• 유통과학연구
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• 제12권12호
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• pp.101-106
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• 2014

Purpose - This study reviews the achievements of a pilot project for the revitalization of a commercial district performed for three years after its establishment in 2011. The project for the revitalization of the commercial district was performed to create a new local community space in connection with the traditional market and nearby districts. Although it was a pilot project, the project for the revitalization of the commercial district has been performed for almost three years. Therefore, this seems a proper time to conduct an interim evaluation of the project. This study aims to review and evaluate how the government support policy is influential for the revitalization of the commercial district. In other words, this research aims to identify what projects positively affected consumers' intention to revisit the downtown commercial area among the commercial district revitalization projects-promotion events, promotion activities, education, merchants cooperation system, IT projects, cultural events, and residents' communication. Research design, data, and methodology - This study designated seven management improvement projects affecting commercial district revitalization based on preceding studies. The survey of the degree of satisfaction on seven management improvement projects was executed targeting consumers who visited the commercial areas. Additionally, visitors' revisit intentions regarding currently visited commercial areas were also investigated. Therefore, revisit intention was set as a dependent variable and the satisfaction degrees of the respective management improvement projects were set as the independent variables. A total of 1,209 consumers were examined in six districts in the country. Result - Multiple regression analysis results showed that cultural events, education, the merchants' cooperation system, and IT projects brought statistically significant effects to the revisit intentions of consumers. In contrast, promotion events, resident communication projects, and promotion activities did not affect the revisit intentions of consumers. Particularly, the residents' communication project did not show significant influence because of consumers' recognition that it is similar to a cultural event. Conclusion - The following implications for the revitalization of business districts in the urban central area are drawn. From a general perspective, the businesses of culture, education, and cooperative system among seven businesses play positive roles regarding the intention to revisit so that the project is required to be promoted periodically through unique performances differentiated for each district, the merchant training reinforced for professionalism, and the expansion of joint events of merchants. Moreover, the sales promotion project and public relations activity are shown to be not influential to the intention to revisit. Therefore, while short-term sales promotion such as one-time gift events are required, sales promotion and public relation activities to induce revisits by mileage savings and accumulated gift presentation to attract long-term customers are required. The IT business is positively influential to the intention of revisit. Therefore, detailed information on the revitalized commercial district should be provided and additional functions such as discount coupons for continuous utilization should be included in the mobile app and the website.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 1999년도 Proceedings of International Symposium on Remote Sensing
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• pp.355-362
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• 1999

With the ready access to the high resolution satellite image data, users of and areas covered by satellite image data are constantly on the rise world-wide. Korea will also be able to take full advantage of the satellite data once the KOMPSAT is successfully launched. Harmonizing satellite data production and application technology and users' needs, along with the guiding policy is essential for promoting satellite data use. Up to now, the Korean government has mainly concentrated on developing production technology for the satellite units. However, the imminent task of independent satellite data production demands a promotion policy for satellite data use. In this context, the policy is defined as an important medium for identifying the role and status of satellite image information at the national level and also Preparing the legal as well as systematic foundation for producing, building, distributing, and packaging satellite data. For example, in the countries with the advanced satellite technology, such as the United States, the United Kingdom, and Australia, digital ortho image and digital elevation model (DEM) are mandatorily included in the National Geographic Framework Data through policy measures. In addition, in order for the efficient provision of the satellite data, separate organization or agency is being in operation for the exclusive production and distribution of the satellite data. The present paper aims to examine the role and status of the satellite data as well as their current status and problems in Korea in reference to the National Spatial Data Infrastructure, and finally to provide the policy directions to promote the satellite data use in public sector on the basis of the preceding analyses.

• 유통과학연구
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• 제17권2호
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• pp.53-69
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• 2019

Purpose - National scientific technology R&D investment is exceeding 60 trillion won per year, and the results of patent applications and technology transfers are visually improving. However, despite the improving research results of national R&D, the practical results of technology startups are mediocre. It is now time to expand the construction of the technology commercialization ecosystem, where the expansion of national R&D leads to the results of technology startups. Therefore, this study discussed the measures to increase the competitiveness of technology startups through the factual survey of the companies that benefitted from R&D support programs. Research design, data, and methodology - This study targeted 996 companies that benefitted from the R&D projects of the Technology Transfer Center for National R&D Programs, and deducted itemized issues through the survey replies. Survey questions were prepared to estimate the national R&D results, and the technology recognition path, the purpose of detailed introduction of the technology, investment of the commercialization fund, economic results, and the factors of success and failure were analyzed. Results - As for the recognition rate of technology during the process of corporate technology commercialization through the technology transfer, recognition through project participation showed a high response rate, and diverse implications of technology commercialization were deducted through the analysis of economic results. As for the resolution alternatives, the proliferation of technology commercialization platform that can create excellent technology for the companies in early stages and the measure of expanding the distribution of technology infrastructure were suggested. In this study, public technology commercialization strategy is established, and the innovative marketing strategy is presented. Conclusions - This study reveal that the result of creating scientific technology jobs should be deducted, in order to produce the revolutionary results of job creation by suggesting the success models of technology commercialization based on domestic scientific technology. In particular, even though the support systems for public research results are being diversely suggested, accurate studies on their actual conditions are currently lacking. Therefore, this study suggest realistic political alternatives to assure results in the process of public technology commercialization, by examining the current state of public research results of R&D support institutions and diagnosing the issues.

