• 유통과학연구
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• 제20권10호
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• pp.105-117
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• 2022

Purpose: The digital healthcare business is rapidly growing due to the COVID-19 pandemic, and the medical service platform business based on smartphone apps is globally expanding. This study targeted medical information online to offline (O2O) platform users in the medical service field. It verified the effect relationship revealed in the continuous use intention of the platform with the mediation of platform quality components, namely perceived benefits, flow experience, and use satisfaction. Research design, data and methodology: Based on previous studies, three medical information O2O platform quality components, namely system quality, information quality, and service quality, were defined. And the questionnaire survey was carried out targeting 359 leading medical information O2O platform users in Korea. Results: As a result of the analysis, it was confirmed that system quality and service quality had a positive (+) effect on satisfaction and continuous use intention with the mediation of perceived benefits and flow experience. Meanwhile, information quality had a negative effect (-) on perceived benefits and flow experience and did not affect use satisfaction and continuous use intention. Conclusions: Consequently, it was ascertained that the system quality and service quality affecting user behavior and experience were more significant factors than information quality to medical information O2O platform users from the medical service aspect.

• 유통과학연구
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• 제22권1호
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• pp.79-94
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• 2024

Purpose: The popularity of social media has altered how customers interact with businesses, and an increasing number of customers prefer to voice their complaints on social media. Bystanders can observe the customer complaint process on social media, but the impact of transparency on bystanders remains uncertain. Therefore, this study established and verified a model for defining the effect of transparency and service recovery types on bystanders. Research Design and Methodology: In this study, we used the internet survey platform "So Jump" to collect data. And we validated three studies with SPSS 26.0 and Smart PLS 4.0. Result: First, we showed that the transparency process (vs. result) is more likely to increase customer forgiveness and E-loyalty and reduce E-NWOM intention among bystanders. Second, customer forgiveness also plays a complementary mediating role between transparency and E-loyalty, as well as between transparency and E-NWOM intention. Finally, we found a modest interaction effect between transparency (process vs. result) and service recovery types (psychological vs. tangible vs. hybrid) on bystanders' customer forgiveness and E-loyalty. Conclusions: This study provides actionable recommendations for how service managers can effectively employ social media as a means for distributing feedback information to manage service recovery in the future.

• 인터넷정보학회논문지
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• 제2권4호
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• pp.1-10
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• 2001

본 논문에서는 지능망에서 서비스 제어 로직의 호 분배 서비스 특징에 대한 요구사항을 정의한다. 또한. 각 가입자마다 지정한 호 분배률에 따라 호 분배할 수 있도록 호 분배 메커니즘을 제안한다. 호 분배 메커니즘은 지능망에서 정보료 수납대행 서비스에서 발전되었다. 본 논문에서의 호 분배 메커니즘은 순환 분배 또는 계층 분배 방식이 아닌 퍼센티지 분배 방식을 채택하였다. 호 분배 메커니즘은 호 입력, 출력, 호 분배 처리 로직 부, 랜덤넘버 생성기 가입자 데이터베이스 등으로 구성된다. 본 논문에서는 호 분배 메커니즘을 위한 실제적인 구현 알고리즘을 제시하고. 이를 위한 호 분배 결정 지시 산출 방법을 제안하였다. 호 분배 결정 지시 산출 방법에는 C 언어에서 제공하는 rand( ) 함수, 시스템 클럭, 제안된 알고리즘 등이 있다. 최적의 호 분배 메커니즘을 위하여, 3가지 방법에 대한 발생 패턴. 발생 수 등을 측정하여 평가하였다.

• 대한전기학회논문지:전력기술부문A
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• 제50권2호
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• pp.76-82
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• 2001

This paper presents a approach for a service restoration and optimal reconfiguration of distribution network using Genetic algorithm(GA) and Tabu search(TS) method. Restoration and reconfiguration problems in distribution network are difficult to solve in short times, because distribution network supplies power for customers combined with many tie-line switches and sectionalizing switches. Furthermore, the solutions of these problems have to satisfy radial operation conditions and reliability indices. To overcome these time consuming and sub-optimal problem characteristics, this paper applied Genetic-Tabu algorithm. The Genetic-Tabu algorithm is a Tabu search combined with Genetic algorithm to complement the weak points of each algorithm. The case studies with 7 bus distribution network showed that not the loss reduction but also the reliability cost should be considered to achieve the economic service restoration and reconfiguration in the distribution network. The results of suggested Genetic-Tabu algorithm and simple Genetic algorithm are compared in the case study also.

