• Title/Summary/Keyword: Direct sales

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A Typology of Internet Shopping Mall (인터넷쇼핑몰의 분류모형 개발과 특성 분석)

  • 김창수;김효석
    • The Journal of Society for e-Business Studies
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    • v.3 no.1
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    • pp.95-115
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    • 1998
  • The growth of the internet shopping mall has led to a critical mass of consumers and firms participating in a global online marketplace. This study is devoted to providing a conceptual framework for describing and analyzing the characteristics of internet shopping mall. We proposed a model which classifies internet shopping mall into four types, including (1) general intermediary (2) general direct-sales (3) specialized intermediary (4) specialized direct-sales. Our framework facilitates greater understanding of the internet shopping mall as commercial medium and allows examination of internet shopping mall in terms of the opportunities and challenges firms facing online business.

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Analysis of Factor Hindering and Promotion Strategy on the Direct Marketing of Agricultural Products (농산물 직거래 유통채널별 저해요인 분석과 활성화 방안)

  • Kim, Deok-Hyeon;Park, Gil-Seog;Lee, Su-Young;Lee, Seung-Hyun
    • Journal of Distribution Science
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    • v.14 no.12
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    • pp.71-78
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    • 2016
  • Purpose - This paper is for the Analysis on the Hindrance Factors and Activation Scheme by the Type of Distribution Channel in Direct transaction of Agricultural Products. As the distribution structure of agricultural products has become changable, farmers seem to use the type of direct distribution in order to enhance the receiving price. This study aims to explore the hindrance factors and income variation rate in direct transaction of agricultural produces, specifically focusing on the 167 farmers. Research design, data, and methodology - To ascertain the hindrance factors exactly by the type of distribution channel, the managements were classified by four subcategories, that is high sales percentage with shopping malls, SNS, shopping malls and SNS, and off-line direct transaction. Results - As a result of the hypothesis test, hinderance factors in online direct deal activation were found to be in the order of the difficulty in continuous content production, the difficulty in shopping mall operation and maintenance, and the difficulty in card commission problems, and in the order of the difficulties in continuous content production, the difficulty in continuous content production, the difficulty in shopping mall operation and maintenance, and the difficulty in branding for the SNS group. Thus, it can be seen that the difficulty in continuous content production, shopping mall operation and maintenance were found to be the biggest obstacles. In addition, hindering factors in online direct deal activation were found to be in the order of the difficulty in credit card settlement, the difficulty in publicity, and the difficulty in dealing with unsold goods. The group with high sales rate in shopping mall was found to be increased by 23.9% in the gross income compared to the previous year, the group with high SNS sales ratio increased by 56.5%, the group with direct offline transaction increased by 37.1%, among which the group with the highest increase rate of SNS sales ratio was found to be the highest from the rate of increase/decrease of the income, which was statistically significant. Conclusions - It can be suggested that government and local government may provide agricultural management with supporting plan which in turn can activate direct transaction in any possible ways.

The Influence of Lifestyle and Importance of Store Attribute upon Fashion Store Selection of Adolescence Consumers (청년기 소비자의 라이프스타일과 점포속성 중요도가 패션점포선택에 미치는 영향 -대형점포를 중심으로-)

  • 이은실;이선재
    • Journal of the Korean Society of Costume
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    • v.54 no.1
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    • pp.53-68
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    • 2004
  • The purposes of this study were to classify the contents of lifestyle of adolescence consumers, to examine the differences of lifestyle, importance of store attribute, preference of fashion store according to demographic variables, to test preference of fashion store and lifestyle, preference of fashion store, and to examine how the preference of fashion store was influenced by lifestyle, importance of store attribute, and demographic variables. Subjects were 317 adolescence consumers(13-24 years) in Seoul, Korea. Preference of imported & brand goods, orientation of fashion & beauty life, and family orientation had a direct effect on preference of department store($R^2$=.129). Sex had an indirect effect on preference of department store through orientation of fashion & beauty life. Search of video media & information and age(-) had a direct effect on preference of entertainment shopping center($R^2$=.150). Orientation of fashion & beauty life(-), sales promotion, sex, and reasonable consumption had a direct effect on preference of discount store(R =$^2$.109). Sex(-) had an indirect discount store through orientation of fashion & beauty life, and sex(-), search of video media & information, age(-), and reasonable consumption did through sales promotion. Sales promotion, preference of imported & brand goods(-), and store atmosphere(-) had a direct effect on preference of traditional market($R^2$=.060). Sex(-), age(-), search of video media & information, and reasonable consumption had an indirect effect on preference of traditional market through sales promotion, and search of video media & information, reasonal consumption, and acceptance of foreign culture did through store atmosphere.

