• Human Ecology Research
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• v.55 no.2
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• pp.153-166
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• 2017

This study examined the effects of the cognitive and affective country image of Korea on product evaluation and purchase intention for Korean products. The research model was developed from relevant literature based on the halo effect model and data was collected using a self-administered online survey of 772 Southeast Asian consumers from Vietnam, Indonesia, and Malaysia. The major findings are as follows. First, analysis of variance revealed that Vietnam consumers have a significantly positive perception compared to Indonesia and Malaysia, regarding the affective country image and purchase intention towards Korean products. Second, results from structural equation model showed that the affective country image has significantly positive effects on product evaluation and purchase intention, which means the affective country image is directly and indirectly connected to purchase intention towards Korean products. However, cognitive country image only has an indirect effect on purchase intention. Third, the results of comparing path coefficient among three countries showed that the direct effect is more effective for consumers in Indonesia and Malaysia, whereas indirect effect has a stronger effect on consumers in Vietnam. Academically, this study contributes to an expansion of understanding the effects of country image by empirically proving the different roles of cognitive and affective dimensions for country image. This study provides practical implications for developing marketing communication strategies for businesses that hope to penetrate Southeast Asian countries.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2008.05a
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• pp.116-122
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• 2008

As a model house has attempted a role change from a conceptual perspective as a housing cultural center starting from the 90ties, it began to direct the change into a high end building. In particular, large construction companies have recently invested on an unimagined scale, unlike in the past, in building a model house and pursued the construction of new attractions of cities as well as the upgrade of a brand image by hiring and implementing the designs of celebrity architects or designers. In addition, they have been in pursuit of a change by enhancing the satisfaction and pride of residents by offering spaces and programs for various cultural arts for apartment residents or potential customers and having them participate in those programs. This study aims to expound on the possibility of the utilization of a housing cultural center as a local complex community center by analyzing the spatial organization and the operational program of a housing cultural center appearing since the 90ties. With this aim, the study analyzed the cases of a complex community center and the program and the operational method of a housing cultural center within the case study in order to propose the possibilities for the utilization of a local complex community center. The elevation of the cultural and economic level of citizens and a rapid social change are shown as various demands for welfare, and the subsequent social physical change has led to the expansion of a space as a complex community. A housing cultural center is also directed to grow as a complex community center from the perspective of diverse demands and participations of consumers, and prepares a field for a broad spectrum of communications from the perspective of housing and cities.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.7
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• pp.958-969
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• 2002

No one doubts that textile and apparel industries have contributed to economic miracles of the export-led growth in Korea. However, by the turning of 1990′s, these sectors have encountered many problems such as decreasing of domestic production and exports mainly due to wage rise and shortage. Therefore, foreign direct investment to the low labor cost countries has been enlarged for a way of improving its competitiveness and increasing exports. However, no intensive study has been made exploring current investments and future directions. This study focuses Vietnam as one of the promising overseas investment countries. The purposes of this study are to analyze current investment status of Korean textiles and apparel firms in Vietnam, to explore merits and problems Vietnam has, and to present useful implications and strategies for Korean textiles and apparel companies. Analysis of current secondary data suggests that Korean apparel industry, rather than textiles industry, have invested more in Vietnam, mostly in southern Ho Chi Minh City. Investments of Korean apparel and textile firms have shown steady increase from 1990 but have turned to a decrease from 1995. Findings suggested that Vietnam has merits for attracting foreign investment since it provides relatively cheap labor and outstanding skillful hands suitable for apparel and textiles industries. In addition, because of EU quota increase and the trade agreement between Vietnam and USA it is likely for firms in Vietnam to increase exports to EU and USA Rapid expansion of domestic apparel market and "Korean trend (Han Rue)" in Vietnam resulted from successful star marketing of Korean firms are another merits Vietnam has to the Korean fm. However, regulations of central government, low efficiency of bureaucratic and stiff administrative process, difficulty of making decision in case of joint venture, lack of social overhead capital, high factory construction costs, weak construction condition, and the excessive competition among investment enterprises have found to be problems. Based on pros and cons of investment to Vietnam, marketing strategies, practical implications and future directions were suggested.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.8 no.4
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• pp.721-725
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• 2007

A fiber optic based weight sensor has fabricated using a fiber Bragg grating with a weight sensitive. The sensing concept exploits the inherent characteristics of the FBG and is based on the strain effect induced in the fiber Bragg grating through. A direct indication of the weight level is given by the shift of the Bragg wavelength caused by the expansion of the sensing material. A FBG behaves like a spectral filter which has inherent characteristics that render it very sensitive to strain and temperature. The sensing principle is also based on the strain effect induced in the FBG through the caused by the weight. The experimental setup used for the initial investigation to characterize the mass response of the sensor. The transmitted signal from the sensor was monitored using an optical spectrum analyzer with a resolution bandwidth of 0.4nm. In this paper, we presented the spectral characterization and shaping of FBG by scanning a mass element that affects a small grating fraction at a time, without permanent effects on the optical fiber when the various wavelength and strain is removed. That is, destruction when the optical fiber for weight is physically damaged.