• 한국경제지리학회지
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• 제11권2호
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• pp.175-191
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• 2008

소프트웨어 기업들은 산업발전 초기에 서울의 중심업무지구와 강남을 중심으로 집적하였다. 그러나 초고속통신망의 확산, 집적지의 환경변화, 정부의 산업단지 조성정책 등과 같은 요인으로 기업들의 입지는 변화하고 있다. 본 연구에서는 1997년과 2007년에 조사된 기업편람을 이용하여 소프트웨어 산업의 집적지 변화와 기업이동의 특성을 분석하였다. 분석을 위해서 기존의 면형 자료를 이용한 공간패턴 분석의 단점을 보완하는 점형자료를 이용한 공간군집화 분석을 적용하였다. 연구결과, 형태적으로 소프트웨어 기업의 분포범위는 확장되었으나 집적정도에 있어서는 큰 차이가 나타나지 않았다. 집적지의 변화에 있어서 기업들은 기존의 도심지에서 이탈하여 도시외곽의 집적지들로 변화가 발생하였고 이러한 과정에서 기업의 규모에 따른 집적지 선택의 차이와 기업의 제품주기에 따른 집적지 선택의 양상을 확인하였다.

• 보건교육건강증진학회지
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• 제28권2호
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• pp.125-137
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• 2011

Objectives: This paper estimates willingness to quit smoking(WQS) cigarette price among Korean adults and examines the factors related to WQS price. Methods: Data on 799 participants in a random dial telephone survey with questions designed based on Contingent Valuation Method were analyzed by conducting t-test, ${\chi}^2$ test, and OLS. Results: The median and the mean of the distribution of WQS prices were 3,000 won and 3,862 won, respectively. Age, household income, the amount of smoking, and the length of smoking period were related to WQS prices. Conclusions: The results show that increase in cigarette price could be an effective policy tool to make smokers quit smoking when the increase in cigarette prices is substantial enough to be over WQS prices. This implies that with its effect on low-income smokers to consider quitting smoking or reducing the amount of smoking, increase in cigarette price can be income-progressive in the long run by reducing the amount of expenditure spent on cigarette purchase.

• 한국시스템다이내믹스연구
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• 제15권2호
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• pp.51-74
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• 2014

Over the past few years Korea has achieved rapid economic growth, while the deepening polarization of income has negatively affected Korea economy and society. It can be the reason of this negative effect on economy that the increased income by the economic growth has not been distributed socially, but overly focused on one part of social class. One of the important and powerful solution of social polarization could be the strengthening of the income distribution. In these circumstances, the social interest and discussion on the universal welfare system and on the basic income as the means of income redistribution have been increasing. In this study, a system dynamic analysis was conducted to find how an universal cash payment as basic income providing cash benefits impacts on the promotion of consumption in private sector, of local jobs and of local economic organizations. Recently, the poor energy consumption ability of energy poverty became one of the social problems. Also it was analysed how an energy payment-in-kind as basic income influences on the energy consumption of the region, the energy production capacity, the promotion of local energy. The universal cash payment and energy payment-in-kind as the basic income policy showed similar and positive effects on the local economy system and on the local energy system respectively.

• 생태와환경
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• 제53권2호
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• pp.185-194
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• 2020

