• Journal of Distribution Science
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• v.19 no.5
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• pp.49-60
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• 2021

Purpose: This study aimed to explore the variables that may play a significant role in inducing Facebook users to use Facebook as online information distribution channels continuously. Research design, data, and methodology: The population of this study are all Facebook users who have actively used Facebook as a social media as online information distribution for at least one year. Purposive sampling technique was used in this study and 290 respondents were enrolled. The data was collected using a questionnaire and further analyzed with path analysis and SEM-PLS approach. Result: The results showed that perceived ease of use, perceived critical mass, perceived enjoyment, and perceived information intelligence have a positive and a significant effect towards perceived usefulness. Perceived usefulness also has a positive and significant effect on users' attitude, and users' attitude has a positive and significant effect on intentions to use Facebook continuously among its users. Conclusions: Hence, it is important for Facebook as an online information distribution channel to maintain its perceived usefulness in order to create a positive impact on its users' and induce Facebook users' to use social media continuously.

• Journal of Distribution Science
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• v.12 no.7
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• pp.103-110
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• 2014

Purpose - This study attempts to examine the new concept of mobile internet users' lifestyles through empirical analyses based on the i-VALS concept study that had classified the VALS program, among others, aiming at internet users. Research design, data, and methodology - A total of 300 questionnaire copies were distributed, of which 273 were collected; only 244 were used for the empirical study after excluding some inappropriate or unusable ones. To analyze the data collected, the SPSS/WIN 19.0 statistical package was used, and the lifestyles of mobile internet users were reclassified after analyzing the reliability and validity of the responses. Results - The study involved the empirical analyses of the new concept of the mobile internet users' lifestyles based on the i-VALS concept study, of which the subjects were internet users. Conclusion - It is possible to provide enterprises with more systematic and objective fundamental data based on the characteristics of mobile internet users' lifestyles, to help enterprises with their establishment of market segmentation strategies for promoting mobile shopping in the future.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.4
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• pp.1351-1372
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• 2022

A self-organizing multiple unmanned aerial vehicles (multi-UAVs) deployment based on virtual forces has a difficulty in ensuring the quality-of-experience (QoE) of users because of the difference between the assumed center for users in a hotspot and an actual center for users in the hotspot. This discrepancy is aggravated in a non-uniform and mobile user distribution. To address this problem, we propose a new density based virtual force (D-VF) multi-UAVs deployment algorithm which employs a mean opinion score (MOS) as a metric of QoE. Because MOS is based on signal-to-noise ratio (SNR), a sum of users' MOS is a good metric not only to secure a wide service area but to enhance the link quality between multi-UAVs and users. The proposed algorithm improves users' QoE by combining virtual forces with a random search force for the exploration of finding multi-UAVs' positions which maximize the sum of users' MOS. In simulation results, the proposed deployment algorithm shows the convergence of the multi-UAVs into the position of maximizing MOS. Therefore, the proposed algorithm outperforms the conventional virtual force-based deployment scheme in terms of QoE for non-uniform user distribution scenarios.

• Proceedings of the Korea Water Resources Association Conference
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• 2022.05a
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• pp.458-458
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• 2022

It is essential to reduce global carbon emissions, mainly from energy use. The water supply and distribution sector is a vital part of human society and is one of the primary energy consumers. The procurement and distribution of water require electricity to operate the pump to deliver water to users with sufficient pressure. As the water users are spatially distributed over a wide area, the energy required to deliver water to each user differs depending on the corresponding supplying element (reservoir, tank, pipe, pump, and valve). This difference in energy required for each user also comes with a difference in pressure availability which affects the level of service for individual users and the whole network. Typically, there is a disproportion where users close to the source experience excessively high pressure with low energy consumption. In contrast, remote users need more energy to get the minimum pressure. This study proposes the Energy Return Index (ERI) to quantify the pressure return from particular energy consumption to supply water to each node. The disproportionality can be quantified and identified in the network using the proposed ERI. The index can be applied to optimize the network elements such as pump operation and tank location/size to reach a balanced energy consumption with the appropriate level of service.

• Journal of applied mathematics & informatics
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• v.26 no.3_4
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• pp.563-572
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• 2008

In this paper, we discuss about a generalization of the Key Distribution Pattern which was proposed by C. Mitchell and F. Piper[6]. It is allowing secure communication between every n-pair of users($n\leq2$) in a large network for reducing storage requirements. We further suggest a generalization of K. Quinn's bounds in [9] for the number of subkeys in such general Key Distribution Patterns.

