• Title/Summary/Keyword: Distribution Channel

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The Impact of Distribution Competence on Customer Value Creation, Competitive Advantage and Performance of Retailers in Omni-channel: A Case in Vietnam

  • NGUYEN, Anh Thi Dy;HOANG, Thao Thi Phuong
    • Journal of Distribution Science
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    • v.20 no.8
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    • pp.9-20
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    • 2022
  • Purpose: Distribution competence plays a key role in supply chain management. A successful distribution system will bring high values and profit for company. Omni-channel is a modern type of distribution which is used by many companies to access customers more effectively. This research is about the influence of distribution competence on customer value creation, competitive advantage and business performance of retailers in omni-channel. Research design, data and methodology: Questionnaires were issued to 200 managers who have experiences in using an Omni-channel to provide consumer goods. PLS-SEM is used to check the relationship among these above factors in omni-channel in Vietnam context. Results: Distribution competence has positive direct effect on business performance. At the same time, it has positive indirect effect on business performance through the mediating role of customer value creation and competitive advantage. Moreover, the role of mediating variables make contribution to strengthen the relationship of distribution competence and business performance in omni-channel. Conclusions: Through distribution competence, retailers can get competitive advantage, create more values for customers and increase business performance in omni channel in Vietnam.

The Growth and Change of Korean Cosmetics Market in Distribution Structure

  • YOON, Sang-Hyeon;SONG, Sang-Yeon;KANG, Myung-Soo
    • Journal of Distribution Science
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    • v.18 no.1
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    • pp.5-13
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    • 2020
  • Purpose: The purpose of this study is to examine the growth and change process of Korean cosmetic market that has grown more than three times since 2000. It also examined how the growth and decline of the cosmetics brands are related to the change of the cosmetic distribution structure. Research methodology: This study tried to classify the change of the Korean cosmetics market into four stages based on the market sales information. It analyzed the sales information of Korean cosmetic companies and the relationship with the sales of the brands by distribution channel. Results: One-brand store channel had played a leading role in the market growth, and multi-brand stores have grown and a number of brands also grew through that channel since 2013. Since 2016, multi-brand stores have continued to grow and have dominated the market beyond one-brand store channel. Conclusions: The changes in sales of domestic cosmetics companies have been classified based on the distribution channel type in four stages: the emergence of one-brand store, the growth of one-brand store channel, the growth of multi-brand store channel, and the decline of one-brand store channel. In conclusion, multi-brand store channels have recently grown in the Korean cosmetics market, and this trend is expected to continue.

Physical Distribution Channel Choice according to Commodity Types (제품특성에 따른 물적유통경로선택 분석)

  • Park, Min-Yeong;Kim, Chan-Seong;Kim, Eun-Mi;Park, Dong-Ju;Pattanamekar, Parichart
    • Journal of Korean Society of Transportation
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    • v.28 no.1
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    • pp.77-86
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    • 2010
  • The study developed physical distribution channel choice models reflecting decision making of the firms and studied how choice decision factors influence selection of distribution channel. The distribution channel survey data in Korea was used to do empirical study. As a choice set, distribution channels were classified into two main choice channels: direct and indirect channels. In addition, indirect channels were classified into other three channels according to the type of intermediate point: distribution center, wholesale store, and agency. This study developed choice models by applying both binary and multinomial logit model with various set of factors. The results showed that the developed logit models seemingly reflect distribution channel choice behaviors. The hypothesis tests on how each factor influences choice of distribution channel were performed and discussed as well.

Distribution Channel Model for Hotel Revenue Management: Lessons from Hoteliers and E-Intermediaries

  • IBRAHIM, Niko;PUTRA, Panca O. Hadi;HANDAYANI, Putu Wuri
    • Journal of Distribution Science
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    • v.20 no.2
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    • pp.19-29
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    • 2022
  • Purpose: Understanding the distribution channel is a foundational element of successful hotel revenue management. This study aims to assess hotel distribution network partnerships and develops a model that can be utilized to ensure hoteliers are not becoming increasingly reliant on a single channel, optimize their market exposure, and maximize their portion of the overall worth of the network. Research design, data and methodology: This study utilizes a grounded theory approach to form a theoretical model by analyzing and examining the current practice of hotel distribution management through interviews with 15 stakeholders in Indonesia, such as hoteliers, online travel agents, wholesalers, and connectivity managers. Results: Based on data analysis, we describe hotel distribution elements, revenue team, managed channels, and channel prioritization for a different type of hotel. Finally, we propose a distribution channel model that comprises hotel teams, customer types, indirect channels, and direct channels. Conclusions: The model contributes to the literature by exploring the options of distribution channels for various hotel types to support hotel revenue management practice. By utilizing our model, practitioners can have a complete picture regarding the strategic choice of the channel by considering their hotel capacity and market target.

