• 제목/요약/키워드: Distribution Strategy

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온라인 쇼핑을 이용하는 소비자 특성이 옴니채널 전략에 미치는 영향 (The Effects of Consumer Characteristics Using Online Shopping on Omni-Channel Strategy)

  • 오형술;조수연;유정상
    • 대한안전경영과학회지
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    • 제19권2호
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    • pp.173-180
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    • 2017
  • Omni-channel strategy is an innovative paradigm for integrated information distribution of inventory, sales, operations, marketing, delivery, pickups and returns in supply chain management. Recently the distribution strategy faces new challenges with the advent of mobile distribution channels. Social media with countless apps imposes additional stress on supply chain operations. Due to these changes, distribution network in supply chain is changing naturally and rapidly from multi-channel to omnni-channel platform. Recently numerous domestic distributors establish and adapt this new supply chain optimization tool as a part of seamless flow of movements of goods from one channel to other channels. The objective of this paper is to present a preliminary findings on how omnni-channel affects the supply chain management. A survey is used to ascertain in the degree of omnni-channel implementation and statistical evidence is provided to test sets of hypothesis. The results of the questionnaire showed that consumers' purchasing styles differed by gender, age, purchase purpose, and product type. In particular, women consider purchasing experience in omni-channel to be important. As food and household goods can be conveniently shipped, consumers prefer online purchasing it. Conversely, consumers tend to favor omni-channel strategy in connection with offline experience in IT products.

유통경로에 있어서 거래특성에 따른 전략적 제휴 및 성과에 관한 연구

  • 이수동;우창완
    • 한국유통학회지:유통연구
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    • 제3권1호
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    • pp.99-121
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    • 1998
  • This study is to develop and test the types of choice strategy of alliance choice modes of the marketing channel. Previous studies have tended to emphasize such factors as opportunism, asset specificity, frequency as the determinants of the choice strategy. Therefore, this study is to construct a new framework which emphasizes the factors affecting the choice strategy. The purpose of this study is to derive factors affecting in choice of alliance modes. For this study, the data obtained from domestic manufacturing companies was analyzed by use of the discriminant analysis. The results analyzed are that transaction environmental variables affect on the choice strategy to determine the types of strategic alliance modes in marketing channels. And the performance of each mode revealed differently.

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Bus Reconfiguration Strategy Based on Local Minimum Tree Search for the Event Processing of Automated Distribution Substations

  • Ko Yun-Seok
    • KIEE International Transactions on Power Engineering
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    • 제5A권2호
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    • pp.177-185
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    • 2005
  • This paper proposes an expert system that can enhance the accuracy of real-time bus reconfiguration strategy by adopting the local minimum tree search method and that can minimize the spreading effect of the fault by considering the operating condition when a main transformer fault occurs in an automated substation. The local minimum tree search method is used to expand the best-first search method. This method has the advantage that it can improve the solution performance within the limits of the real-time condition. The inference strategy proposed expert system consists of two stages. The first stage determines the switching candidate set by searching possible switching candidates starting from the main transformer or busbar related to the event. The second stage determines the rational real-time bus reconfiguration strategy based on heuristic rules from the obtained switching candidate set. Also, this paper proposes generalized distribution substation modeling using graph theory, and a substation database based on the study results is designed.

자동화된 변전소의 이벤트 발생시 준최적 탐색법에 기반한 모선 재구성 전략의 개발 (Bus Reconfiguration Strategy Based on Local Minimum Tree Search for the Event Processing of Automated Distribution Substation)

  • 고윤석
    • 대한전기학회논문지:전력기술부문A
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    • 제53권10호
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    • pp.565-572
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    • 2004
  • This paper proposes an expert system which can enhance the accuracy of real-time bus reconfiguration strategy by adopting local minimum tree search method and minimize the spreading effect of the fault by considering totally the operating condition when a main transformer fault occurs in the automated substation. The local minimum tree search method to expand the best-first search method. This method has an advantage which can improve the performance of solution within the limits of the real-time condition. The inference strategy proposed expert system consists of two stages. The first stage determines the switching candidate set by searching possible switching candidates starting from the main transformer or busbar related to the event. And, second stage determines the rational real-time bus reconfiguration strategy based on heuristic rules for the obtained switching candidate set. Also, this paper studies the generalized distribution substation modelling using graph theory and a substation database is designed based on the study result. The inference engine of the expert system and the substation database is implemented in MFC function of Visual C++. Finally, the performance and effectiveness of the proposed expert system is verified by comparing the best-first search solution and local minimum tree search solution based on diversity event simulations for typical distribution substation.

Dynamics of Global Distribution after Initial Entry

  • Park, Young-Eun
    • 유통과학연구
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    • 제15권12호
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    • pp.5-19
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    • 2017
  • Purpose - This study involves the following questions: "Does internalization theory fully explain reality?" and "Which additional factors may add extra value to the theory?" To answer these, this study divides market entry mode into two steps, initial and subsequent and then, focuses on the subsequent distribution step; that is, the post-entry strategy after initial entry. In addition, this study relies on finding strategic orientations that affect the decision of post-entry into foreign markets. Research design, data, and methodology - To investigate this, this study examines 252 cases of Korean online games for each foreign market and the distribution mode at the product-team level. Results - The result shows that companies use different distribution strategies as a post-entry mode, like licensing, or joint distribution rather than exclusive distribution, through subsidiaries even if they already have wholly owned local subsidiaries which have enough experience and resources to select the entry modes among various types and then provide full commitment and control. Additionally, it finds that strategic orientation affects post-entry strategies differently. Conclusions - Therefore, this study is noteworthy and significant, as it practically extends the existing theories such as an internalization and distribution for decision making regarding the overseas expansion of entertainment businesses.

