• Title/Summary/Keyword: Direct sales

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Analysis of Korean Corporates' Direct Giving to the Social Welfare Activities (한국기업의 사회복지활동 분석: 직접기부(direct giving)행위를 중심으로)

  • Han, Dong-Woo
    • Korean Journal of Social Welfare
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    • v.37
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    • pp.407-428
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    • 1999
  • Corporates' participation in the social welfare activities in Korea was analyzed through literature reviews and empirical survey. Literature reviews on the previous studies were implemented to identify the corporates' motivations, methods, types and funding sources of social welfare activities. The empirical survey results show that 37% (83 firms) of respondents among 222 companies has participated in direct giving to the social welfare activities by various methods and types. The bigger amount of last fiscal year's sales, the more amount of gifts to social welfare activities. The average amount of gifts was \ one billion forty-six million per company in the monetary tenn which is 0.06% of the last FY's average sales of respondents. The most frequently implemented program of the corporates' social welfare activities was 'scholarship to unprivileged adolescent', while the program which the largest amount of gifts were donated was 'support for the social welfare agencies'. For the participation methods, most corporates implement social welfare program directly, and the rest of the companies take the methods of supporting the existing social welfare agencies and institutions. The cash benefit was salient for the modes of gift transfer. Funding sources for the gifts were various such as certain portion of the amount of sales, pretax-profits, or posttax profits, and even rare, independently established funds for the social welfare activities. Among them, a certain portion of the last FY's amount of sales was the dominant source of corporates' social welfare activities.

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Test for substitution in telecommunication market system (통화시장체계의 대체성 검정)

  • Kim, Tae-Ho
    • Journal of the Korean Data and Information Science Society
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    • v.22 no.1
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    • pp.9-18
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    • 2011
  • After the launch of PCS in 1997, the mobile telephone industry has achieved a remarkable growth in market share and sales, and substituted for long-distance wire communication market. This study investigates the interrelationships between the two markets in transition and attempts to perform the statistical tests if the diffusion of mobile telephone was the direct factor for the reduction in sales of long-distance communication industry. The evidence of the direct substitution effect between the two markets is not likely to be found. Unlike the general expectations, the test result seems to prove the sustained initial complementary relation for awhile.

Influences of Previous Pain Experiences during Dental Treatment on Dental Fear (과거 치과치료의 통증 경험이 치과공포에 미치는 영향)

  • Park, So-Young;Won, Young-Soon
    • The Korean Journal of Health Service Management
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    • v.6 no.1
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    • pp.141-151
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    • 2012
  • In this study a survey was conducted of a total of 187 insurance sales workers from 10 branches of S Insurance Company located around Korea to gather information on causes of dental fear. Results revealed that the group who had experienced direct dental pain in the past showed higher fear levels than the group without such experience. With respect to indirect dental pain, the group with such experience showed higher fear levels in 'fear of dental appointments' and 'fear of antiseptic smells than the group without such experience. Concerning gender, higher fear levels were observed among females than among males. It was also found that the majority of the respondents seldom go for a regular dental check-up regardless of whether they had experienced direct or indirect pain during dental treatment. In addition, there was positive correlation among all the items in the Dental Fear Survey Scale at a significance level of 0.1%. Twenty of all the DFS items were found to be related to causes of dental fear, meaning that most of the elements involving the dentistry may contribute to the development of dental fear among dentally fearful people.

An Empirical Analysis on the Compromised Delivery Model of Traditional Market Using Delivery Application (배달앱을 활용한 전통시장 배송 모형에 관한 실증분석)

