• 가정과삶의질연구
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• 제19권1호
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• pp.95-110
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• 2001

Recently a number of large discount store and those of its users was increasing. The purpose of this study is to investigate the tendency of impulse buying and analyzes factors which influence impulse buying. The data had been collected from questionaries with 474 consumers who visit large discount store. The major statistical methods used for data analysis are frequency, percentile, mean, t-test, multiple regression analysis, one-way ANOVA, and Duncans multiple range test utilizing SPSS Win pc+program. The results of this study are as follows : 1. The four different kind of impulse buying is measured. The overall level of impulse buying is 2.76. Suggestion impulse buying(M=3.19) is the highest, and the lowest is pure impulse buying(M=2.66). 2. In the area of demographic variables is significantly different in the age of twenties and thirties(p<.05). A visit frequency and membership. In the area of in-store variables is significantly different by all factors at impulse buying except waiting time. Especially, point-of-purchase(POP) advertisement and discount sale are very important variables. A visit frequency and membership are significantly different in the area of consumer-related variables. 3. Waiting time, a visit frequency, a POP advertisement, and a discount sale have the positive effects on overall impulse buying. Pure impulse buying is influenced by shopping list, POP advertisement and a stores atmospher. Buying companion, membership, kind of store and waiting time have the effect on reminder impulse buying. Suggestion impulse buying is influenced by school career, shopping list and POP advertisement. Planned impulse buying is influenced by sex, POP advertisement, buying companion and discount sale.

• 한국생활과학회지
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• 제10권4호
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• pp.317-332
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• 2001

The purpose of this study was to find the purchase behavior and satisfaction levels of wholesale discount store customers. Three hundred and eighty housewives who had buying experiences from wholesale discount stores at Gunpo city, Kyeonggi province were selected. The questionnaire survey method was conducted during August 3 to August 9, 2000. The major findings were as follows ; First, the major customers using wholesale discount store were found to be age over thirties and they bought food, such as vegetables and processed food stuffs. They visited wholesale discount store once or twice a week and spent $10{\sim}50$ thousand won each purchasing. Second, most customers evaluated positively wholesale discount store, on the other hand they experienced compulsive buying or had the desire for it. Third, though they visited wholesale discount store because of lower price than other stores, they didn't agree that they were saving money through using wholesale discount store. Forth, housewife-customers' satisfaction level about whole sale discount store was not so high. Among the factors suggested, they were satisfied comparatively with the comfortable counter atmosphere and parking lot, and were dissatisfied comparatively with the long waiting time at cashier.

• 한국의류학회지
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• 제31권3호
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• pp.440-450
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• 2007

The purpose of this study was intended to investigate influence of consumer's brand loyalty, competitor's brand price and brand switching intention in condition of discount sale of casual apparel products. The data for the study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The subjects were 730 college students. The data were analyzed by cluster analysis, ANOVA, simple interaction analysis and simple main-effect analysis. The following results were founded: First, The results indicated that the 3-way interaction effects among consumer's brand loyalty competitor's brand price and discount on brand switching of casual apparel products. Second, the results indicated that the 3-way interaction effects among consumer's brand loyalty competitor's brand price and discount on consumer preference of casual apparel products. These results indicated that low brand loyalty group on casual products showed high preference and high brand switching on competitors brand when competitor's brand price was lower than preferred brand price and discount type was absolute frame. High bran loyalty group on casual apparel products preferred and switched high competitor's brand when discount type was absolute frame.

• 산업융합연구
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• 제3권1호
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• pp.55-77
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• 2005

Recently the environment which besieges distribution system is changing suddenly. With opening the distribution market together the advanced various nations new multinational discount stores are introduced and the competition from this market is growing in intensity. Like this change is raising the recognition of the enterprises against the strategy importance of the distribution channel. Consequently, from under competing which is deepened from the hazard where the discount point industry exists what, it will not be able to do the customer-oriented management which it sees. To lead a customer satisfaction finally and it is important to put out. As only low price standing sale it will not be able to create a competitive advantage and raising the quality also it is demanded with the diversification of product assortment together. It does a customer loyalty degree further firmly and compared to the long-range strategy is necessary.

