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사회연결망 분석을 활용한 연관규칙 확장기법 (Extension Method of Association Rules Using Social Network Analysis)

  • 이동원
    • 지능정보연구
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    • 제23권4호
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    • pp.111-126
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    • 2017
  • 연관 상품 추천은 수많은 상품을 다루는 온라인 상거래에서 소비자의 상품 탐색 시간을 줄여주며 판매자의 매출 증대에 크게 기여한다. 이는 주문과 같은 거래의 빈도를 기반으로 생성되므로, 통계적으로 판매 확률이 높은 상품을 효과적으로 선별할 수 있다. 하지만, 판매 가능성이 높은 경우라도 신상품처럼 판매 초기에 거래 건수가 충분하지 않은 상품은 추천에서 누락될 수 있다. 연관 추천에서 누락된 상품은 이로 인해 노출 기회를 잃게 되고, 이는 거래 건수 감소로 이어져, 또 다시 추천 기회를 잃는 악순환을 겪을 수도 한다. 따라서, 충분한 거래 건수가 쌓이기 전까지 초기 매출은 일정 기간 동안 정체되는 현상을 보이는데, 의류 등과 같이 유행에 민감하거나 계절 변화에 영향을 많이 받는 상품은 이로 인해 매출에 큰 타격을 입을 수도 있다. 본 연구는 이와 같이 거래 초기의 낮은 거래 빈도로 인해 잘 드러나지 않는 상품 간의 잠재적인 연관성을 찾아 추천 기회를 확보할 수 있도록 연관 규칙을 확장하기 위한 목적으로 수행되었다. 두 상품 간에 직접적인 연관성이 나타나지 않더라도 다른 상품을 매개로 두 상품 간의 잠재적 연관성을 예측할 수 있을 것이며, 이런 연관성은 주문에서 나타나는 상품 간 상호작용으로 표현될 수 있으므로, 사회연결망 분석을 활용한 분석을 시도하였다. 사회연결망 분석기법을 통해 각 상품의 속성과 두 상품 간 경로의 특성을 추출하고 회귀분석을 실시하여, 두 상품 간 경로의 최단 거리 및 경로의 개수, 각 상품이 얼마나 많은 상품과 연관성을 갖는지, 두 상품의 분류 카테고리가 어느 정도 일치하는지가 두 상품 간의 잠재적 연관성에 미친다는 것을 확인하였다. 모형의 성능을 평가하기 위해, 일정 기간의 주문 데이터로부터 연결망을 구성하고, 이후 10일 간 생성될 상품 간 연관성을 예측하는 실험을 진행하였다. 실험 결과는 모형을 적용하지 않는 경우보다 제안 모형을 활용할 때 훨씬 많은 연관성을 찾을 수 있음을 보여준다.

집행관배훈안례연구(阐述工商业背景下的有限合理性):집행관배훈안례연구(执行官培训案例研究) (Interpreting Bounded Rationality in Business and Industrial Marketing Contexts: Executive Training Case Studies)