• 유통과학연구
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• 제19권12호
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• pp.57-69
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• 2021

Purpose: This study aims to measure whether the business performance of Padang restaurants in North Jakarta is primarily affected by service distribution strategy and other factors, specifically the local-based organizational culture and entrepreneurial orientation. Research design, data and methodology: This quantitative research has used Structural Model-Partial Least Square (PLS-SEM) with SMART PLS 3.0 as the analytical tool. The study's sample focus is the owner or person in charge of the Padang restaurant business in North Jakarta. Data has been collected using a questionnaire instrument with a Likert scale scale ('1-strongly disagree' to '5-strongly agree'). A total of 86 samples with a random technique were obtained from three areas in North Jakarta: Kelapa Gading, Pademangan, and Penjaringan. Results: Interestingly, this research finds that service distribution strategy does not affect business performance, either directly or indirectly. Business performance in this study is affected by entrepreneurial orientation. In additional results, the local organizational culture significantly affects the entrepreneurial orientation, but does not affect the business performance in terms of management process. Conclusions: This study provides practical implications for restaurant businesses regarding the use of local cultural concepts to consider strategies for survival in today's challenging times while continuing operations during limitations.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권8호
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• pp.4212-4226
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• 2019

In this paper, a design and implementation for direct deal distribution platform is proposed to bypass the complex traditional distribution structure of agricultural market, as one of the fields where distribution patterns have changed. In the case of domestic agricultural distribution, demand and supply are unstable since the sales market is excessively concentrated in the designated wholesale market. Besides sales must go through multiple stages of distribution leading to problems in freshness and stability of agricultural products and downward pressure on profit margins for producers. To solve the above mentioned issues, we propose a cloud service convergence direct deal distribution platform based on asynchronous-driven Node.js. The proposed platform can facilitate a variety of direct trading functions and also access to visualization information related to agricultural products, which may increase user confidence at an intermediary-free direct transactions platform. First, we describe the requirements of intermediary-free direct transactions of agricultural products and transaction entities. Next the database structure and transaction functions are designed and then implemented according to those requirements. Finally, an API based cloud convergence service structure is designed to provide the analyzed information to ensure a trustworthy system.

• 유통과학연구
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• 제17권4호
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• pp.69-76
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• 2019

Purpose - The purpose of this study is to examine the effect of basic value satisfaction on service quality evaluation and customer loyalty and the moderating effect of Bargain-proneness in this process. Specifically, I analyzed the influence of basic value satisfaction, the mediating effect of service quality evaluation, and the moderated mediation effect of Bargain-proneness. Research design, data, and methodology - Data collection for this study was conducted for adults over 18 years of age with shopping experiences in traditional market within a month around the traditional market in the metropolitan area. A total of 250 questionnaire response data was obtained. Hypotheses were tested using SPSS. The PROCESS macro method was used to verify the mediating effect of the service quality evaluation on the relationship between basic value satisfaction and customer loyalty. Hierarchical regression analysis was performed to analyze the moderated mediation effect of the bargain-proneness tendency. Results - Empirical results showed that the basic value satisfaction affected service quality evaluation and customer loyalty. Specifically, it has been found that it directly affects customer loyalty and indirectly influences through service quality evaluation. The moderated mediation effect of the bargain-proneness tendency in the process of basic value satisfaction affecting customer loyalty through service quality evaluation has been verified. In other words, the higher the bargain-proneness tendency, the more influence the basic value satisfaction has on the favorable service quality evaluation. Conclusions - This study contributed to the distribution literature in that it attempted a new empirical study considering the variable 'bargain-proneness tendency', which had not received much academic attention in the past. Furthermore, this study contributed academically in that it presented important moderating variables that should be paid attention in the field of distribution studies. In this study, bargain-proneness was used with a focus on traditional markets, but this variable could play an significant role in future offline distribution studies that should pay attention to meet hedonic needs of shopping. These results suggested that traditional market practitioners should focus on the basic value and that the bargain-prone consumer segment should be considered as a target.

