making process and the study's limitations and implications were discussed.

A Study on Variation and Development of Railroad Station Zones on Incheon Metro Train Rail Line 1 (인천 1호선전철 역세권의 변화 및 개발에 관한 연구)

  • Park, Man-Hee;Ahn, Kyung-Su
    • Journal of the Korean Society of Hazard Mitigation
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    • v.9 no.3
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    • pp.27-39
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    • 2009
  • The 1st Incheon Rapid Transit Line opened in October, 1999. However, the current development plans for areas near stations do not involve plans for the both urban planning and transportation together. As the focus on only the aspect of installing a new transportation mode, the developments even make the problems such as reckless development and traffic congestion gets worse. It is required to analyse status of the current land uses and land use plans in the future and consider distribution of functions of the areas near stations and aims of development plans so as to harmonize the functions of each region in view of making balance in the whole city. The aims of developments of areas near stations has to focus on the study follows steps to find and suggest aims and strategies for the revitalization plan for areas near stations with considering the both transportation and land uses together. The plans for the areas near stations of the Incheon 1st Rapid Transit Line are analysed and then the features and rational strategies are derived. The impact is analysed as applying the development strategies derived from the step into the areas near the stations of Incheon 1st Rapid Transit line.

A Study on Yard Operation in Container Terminal (컨테이너 터미널에서의 장치장 운용 계획에 관한 연구)

  • Kim Kap-Hwan;Kim Jae-Joong;Ryu Kwang-Ryel;Park Nam-Kyu;Choi Hyung-Rim;Jeon Su-Min
    • Journal of Intelligence and Information Systems
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    • v.12 no.1
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    • pp.125-137
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    • 2006
  • One of the important tactical problems for the efficient operation of container terminals is to determine the usage of storage space There are two different strategies for stacking containers; mixing strategy, in which outbound containers and inbound containers are mixed in the same block, and segregating strategy, in which outbound containers and inbound containers are stacked in blocks different from each other The performance of space allocation strategies also depends on the types of handling equipment in the yard and the number of handling equipment allocated to each block. A simulation model is developed considering various handling characteristics of yard cranes. Performances of various space and equipment allocation strategies are evaluated by using the simulation model.

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Linking Findings from Text Analyses to Online Sales Strategies (온라인상의 기업 및 소비자 텍스트 분석과 이를 활용한 온라인 매출 증진 전략)

  • Kim, Jeeyeon;Jo, Wooyong;Choi, Jeonghye;Chung, Yerim
    • Journal of the Korean Operations Research and Management Science Society
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    • v.41 no.2
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    • pp.81-100
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    • 2016
  • Much effort has been exerted to analyze online texts and understand how empirical results can help improve sales performance. In this research, we aim to extend this stream of research by decomposing online texts based on text sources, namely, companies and consumers. To be specific, we investigate how online texts driven by companies differ from those generated by consumers, and the extent to which both types of online texts have different effects on online sales. We obtained sales data from one of the biggest game publishers and merged them with online texts provided by companies using news articles and those created by consumers in user communities. The empirical analyses yield the following findings. Word visualization and topic analyses show that firms and consumers generate different contexts. Specifically, companies spread word to promote their own events whereas consumers produce online words to share winning strategies. Moreover, online sales are influenced by consumer-generated community topics whereas firm-driven topics in news articles have little to no effect. These findings suggest that companies should focus more on online texts generated by consumers rather than spreading their own words. Moreover, online sales strategies should take advantage of specific topics that have been proven to increase online sales. In particular, these findings give startup companies and small business owners in variety of industries the advantage when they use the online channel for distribution and as a marketing platform.

Requirements for Meeting Consumer Expectations to Expand the Market for Organic Products (유기식품 시장의 확대를 위한 소비자 기대 충족 요건)

  • Pearson, David;Jung, Man-Chul
    • Korean Journal of Organic Agriculture
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    • v.20 no.4
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    • pp.491-502
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    • 2012
  • The world's food production systems are becoming an area of great concern for both human and ecological health. Research has identified that one of the greatest threats to sustainability is conventional industrial agricultural systems and the high energy and material cost they require to function. The organic food movement is contributing as promising alternative to the current dominant model. Over the last 50 years it has developed into the most visible brand for a healthier and more environmentally sustainable food system. However, to achieve its full potential there are still a number of hurdles which must be overcome to make organic products a more viable and appealing option for consumers. This paper provides an overview of key research that has been conducted on why consumers are buying organic products, what they are buying and what is preventing them from purchasing more. It concludes that the key challenge is for the organic food movement to convince existing consumers of the superior 'value' of its products. In addition there are a number of methodological issues associated with analysing the market for organic products as well as issues of limited distribution, intermittent availability and high prices that are currently preventing increases in sales. Recognition and management of these barriers could contribute to more effective targeted research into consumer food purchasing motivations and subsequently the development of more sophisticated marketing strategies that assist in maintaining integrity with consumers and fending off challenges from conventional as well as other complementary food systems such as local food movement. And finally to achieve these market growth strategies the organic food movement will need to cope with its diverse constituency - ranging from global corporates through to local production and consumption - and provide attractive opportunities to individuals and business at all stages in supply chain whilst retaining credibility with government to ensure ongoing policy support.