A Study on Policy of Distribution Improvement of Fishery Products in Busan (부산수산물의 유통개선정책에 관한 연구)

  • Song, Gye-Eui
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.37
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    • pp.161-185
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    • 2008
  • In 2006, the share of fisheries distribution in Busan amounted to 1.9 million ton, which was 41 percent of the whole country. In details, coastal fishery 334 thousand ton(14% of the whole country), deep sea fishery 452 thousand ton(82%), import fishery 964 thousand ton(70%), export fishery 157 thousand ton(43%) were distributed in Busan region, respectively. According to distribution share, import(50%), deep sea fishery(24%), coastal fishery(18%), export(8%) are main category of fisheries distribution in Busan. After the institutional changes in 1997, that is, from monopoly to the competitive systems are implemented, the share of sales volume through a home trust market decreased gradually since 2000. Especially, the share of direct sales in farming fisheries sector amounted to 73.8 percent of total production volume, 80.7 percent of production value in 2005. Furthermore, the share of fisheries sale through e-commerce is increasing owing to the growth of IT and competitive price of its products. and the sale share of large discount store is also on the 10% more increase. Hereafter these structure changes of fisheries distribution in Busan will be more intensified. Therefore, after reflecting the change in distribution policy of Busan Fisheries, the directions of distribution policy should be established, as follows. $\cdot$ Distribution policy to prepare for increasing of non-trust market sales $\cdot$ Fisheries distribution policy to prepare for increasing of direct transaction like e-commerce $\cdot$ Distribution policy to prepare for increasing of sales ratio in large discount store $\cdot$ Distribution policy for making up sound purchasing circumstance of Fisheries $\cdot$ Distribution policy for reducing the fisheries distribution cost $\cdot$ Distribution policy to prepare for increasing of direct carrying the deep sea fisheries and import fisheries to Seoul and $Inch'{\breve{o}}n$ section $\cdot$ Distribution policy for implementing the information system for managing fisheries transaction $\cdot$ Distribution policy for advancing the export & import management of fisheries $\cdot$ Distribution policy for establishing transaction principle reflecting the peculiarity in fishery distribution(to enacting independent fishery law)

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The influence of evaluation factors of overseas direct sales website on the continuous intention of Chinese consumers (대(對)중국 역직구사이트 평가요인이 지속적 이용의도에 미치는 영향)

  • Son, Je-Young;Kang, In-Won
    • Korea Trade Review
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    • v.43 no.3
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    • pp.219-243
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    • 2018
  • This study focused on the rapidly growing Chinese market by developing an evaluation model for overseas direct sales websites for Chinese consumers. In addition, we developed specific strategic alternatives for each sub-market by conducting multi-group analysis for each consumer's characteristics. Results showed that the level of concern about site use had a stronger impact on persistent use behavior. In addition, among antecedents that affect the level of assurance and concern, we found that these includes not only the perceived benefits and perceived risk factors identified in previous studies but also social-cultural factors. In addition, this study compares the evaluation of overseas direct sales website according to the level of involvement of users. This study analyzes the differences in coefficients among the paths and suggest practical implications for each group.

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The Effects of Sales Performance on Salesperson's Job Satisfaction, Organizational Commitment and Need for Achievement (영업사원의 직무만족, 조직몰입, 성취욕구가 영업성과에 미치는 영향에 관한 연구)

  • Gu, Ja-Won
    • Management & Information Systems Review
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    • v.37 no.1
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    • pp.1-18
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    • 2018
  • This research performed the empirical test for the effects of sales performance on salesperson's job satisfaction, organizational commitment, and need for achievement using 375 salesperson samples in Korea. Analyzed direct effects among the factors and mediation effects of organizational commitment and need for achievement as well. Results showed that job satisfaction have a significant positive (+) impact on organizational commitment and sales performance, and organizational commitment significant positive influence on need for achievement. However, organizational commitment have no significant effect on sales performance. Need for achievement have a significant direct effect on sales performance positively and have mediation effect between organizational commitment and sales performance. For the mediating effect, organizational commitment have significant result between job performance and need for achievement, but have no significance between job performance and sales performance. This paper suggest that the implications. First, this research exam integrated and detailed analyze for job satisfaction, organizational commitment, need for achievement, and sales performance including the results of verified in precedent study. Second, identify job satisfaction and need for achievement are important factors on salesperson's performance and find out through the empirical test the importance having balance of satisfaction of salesperson's own job and need for achievement in the sales field rather than consider only organizational commitment. Third, in the existing research, high need for achievement increase organizational commitment as a predictor of organizational commitment factor. In this research, claim that organizational commitment also become as a predictor of need for achievement and high organizational commitment make need for achievement higher. Consequently, need for achievement and organizational commitment be interact with each other and significant effect on sales performance of sales force.