Power Flow Study of Low-Voltage DC Micro-Grid and Control of Energy Storage System in the Grid

  • Kim, Dong-Eok
    • Journal of Electrical Engineering and Technology
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    • 제12권2호
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    • pp.549-558
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    • 2017
  • DC distribution has several differences compared to AC distribution. DC distribution has a higher efficiency than AC distribution when distributing electricity at the same voltage level. Accordingly, power can be transferred further with low-voltage DC. In addition, power flow in a DC grid system is produced by only a voltage difference in magnitude. Owing to these differences, operation of a DC grid system significantly differs from that of an AC system. In this paper, the power flow problem in a bipolar-type DC grid with unbalanced load conditions is organized and solved. Control strategy of energy storage system on a slow time scale with power references obtained by solving an optimization problem regarding the DC grid is then proposed. The proposed strategy is verified with computer simulations.

제조업체, 온라인 유통채널 및 오프라인 유통채널 간의 다자간 협상전략에 관한 연구 (Strategic Analysis of the Multilateral Bargaining among the Manufacturer, the Online and the Offline Distribution Channels)

  • 조형래;이민호;임상규
    • 산업경영시스템학회지
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    • 제37권4호
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    • pp.145-153
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    • 2014
  • In this paper, we study the bargaining strategy of a manufacturer who sells a product through the online and offline distribution channels. To do this, we derive and analyze the equilibrium solutions for both simultaneous and sequential bargaining games. The result shows that the optimal bargaining strategy heavily depends on the size of the online distribution channel's loyal customers and the difference between the retail prices of the online and the offline distribution channels. It is also shown that, in some cases, the online distribution channel has incentive to downsize its loyal customers and its retail price for a better bargaining outcome.

배전계통 리클로우저 기반의 자율적 고장복구 방법론 (The Self-Fault Restoration Methodology based on the Recloser in the Distribution Systems)

  • 고윤석
    • 전기학회논문지
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    • 제58권9호
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    • pp.1681-1688
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    • 2009
  • This paper proposes a new fault restoration method which adopts the recloser as top agent to release the problems of the data concentration and fault processing delay of the existing DAS(distribution Automation System) under the ubiquitous distribution system. In proposed method, top agent collects the data based on the multi-casting communication with the tie switches of the interconnection point, and then selects a closed switch(tie switch) to transfer the sound outage load to other feeders based on the heuristic search strategy step by step until the load transfer work is finished. Here, a new heuristic rule is developed which can guarantee the relational load balancing and line loss from the collected voltage data. Finally, the several faults are simulated for typical multi-section and multi-interconnection distribution system to prove the effectiveness of the proposed strategy, in particular, for each simulation cases, the load balancing index and line loss index of the obtained solution from the proposed method is compared with those of all of feasible solutions.

조선기자재 공동물류센터의 RFID 도입 방안 (A Strategy to Implement RFID in the Marine Equipment Distribution Center)

  • 강양석;최형림;김현수;홍순구;박재영
    • 한국IT서비스학회지
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    • 제7권1호
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    • pp.219-235
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    • 2008
  • In this paper, we suggest a strategy to implement RFID in the Marine Equipment Distribution Center. Although RFID technology has be applied to the various business areas, due to the immature technological market and other reasons, for the successful RFID implementations, it is necessary for the company to review RFID implementations methodology. The aims of the Marine Equipment Distribution Center is to share storages for the marine equipment enterprises and to gain the max efficiency in the logistics flow. To achieve this goal RFID can be one of the alternatives. This paper suggests major issues that can help to reach the successful implementation of RFID in the distribution center.

Difference of Motive and Coping Strategy between Anger and Sadness

  • CHOI, Nak-Hwan
    • 산경연구논집
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    • 제11권6호
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    • pp.19-28
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    • 2020
  • Purpose: Current study aimed at exploring the effects of ambient anger versus sadness on motive type and coping strategy type when consumers make decision. It focused on whether the negative affects of the anger and the sadness differentially induce approach versus avoidance motive at the place of making decision, and also explored the coping strategy differences between the consumers under the anger and those under the sadness, that is, which strategy is more used between problem-focused strategy and affect-focused strategy when they are under each negative affect. Research design, data and methodology: The experimental groups were divided into two types of group such as the anger-felt group and the sadness-felt group. The experiment was performed with the between-subjects design based on the anger and the sadness. Questionnaire data were collected from undergraduate students assigned to each of the anger group and the sadness group operated by the scenario method, and the data were used to verify research hypotheses by t-test. Results: - First, the anger induced the approach motive more rather than the avoidance motive in making decision. Second, to cope the negative affects, consumers under the anger used problem-focused strategy more than affect-focused strategy, while those under the sadness used affect-focused strategy more than problem-focused strategy. Therefore, this article contributes to the theory related to motive and making decision taken place to consumers under ambient negative emotions. Conclusions: Focusing on the results of this study, there could be managerial implications to brand or product marketing managers. Checking which affect consumers previously felt between anger and sadness when they are under negative affects is at issue to the brand or product marketers when they appeal their brand or product to the consumers. The marketers should build and communicate the messages about their product or brand in the respect of the points of showing problem solution or the best way to handle things to appeal the consumers under the anger. And they should develop and communicate the messages about their product or brand emphasizing the aspects of letting consumers' sad feelings out somehow or controlling their emotions to the consumers under sadness.