• Korean Journal of Health Education and Promotion
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• v.29 no.4
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• pp.15-28
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• 2012

Objective: This paper aims to describe health promotion (HP) research according to HP activities, strategies, target population, and settings, and to explore challenges for HP to reflect principles and values. Methods: A content analysis was employed for all research reports funded by the Korea Health Promotion Foundation from 2005 to 2011. Content analysis was conducted according to the HP activities and strategies as mentioned in the Ottawa Charter, and by target population and setting. Challenges for HP research were explored by priority actions suggested by the International Union for Health Promotion and Education. Results: The total number of research was 384. The most popular topic was on HP actions for reorienting health services, followed by developing personal skills, creating supportive environments, building healthy public policy, and strengthening community actions. Research focusing on enabling strategies was most dominant among the HP strategies, while both advocating and mediating strategies were unlikely to be studied. An even distribution was found across target populations. The most popular setting was communities, followed by workplaces and schools. Conclusion: HP research tends to be anchored on bio-medical, individualized, and behavioral perspectives. A discussion was made to overcome this tendency by employing HP in social sciences theory and methods.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.2
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• pp.265-279
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• 1993

The channel of distribution exists for the purpose of moving product from the manufactuerer to the final consumer. In order to satisfy consumer needs, channels provide for the those products to arrive at the right place, at the right time and in the quantity, quality and price desired. Currently, there has been an emerging interest in the improvement of distribution system in many areas of industries and Korean government because of a market liberalizatiion begun at 1989 and still has processed step by step. In the wave of market liberalization, an understanding of the channel of distribution and structure would be very crucial when developing the opportunities of competitive advantages in Korean apparel industry. The purposes of this study were to investigate the determinants of the distribution channel and to identify how to respond to the market liberalization for developing the possible future strategies in the apparel industry. Data for this study were obtained from interviews with managers in apparel company in addition to a questionnaire mailed to over 106 middle management position of apparel company. Data were analyzed by using descriptive statistics. The results of this study were summarized as follows. 1. In the distribution channel of the apparel industry, a vertical marketing system, comprising producer, apparel company, retailer, prevailed without intermediaries such as wholesalers or vendors. Especially, the apparel company controlled marketing channel members. This type of system may reflect added product cost and may be not advantageous to retailers and consumers because most apparel companies are responsible for its own transfortation, storage and stocks after season. 2. In the view of market liberalization, most apparrel companies showed double-edged viewpoints. In terms of positive aspect, it would give stimulus to broaden variety of fashion merchandise and to improve product quality of fashion merchanise which were the most disadvantageous factors in competing with oversea's brands. In terms of negative aspect, it would bring the bankruptcy of small or medium sized apparel firms and the foreign products' penetration in domestic market. From this study, severel recommedations were suggested forward to improve the present condition in apparel industry. They included eliminating the power of apparel company and reinforcing middlemen for more efficient distribution system and for satisfying consumer needs in rapidly changing environment. Also it included government supports, reinforcement of information system, improvement in channel structure, and career development program in conjunction with apparel companies and academic society for improving scientific management and future potential strategies in Korean apparal industry.

• Journal of the Korea Society of Computer and Information
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• v.26 no.9
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• pp.167-180
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• 2021

Since the mid-1990s, small and medium distribution and retail businesses have been experiencing difficulties due to the active entry of domestic and foreign distribution companies into the distribution industry. Accordingly, in 2003, the government established a small and medium distribution logistics center to secure self-sustainability and strengthen the competitiveness of small and medium distribution and retail businesses. However, in the rapidly changing distribution environment, small and medium distribution logistics centers were becoming increasingly difficult. To strengthen the management capabilities of small and medium distribution logistics centers, 4 primary factors (management operational ability, employee professional competency enhancement, product delivery, customer CS management) and 16 secondary factors were established based on literature research and FGI. We intend to derive the final weight and priority of these factors using AHP, and establish strategies to strengthen the competitiveness of small and medium distribution logistics centers.

• Journal of Distribution Science
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• v.12 no.7
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• pp.103-110
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• 2014

Purpose - This study attempts to examine the new concept of mobile internet users' lifestyles through empirical analyses based on the i-VALS concept study that had classified the VALS program, among others, aiming at internet users. Research design, data, and methodology - A total of 300 questionnaire copies were distributed, of which 273 were collected; only 244 were used for the empirical study after excluding some inappropriate or unusable ones. To analyze the data collected, the SPSS/WIN 19.0 statistical package was used, and the lifestyles of mobile internet users were reclassified after analyzing the reliability and validity of the responses. Results - The study involved the empirical analyses of the new concept of the mobile internet users' lifestyles based on the i-VALS concept study, of which the subjects were internet users. Conclusion - It is possible to provide enterprises with more systematic and objective fundamental data based on the characteristics of mobile internet users' lifestyles, to help enterprises with their establishment of market segmentation strategies for promoting mobile shopping in the future.

• Journal of Distribution Science
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• v.17 no.2
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• pp.35-42
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• 2019

Purpose - There is little research on the market of foreign infant education materials. So, it is needed to deeply examine the development and preference factors of foreign infant education materials. Therefore, this study presents a future method and model for analyzing the important variables of buying foreign infant education materials. Research design, data, and methodology - The conjoint analysis method and model of this paper is used as follows. Conjoint analysis method is possible to derive the attributes to be analyzed through the model of the preferred factors, and then to derive the sub-attributes of the attributes. Results - This study derived preference attributes between brand benefit, equity (brand image, loyalty, awareness), distribution network (department store, specialty stores, discount store, internet mall), and service quality (tangibles, reliability, responsiveness, assurance, empathy) in infant education materials conjoint model. Conclusions - Since the opening of the education market in Korea, parents have a high education level due to low birth rate. The advantages of the conjoint analysis method have been extended to the study of infant education materials. Based on this, this paper will identify important attributes that are considered in preference of foreign infant education materials and help to establish and implement future marketing strategies.