An Asynchronous-Driven Node.js Based Intermediary-free Direct Deal Distribution Platform Converged with Cloud Service

  • Lee, SongYeon;Paik, JongHo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.13 no.8
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    • pp.4212-4226
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    • 2019
  • In this paper, a design and implementation for direct deal distribution platform is proposed to bypass the complex traditional distribution structure of agricultural market, as one of the fields where distribution patterns have changed. In the case of domestic agricultural distribution, demand and supply are unstable since the sales market is excessively concentrated in the designated wholesale market. Besides sales must go through multiple stages of distribution leading to problems in freshness and stability of agricultural products and downward pressure on profit margins for producers. To solve the above mentioned issues, we propose a cloud service convergence direct deal distribution platform based on asynchronous-driven Node.js. The proposed platform can facilitate a variety of direct trading functions and also access to visualization information related to agricultural products, which may increase user confidence at an intermediary-free direct transactions platform. First, we describe the requirements of intermediary-free direct transactions of agricultural products and transaction entities. Next the database structure and transaction functions are designed and then implemented according to those requirements. Finally, an API based cloud convergence service structure is designed to provide the analyzed information to ensure a trustworthy system.

A Study on Change in Automobile Distribution Structure : Focusing on Domestic Distribution

  • QUAN, Zhixuan
    • Fourth Industrial Review
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    • v.1 no.2
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    • pp.9-16
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    • 2021
  • Purpose - O2O (online to off-line) is a new economic concept being emerged in the 4th industrial age. Automobile distribution is also undergoing a change to the O2O system. In overseas, vehicles are already being sold through various online platforms. The purpose of this study is to analyze the domestic and foreign automobile distribution structure and intends to suggest the desirable direction of automobile sales in the 4th industrial age. Research design, data, and methodology - Through the investigation of previous studies and the actual cases, the advantages and disadvantages and trends of different types of automobile distribution structures. Result - It can be seen that domestic and foreign automobile brands have quite diverse distribution structures such as direct managed system, agency system, dealer system, direct sales system, online system and online/offline parallel system. Each type has its own characteristics. Conclusion - The distribution structure of automobiles is very diverse, and in particular, it is rapidly changing to an online sales system thanks to the development of information and communication technology and Internet technology and the popularization of smartphones. Through the online system, consumers can quickly and conveniently obtain vehicle information. Although the online sales system has many advantages, it requires continuous management

A Study on Change in Automobile Distribution Structure : Focusing on Domestic Distribution

  • QUAN, Zhixuan
    • Fourth Industrial Review
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    • v.2 no.1
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    • pp.1-8
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    • 2022
  • Purpose - O2O (online to off-line) is a new economic concept being emerged in the 4th industrial age. Automobile distribution is also undergoing a change to the O2O system. In overseas, vehicles are already being sold through various online platforms. The purpose of this study is to analyze the domestic and foreign automobile distribution structure and intends to suggest the desirable direction of automobile sales in the 4th industrial age. Research design, data and methodology - Through the investigation of previous studies and the actual cases, the advantages and disadvantages and trends of different types of automobile distribution structures. Result - It can be seen that domestic and foreign automobile brands have quite diverse distribution structures such as direct managed system, agency system, dealer system, direct sales system, online system and online/offline parallel system. Each type has its own characteristics. Conclusion - The distribution structure of automobiles is very diverse, and in particular, it is rapidly changing to an online sales system thanks to the development of information and communication technology and Internet technology and the popularization of smartphones. Through the online system, consumers can quickly and conveniently obtain vehicle information. Although the online sales system has many advantages, it requires continuous management.

The Impact of Sales Revenue on Value Relevance in the Distribution Corporate (유통기업 매출액의 기업가치 관련성)

  • Kim, Jin-Hoe
    • Journal of Distribution Science
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    • v.16 no.2
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    • pp.83-88
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    • 2018
  • Purpose - For distribution corporate, the method of recognizing sales revenue may be different depending on the type of distribution transaction. Until the change in accounting standards for revenue recognition was made in 2002, the distribution corporate recognized the full amount of sales of goods regardless of the type of transaction. However, in accordance with accounting standards for revenue recognition, which began to be applied in 2003, distribution corporate differ in sales revenue recognition by transaction type. The Purpose of this study is to analyze the impact of sales revenue on the corporate value after the change of the revenue recognition accounting standards. Research design, data, and methodology - We selected a comprehensive wholesale and retail corporate listed on Korea Exchange. The research model extends the Ohlson(1995) model and regresses whether sales revenue affecting the corporate value is discriminatory value relevance between the corporate affected by changes in accounting standards for revenue recognition and those not. Results - The results of the analysis are as follows. First, The average value of stock price, net asset per share, and earnings per share are all higher than those before the change of accounting standards for revenue recognition. However, the average value of sales per share is lower than that before the change of accounting standards for revenue recognition. Second, the relationship between corporate value and net asset per share, earnings per share and sales per share, the coefficient of net asset per share, earnings per share and sales per share are all statistically significant positive value. Therefore, in explaining corporate value, besides net asset per share and earnings per share, sales per share provides additional information. And the coefficient of interaction variable between accounting standard change and sales per share is a statistically significant positive value. This result indicating that after the change of the revenue recognition accounting standards the usefulness of sales revenue has increased. Conclusions - The change in accounting standards for revenue recognition led to a decrease in distribution corporate sales revenue but the higher the relevance of the corporate value of the sales revenue information. These results shows that the change of accounting standards that reflects the transaction type of retailers was a revision to increase the value relevance of sales revenue in valuation of corporate value.