  • Woodside, Arch G.;Lai, Wen-Hsiang;Kim, Kyung-Hoon;Jung, Deuk-Keyo
    • 마케팅과학연구
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    • 제19권3호
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    • pp.49-61
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    • 2009
  • 本文为执行官提供了他们在处理日常业务问题和市场机会时如何阐述自己思考过程的培训. 本研究建立在Schank提出的教学基础上, 包括: (1)经验学习和最好的指导提供给学习者从诸如全球背景, 团队项目和专家经历等的互动的故事提炼知识和技能的机会. (2) 告诉不会导致学习, 因为在学习需要的行动训练环境中, 应强调积极使用故事, 案例和项目. 每个培训案例包括执行官解释自己的决策系统分析(DSA, 还需要执行官做DSA简报. 在训练时要求执行官写DSA简报. 在执行官学员写书面报告的说明中包括(1) DSA路线图的本质的细节(2) 警告和机会的陈述, 读者的行政地图及图内的DSA解释. 该报告的最大长度为500字, 其规则就是使行政人员培训课程行之有效. 引言之后是第二部分文献综述, 简要地总结了有关人们在对问题和机会的背景下的想法及文献. 第三部分通过使用对不同的贴牌生产客户定价相同的化学产品的培训练习来解释DSA的起源和过程, 第四部分展示一个炼油设备公司订价决策的培训练习. 第五部分提供一个商业客户办公家具采购的市场策略案例. 第六部分是结论和建议. 这些建议是关于使用培训课程和发展其他培训课程来磨练执行官制定决策的能力. 文章引导读者利用工具箱研究综合的报告, (DSA)路线图根据生态合理性理论将战略与环境相匹配. 这三个案例的研究让学习者在意愿层面征求建议来作出决策. Todd and Gigerenzer 提出人们使用简单启发式,因为他们在自然的决策环境中通过探索信息的结构使适应性行为有可能产生. "简单是一种美德, 而不是诅咒", 有限理性理论强调了西蒙的命题中心, "人类理性的行为仿佛一把剪刀, 其刀片则是任务环境的结构和执行者的计算能力". Gigerenzer的观点和西蒙的环境的危害相关, 也和本文中三个环境结构的案例相关. "环境这个词, 在这里, 并不是指总的物理和生理的环境, 而只是指被给予需要和目标的重要有机体 本文关注了结合任务环境的结构和使用适应的工具箱启发的报告. (DSA)路线图根据生态理性理论将战略与环境相匹配. 渴望适应理论是这一方针的核心. 渴望适应理论将决策制定作为一个没有把目标整合的多目标问题模拟成一个把所有决策选项进行完全的优先顺序化. 这三个案例研究让学习者在意愿层面征求建议来作出决策. 渴望适应用一系列的调整步骤的形式. 一个调整步骤通过仅一个目标变量的变化就可以改变在渴望网格上邻近点当前的渴望水平. 上调步骤是目标变量的提高, 下调步骤是目标变量的下降. 创造和使用渴望适应水平是对有限理性理论的整合. 文章通过提供学习者经验和实践环节增加了意愿采纳和有限合理性的理解和特点. 利用DSA图排列CTSs和撰写TOP可以清晰和深化Selten的观点 "清晰, 意愿采纳必须作为研究的解决方案整合到整个蓝图中". 这些有限理性的研究许可了在现实生活中为什么, 如何作决策的理论和在自然的环境中利用启发式的学习训练两方面的发展. 本文中的练习鼓励根据不同使用目的学习快速而简洁的启发式技巧和原则. 这也正回应了Schank的思想 "从本质上来看, 教育不是让学生们知道发生了什么, 而是让他们感受到所发生的事情. 这不容易做到. 在如今的学校教育是没有情感的, 这是一个很大的问题". 这三个案例和附加的练习问题遵守了Schank的观点. "这种教育过程最好是通过参与他们其中来实现, 也可以这样认为, 精神层面的积极讨论".

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도시 농촌간 결핵 표준화사망률 변화양상 비교 (A Comparative Study of Tuberculosis Mortality Rate between Urban and Rural Area)

  • 강문영;나백주;이무식;김건엽;홍지영;김은영;심영빈
    • 농촌의학ㆍ지역보건
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    • 제30권2호
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    • pp.127-135
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    • 2005
  • 본 연구는 결핵관리사업의 중요한 지표인 결핵사망률의 증가와 감소를 전국, 지역(대도시, 일반시, 군지역)별로 연도별 결핵 표준화사망률의 변화 양상을 확인하고자 시행되었으며, 1995년부터 2002년까지의 결핵사망자를 사망신고상 주소지를 기준으로 기초자치단체별로 분류하였고 2000년 현재 236개의 기초자치단체 중 도농통합시로 통합개편되었거나 분리되어 분석이 어려운 기초자치단체 4곳을 제외한 232개 시군구의 결핵사망자를 최종 분석 대상으로 선정하였다. 분석 대상은 연령보정 직접 표준화법을 사용하여 결핵 표준화사망률을 산출하였고, 각 지역별 연도별 결핵 표준화사망률의 변화를 그래프와 표로 관찰해보았다. 전국, 지역(대도시, 일반시, 군지역)별로 연도별 결핵 표준화사망률의 증감 추이를 모형적 정성 검정을 이용하여 연도별 결핵 표준화사망률의 변화 곡석의 양상을 확인하였고, 1995-1998년의 결핵 표준화사망률과 1999-2002년의 결핵 표준화사망률을 4년씩 묶어 이 두 기간 사이의 변화량을 알아보기 위해 분산분석 및 사후검정을 실시하였다. 수집된 자료는 SPSS 100판을 이용하였다. 1. 전국 결핵사망률의 변화를 추이해 보면 조율과 표준화율 모두에서 꾸준하게 감소하는 양상을 보이다가, 1999년을 정점으로 그 감소폭이 둔화되고 있는 양상을 보였다. 2. 지역을 대도시, 일반시, 군지역으로 분류하고 1995-1998년과 1999-2002년으로 4년씩 묶어 이 두 기간의 결핵 표준화사망률 변화를 살펴보면, 분산분석을 실시하였을 때 1995-1998년의 군지역의 사망률은 다른 지역들에 비해 유이하게 높게 나타났으나 1999-2002년의 군지역의 사망률도 여전히 높게 나타났다. 3. 지역별 결핵 표준화사망률의 모형적정성 검정 결과를 살펴보면, 대도시지역의 경우 일차함수적으로 꾸준히 감소하고, 일반시의 경우 일차함수적으로 감소하고 있기는 하지만 그 감소폭이 다소 둔화되는 양상을 보였다. 군지역의 경우 이차함수 모형에서 유의하게 나타났다. 연도별 결핵 표준화사망률의 감소경향이 지역별로 다른 양상을 나타내는 것을 알 수 있었다. 각 지역별로 꾸준히 감소하고는 있었지만 1999년을 정점으로 대부분의 지역에서 그 감소가 둔화되는 모습을 보여주었다. 이러한 현상은 군지역에서 더욱 뚜렷하게 볼 수 있었는데 이에 대한 추가 연구가 필요하며 지역별로 차별화된 결핵사업 전략이 필요함을 시사하였다.

