• Journal of Korean Society of Forest Science
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• v.104 no.2
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• pp.319-331
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• 2015

The marketing system of non-timber forest products has been criticized as it mainly depends upon private local dealers, having too many steps between producers and consumers, we believe, which makes it less efficient. Meanwhile, there were only a few empirical studies of how they are delivered to consumers. In order to devise and implement targeted forest policies efficiently, it is quite necessary to understand the distribution channel of them. We analyzed the distribution channel of chestnut, bitter persimmon, oak mushroom, and wild greens by data analysis, field and phone survey, and then drew an implication for improving the marketing system. First of all, the number of middle step has to be reduced and the direct transaction has to be expended. In addition, we need to have more active involvement of Forest cooperative in production sites, adding values by processing, and the upgrade of current marketing centers of non-timber forest products, which have been launched since 2004 by Korea Forest Service.

• International Area Studies Review
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• v.12 no.3
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• pp.89-109
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• 2008

Using hybrid channel affords the benefits of achieving control through the direct channel and achieving flexibility through the indirect channel. However, using a hybrid channel also poses special challenges to a manufacturer, including the problem of managing multiple channel members with disparate goals and priorities. The purpose of this study is to enhance our understanding on the management of hybrid channel. We study marketing channels for fashion apparel to examine governance challenges and solutions of a hybrid channel. We have two objectives to fulfill that purpose. First, we aim to tie two largely separate research streams of salesforce management and marketing channel management together by examining both intrafrim governance and interfirm governance issues under one conceptual framework. Second, we aim to lay a ground work for rigorous further research on this topic by tying two major theoretical approaches of governance together under one conceptual framework. Our predictions were tested with data from the survey of apparel manufacturers and retailers. The analysis results support the predictions moderately.

• Journal of Korea Society of Industrial Information Systems
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• v.6 no.3
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• pp.87-94
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• 2001

Nowadays, both large and small business organizations have been using the Internet in general or the World Wide Web in particular to cope with the global competition. One of the major purposes that these business organizations utilizations utilize the World Wide Web is to support their marketing activities. In this study, we compared the uses of the World Wide Web, for supporting seven different categories of marketing activities, among three different groups of companies: the Top US corporation, the Top Non-US corporation, and the Top Web site groups. Results of the study showed that companies in the ToP US corporation and the ToP Non-US corporation groups primarily focused on Public Relation, while companies in the Top Web site group emphasized Encouragement. The Top US corporations also focused on the Interactive Brochure and the Top Web site companies were significantly different from the Top Non-US corporations with regard to Direct Sales and Customization. We discussed the potential reasons for these similarities and differences. The study also provided the extension for future research and discussed its limitations.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.89-98
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• 2015

The purpose of this study was to investigate the effect of the Government's entrepreneurial support policy(educational support, financial support and marketing support) on entrepreneurship and entrepreneurial intention. This study examined educational support, fund support and marketing support as the The Government's entrepreneurial support polity variables and innovativeness, progressiveness and risk-taking as entrepreneurship variables. The sample of this study was composed of 331 existing and potential entrepreneurs selected from the national panel of a online web survey research firm. Data were collected using self-administerd structured questionnaires and analyzed employing structural equation modelling techniques. This study found that three entrepreneurship variables(innovativeness, progressiveness and risk-taking) had positive direct effects on entrepreneurial intention and that three Government's entrepreneurial support policy variables (educational support, financial support and marketing support) had positive direct effects on entrepreneurship, whereas these three variables had positive indirect effects on entrepreneurial intention. The theoretical and practical implications of the findings were discussed and the directions for future research were suggested.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.20 no.44
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• pp.447-462
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• 1997

Customer satisfaction is one of the major issues in current marketing research. Among many studies on this issue, the best known is the determinants of customer satisfaction. This study is focused the involvement as a moderator of customer satisfaction. The data were collected from 113 students who have an experience using or buying the products and services. The present study found that the customer satisfaction has a relation with the following major characteristics. These are: 1) The direct effect of expectation on the customer satisfaction is significant in case of high involvement service. 2) The direct effect of performance has a difference between high involvement and low involvement. 3) And the direct effect of disconfirmation on the customer satisfaction is significantly different from the levels of involvement.