• 유통과학연구
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• 제16권12호
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• pp.81-93
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• 2018

Purpose - The purpose of this study was to propose a specific and empirical continuous transaction strategy through service quality of improvement to small and medium Korean companies whose main business is B2B distribution and sale of general-purpose SW. Research design, data, and methodology - The research procedure is largely divided into two phases. In the first phase, the service quality, the customer satisfaction, and the continuous transaction research hypothesis and the verification are carried out. Experimental data were collected from 450 companies, CEO companies of SMEs innovation institutes, and 510 companies from medium and large enterprises. From September 15 to October 5, 2015, 215 questionnaires were used. And research hypothesis and test were conducted by SPSS SW Ver. 20. Results - The results of the study confirm that service quality has a positive effect on customer satisfaction and continuous transaction: as the detailed items for improving the service quality, 'responsiveness', 'assurance' and 'empathy' have been adopted. Therefore, there are critical factors of a company's survival through continuous transaction. Conclusions - Through this study, we confirmed that the survival of small businesses require continuous improvement in service quality. Among the factors improving service quality, empathy means service satisfaction of customers; so, it is necessary to continuously improve it by evaluating customer satisfaction. Responsiveness means rapid response to customer needs and reliability; it is necessary to enhance customer responsiveness by continuous job training and service training. Finally, assurance is the same as sales product or after service. This means that it is necessary to not only issue the "supply contract," but also improve the reliability of the sales product by securing the competence of the consulting professional. However, because the service quality measurement factors selected in this study are the measurement factors that are mainly applied to large companies or those in the service industries, it is important to consider the type of sales of software distribution companies.

• 유통과학연구
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• 제7권1호
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• pp.5-34
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• 2009

인터넷 환경은 화훼 유통 서비스를 급격히 변화 시켰을 뿐만 아니라, 화원의 경쟁 방식 자체를 변화시켰다. 이러한 변화의 중심에는 ROSEWeb 솔루션이 있었다. 사용자 환경이 모바일 인터넷으로 전환되고 있고, 온라인 서비스 업체들은 비즈니스 컨버전스를 통해 새로운 서비스를 제공하고 상황이다. 이에 본 사례연구는 (주)뉴런의 ROSEWeb 사례를 통해 유통과 정보기술이 결합한 비즈니스 모델을 이해하고 이와 관련된 주요 이슈를 파악하여 기업들이 새로운 비즈니스 가치를 창출하기 위한 비즈니스 모델과 화훼 유통 서비스 전략을 수립하는데 있어서 좋은 가이드라인을 제시하고자 한다. 본 사례연구는 인터넷 화훼 유통 서비스뿐만 아니라 인터넷 비즈니스의 다양한 서비스 영역에서 창업이후 단계별 사업 전략수립을 위한 기본 모델로 폭 넓게 적용 할 수 있을 것이다. 사례 내용은 외부환경 측면(화훼 유통서비스 시장, 협회-화원간 전략적 파트너십 관계)과 내부환경 측면(ROSEWeb 솔루션, 비즈니스 모델, 수익원)으로 나누어 구성되어 있다. 각 장의 내용들을 이 두 관점에서 살펴본다면 모바일 인터넷 환경에서 새로운 서비스를 준비하는 기업들에게 많은 시사점을 제공할 수 있을 것으로 기대된다. 마지막으로 이 사례를 읽고 두 가지 의문을 가지고 토의를 했으면 한다. "인터넷 포탈업체들이 화훼 유통서비스에 진입했을 때 ROSEWeb은 지속적으로 경쟁우위를 확보할 수 있는가?"와 "(주)뉴런의 다음 비즈니스 모델은 무엇인가?"

• 유통과학연구
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• 제17권12호
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• pp.43-54
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• 2019

Purpose: Marine transportation companies must improve service quality to secure competitive advantage and continuous relationships with customers. This study explores the value and necessity of service quality in the industry by empirically identifying the factor that would have the largest effect on the improvement of service quality, also examining whether such improvement may actually influence continuous relationships. Research design, data and methodology: Based on an online survey with those in the Korean marine transportation industry, this study conducted statistical analyses using structural equation modeling. Based on relevant previous studies, the current study constructed a total of 55 survey questions. Finally, 281 questionnaires were collected, but 68 were excluded owing to invalid responses. Results: Information service attribute had the largest effect on service quality, whereas communication did not demonstrate a significant influence. In addition, distribution and information services exerted a positive effect on service satisfaction through service quality, and finally influenced relationship continuity. Conclusions: The results shows that marine logistics service quality strategies which were centered on time or local factors, should be considered in terms of the development of innovative services. In particular the improvement of information service systems and strategies in changed business environment.