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치매노인의 거주형태 및 서비스유형에 따른 간호관리의 효과분석 (A Study on the Effectiveness of Care of Patients with Alzheimer s Disease According to Residence Arrangement and Types of Services)

  • 홍여신;박현애;조남옥
    • 대한간호학회지
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    • 제26권4호
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    • pp.768-781
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    • 1996
  • The problem of care of patients and families with Alzheimer's disease has become a conscious raising social policy issue in Korea. The government of the Republic of Korea has become cognizant of the situation and has begun searching for ways to remedy it. Thus, there is a need for a comprehensive under-standing of the situation in which patients and their families are struggling and the enormous problems of care. With a realization of the urgent need, this study was done to investigate the situation and the care needs of families with patients with Alzheimer's Disease, and to compare the effectiveness of services utilized by the families in terms of cost and effects on patient's conditions and on family live. The Subjects for the study were 29 families with hospitalized patients, 25 families utilizing hospital outpatient clinics, 14 families utilizing day care facilities, and 16 families with homebound patients. A total of 84 families were interviewed by four trained interviewers using structured and semistructured questionnaires. The data produced from these interviews included : the patient's stage of Alzheimer's disease, patient's bizarre behavior, hours spent on patient care per day, family burden and quality of life, direct and indirect costs encountered in the care of patients, and the families' evaluation of the effectiveness of the services received. The data were analyzed to determine the relationships between family charactersistics, patient's conditions and services utilization. The effectiveness of each of the service entities was assessed through families evaluation and hoped for service and comparisons were made between services in terms of the cost-effectiveness ratios. After initial comparison of cost-effectiveness ratios, further analysis was done to compare between groups for incremental effectiveness for each incremental unit of cost to determine the most cost-effective service entities. The findings of the study are as fellows : 1. The choice of living arrangement and the types of services are a function of the stage of Alzheimer's condition and the economic status of the family. 2. Comparision of the cost of care showed that most expenses were encountered in by families with hospitalization, families using outpatient services, and families using day care services in that order. The least expense was involved in the care of homebound patients. The economic burden felt by families was in the same order as expenses. 3. The average number of hours spent on daily patient care was 9.9 hours for the outpatient clinic users, 9.7 hours for homebound patients, and 5.4 hours for day care users. 4. There were significant differences in the patient's conditions (CDRL), bizarre behaviors and the families's burden by living arrangement and /or types of service. However, no significant difference was found between groups in the family's quality of life. 5. The families rated the services of day care center as most effective for the care of the patients and families, except for a few families who had experienced some improvement in the patient's conditions. The outpatient clinic users expressed psychological comforts mainly in that the patient was being taken care of. For those hospitalized patients, families expressed the comfort of being relieved of the burden of care and that the patient is being professionally cared for. Form the analysis of the costs, hours of patient care, patient's bizarre behaviors, family's quality of life and burdens, and family's evaluation of services, it is concluded that up to the mid stage of Alzheimer's condition, the utilization of day care center services is found to be the most cost-effective, and toward the end stage of the Alzheimer's disease, it is hoped that there will be a establishment of long term or short term in-patient facilities for the protection of patients and preservation of the integrity of families for less cost. Thus. it was concluded that the family centered system of care is the most effective for Korea with systematic support systems developed for the care of patients and their families according to the needs of families as the patient's condition deteriorates.