  • YOO, Chang-Kwon;KIM, Gi-Pyoung
    • The Journal of Industrial Distribution & Business
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    • v.10 no.10
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    • pp.45-51
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    • 2019
  • Purpose - The purpose of this study was to propose a win-win development plan for not only suppliers of delivery applications but also traditional market vendor companies and delivery riders by analyzing existing delivery models and presenting a new delivery model to enhance competitiveness of the traditional market using delivery apps. Research desgin, data, and methodology - Specifically, small retailers, such as traditional markets and supermarkets, presented a compromised delivery model that utilizes the platform of specialized delivery app service providers for order reception, and that the delivery is delivered by delivery systems jointly hired by Vendor companies, such as franchising companies. To validate the significance of the trade-off delivery model, a cost-benefit analysis was conducted by those involved in the delivery application. Results - From the perspective of suppliers of specialized delivery applications, it is analyzed that the use of specialized delivery applications in traditional markets will be a new market opportunity for service providers to achieve increased sales. It is expected that consumer choice and satisfaction will be increased as convenience and accessibility of traditional market businesses that were available only through direct visit from the user side of the delivery application will be expanded. From the standpoint of delivery application franchises, it is analyzed that they can seek to increase sales and increase customer service as well as ease labor cost burden due to joint employment of delivery riders. The delivery rider will be able to seek to improve customer service due to job security, wage stability, risk reduction and overheated competition due to direct employment. Conclusion - In conclusion, the compromised delivery model solved the problems raised in the preceding study conducted on delivery application suppliers, users, franchises, and riders to establish that it could be a strategic alternative to increasing sales and expanding detailed rights for the self-employed in the traditional market, which are experiencing difficulties in management. However, the adoption of a compromise delivery model requires social consensus from those involved in the delivery application and requires legal, institutional and policy support, which will require continued follow-up research on the delivery model in the future.

The Sale Characteristics of the Optician's Shop located in Daegu Dongseongro (대구 동성로에 위치한 안경원의 판매 특성)

  • Park, Jeong-Sik;Lee, Jeung-Young;Jang, Woo-Yeong
    • Journal of the Korea society of information convergence
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    • v.6 no.1
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    • pp.21-24
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    • 2013
  • This research used the sales information of the optician's shop located in Dadgu Dongseongro from January 2013 to October 2013. We used the sales information including the sale of glass frame, lens, sunglass, sale price, weekly sale and monthly sale generated in an optician's shop. It is difficult to direct expression for product sales quantity or amount. The sales ratio of the glass frame and sunglasses was very higher than a domestic about the imports. But the sales ratio of the lens was a little bit higher than a domestic about the imports. The glasses price in which it is sold the most was 500,000 won betweens in 300,000 won. The sale was concentrated than a weekday on weekend. While a summer became close, a sale increased and after decreased gradually.

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A Critical Evaluation and International Comparison of Pharmaceutical Consumption and Sales Statistics (국내 2018년 의약품 소비량 및 판매액 통계 산출 및 국제 비교)

  • Kim, Jihye;Lee, Dahee;Kim, Sooyon;Kim, Dong-Sook
    • Health Policy and Management
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    • v.30 no.3
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    • pp.311-325
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    • 2020
  • Background: Health statistics of pharmaceutical use and expenditure are essential to make and implement evidence-based pharmaceutical policy. This study aims to demonstrate the methods and results of pharmaceutical consumption and sales in 2018 according to the sources and methods given by the Organization for Economic Cooperation and Development (OECD). Methods: The medication list contains 39,346 medicines both reimbursed and non-reimbursed by the National Health Insurance in 2018. We used the therapeutic categories based on Anatomic Therapeutic Chemical Classification of World Health Organization. This study analyzed National Health Insurance claims data and supply data generated from wholesalers to health care facilities. The indicators are defined daily dose (DDD), per 1,000 inhabitants per day and US$ per capita. Results: In South Korea, the number of medications to which DDD were assigned was 18,055 and it was 45.9% of the total number of medications on the list. The consumption in anti-infective for systemic use (J) and musculo-skeletal system (M) was higher than the mean consumption among the OECD countries. The pharmaceutical sales per person in Korea was also higher than the mean sales per person across the OECD countries. Conclusion: We sought to explain the methods to produce pharmaceutical consumption and sales statistics which we had submitted annually to OECD. Considering the characteristics of pharmaceutical statistics, a direct comparison should be approached with caution. Since the growth in pharmaceutical spending has greatly increased over the past decade, we need to monitor pharmaceutical consumption and expenditure consistently.