• Asia Pacific Journal of Business Review
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• v.5 no.1
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• pp.11-19
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• 2020

This study is a review on Risk analysis of foreign direct investments in innovative projects of Uzbekistan. The study will examine SWOT and PESTL analysis as an effective situation analysis tool which plays an important role in the fields of management, marketing, and in any fields of requiring strategic planning. SWOT is an analysis method used to evaluate the 'strengths', 'weaknesses', 'opportunities', 'threats' and PESTL is an analysis tool used for measuring the 'political', 'economical', 'social', 'technological' and 'low' risks involved in a various sphere of economy. In this study, firstly the essence of SWOT and PESTL analysis is explained, secondly the components of SWOT and PESTL analysis is examined. The paper includes risk analysis for further investigation to innovation sector of Uzbekistan economy.

• Journal of Korea Port Economic Association
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• v.22 no.1
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• pp.105-124
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• 2006

We, in this paper, suggest the Yeosu internationalization strategy for holding the 2012 World EXPO in Yeosu successfully, First of all, we analyze some problems that hinder the internationalization of Yeosu. Our analysis, also, provides several strategic solutions to those problems by foreign direct investment, international trade, hub port development, and international tourism. first strategy is to create a more favorable business environment for foreign investors. Foreign direct investment is the most effective way to internationalize the specific district. Second strategy is to expand the export of small and medium-sized firms in Yeosu. Especially, local firms with agricultural/fishery products have to develop various new products and introduce the effective international marketing strategy. Final strategy is to develop the hub port in Yeosu and the new tourist resources to attract foreign tourists.

• East Asian Journal of Business Economics (EAJBE)
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• v.2 no.3
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• pp.33-42
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• 2014

The main purpose of this study intends to study the theoretical interconnection between human response capability and customer relationship management advantage while considering the essential role of service application of information technology as direct, indirect (mediating), and interactive (moderating) influences in the theory. Based on the study sample, the new findings help comprehend the overall interconnected relationship which includes the direct and indirect (mediating) effects of information technology service capability and human response capability as well as their interaction (moderation) on customer relationship management advantage. The new insights interprets the two capabilities (human and information technology) are vital to business because they are the foundation set of service resources significantly to enhance customer relationship management advantage.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.6
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• pp.1856-1868
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• 2008

This paper is about what is the effect of cultural marketing - which is affecting business ethics and social responsibility - on corporate image and formation of brand asset, and about which is getting more influence by cultural marketing among factors that is forming corporate image and brand asset. The results are like below. First, cultural marketing activities had an indirect influence on the corporate brand asset. Second, cultural marketing had an direct influence on the corporate brand image. Third, cultural marketing had a positive impact on reminding of the brand image. Fourth, social responsibility and business ethics had an indirect influence on the brand loyalty. Fifth, corporate social responsibility and business ethics had a positive impact on the brand image. Sixth, among the corporate social responsibility, community activities played a control variables. Seventh, regarding the characteristics of the respondents it showed that there's perception gaps among marketing, responsibility and ethics as well as brand assets. All in all, cultural marketing had an indirect effect on formulating corporate brand asset by the means of corporate image. The result is pointing out the importance of establishing a strategic marketing plan that is taking harmony between the character of cultural marketing and media, continuous and long-term plan, connection with the type of the brand asset into account. Moreover, as people realized that corporate business activities are brining not only economic consequences, such as providing goods and services but also social consequences, such as uneven distribution of wealth, dirty links between business and politics, consumers' security, pollution, and etc., companies are reconsidering its own role in society. This reconsideration is called corporate social responsibility and this pushed the company to keep business ethics together with their business.

• The Journal of Economics, Marketing and Management
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• v.12 no.3
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• pp.1-12
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• 2024

Purpose: As a major economy attracting foreign investment, China is currently facing significant international economic pressure due to the appreciation of the RMB. Additionally, China is at a critical period of socio-economic development, where foreign direct investment (FDI) plays an indispensable role in stabilizing economic growth, adjusting industrial structure, and promoting economic transformation. Research design, data and methodology: This paper focuses on the relationship between RMB exchange rate expectations and FDI. It examines the magnitude of their relationship through empirical research using cointegration tests, Granger causality tests, and BVAR (Bayesian Vector Autoregression) analysis. Results: The comprehensive study of the empirical results in this paper concludes that there is a long-term cointegrated relationship between China's RMB exchange rate expectations and foreign direct investment, indicating that their relationship is stable in the long run. It is also found that RMB exchange rate expectations have a significantly positive impact in the short term, but this impact is not significant in the long term. Conclusions: The paper also considers the possibility of establishing a China-EU Free Trade Area in the future and offers policy recommendations regarding RMB exchange rate expectations and foreign direct investment.