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간호사의 비정규직 고용실태 및 관련요인에 관한 연구 (A Study on the Nurses' Contingent Employment and Related Factors)

  • 최숙자
    • 간호행정학회지
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    • 제5권3호
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    • pp.477-500
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    • 1999
  • Korean labor market has showed remarkable change of the increase in the amount of unemployment and contingent employment since IMF bailout agreement. There is a theoretical position to explain this increase in contingent employment at hospitals with the notion of flexibility. The high flexibility of employment due to the increase of contingent employees is becoming very important part in new business strategy of hospitals. The types of contingent employment of the nurse are part-time employment temporary employment, fixed-term employment, and internship which was introduced in early 1999. Recently, Korean health care industry managers have paid attention to the customer oriented service, rationalization of business administration, service quality control so that they can adjust their business to outer environment. Especially their efforts concentrate on the wage reduction through efficient and scientific control of man power because wage shares about 40% of total cost. This dissertation aims at verifying the phenomena of the contingent employment of the nurse and analyzing the related factors and problems. To rephrase these aims in ordinal: First, verifying the phenomena of contingent employment of the nurse. Second, verifying the problems of that phenomena. Third, analyzing the related factors of the contingent employment of the nurse. To accomplish these research goals, a statistical survey was executed. in which 384 questionnaires-66 for manager nurses, 318 for contingent nurses - were given to nurses working at 66 hospitals-which have at least 100 beds-in Seoul. Among them, 187 questionnaires-38 from manager nurses, 149 from contingent nurses'- 'were returned. Then, the data coded and submitted to T-test, $X^2$ -test, variance analysis(ANOVA), correlation analysis, multiple regression analysis, Logistic Regression with SAS program. The research results of the contingent nurses are followings: 1. The average career term at the present hospital 8.4 months: duty-on days per month are 24.2 days: working time per day is 7.9 hours. These results showed little difference from regular nurses. 2. Their wage level is about 70% of regular nurses except for internship nurses whose wage level is 41% of regular nurses. To break down the wage composition, part-time nurses and internship nurses get few allowance and bonus. And contingent nurses get very low level of additional pay except for fixed-term nurses who are under similar condition of employment to regular nurses. These results show that hospital managers are trying to reduce the labor cost not only through the direct way of wage reduction but through differential treatment of bonus, retirement allowance, and other additional pay. 3. The problem of contingent employment: low level of pay; high level of turn-over rate: weakening of union; low level of working condition: heavy burden of work; inhuman treatment. The contingent nurses consider these problems more seriously than manager nurses do. What manager nurses regard problematic is the absence of feeling-belonged and responsibility of the contingent nurses. 4. The factors strongly related with the rate of the number of contingent nurses for the number of regular nurses; gross turn-over nurses; average in-patients per day; staring wage of graduate from professional college: the type of hospital ownership; the number of beds; the gap between gross newcomer nurses and gross turn-over nurses. The factors related with their gross wage per month; the number of beds; applying of health insurance; applying of industrial casualty insurance; applying of yearly-paid leave; the type of hospital ownership; average out-patients per day; gross turn-over nurses. The meaningful factors which make difference by employment type: monthly-paid leave; physiological leave. The logistic regression analysis using these two factors shows that monthly-paid leave is related with the type of hospital ownership; the number of beds; average out-patient per day, and physiological leave is related with the gross newcomer nurses; gross turn-over nurses; the number of beds.