Strategies to Improve Elderly Nutrition : Comparisons of Dietary Behavior according to the Mean Nutrient Adequacy Ratio (노인 영양증진전략연구 : 평균영양소 적정도에 따른 식행동 비교 분석)

  • 임경숙
    • Korean Journal of Community Nutrition
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    • v.4 no.1
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    • pp.46-56
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    • 1999
  • A deep understanding of the dietary patterns and nutrient intake is important for assessment of possilbe nutritional risk and for establishing nutrition improvement strategies. This study was conducted toexamine the dietary characteristics of a nutritionally poor elderly group compared to the middle-and highly-nourished group. Elderly participant was recruited from local elderly centers in Suwon city in 1998. Trained dietitians interviewed 119 elderly(35 males, 84 females) aged 60 years and over for collecting dietary data(24-hour recall) and related variables. Male and female subjects were grouped into high, middle, and low according to the mean nutrient adequancy ratio(MAR) tertiles. An analysisof the percentage of RDA(Recommended Daily Allowances of Korea) for each of the 10 nutrients showed that the male low-MAR group consumed below the RDA in all kinds of nutrients, and the female low-MAR group consumed nutrients below the RDA except vitamin C. An evaluation of nutrient density by Index of Nutritonal Quality(INQ) also showed a similar tendency. Thus, the INQ level of the male low-MAR group was significantly lower than the middle-or high-MAR group, especially in protein, vitamin A, thiamin, riboflavin, and phosphorus(p<0.05). Moreover, INQ level of female low-MAR group was significantly lower than that of the high group(p<0.05) in all nutrients. The female low-MAR group's daily food intake were also lower than those of the high-MARgroup in gains, fish, fruits, oil and beverages. The energy distribution from carbohydrates, fats and proteins showed that the male low-MAR group had significantly higher carbohydrate and lower fat proportions compared to each gender high-MAR group, respectively. The male and female low-MAR group had low scores about eating all side dishes. These findings indicate that a moderate increase of the meat/egg/fishes intake was needed by the male low-MAR group for improving nutrition adequacy, and an overall increase of the food quantity and quality was desired for the female low-MAR group. These data could be used for planning a community elderly nutrition program and establishing strategies for tailored guidelines for the individuals.

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Comparative Study of Minimum Ripple Switching Loss PWM Hybrid Sequences for Two-level VSI Drives

  • Vivek, G.;Biswas, Jayanta;Nair, Meenu D.;Barai, Mukti
    • Journal of Power Electronics
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    • v.18 no.6
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    • pp.1729-1750
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    • 2018
  • Voltage source inverters (VSIs) are widely used to drive induction motors in industry applications. The quality of output waveforms depends on the switching sequences used in pulse width modulation (PWM). In this work, all existing optimal space vector pulse width modulation (SVPWM) switching strategies are studied. The performance of existing SVPWM switching strategies is optimized to realize a tradeoff between quality of output waveforms and switching losses. This study generalizes the existing optimal switching sequences for total harmonic distortions (THDs) and switching losses for different modulation indexes and reference angles with a parameter called quality factor. This factor provides a common platform in which the THDs and switching losses of different SVPWM techniques can be compared. The optimal spatial distribution of each sequence is derived on the basis of the quality factor to minimize harmonic current distortions and switching losses in a sector; the result is the minimum ripple loss SVPWM (MRSLPWM). By employing the sequences from optimized switching maps, the proposed method can simultaneously reduce THDs and switching losses. Two hybrid SVPWM techniques are proposed to reduce line current distortions and switching losses in motor drives. The proposed hybrid SVPWM strategies are MRSLPWM 30 and MRSLPWM 90. With a low-cost PIC microcontroller (PIC18F452), the proposed hybrid SVPWM techniques and the quality of output waveforms are experimentally validated on a 2 kVA VSI based on a three-phase two-level insulated gate bipolar transistor.

