Factors Affecting the Choice of Banks: Do Bank's Interest Rate, Employee Image and Brand Matter? |
DAO, Le Kieu Oanh
(Banking University of Ho Chi Minh City)
LOC, Huynh Huu (Vietnam Joint Stock Commercial Bank for Industry and Trade in Ho Chi Minh City) NGUYEN, Van Chien (Department of Finance and Banking, Faculty of Economics, Thu Dau Mot University) HANG, Le Thi Thuy (University of Finance - Marketing) DO, Thi Tuyet (Vietnam Trade Union University) |
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