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한국.중국.일본 여성의 색조대장문화 (A Study on Make-up Culture of Korea, China and Japan)

  • 박보영;황춘섭
    • 복식
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    • 제39권
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    • pp.217-237
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    • 1998
  • The present research is to study the make-up culture of Korea and its neighboring countries such as China and Japan during the period from the prehistoric age to the 19th cen-tury. The research was made by documents analysis. The results are summerised as follows : (1) A man has a basic instinct to beautify himself. There was not a significant difference between the make-up behavior of men and women in its primal stage. It was by the start of farming and the division of labor that made the make-up behavior as a feminine culture. The difference of sexual role caused the con-ceptual difference between manly beauty and womanly beauty. It was very natural for women to regard the make-up as the best way for showing their feminine beauty. In Korea, China and Japan, there were vari-ous kinds of primal actions such as tattooing, body-painting, and tooth make-up which were used in the purpose of body protection, incantation, ornament, and so on. Ass their ornamental purpose was becoming more important, these primal actions became the basis of the feminine make-up culture. Nowadays make-up, having mental and emo-tional function, is helpful to increasing self-satisfaction, promoting good personal relation-ship, and attracting attention from the other sex. It also has other functions of showing social status, wealth, age, sex, courage, power, and so on. (2) The representative make-up product used widely in the three countries was Boon (powder) which decides the overall color of face. The key point in the production of Boon was to increase its power of adsorption. The invention of Yunboon (power mixed with lead) solved this major problem of Boon. Yeonji which decides the color of cheek was the mixture of Boon and the powder of Honghwa (a kind of red-colored flower or tree). Mimook (eyebrow pencil) was developed to match up with the various and changing currencies of penciling eyebrows in each nation and times, Yeonji and Joosa (red sand) were used as Jinji (lip stick). The predominant color of Jinji was red. As miscellaneous methods of partial make-up, there were Kon-ji used in a wedding cer-emony in korea, Aek-hwang, Hwa-jeon, Sa-hong, and Myun-yup in China, and Chi-heuk, a peculial method of partial make-up in japan. (3) There were various factors which decided the characteristics of make-up culture usually reflects international atmosphere, the form of government, economic situation, re-ligious and social ideology, aesthetic sense, symbolizing meanings of colors, and so on. The up and down of an influentian country was one of the major factors which decided the characteristics of the make-up culture of its neighboring countries. When a country took a liberal form of government, it had diverse and splendid tendencies in its make-up culture. The better a nation's economic situation is, the more abandant and various its make-up culture is, and sometimes, the more eccentric and decadents it was. In the field of make-up production, the three countries had their own characteristics. But, as a whole, China was the leading nation who spread the culture and products of make-up to Korea and Japan. Though the Chinese make-up culture and products were usually spread to Japan through Korean, there was some evidence of direct exchanges between China and Japan through its dispatches of Kyun-Tang-Sa(Japanese delegation to the Tang Dynasty). While religion had a positive influence on the development of make-up culture by introducing new methods of make-up, Confucianism exercised strict control over the make-up cul-ture. The currencies in arts and changes of esthetic sense introduced new methods and booms to the make-up culture. Literature made people pay increasing attentions to the countenances of women and changed the standards of esthetic sense. We can find out that the social status of woman was also reflected in the make-up culture. As the social status of women became higher, the feminine make-up culture also developed more then ever. As mentioned above, the make-up cultures of the three countries reflected their social values, esthetic senses, and emotional feelings. Through their cultural exchanges, the three countries could develop various make-up products and methods.

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온실가루이 병원성 곰팡이의 특성 및 살충제 개발을 위한 평가 (Characterization of Entomopathogenic Fungus from Trialeurodes vaporariorum and Evaluation as Insecticide)