• 디지털산업정보학회논문지
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• 제11권3호
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• pp.219-230
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• 2015

It is difficult to make plans about the production schedule and volume of seasonal products due to the huge uncertainty in the prediction of their demands, which is why the amounts of carryover seasonal products increase after the peak season. Traditional models fail to meet the important requirements of production and stock plans related to the enhanced efficiency of logistics system due to the reduced value of carryover products by the disposal based on large discounts and deterioration, which poses considerable difficulties with actual problem solving. This study examined the stages of product storage from the specialized factory warehouses during a low season through the stores and the warehouses of local distribution centers during a high season to stock disposal and carryover product warehouses after a high season. The study developed a model for logistics rationalization plans to minimize carryover products by advance selling new products by subscription during a low season in anticipation of high season demands, increasing the accuracy of demands prediction, and making stable production plans, as well as demonstrated its excellence through numerical analysis.

• 부동산연구
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• 제28권2호
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• pp.7-20
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• 2018

본 연구는 오피스 매매가격에 영향을 주는 결정요인에 대한 연구를 진행하였다. 그 중에서도 특히 부분매매가 미치는 영향에 대해 초점을 맞춰서 헤도닉 가격모형을 활용하여 실증분석을 실시하였다. 본 연구에는 2000년부터 2017년까지 서울에서 거래된 오피스 사례 1,171건이 분석에 이용되었다. 오피스 매매가격에 영향을 주는 요인을 분석하기 위해 거시경제변수, 입지특성변수, 자산특성변수, 거래특성변수, 거래시점변수로 독립변수를 구성하였다. 본 연구에 있어서 주요 관심사항인 부분매매에 대해서 분석결과를 살펴보면, 부분매매는 전체매매보다 약 156만원 정도 평당 매매가격이 할인 효과가 있는 것으로 나타났다. 할인율 측면에서는 전체매매에 비해 부분매매가 12.6% 할인되는 것으로 나타나 부분매매가 오피스 매매가격에 적지 않은 영향을 미치고 있는 것으로 밝혀졌다. 이는 집합건물의 경우 소유자가 재산권에 대한 행사와 유지관리에 따른 비용 배분 등 측면에서 단독소유보다 어려움을 겪고 있기 때문이라고 볼 수 있다. 본 연구 결과를 통해 향후 오피스 거래 특히 부분매매의 경우 거래 투명성 확보 및 리스크 관리 측면에서 일정부분 기여를 할 수 있을 것으로 기대된다.

• 한국의류학회지
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• 제25권6호
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• pp.1025-1036
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• 2001

This paper explores the effects of price discount frequency on consumer evaluation of clothing brand equity as well as the impact on consumers who exhibit different consumer characteristics. Following a preliminary investigation, two clothing brand groups were identified according to the frequency of their price discounts, one with a high frequency of price discounts, the other with a low frequency. Each brand group consisted of three women's clothing brands. A questionnaire was developed and administered to 351 females between the ages of nineteen and thirty-four in October 2000. The questionnaire included questions on evaluations on clothing brand equity (i.e., perceived quality, brand image, perceived value, reliability and brand knowledge), on consumer characteristics (i.e., clothing knowledge, clothing evaluative criteria, price perception and demographic characteristics), as well as on price discount frequency. Statistical tests, such as factor analysis. t-test and pearson's correlation, were used to analyze the data. Results of this research showed that price discount frequency negatively impacted consumer perception of clothing brand equity. The negative influence was particularly strong on the perceived quality and brand image dimensions of brand equity. The findings also suggested the effect of price discount frequency on consumer assessment of clothing brand equity was related to consumer characteristics as well. The equity of the clothing brand group with a low frequency of price discounts was positively related to clothing knowledge, price-quality inference, price-prestige inference, sale prone-ness. price mavenism, valuing the fashionable and symbolic uses of clothing and family income. On the other hand, it was negatively related to low price consciousness. The equity of the clothing brand group with a high frequency of price discounts was positively related to utilitarian economic aspects of clothing values as well as to low price consciousness. To establish and maintain high brand equity, marketers must pay attention to the frequency of price discount as it may have a negative impact on clothing brand equity.