Marketing Situation and Sales promotion Strategies of Boxthron in Chongyang Area (청양 구기자의 유통실태와 판매촉진전략)

  • Kim, Chul-Ho
    • Korean Journal of Agricultural Science
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    • v.24 no.1
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    • pp.85-93
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    • 1997
  • This paper is aimed to study on sales promotion strategies for the increment of farm income by cultivating Boxthron in Chongyang Area. Marketing Survey was done in Chongyang Boxthron market, Kyoung-dong herb market in Seoul. The results are as follows ; Reviewing the Boxthron market prices, the price of direct transaction was the highest one and that of Agricultural Cooperatives was next one, Chongyang market price was lowest one. Therefore, the efforts including exclusive labeling, high class packing strategies of Boxthron with lower pollution would be necessary. The seasonal variation Boxthron prices were lowest in Aug.-Sept., harvesting season, and highest in april-june prices, off-crop season. Farmers have sold 45% of all products in Aug.-Oct. at lowest price and the remaining 15% of that sold in april-june at the highest prices. On account of the above reasons, loan for Boxthron production, government purchasing and storage program of it especially in harvesting season from Aug. to Oct. should be adopted to increase Boxthron producer income. Finally, the strategies for sales promotion, enforcement of government supporting activities including export strategies and the development of new processed products of Boxthron should be propelled considering the products cycle.

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A Study on the Factor Which Causes the Imbalance Between DAU and Game Purchase in the Mobile Game Market - With an emphasis on Google Play Free Games - (모바일 게임 시장에서 DAU와 게임 구매간의 불균형성을 발생시키는 요인에 대한 고찰 - 구글 플레이 무료게임을 중심으로 -)

  • Lim, Jun;Choi, Sung Wook
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.293-303
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    • 2014
  • The mobile game market is fast growing after the Kakao game launched. Especially, the market is placed at the second highest by occupying 33.1% of the market. However, the rate of the total sales amount is only 6%, showing quite an imbalance between the market occupancy and the sales amount. This means that the profit-making models are not stabilized yet in the mobile game market. The absence of profit-making models can be ascertained by the relationship of DAU and sales ranking. There are several games which are ranked at DAU Top10 among Google free games, but not ranked at top 10 among sales amounts. On the other hand, there are several games which are low in DAU ranking but high in sales amount ranking. This result shows that there is no direct interrelation between the product attractiveness which users feel and the profit-making models in the market. This study compared the Google play free games which are ranked at top 10 in terms of DAU ranking and sales amount ranking to find out the factor which causes the imbalance between the DAU ranking and sales amount ranking. Based on this outcome, this study presents the reference point for the design of profit-making models on behalf of the manufacturers who wish to launch into the mobile game market in the future.

A Study on a Sales Promotion Strategy for HMR Products in Discount Stores (대형마트 HMR 판매촉진전략 연구)

  • Kim, Kwang-Ji
    • Culinary science and hospitality research
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    • v.19 no.4
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    • pp.256-267
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    • 2013
  • This study is a case study that drew efficient HMR sales promotions and verified their applications to business. An analysis of customer needs for HMR products in discount stores showed that diverse menu was ranked 1st with 29.1%, followed by packaging with 23.6%, price with 22%, menu information with 14.2%, and quality of food with 11.0%.. Main results of this study are indicated below. First, there were significant differences in sales before (3,932,313 won, a daily average 187,253 won) and after (4,840,063 won, a daily average 230,479 won) packaging improvement. Second, there were significant differences in sales of salad products before (4,627,508 won, a daily average 220,356 won) and after (5,238,365 won, a daily average 249,446 won) information improvement. The implications of this study are shown as follows. From a theoretical perspective, this study identified the sales promotion methods of HMR products through direct observation, interviews, and a survey to the customers who visited the stores. From a practical standpoint, this study measured the effects of theoretically confirmed sales promotion methods such as packaging, menu information, and diverse menu by analyzing the change in sales resulting from application of these methods at HMR business in discount stores.

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Effect of Workplace Characteristics on Part-Time Apparel Sales Associates' Turnover Intentions

  • Noh, Mijeong;Johnson, Kim K.P.
    • International Journal of Costume and Fashion
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    • v.16 no.1
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    • pp.37-53
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    • 2016
  • This study focused on the development of a conceptual model of the turnover intention of part-time sales associates in apparel retailing. A convenience sample of 294 college students who were part-time apparel workers was used to test the model. In this proposed model, organizational support and growth opportunity indirectly influenced turnover intention through work engagement, which in turn positively affected work effort, job performance, and job satisfaction. The results also revealed a direct relationship between work/role stress and burnout, which influenced turnover intention. These findings make a unique contribution to the extant literature and enable development of relevant strategies by apparel retailers.