  • 윤휘건;신태영;유미라;이원우;고승현;배성민;최재방;우수동
    • 미생물학회지
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    • 제49권1호
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    • pp.64-70
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    • 2013
  • 온실가루이(Trialeurodes vaporariorum)는 온실에서의 경제적 주요 해충으로, 직접적으로는 작물을 흡즙 가해하여 영양분고갈로 작물을 고사시키고 간접적으로는 많은 식물바이러스를 매개한다. 이러한 온실가루이를 방제하기 위해 최근에 다양한 합성 농약을 사용하고 있지만, 농약의 오남용으로 인해 온실가루이 개체의 저항성이 높아지고 환경오염을 초래하는 문제가 있다. 그리하여 본 연구에서는 이러한 문제를 극복하고자 온실가루이 사충으로부터 분리된 곤충병원성 곰팡이의 생물학적 특성과 살충성을 조사하였다. 분리된 곤충병원성 곰팡이는 형태학적 조사와 ITS, ${\beta}$-tubulin, EF1-${\alpha}$ 영역의 염기서열을 이용한 분자생물학적 동정을 통하여 Isaria fumosorosea로 동정하였고, I. fumosorosea SDTv로 명명하였다. 그리고 I. fumosorosea SDTv의 온실가루이 약충에 대한 살충력과 포자의 고온, UV-B 안정성, 저온발아력에 대하여 조사 하였다. 살충력 검정은 실험실 조건에서 온실가루이 약충에 대하여 다양한 포자 농도($1{\times}10^5$ - $10^8$ conidia/ml)로 접종한 결과, 7일차에서 84-100%의 살충력을 보였으며 포자 농도가 증가할수록 살충력도 증가하는 양상을 나타내었다. 분리 균주의 포자는 $35^{\circ}C$에서 그리고 0.1 $J/cm^2$ UV-B 조사에 대하여 비교적 안정적이었으며, $4^{\circ}C$ 조건에서 8일차부터 발아하였다. 또한, I. fumosorosea SDTv의 배지에 따른 chitinases와 proteases의 생산 활성을 비교한 결과 배지에 따라 다른 효소 생산 양상을 보였다. 이상의 결과로 온실가루이에 대하여 높은 살충력을 보인 I. fumosorosea SDTv는 온실가루이에 대한 종합적 해충 방제 방법에 있어 효과적인 방제수단의 일환이 될 수 있을 것으로 기대된다.

사람 U2OS 골육종 세포에서 Matrix Metalloproteinase의 발현에 Ibandronate가 미치는 영향 (Effects of Ibandronate on the Expression of Matrix Metalloproteinases in Human U2OS Osteosarcoma Cells)

  • 정성택;서형연;신증봉;김양경;김형원
    • 대한골관절종양학회지
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    • 제15권2호
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    • pp.111-121
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    • 2009
  • 배경: 골육종은 소아 및 청소년기에 가장 흔하게 발생하는 악성 골종양 중 하나이다. 최근 수술적 치료와 항암 화학요법을 병행하여 생존률이 증가하였지만, 아직까지도 항암제는 항암제 내성 및 이차성 악성 종양의 발생 등 여러 문제점을 가지고 있다. 일부 종양은 matrix metalloproteinase(MMPs)의 발현이 증가되어 있고, MMP inhibitor에 대한 연구가 진행되고 있다. 반면 bisphosphonate(BPs) 제제는 골흡수를 억제하는 능력이 있으며, 파골세포와 관계된 골 병변에 광범위하게 사용되고 있다. 또 bisphosphonate 제제는 직접적인 항암효과를 가지고 있는 것으로 알려져 있다. 대상 및 방법: 골육종 세포주(U2OS)를 ibandronate(0, 0.1, 1, 10M)를 이용하여 48시간 동안 처치하였다. 세포의 생존능은 MTT assay를 이용하여, MMP-2와 MT1-MMP의 mRNA level은 reverse-transciption polymerase chain reaction을 이용하여 측정하였으며, MMP-2와 MT1-MMP 단백의 양은 Westernblot을, MMP-2의 활성은 Gelatin zymography를 이용하여 측정하였다. 또, ibandronate 처치 전후의 골육종 세포주의 침습성은 Matrigel invasion assay를 이용하여 측정하였다. 결과: 48시간 ibandronate 처치 후 U2OS 세포주의 침습력은 ibandronate에 대해 용량 의존적으로 감소하였다. 특히 10M 이내의 ibandronate는 세포독성이 나타나지 않았다. 젤라틴 융해능과 MMP-2 및 MT1-MMP의 단백 및 mRNA 정도역시 ibandronate 농도가 증가할수록 감소하였다. 결론: Ibandronate는 골육종 세포주의 MMP-2 및 MT1-MMP의 발현을 억제하였으며, 종양세포의 침습력을 감소시켰다. Bisphosphate의 종양세포 침습 억제 능력은 새로운 전이 억제제의 개발에 도움이 될 것으로 사료된다.