• 수산경영론집
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• 제30권1호
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• pp.119-147
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• 1999

This article is subject to the rationalization of the cold-storage warehouse management, which gives the stabilization of the fishery production and the food life with respect to fisheries industry. In this point of view, the article examines to the structure of the cold-storage warehouse industry from the perspective of the industrial organization. To put it concretely, the article intends to apprehend the state of the structure of the industry and analyze the cold-storage warehouse's management activities. In addition, I try to find know the factors that affect the management performance(profitablity) of the industry through the cross-sectional correlation analysis. Finally, the conclusion of the article can be described as follows : \circled1 On the basis of the cold-storage capacity, there is the tendency that the industry concentrate in the area of Pusan(41.7%). \circled2 By formulating step of development of the industry, it is divided by six types. Type I is designed as raw material-storage warehouse for self-processing. Type IIis the raw material-storage warehouse for self-processing and storage-sale warehouse. Type III is the raw material-storage warehouse for self.distribution. Type IV is the raw material-storage warehouse for self-distribution and storage-sale warehouse. Type V is the net storage-sale warehouse. Type Ⅵ is the physical distribution center warehouse. Although each region has one representative type,6 types exist in all regions. \circled3 The competition structure of the industry has double structure on the basis of cold-storage capacity. \circled4 With respect to the management activity of the cold-storage warehouse, there is no change or even a decrease not increasing or not any change in sales from 1996 to 1997 \circled5 In order to try to induce the amount of shipper's materials, services that a cold-storage warehouse supply with its users include a custody-fee discount, a distribution-process service, a finance service, quality management service and so on. One of the best attractive services is the custody-fee service. \circled6 In the structure and management activity of the industry, the factors that affect management performance (profitablity) are a custody-fee discount, sales ability and capital structure of individual firm. Positive factor is sales ability and capital structure of individual firm. But, The custody-fee discount turns out to be a negative capital structure of individual film.

• 한국수소및신에너지학회논문집
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• 제28권1호
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• pp.47-55
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• 2017

This paper deals with the after-tax economic feasibility analysis of the hydrogen fueling station considering dynamic utilization. We selected an off-site hydrogen station in which the hydrogen is supplied by a central by-product hydrogen plant as a case study. Also, we made some sensitivity analysis by changing input factors such as the discount rate, the hydrogen station construction cost, the hydrogen demand and the hydrogen sale price. As a result, the hydrogen station will not be economical in 2020 due to the relatively high price of the hydrogen station construction cost and the low price of hydrogen sale price. In order to realize the economic feasibility of the hydrogen station in the early stage of the hydrogen economy, the subsidies on the annual operating cost as well as the construction cost are needed.

• 한국항만경제학회지
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• 제25권2호
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• pp.129-148
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• 2009

부산지역을 중심으로 한 수산물의 유통구조는 많은 변화를 보이고 있다. 1997년 자유 판매제의 전면 실시 이후 산지 수협을 중심으로 하는 "계통판매" 물량은 2001년을 제외한 2000년 이후는 위판량과 위판금액의 계통판매 비율이 계속 감소하여 2005년에는 물량 면에서는 54.7%, 금액 면에서는 53.2%까지 떨어지고 있다. 특히 단순한 위판기능을 필요로 하지 않는 양식수산물의 경우는 2005년도 기준 양식생산물 생산량의 73.8%, 생산 금액의 80.7%가 비계통판매이다. 또한 2006년도 부산수산물의 유통주체별 판매 점유율 중 대형할인점(백화점 포함)이 전체의 15%인 1,400억원(100,000톤)을 차지하고 있지만, 이 대형할인점의 판매비중은 매년 10%이상 크게 증가하고 있는 추세다. 따라서 급증하는 대형할인점의 수산물 유통시스템을 개선할 필요성이 있다. 이를 위해 대형할인점의 수산물 유통을 효율화하기 위한 수산정책 및 대형할인점에서 주로 판매되고 있는 냉동냉장 선어물의 보관시설 확충의 필요성이 증대하고 있으며, 수산물 가격 결정의 주도권이 소비지 도매시장에서 대형유통업체로 전환되고 있음을 감안하여 이에 부응하는 유통시스템 개선의 필요성도 증대되고 있다. 특히 대형할인점이 소비지 유통시장을 거치지 않고 생산지에서 직접 구매하여 판매경로를 단축시킴으로써 유통마진을 줄여 저렴한 가격에 소비자에게 수산물을 판매하는 형태는 시사하는 바가 크다.