• International Journal of Highway Engineering
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• v.15 no.1
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• pp.23-36
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• 2013

PURPOSES: The problem under this circumstance is that the erosion not only drops strength of the steel dowel bar but also comes with volume expansion of the steel dowel bar which can reduce load transferring efficiency of the steel dowel bar. To avoid this erosion problem, alternative dowers bars are developed. METHODS: In this study, the bearing stresses between the FRP tube dowel bar and concrete slab are calculated and compared with its allowable bearing stress to check its structural stability in the concrete pavement. These comparisons are conducted with several cross-sections of FRP tube dowel bars. Comprehensive laboratory tests including the shear load-deflection test on a full-scale specimen and the full-scale accelerated joint concrete pavement test are conducted and the results were compared with those from the steel dowel bar. RESULTS: In all cross-sections of FRP tube dowel bars, computed bearing stresses between the FRP tube dowel bar and concrete slab are less than their allowable stress levels. The pultrusion FRP-tube dowel bar show better performance on direct shear tests on full-scale specimen and static compression tests at full-scale concrete pavement joints than prepreg and filament-winding FRP-tube dowel bar. CONCLUSIONS: The FRP tube dowel bars as alternative dowel bar are invulnerable to erosion that may be caused by moisture from masonry joint or bottom of the pavement system. Also, the pultrusion FRP-tube dowel bar performed very well on the laboratory evaluation.

• Journal of the Korean Society of Fisheries and Ocean Technology
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• v.23 no.3
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• pp.1-1
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• 1987

The accurate prediction of the ship wave resistance is very important to design ships which operate satisfactorily in a wave environment. Thus, work should continue on development and validation of methods to compute ship wave patterns and wave resistance. Research efforts to improve the prediction of ship waves and wavemaking resistance are categorized in two major areas. First is the development of higher-order theories to take account of the nonlinear effect of the free surface condition and improved analytical treatment of the body boundary condition. Second is the development of direct numerical methods aimed at solving body and free-surface boundary conditions as accurately as possible. A new formulation of the slender body theory for a ship with constant speed is developed by Maruo. It is quite different from the existing slender ship theory by Vossers, Maruo and Tuck. It may be regarded as a substitute for the Neumann-Kelvin approximation. In present work, the method of asymptotic expansion of the Kelvin source is applied to obtain a new wave resistance formulation in fluid of finite depth. It takes a simple form than existing theory.

• Journal of the Korean Society of Propulsion Engineers
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• v.18 no.5
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• pp.54-61
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• 2014

In this study, a plume exhausted from rocket nozzle is investigated by using an unstructured 2-dimensional axisymmetirc DSMC code at various altitude. The small back-pressure to total-pressure ratio($P_b/P_o$) and large $P_b/P_o$ represent low and high altitude condition, respectively. At low altitude, the plume shows a typical complicated structure (e.g. Mach disk) of underexpanded jet while the high altitude plume experiences plain expansion. The various features of exhaust plume is discussed including density, translational/rotational temperature, Mach number and Knudsen number. The results shows that even at 20 km altitude where the freestream Knudsen number is small as $1.5{\times}10^{-5}$, the transitional and rarefied flow regimes can occur locally within the plume. It confirms the necessity of DSMC computation at low altitude.

• Smart Structures and Systems
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• v.9 no.6
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• pp.505-534
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• 2012

The present work deals with second order statistics of post buckling response of piezoelectric laminated composite cylindrical shell panel subjected to hygro-thermo-electro-mechanical loading with random system properties. System parameters such as the material properties, thermal expansion coefficients and lamina plate thickness are assumed to be independent of the temperature and electric field and modeled as random variables. The piezoelectric material is used in the forms of layers surface bonded on the layers of laminated composite shell panel. The mathematical formulation is based on higher order shear deformation shell theory (HSDT) with von-Karman nonlinear kinematics. A efficient $C^0$ nonlinear finite element method based on direct iterative procedure in conjunction with a first order perturbation approach (FOPT) is developed for the implementation of the proposed problems in random environment and is employed to evaluate the second order statistics (mean and variance) of the post buckling load of piezoelectric laminated cylindrical shell panel. Typical numerical results are presented to examine the effect of various environmental conditions, amplitude ratios, electrical voltages, panel side to thickness ratios, aspect ratios, boundary conditions, curvature to side ratios, lamination schemes and types of loadings with random system properties. It is observed that the piezoelectric effect has a significant influence on the stochastic post buckling response of composite shell panel under various loading conditions and some new results are presented to demonstrate the applications of present work. The results obtained using the present solution approach is validated with those results available in the literature and also with independent Monte Carlo Simulation (MCS).

• Journal of IKEEE
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• v.22 no.4
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• pp.941-947
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• 2018

In general, capacitors have a large influence on the life of the system due to frequent charging and discharging. In this paper, we analyze the cause of the core failure of high voltage, high current HVDC sub-module film capacitor and analyze the precautions of the capacitor design and manufacturing process. First, the cause of the fault, the failure mode, and the effect are analyzed through the FMEA of the capacitor. To quantitatively evaluate the causes and effects of faults that have the greatest effect on the failure of a capacitor, a fault tree for the capacitor is presented and the failure rate is analyzed according to the design parameters and the driving conditions. It is verified that the main cause of capacitor failure is the capacitance change, and it is necessary to minimize the temperature rise, corona occurrence, electrode expansion, and insulation distance decrease during capacitor design and manufacturing process in order to reduce the failure rate of the capacitor.

• Journal of Broadcast Engineering
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• v.24 no.3
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• pp.506-514
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• 2019

This study classified the different types of service attributes being provided through cable VOD services and looked at how the key service attribute types affect the willingness to use paid VOD for each group of paid and non-experienced users. Studies have shown that for a group of non-experienced people, 'content information-oriented attributes' have the greatest impact, and for a group of experienced people, 'convenience-oriented attributes' have the greatest impact. Thus, expanding users of paid VOD services requires setting up step-by-step strategies that match their respective collective characteristics. For a group of non-experienced people, it is necessary to take a direct persuasion strategy through the provision of relevant information and an indirect approach strategy through the expansion of promotion opportunities, and for an experienced group, a strategy to expand functional convenience.