본 연구는 우리나라에서 외래종인 왕우렁이의 분포와 확산에 있어 영향을 미친 환경 및 인위적 요소를 분석하기 위해, 국내 왕우렁이 분포지역 및 관련 사회정책적 자료를 수집하여 분석하였다. 조사된 국내 왕우렁이 서식지 중 대부분은 고도 및 경사가 낮고, 농경지 인근에 위치하고 있었다. 이러한 왕우렁이 서식지의 특성은 친환경 농업이라는 인위적 활동에 의한 왕우렁이 확산 및 분포와 관련이 있는 것으로 판단된다. 우리나라에서는 왕우렁이와 관련하여 왕우렁이 농법의 국가적 장려, 왕우렁이 농법에 대한 국가 보조금 폐지, 생물다양성법 제정 등과 같은 정책적 변화와 친환경 농산물을 중시하는 웰빙 열풍 등 다양한 정책적, 사회적 사건이 발생하였다. 본 연구에서 확인한 왕우렁이의 확산 양상은 사회적 요소 중 유기농 농산물의 재배면적과 비율, 내수면 왕우렁이 생산량과 매우 유의한 상관관계를 보여, 왕우렁이 확산에 대한 인간 활동의 영향을 보여주었다. 이미 뉴트리아, 미국선녀벌레 등 많은 외래생물종이 우리나라로 유입되고 있는 가운데, 왕우렁이와 같이 인위적 생물 확산이 반복되지 않도록 충분한 제도적 대책 보완과 함께 외래생물에 대한 범국민적 인식 제고가 필요하다.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.457-470
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• 2021

The banking system provides a number of important functions for the economy and is also the lifeblood and financier of the economy in each country. Large amounts of idle money have not been exploited by banks; however, banks still depend on loans, including loans from foreign banks, to meet the growing demand, as such, for banks, the cost of capital is high, the stability and business efficiency are low and banks have not promoted their internal resources to grow steadily. To achieve the goal, this research analyzes the factors affecting the choice of bank for the deposit decisions of customers in Vietnam. The study used a sample data of 250 individuals and SPSS software was used to analyze the data. The results showed that customer policy has a positive effect on customers' deposit decisions in a bank, and this is new evidence regarding behavioral theory in the case of Vietnam. Results further demonstrated that other factors such as employee image, brand, interest rate, relative influencing, and transaction time positively impact the choice of bank for the deposit decisions of customers. However, the bank's promotion strategies had no impact on the choice of bank for the deposit decisions of customers. Besides, employee image is the most influential factor in the deposit decisions, followed by the bank's brand and interest rate.

• 복식
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• 제12권
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• pp.55-67
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• 1988

The purpose of this study lies in giving a help to the rational life of clothing of consumer and presenting some measures for solving problems of the marketing policy of knitwear and the searching of feasibility of the women's knitwear market. The results of this study are as follows; 1. The characteristics of each brand is not clearly introduced to the consumer. This is owing to the lack of the establishment of the policy that emphasize the special feature of each brand. 2. The target of brand almost coincides real consumer, but fashion mood and age group are declined to specific area. So, the scarcity of casual and young age brand is prominent. 3. All brand ought to treat design as the supreme priority other than anything else on the product differentiation strategy dispite the characteristics of the brand. 4. The distribution centered department store is observed very desirable in this study. 5. According to the result of the consmer's behaviors, it has been clarified that display is the most effective sale promotion. 6. Consumer is used to make improvised decision making in the purchasing activities. Thus, it is required to improve consumer's ability of appraisal for quality and material and to establish the calculable, rational consumption pattern.

• 한국유통학회지:유통연구
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• 제6권1호
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• pp.1-21
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• 2001

서비스의 중요성이 증대되고 서비스가 포함하는 범위가 점점 확장됨에 따라, 점포 속성의 하위차원으로 다루어지던 서비스에 대한 재정의와 범위 설정이 요구된다. 이에 본 연구에서는 기존의 점포속성을 상품 요인과 서비스 요인으로 구성된 의류점포 구성요인으로 제시하였으며, 이론적 고찰을 통해 상품요인은 가격, 품질, 유행성, 디자인, 다양성, 상표로, 서비스 요인은 물적 서비스, 판매원 서비스, 정책적 서비스로 구성하였다. 의류점포 구성요인의 차원과 이에 대한 소비자의 중요도 지각의 차이를 밝히고 의복관여와 인구통계적 특성이 중요도 지각에 영향을 미치는지 알아보고자 함이 본 연구의 목적이다. 20대 여성을 대상으로 설문지를 이용해 연구가 이루어 졌다. 연구 결과 서비스 요인은 크게 물적 서비스, 판매원 서비스, 교환/환불 태도 및 정책 서비스, 판촉정책 서비스, 편의정책 서비스로 밝혀졌다. 응답자들은 교환/환불 태도 및 정책 서비스를 가장 중요하게 지각하는 것으로 나타나 20대는 교환/ 환불에 대한 위험을 크게 지각함을 알 수 있었고, 판매원 서비스, 상품의 품질, 상품의 다양성 등이 그 다음으로 나타났다. 각 서비스 차원별 세부 내용의 중요도는 물적 서비스에서는 디스플레이, 판매원 서비스에서는 신속한 불만족 해결능력, 정책적 서비스에서는 교환/환불시 친절한 처리가 상대적으로 중요하게 나타났다. 의복관여와 인구통계적 특성도 중요도 지각에 부분적인 영향을 미치는 것으로 나타났다.