Carbon neutrality potentials in local governments under different forest management - The Study Case of Paju and Goseong - (산림관리에 따른 기초지자체 규모의 탄소중립 가능성 평가 - 파주시와 고성군을 대상으로 -)

  • Lee, Do-Hyung;Choe, Hye-Yeong;Kim, Joo-Young;Cheong, Yu-Kyong;Kil, Sung-Ho
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.25 no.3
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    • pp.17-28
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    • 2022
  • We evaluated the effect of CO2 offsetting by estimating changes in carbon uptake under various forest management scenarios and proposed forest management strategies to achieve carbon neutrality. Paju and Goseong, which have relatively large forest areas but different industrial characteristics, were selected for the study sites. The current state of forest distribution was analyzed using forest type maps and aerial photographs, and the amount of carbon uptake was calculated using the equation presented by the IPCC Guidelines for National Greenhouse Gas Inventories and the national emission/absorption coefficients from the Korea National Greenhouse Gas Inventory Report. As of 2015, the forest carbon absorption in Paju and Goseong was 49,931 t/yr and 94,225 t/yr, respectively, and the annual carbon absorption per unit area was 2.28 t/ha/yr and 2.16 t/ha/yr. Under the forest management scenarios, the annual maximum carbon absorption per unit area is estimated to increase to 5.68 t/ha/yr in Paju and 4.22 t/ha/yr in Goseong, and this absorption would increase further if urban forests were additionally created. Even if the current forests of Paju and Goseong are maintained as they are, emissions from electricity use can be sufficiently offset. However, by applying appropriate forest management strategies, emissions from sectors other than electricity use could be offset. This study can be applied to the establishment of carbon absorption strategies in the forest sector to achieve carbon neutrality.

Performance of different absorber materials and move-in/out strategies for the control rod in small rod-controlled pressurized water reactor: A study based on KLT-40 model

  • Zhiqiang Wu;Jinsen Xie;Pengyu Chen;Yingjie Xiao;Zining Ni;Tao Liu;Nianbiao Deng;Aikou Sun;Tao Yu
    • Nuclear Engineering and Technology
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    • v.56 no.7
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    • pp.2756-2766
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    • 2024
  • Small rod-controlled pressurized water reactors (PWR) are the ideal energy source for vessel propulsion, benefiting from their high reactivity control efficiency. Since the control rods (CRs) increase the complexity of reactivity control, this paper seeks to study the performance of CRs in small rod-controlled PWRs to extend the lifetime and reduce power offset due to CRs. This study investigates CR grouping, move-in/out strategies, and axially non-uniform design effects on core neutron physics metrics. These metrics include axial offset (AO), core lifetime (CL), fuel utilization (FU), and radial power peaking factor (R-PPF). To simulate the movement of the CRs, a "Critical-CR-burnup" function was developed in OpenMC. In CR designs, the CRs are grouped into three banks to study the simultaneous and prioritized move-in/out strategies. The results show CL extension from 590 effective full power days (EFPDs) to 638-698 EFPDs. A lower-worth prioritized strategy minimizes AO and the extremum values decrease from -0.69 and + 0.81 to -0.28 and + 0.51. Although an axially non-uniform CR design can improve AO at the beginning of cycle (BOC), considering the overall CR worth change is crucial, as a significant decrease can adversely impact axial power distribution during the middle of cycle (MOC).

Characterizing Business Strategy in a New Ecosystem of Big Data (빅데이터 산업 활성화 전략 연구)

  • Yoo, Soonduck;Choi, Kwangdon;Shin, Sungyoung
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.1-9
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    • 2014
  • This research describes strategies to promote the growth of the Big Data industry and the companies within the ecosystem. In doing so, we identify the roles and responsibilities of various objects of this ecosystem and Big Data concepts. We describe the five components of the Big Data ecosystem: governance, data holders, service users, service providers and infrastructure providers. Related to the Big Data industry, the paper discusses 13 business strategies between the five components in the ecosystem. These strategies directly respond to areas of research by the Big Data industry leading experts on its early development. These strategies focus on how companies can gain competitive advantages in a growing new business environment of Big Data. The strategy topics are as follows: 1) the government's long term policy, 2) building Big Data support centers, 3) policy support and improving the legal system, 4) improving the Privacy Act, 5) increasing the understanding of Big Data, 6) Big Data support excavation projects, 7) professional manpower education, 8) infrastructure system support, 9) data distribution and leverage support, 10) data quality management, 11) business support services development, 12) technology research and excavation, 13) strengthening the foundation of Big Data technology. Of the proposed strategies, establishing supportive government policies is essential to the successful growth of thee Big Data industry. This study fosters a better understanding of the Big Data ecosystem and its potential to increases the competitive advantage of companies.