Optimal Design of Orifice typed Distribution Channel using Step Method Program (Step method 프로그램을 이용한 orifice 분배수로의 최적 설계에 관한 연구)

  • Park, No-Suk;Park, Sangcheol;Kim, Sung-soo;Lee, Seonjoo;Jeong, Nam-Jeong
    • Journal of Korean Society of Water and Wastewater
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    • v.20 no.5
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    • pp.691-700
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    • 2006
  • This study conducted to optimize the design and operation of orifice typed distribution channels which were generally constructed to link the rapid mixing process and flocculation/sedimentation basin. To accomplish the goal of this study, programming step method using FORTRAN 90, was applied it to simulate the performance of existing distribution channel in the selected S DWTP (Drinking Water Treatment Plant). The proposed step method program was validated in terms of the feasibility with comparison between the measurement and prediction value in each orifice. From the evaluation results of the current conditions with the design and operation, it was revealed that the existing gradient of the tapered channel is not appropriate. Also, we suggested that in the case of the inlet width being 3.5m, reducing the downstream width by about 0.5m would make more equitable distribution flow in the channel. Consequently, dealing with various conditions of the design and operation with distribution channel, we could conclude that for the parallel typed channel, as the width is wider and the diameter of orifice is smaller, the more equitable distribution occur. In addition, the inlet flowrate and the number of orifice can affect the flow velocity in the channel.

소비자파워에 의한 갈등이 경로관리에 미치는 영향

  • 서봉철
    • Journal of Distribution Research
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    • v.1 no.1
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    • pp.83-107
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    • 1996
  • The concern of external environment is growing up in the field of channel distribution. In the former channel distribution, the channel distribution environment is little bit unmoveable owing to a powerful manufacture control against poor distributor. Therefore intra-efficiency is channel member's core interest. The structure of channel governance, however, come to be changable because of the mature distributor power against manufacturer such as a Price Break, JIT of channel governance, and a serial of change. Accordingly, it is acceptable that the interest of external-environment of channel members' is more and more enlarged, and external-environment change in the channel distribution make the serious problems in intraorganizational system. Thus, it is meaningful that this study try to discover the consumer power as external environment factor and to find the best strategy to overcome this consumer power. Resource dependence theory, Transaction cost theory, Political Economic Approach, and Working partnership Approach are the theory foundation of the reasearch. Apparel franchise is a sample to analyse the hypothesis and correlation and multi-regression are a chief tools to estimate the hypothesis. Thus, the above results imply that a flexible governance is appropriate to consumer power, conflict is not intervening value between consumer power and channel governance, and the channel member's satisfaction can be confirmed in the flexible governance better than control governance.

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The Remodelling of Hydraulic Structure in a Distribution Channel for Improving the Equality of the Flow Distribution (II): Optimization through Wet Tests (수리구조 개선을 통한 분배수로 균등분배 성능 향상에 관한 연구(II): Pilot plant 실험을 통한 최적화)

  • Park, No-Suk;Kim, Seong-Su;Hwang, Jun-Sick;Im, Jae-Rim;Kim, Chung-Hwan
    • Journal of Korean Society of Water and Wastewater
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    • v.21 no.5
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    • pp.581-587
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    • 2007
  • In order to suggest the methodology for improving the equality of flow distribution in a distribution channel, wet tests were carried out for pilot plant which was scaled down to 1/8 of full scale distribution channel being operated in domestic K_water treatment plant. The correlation between various hydraulic variables and their effects on the equality of flow distribution was evaluated through wet tests using pilot plant. From the results of wet tests, the longitudinal baffle with orifices was installed in the distribution channel, the equality of flow distribution was improved on the condition that the Froude number in pilot plant was similar with that in the full scale channel. Also, the opening ratio of the orifices on the longitudinal baffled did not have influence on the performance of the equality of flow distribution when the average flow velocity and Froud number were relatively low (Froude number ${\fallingdotseq} 0.01$). In the other hand, the performance of the equality of flow distribution was improved with increasing the opening ration of on the longitudinal baffle under conditions of relatively high average flow velocity and high Froud number(${\gtrsim}0.1$)