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DEA를 이용한 호텔 관광 서비스 업계의 CRM 도입 효율성 분석 (The Efficiency Analysis of CRM System in the Hotel Industry Using DEA)

  • 김태영;설경진;곽영대
    • 지능정보연구
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    • 제17권1호
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    • pp.91-110
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    • 2011
  • 본 논문은 호텔 관광 서비스 업계에서 급변하는 전산화와 글로벌화에 대응하기 위하여 IT 솔루션 도입을 통하여 기업의 업무 처리를 고도화하고 고객 서비스 대응력을 높인 사례를 연구하였다. 이를 통하여 국내 유수의 호텔 관광기업이 효과적으로 고객 요구에 대응하기 위하여 CRM 솔루션을 자체적으로 개발하여 실무에 활용하도록 함으로써, 고객에 대한 분석력을 높이고 고객별 마케팅 전략 수립과 고객에 특화 한 영업을 전개하는 활용 사례를 연구하였다. 특히 본 연구는 호텔 관광 업계의 CRM 솔루션 도입 과정과 CRM을 이용한 영업 업무 및 마케팅 업무에 활용해 나가는 과정에 대하여 논하였고, CRM 도입에 의한 효과를 DEA(Data Envelopment Analysis) 를 통하여 분석하였다. 우선 CRM을 도입한 L사의 각 사이트별 상대적 효율성을 CCR 모형으로 비교 분석하였으며, 그 다음 L사의 대표 사이트에 소속된 각 영업장들의 상대적 효율성을 BCC 모형으로 비교 분석하였다.

한국(韓國).몽고복식(蒙古服飾)의 상관성(相關性) 연구(硏究)(II) - 고려시대(高麗時代)의 몽고침략기(蒙古侵略期)를 중심(中心)으로 - (A Study On Interrelationship Between Korean And Mongolian Costume Laying Emphasis On The Age Of Mongolia's Invasion Upon Corea)

  • 손경자
    • 복식
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    • 제16권
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    • pp.15-42
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    • 1991
  • A nation's culture isn't consisted by the characteristics of the nation only, but it is greatly affected by the geographical features and natural conditions, and it could be also dominated by the continual effect through mutual contact on economic exchange or social problem and political interests with neighboring countries. It is a well known fact that the contact of culture between Korea and Mongolia established under the special political situation that Corea was invaded by Won. But more basically, the Nomad including Mongolia had influenced upon neighboring countries, therefore, our country was also greatly influenced on consisting of our own culture by them. Moreover. the fact that our language belongs to their language's category(mostly Tweigru and Mongolian language) proves that the origin of our culture was deeply related with Mongolia. Accordingly, we could not limit the cultural relation between Korea and Mongolia within a special era. But especially, since unification of China by Mongolia, Won which appeared as a new great nation had dominated Corea for one hundred years, and the Corea's costume culture had a point of conversion to the mongolian. Therefore, this study expects to comment upon the relations of costume between Corea and Mongolia from a view point of Corea's tribute and royal gifts gifts by Mongolia written on the reference literatures. 1) From the ancient times, between our country and Mongolia there has been a direct or indirect exchange caused by the people's movement or invasion due to very closed neighboring. The relations between Corea and Mongolia have started from the mongolia's requests of tribute for the reason why they helped Corea against the Keoran's invasion, and these relation had continued by King Kongmin's age. 2) Mongolia had plundered a tribute such as dress, cereals, horses, military supplies, soldiers, maiden and little girls etc. from Corea, and therefore, a great confusion occurred on political, economic and social fields. And since King Chungyoul of Corea got married with a Princess of Won, the Corea's position was placed as the Buma nation(nation of son in law) and then high class people of Corea preferred to follow the mongolian costume such as Byunbal (pigtail), Ho dress (mongolian dress), Rouges, Chockturi (a kind of formal cap) and Doturak pigtail ribbon, and some have been applied up to date. On the other hand, the custom of Corea had transmitted to the Mongolian nobility, they called it "Corea Yang(style)". 3) The costume of Corea could be divided into three different periods, the first is the period influenced by Tang and Song's regime, the second is affected by the Won's costume and the third is applying the Myung's regime in the end of Corea. The Mongolian dress was based on the Ho dress form and it has been developed through compounding artistic traditional fields and foreign customs in long history. And Mongolia is composed of various tribes, therefore, they have their own dress for each tribe. Our country and Mongolia had a similar dress form based on Ho dress and both used the Chacksukunggo (jacket with small sleeves and slacks) and Seon(line). And the ornaments of costume such as Chockturi, Doturak pigtail ribbon and Rouges had transmitted and fixed down as a traditional wedding garment, but the Rouges has been used by noble women from the ancient times in our country. Since a member of the Society of Korean Costume has visited Mongolia in August 1990 for the first time, I really recognized the neccesity of more detailed study on the costume relation between Korea and Mongolia, and I will proceed with the study on various fields of costume under cooperation of Institute of Oriental Academy of Mongolia.

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