• The Journal of Economics, Marketing and Management
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• v.12 no.5
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• pp.75-89
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• 2024

Purpose: This study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) to explore the impact of ChatGPT users' technology acceptance (performance expectancy, effort expectancy, and social influence) on WOM. Research design, data, and methodology: A survey was conducted targeting ChatGPT users in their 20s or older in Korea and used for analysis. Testing of research hypotheses is performed using SPPS and AMOS. Results: First, ChatGPT users' technology acceptance (performance expectancy, effort expectancy, social influence) was found to have a positive effect on continuous use intention. Second, ChatGPT users' continuous use intention was found to have a positive effect on WOM. Third, ChatGPT users' continuous use intention ChatGPT was found to have a full or partial mediation effect on the relationship between technology acceptance and WOM. Conclusions: These results mean that ChatGPT's outstanding functional utility, convenience of use, and recommendations from people around them have a significant impact on the continuous use intention ChatGPT and WOM. As Generative AI becomes routine, disruptive innovation through Retailtech is expected to promote changes in distribution. This study confirmed the relationship between continuance use/WOM and technology acceptance. Distribution companies need to improve efficiency/convenience using Generative AI and implement various WOM marketing.

• Journal of Korea Multimedia Society
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• v.12 no.7
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• pp.953-961
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• 2009

The usage of DRM-applied digital contents reduces user's convenience, thus it leads the many users to avoid using DRM-applied digital contents. In this paper, therefore, we propose the new distribution model in which the users, who purchase the DRM-applied digital contents, can resale freely those contents to the other users. As a result, the proposed model induces the users to distribute contents soundly by including them in one of distribution objects. For the purpose of this, in this paper, we propose that a packaged content and usage rights are transferred to another user by using a method which based on some existing digital ticket or coupon. In addition, the security of the proposed system is discussed for the double transfer, the forgery and the modification of usage rights, and the reproduction of contents and usage rights.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.1 no.1
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• pp.38-46
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• 1991

This paper pro poses a ley distribution system based on identification information. The system uses an indivdual user's identification instead of the public file used in the Diffie-Hellman sustem. It does not require any services of a center to distribute work keys and users to keep directory public file. We propose an identity-based key distribution system for generating a commom secret conference kdy for two or more users. We assume users are connected in a ring network. Message among users authenticated using each user's identification informa-tion. The security of the our proposed system is based on the difficulty of both factoring large numbers and computing discrete logarithms over large finite fields.

• Journal of Distribution Science
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• v.21 no.12
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• pp.59-69
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• 2023

Purpose: Consumers can experience better service for distribution of products with payment technology such as QRIS (Quick Response Code Indonesian Standard) compared to conventional purchase methods. This research aims to determine the experience of QRIS service users in Indonesia. Perceived Usefulness, Ease of Use, and Perceived Security were independent factors. Behavioral Intention to Use is the dependent variable. Furthermore, Word of Mouth Attitude is an intervening variable. Research Design, Data, and Methodology: Involving active QRIS users in a survey-based quantitative study in Indonesia. A survey sample of 400 people was taken from data records of 30.87 million QRIS users in Indonesia. Data were analyzed using SEM-PLS. Results: Show that Perceived Usefulness and Perceived Ease of Use significantly impact Attitudes Word of Mouth, and Behavioral Intention to Use. This research also found that Behavioral Intention to Use does not significantly impact Perceived Security. Conclusion: QRIS, as a revolutionary innovation, offers faster payments than previous methods, with a payment time of no more than one minute. QRIS is seen as valuable, simple, and safe, disseminating information to the public and continuing to use QRIS. The implications of this research are very significant in accelerating the flow of distribution of goods and services and facilitating transactions.

• Journal of Distribution Science
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• v.22 no.3
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• pp.83-92
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• 2024

Purpose: With the rapid information distribution of sport-related SNS, sport industry has utilized SNS as technical solution to distribute sport and health-related information. The current study examined the effect of SNS information use for running-specific content on running engagement and psychological well-being. Research design, data and methodology: Data were collected via online survey of participants in marathon events of United States. Descriptive statistics and Chi-square test were conducted to compare demographics and psycho-behavioral outcomes among SNS information users and non-users for running-specific contents. Multivariate hierarchical regression was next employed to examine research hypotheses. Results: A mass-participant running event was used to test seven hypotheses related to the potential role of SNS for running content in promoting running engagement and life satisfaction. In general, findings revealed that use of SNS for running content along with frequency of use can perhaps facilitate running intensity and influence participation in running-related outdoor activities. Furthermore, while overall life satisfaction did not appear to be influenced by use of SNS for running content, there was a demonstrated influence on the individual satisfaction domains. Conclusions: The findings of current study suggest that sport SNS is information distribution media enhancing users' engagement and their six life satisfaction domains. Further implications were discussed.