A Causality Analysis of the Hairtail Price by Distribution Channel Using a Vector Autoregressive Model (VAR 모형을 이용한 유통단계별 갈치가격의 인과성 분석)

  • Kim, Cheol-Hyun;Nam, Jong-Oh
    • The Journal of Fisheries Business Administration
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    • v.46 no.1
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    • pp.93-107
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    • 2015
  • This study aims to analyze causalities among Hairtail prices by distribution channel using a vector autoregressive model. This study applies unit-root test for stability of data, uses Granger causality test to know interaction among Hairtail Prices by distribution channel, and employes the vector autoregressive model to estimate statistical impacts among t-2 period variables used in model. Analyzing results of this study are as follows. First, ADF, PP, and KPSS tests show that the change rate of Hairtail price by distribution channel differentiated by logarithm is stable. Second, a Granger causality test presents that the producer price of Hairtail leads the wholesale price and then the wholesale price leads the consumer price. Third, the vector autoregressive model suggests that the change rate of Hairtail producer price of t-2 period variables statistically, significantly impacts change rates of own, wholesale, and consumer prices at current period. Fourth, the impulse response analysis indicates that impulse responses of the structural shocks with a respectively distribution channel of the Hairtail prices are relatively more powerful in own distribution channel than in other distribution channels. Fifth, a forecast error variance decomposition of the Hairtail prices points out that the own price has relatively more powerful influence than other prices.

Factors Influencing the Attractiveness of Cosmetics Distribution Channels

  • YOON, Sang-Hyeon;SONG, Sang-Yeon;KANG, Myung-Soo
    • Journal of Distribution Science
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    • v.19 no.7
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    • pp.75-85
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    • 2021
  • Purpose: This study is focused on analyzing the key reasons why One-brand Shop has been shrinking and Multi-brand shop is rising from the perspective of the trend changes of customer behavior and distribution channel in the Korean cosmetic market. The purpose of this study is to examine the factors influencing the attractiveness of cosmetics distribution channels from a store perspective and a consumer perspective. Research methodology: This study conducted a survey to define the factors that influence the attractiveness of cosmetics distribution channels. A total of 300 samples were investigated. Results: The store factors that influence the attractiveness of the cosmetics distribution channel were product quality, shopping convenience, and store accessibility in the group of single-brand store preferences, and product diversity and store experience in the group of multi-brand store preferences. Conclusions: Core competing factors of One-brand shop include product value, shopping convenience and accessibility. In contrast, Multi-Brand shops offer core competing factors of diversified product portfolio and shop function experience. A new trend has been found that the customer segments of the price-oriented group and the pleasure-oriented group have become the mainstream segments in the Korean cosmetic market. In conclusion, Multi-brand Shops are suggesting better overall customer experiences in terms of distribution channel attractiveness and customer values.

Distribution Channel Preference Accessing 'Korean Wave' in China : Comparing Official and Unofficial Channel

  • Jia, Shen;Park, Young-Eun;Kim, Myung-Sook
    • Journal of Distribution Science
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    • v.16 no.1
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    • pp.47-58
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    • 2018
  • Purpose - China has become the world's largest market of Korean culture goods. However the distribution and information channel from which Chinese consumers can access to Korean contents remains under-explored. This study aimed to investigate Chinese consumers' information accessing behavior. Research design, data, and methodology - We collected the sample of 800 customers who are exposed to Korean Wave in China. Regression analysis is used to confirm the relationships in the research model. Results - The results showed that official channels such as state owned sites still play a significant role, Chinese consumers prefer to use unofficial channels and the private SNS is the most popular one. It is also found that users with low interests in Korean contents prefer offline/indirect channels while people who are highly immersed into Korean culture and spend longer time on it tend to favor online/unofficial channels. The results confirms that there are some users' characteristics such as gender, age, income and experience of visiting Korea are relevant to explain their propensity to select distribution and information channels for Korean contents. Conclusions - The study enables managers to develop the more effective distribution channel strategies according to the different target consumer groups.