• The Journal of Industrial Distribution & Business
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• v.8 no.6
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• pp.33-40
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• 2017

Purpose - This study attempted to discover the impact of the Korea-China FTA(Free Trade Agreement) on electronic products distribution industry. Strategies will be provided to expand both countries' trade after the Korea-China FTA. Research design, data, and methodology - This study analyzed the differences before and after the Korea-China FTA, using an RCA(Revealed Comparative Advantage) index, TC(Technology Sophistication Index) index and TSI(Trade Specialization Index) that considered the FTA tariff situation. Data was collected from the International Trade Statistics Database and Korea, China Customs Service. Results - The results indicate that following the Korea-China FTA, China and Korea's bilateral trade of electronic products is expected to expand, and both countries will experience net welfare gains from the markets' expansion. Korea is competitive in several key products, although it faces competition from China. China's electronic products' competitiveness have indicated an increasing trend. Conclusions - The two countries should closely cooperate and communicate with each other. Ultimately, Korea should focus on high-tech, sophisticated techniques to gain market advantage. On the other hand, with the tariff decrease as well as the labor cost and labor force base, China will greatly be able to benefit from the manufacturing of medium- to low-end products in the future.

• Journal of Distribution Science
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• v.12 no.5
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• pp.71-80
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• 2014

Purpose - The object of this paper is to ascertain how Japan has become a powerful trader in the international grain market. A case in point is the world's third largest U.S. major grain trader, Gavilon, merged with general trading company Marubeni in 2012. What are Japan's strategies and their implications? Research design, data, and methodology - The study analyzed Japanese Ministry of Agriculture, Forestry, and Fisheries data, and data from daily and weekly papers. The paper employed various data and research methodologies. Results - The Lee Myeong-Bak government tried for three years to create a company similar to Cargill, but the project eventually failed. On the other hand, Japan has emerged as a leader in the international grain distribution market for the past 50 years, with the cooperation of government and private companies. Conclusion - The findings of this study show that Korea, China, India, and other countries' international major grain companies now compete to be powerful, major grain traders. South Korea could be the leader of the international grain market through the development of a more careful and long-term strategy.

• The Journal of Industrial Distribution & Business
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• v.4 no.2
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• pp.41-49
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• 2013

Purpose - Currently, the distribution environment has been changing rapidly because of the advent of super-supermarkets (SSM),which adopt the "price break" and "lowest price" strategies. Specifically, a diversification of the distribution environment allowed customers to reasonably decide where to shop. With a broadened range of criteria governing the choice of a store, determining changes in the distribution environment should be based on customer satisfaction surrounding the service levels of SSMs. This study examines the effects of service quality and product quality of SSMs on customer satisfaction levels, and analyzes whether these factors affect customers' revisit intention directly. Research design and methodology - A survey method was used and 127 SSM customers responded to the questionnaires that were developed to measure service quality, product quality, customer satisfaction, and store revisit intention. A multi-regression analysis was used to test the hypotheses. Results - Except hypothesis 2, the other seven hypotheses were supported. Hypothesis 2 suggested a positive relationship between product factors and customer satisfaction. Conclusions - This study found a systematic effect of service factors and product factors on customer satisfaction and word-of-mouth, and consequently on store revisit intention.

• Journal of Distribution Science
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• v.19 no.6
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• pp.29-39
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• 2021

Purpose: This study aims to measure whether market orientation, entrepreneurial orientation, and marketing capabilities affected the business performance of salted fish distribution in Kapuk warehouse, West Jakarta at the beginning of the COVID-19 pandemic. This prolonged and difficult pandemic has had an impact on the business of selling salted fish, challenging organisations' ability to maintain business performance. Research design, data and methodology: This study uses a PLS-SEM model approach using Smart PLS 3.0 and a questionnaire as the instruments. The conditions during the observation include 77 distributors who chose to keep doing business, and the research sample were measured by the number of distributors (business actors or people in charge). In this study, the variables of marketing capabilities, market orientation, and entrepreneurial orientation were used to analyse business performance. Results: Interestingly, the results of the study succeeded in explaining that during a pandemic market, both entrepreneurial orientation and marketing ability affected current business performance, although marketing ability remains an inconsistent mediator. Conclusions: This result serves as a reminder that surviving is the priority which must be focused on now, rather than crafting strategies to excel in competition that consume valuable effort and resources.

• Journal of Distribution Science
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• v.20 no.2
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• pp.11-18
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• 2022

Purpose: The purpose of this paper is to investigate the influence of brand equity on customer purchase decision (CPD) of products for retailers distribution (RB) in Ho Chi Minh city, Vietnam. There are five elements in the brand equity model such as brand awareness, brand association, brand loyalty, perceived quality, and pricing policy. Research design, data and methodology: Qualitative methodology was used for exploring the research model and variables. The survey was conducted to collect data from 251 respondents who bought products at RB in Ho Chi Minh city, which is based on a Likert scale. The collected data were analyzed with the reliability of the scale, exploratory factor analysis, and research hypothesis testing by SPSS 22. Results: The results obtained revealed that brand awareness, brand association, perceived quality, and pricing policy have a significant impact on CPD for RB. Furthermore, the results showed that perceived quality is the most significant component in influencing CPD at retailers. Conclusions: From the research results, some management implications that RB should focus on are perceived quality, choice of pricing policies and strategies, brand building and development to attract more customers as well as enhance its image to improve customers' purchasing decisions of products at retail distributors chain.